SONY BRAVIA 3 vs Hisense U7S Pro

Direct comparison

BRAVIA 3 / K-(XX)S3

Info

U7S PRO / U77S PRO

Info

Available screen sizes: 43”55”65”75”85”

Available screen sizes: 55”65”75”85”100”

Panel type: LCD IPS

Resolution: 3840x2160

System: Google TV

Model year: 2025

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Panel type: LCD VA

Resolution: 3840x2160

System: VIDAA

Model year: 2026

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Overall rating

6.0

7.7

  • Movies and series in UHD quality

    5.4

    7.3

  • Classic TV, YouTube

    5.3

    7.1

  • Sports broadcasts (TV and apps)

    5.7

    6.8

  • Gaming on console

    6.4

    8.3

  • TV as a computer monitor

    6.0

    8.4

  • Watching in bright light

    4.9

    8.1

  • Utility functions

    6.6

    9.4

  • Apps

    9.6

    7.7

  • Sound quality

    6.5

    7.8

Advantages

  • Google TV system – a massive library of apps and services

  • IPS panel with good viewing angles

  • Improved colours – (91% of the DCI-P3 colour gamut)

  • Dolby Vision support

  • Good upscaling – lower quality materials look surprisingly good

  • Great input lag and ALLM mode

  • Very good PC compatibility – supports chroma 4:4:4, excellent font readability

  • Two remotes included – a modern minimalist one and a classic one with a numeric keypad

  • Very good built-in media player – supports a wide range of files, even less common ones like HEIC

  • Slim bezels and modern design – a definite step up from the X75WL

  • Dolby Atmos and DTS:X support

  • Very high brightness: Over 2200 nits in HDR

  • Good black levels and contrast: VA panel (65") + 960 Mini-LED zones

  • QLED: Wide colour gamut coverage

  • Outstanding upscaling: Very good processing of weaker signals

  • Perfect for bright living rooms: High brightness + matte panel

  • Rich format support: Dolby Vision, HDR10+, Dolby Atmos, DTS:X

  • Powerful gaming features: 4x HDMI 2.1 (48 Gbps), up to 330 Hz, low input lag, Game Bar

  • Exceptional sound: Built-in subwoofer + Devialet tuning

  • Remote: Solar panel, USB-C, backlighting, numeric keypad

  • Recording programs to USB

Disadvantages

No like
  • Tragic black - IPS panel without local dimming

  • Limited brightness (approx. 350 nits), HDR mode image is not very appealing

  • Issues with backlight uniformity

  • Google TV system can be sluggish

  • No recording function from built-in tuners to USB memory

  • No support for HGiG format (consoles)

  • App deficiencies: Limited availability of some apps in the HomeOS / VIDAA system

  • Poor image at an angle: additionally, the matte screen loses its ability to minimise reflections

Our verdict

Sony Bravia 3 is a television that brings several important improvements over its predecessor while still staying true to its core. The biggest change is the design – slim bezels and sturdy metal legs make it look modern and fit much better in a living room than the X75WL. The improved colours thanks to the PFS filter and really good upscaling are also a plus. It is particularly with lower-quality content, especially in classic SDR, that the Bravia 3 can show its best side – colours look pleasant, the picture is clear, and thanks to the IPS panel, viewing angles are at a very good level. For a ‘classic’ TV, where comfort from various viewing positions in the room and decent quality of everyday content matter, it is perfectly suitable. A huge advantage remains the Google TV system. During our tests, there were times when the interface did not work as smoothly as we would have liked, and some features could freeze. However, despite these imperfections, the presence of Google TV is a huge plus – access to thousands of apps and a full streaming library compensates for minor shortcomings. Unfortunately, what was weak in the X75WL remains weak here as well. The IPS panel has very low contrast and does not offer local dimming, which means that watching movies in a dark room quickly loses its appeal – black resembles more of a grey, which effectively detracts from the enjoyment of viewing. Additionally, the option to record content to USB, which was available in the predecessor, has been removed. It is hard not to notice this and not to add it to the list of downsides.

So, who is the Bravia 3 for? Primarily for those who want to enter the world of Sony televisions at the most affordable price while valuing the Google TV system. However, it is not the most attractive option in its class – competition in this budget can offer models with Mini-LED backlighting, which outperform it significantly in terms of contrast and HDR. Therefore, the Bravia 3 is worth considering, but mainly when there is a solid discount. At regular price, it will be very difficult for it to stand out against its more cost-effective rivals.

The Hisense U7S Pro is undoubtedly a successful model, but it’s designed for specific tasks. Its absolute domain is bright, sunlit living rooms. Thanks to its powerful brightness (over 2200 nits in HDR) and matte screen, you can count on a comfortable picture during the day – no squinting or battling reflections. This excellent daytime performance goes hand in hand with rich features. We get great upscaling for lower-quality content (e.g. traditional TV), a brilliant remote, and sound refined by Devialet. Importantly, this bright screen also squeezes out maximum features for gamers, with four HDMI 2.1 ports, VRR, ALLM, and refresh rates up to 330 Hz! All these features make it a true monster for consoles or PCs, provided we overlook its lack of support for the HGiG format. However, while the TV shines (or “mattes”? 😉) during the day, certain compromises emerge after dark. Even though the screen received a significant upgrade compared to last year's model in terms of the number of Mini-LED dimming zones, there is no noticeable improvement in black quality in the new generation. Generally, it is good, but there are times when it feels like the algorithms can't quite handle such a large number of dimming points. It’s clear that – like every Mini-LED – the U7S Pro struggles against OLEDs during nighttime viewing. Nonetheless, it remains a very versatile, well-equipped television for everyday use. So, if you’re looking for a TV that will give you a satisfying picture at any time of day and don’t want to pay as much as for the top models, this one will be an excellent choice.

TV appearance

HDMI inputs
4 x HDMI 2.0, 0 x HDMI 2.1
0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps)
Other inputs
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Good
Good
Stand type
Legs
Central
Bezel color
Graphite
Graphite
Stand
Base adjustment
Height adjustment
Accessories
Two remote controls, Stand
Stand

Contrast and black detail

2.2/10

7.5/10

Local dimming function: No

Local dimming function: Yes, number of zones: 960 (24 x 40)

Contrast:

Review SONY BRAVIA 3 Contrast and black detail

Result

1,150:1

Review SONY BRAVIA 3 Contrast and black detail

Result

1,150:1

Review SONY BRAVIA 3 Contrast and black detail

Result

1,050:1

Review SONY BRAVIA 3 Contrast and black detail

Result

1,050:1

Review SONY BRAVIA 3 Contrast and black detail

Result

900:1

Review Hisense U7S Pro Contrast and black detail

Result

346,350:1

Review Hisense U7S Pro Contrast and black detail

Result

13,500:1

Review Hisense U7S Pro Contrast and black detail

Result

19,050:1

Review Hisense U7S Pro Contrast and black detail

Result

9,950:1

Review Hisense U7S Pro Contrast and black detail

Result

6,450:1

Halo effect and black detail visibility:

Check the visibility of bright lights on a dark background. Mini-LEDs often struggle with this. The photo does not compare black levels – that’s what the video below is for.

The video accurately shows differences in contrast and black levels between TVs, as well as potential issues: halo around bright objects or Mini-LED zone operation visible as brightness jumps.

Bravia 3 in most variants, including the 65-inch model we tested, uses an IPS panel and unfortunately, this isn't the best news for those who value depth of image and truly velvety blacks. This technology has its advantages, offering decent viewing angles, but they come at the cost of very low contrast, which is particularly noticeable during evening viewing sessions when we expect the screen to go dark where it should. However, the list of problems doesn't end there. Our unit also showed noticeable imperfections in the blacks, which exacerbate the effect of their shallowness. For instance, in the scene with the helicopter, you can clearly see blooming in the corners of the screen and noticeable vignetting.

It's hard not to think that even a simple local dimming system could have salvaged the situation and added a bit of drama to the image, which is lacking here. Unfortunately, Sony has not opted for such a solution, and as a result, we have a repeat of last year's performance. So, Bravia 3 is not a television that will charm with cinematic depth of black. At night, instead of intense black, we are more likely to see grey pretending to be darkness, which may disappoint more discerning viewers.

The U7S Pro in the 65" variant we tested uses a VA panel and has as many as 960 local dimming zones. Thanks to the combination of such a panel (which has a high native contrast) and a large number of zones, blacks are really very good here. In dark scenes, watched with a slight light on, the effect can even resemble OLED TVs – as our first test scene from the movie Oblivion brilliantly demonstrated. Unfortunately, when more fine, bright elements appear on a dark background, the local dimming algorithm begins to show its weaknesses. The contrast can clearly drop then, and a "halo" effect, or characteristic glow (known as blooming), becomes noticeable around bright objects. However, this is a natural feature of Mini-LED TVs resulting from the physical limitations of this technology – while there are many dimming zones, there will always be fewer than independent pixels in an OLED, so it is physically impossible to completely avoid this. Interestingly, although the new U7S Pro model has almost twice as many local dimming zones as last year's U7Q Pro, it did not bring any significant improvement in this aspect in practice.

HDR effect quality

4.6/10

6.7/10

Supported formats
HDR10, Dolby Vision, HLG
HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG
Color gamut coverage
DCI P3: 91.3%, Bt.2020: 69.0%
DCI P3: 96.4%, Bt.2020: 81.5%

Luminance measurements in HDR:

Review SONY BRAVIA 3 Brightness measurement

Result

316 nit

Review SONY BRAVIA 3 Brightness measurement

Result

327 nit

Review SONY BRAVIA 3 Brightness measurement

Result

369 nit

Review SONY BRAVIA 3 Brightness measurement

Result

236 nit

Review SONY BRAVIA 3 Brightness measurement

Result

379 nit

Review Hisense U7S Pro Brightness measurement

Result

1041 nit

Review Hisense U7S Pro Brightness measurement

Result

458 nit

Review Hisense U7S Pro Brightness measurement

Result

1104 nit

Review Hisense U7S Pro Brightness measurement

Result

528 nit

Review Hisense U7S Pro Brightness measurement

Result

897 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

The photos show two HDR10 movies. 'Pan' is one of the brightest productions ever made, while 'Billy Lynn' (soldier) has brightness typical of streaming (Netflix, Prime, HBO MAX). Notice the intensity of effects and detail in whites.

Static HDR10

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

Dynamic: Dolby Vision

Dynamic: Dolby Vision

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

HDR luminance chart:

Hisense U7S Pro

SONY BRAVIA 3

Bravia 3 does not hide the fact that it belongs to a group of TVs that are rather modest in terms of brightness. Our measurements showed around 370 nits, which is a value balancing on the brink where any HDR effect can still be discussed. For some, this is an acceptable level, while for others it is more typical for SDR materials, where spectacular flashes or vivid contrasts are not expected. The impression is that this is not a TV for those focused on the highest image quality in demanding film content. However, this does not mean that there are no advantages to be found here. Compared to its predecessor, the X75WL, the Bravia 3 has gained an additional PFS filter, which works similarly to solutions known from QLED technology. Thanks to this, the DCI-P3 color gamut has been significantly expanded, reaching over 91 percent, which in practice results in more saturated colours and a more pleasing texture of the image. As a result, even everyday content looks a bit more vibrant, and films and series can surprise with their colourful presentation, despite limitations in brightness itself.

Let's start with the fact that the U7S Pro is an impressively bright television – in calibrated mode, our measurement equipment indicated a staggering 2200 nits of peak brightness! This is an absolutely remarkable result, considering this model is positioned rather as a mid-range option.

However, as we know, peak brightness on test patterns is one thing, and actual movie scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. Admittedly, in the most demanding moments, the television can still exceed the 1000-nit barrier – which is still an excellent result, perfectly aligned with the mastering standards of most HDR films – but the real challenge comes from aggressively tuned local dimming algorithms. Because of these, small bright details, such as stars or the moon in the night sky, become noticeably dimmed. The television tries to maintain deep blacks at all costs, which is of course understandable, but unfortunately, this comes at the expense of the dynamics and brilliance of the HDR effect itself.

It's worth praising the colour reproduction. The new U7S Pro is a QLED type construction that provides a very wide coverage of the colour palette. Unlike last year's model (U7Q Pro), this year's variant is a "true" QLED, not a solution based on a PFS filter. As a result, color saturation has significantly increased, and the coverage of the most demanding BT.2020 space has exceeded the 81% barrier.

Factory color reproduction

5.8/10

4.7/10

This gallery shows how colors change after professional TV calibration. If you notice the difference, we recommend ordering this service at SkalibrujTV.com.

Factory Mode

After calibration

This gallery shows how colors change after professional TV calibration. If you notice the difference, we recommend ordering this service at SkalibrujTV.com.

Factory Mode

After calibration

We primarily tested the Sony Bravia 3 in movie mode, which immediately turned out to be the best choice among the factory settings. It's not a perfect picture, but compared to the eco mode that the TV suggests straight out of the box, the difference is evident and definitely better. In movie mode, there is a noticeable issue: the picture seems too warm, which is due to the lack of blue colour in the white balance. Nevertheless, in SDR content, the final effect can still be considered quite decent and satisfactory for everyday viewing. Much more serious errors arise in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management, combined with limited colour gamut coverage, further exposes the shortcomings of the picture in this mode. All of this makes HDR on the Bravia 3 look unconvincing and can ruin the impression left by the otherwise quite decent SDR content settings. Fortunately, it’s not a hopeless situation. Various errors can be somewhat mitigated, and some can even be completely corrected through professional calibration. That's why we decided to check how the TV would perform after such adjustments.

We've tested the U7S Pro model – as we always do – in the best factory-tuned picture mode, which is Filmmaker Mode. We can assess the displayed colours in two ways. The most disappointing was the profile intended for watching SDR content, that is, traditional television, YouTube, and other less demanding materials. The picture was clearly too yellow, which was a direct consequence of a poorly set white balance. As our graphs show, there is a huge deficiency of the blue component here, which drastically affected the overall colour temperature. This is clearly evident on the ColorChecker charts and the colour palette graphs, where most samples leaned towards yellow. Fortunately, the factory HDR mode performed much better – there the colour errors hovered around a Delta E value of 3, which is already a really solid result.

Color reproduction after calibration

7.5/10

7.5/10

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

Calibration allowed us to extract significantly more from ChooseTV 3 than we could have expected at the beginning. First and foremost, it managed to address the deficiency of blue, which previously caused a noticeable warming of the image. After a slight adjustment in white balance, most errors in the Color Checker measurements for SDR content practically disappeared. The whites took on a natural tone, and brightness management in gamma stabilised to an almost ideal level, not exceeding the threshold of what the human eye can perceive. So it is safe to say that in SDR content, after a few adjustments in the settings, ChooseTV 3 performs really well. It fares much worse, although still definitely better than before calibration, when it comes to HDR content. The white balance has been brought in line, but the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which is immediately noticeable. Colour-wise, the effect has also improved, although it is far from perfect – many errors still exceed the threshold of four, and even five delta E units, remaining visible to the human eye. It was already clear earlier that ChooseTV 3 is not a television designed to impress with HDR quality. Nevertheless, it is pleasing that in SDR content, after calibration, the picture can look really great and in this category, the television pleasantly surprised us.

We do know, however, that the company Hisense is capable of much more – as previous generations have proven – which is why we simply couldn’t leave the factory flaws of the U7S Pro model unaddressed in everyday content. As always in such cases, we had the television undergo professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and compensating for deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally clean, and skin tones gained the proper, healthy hue. Importantly, the calibration not only tamed the capricious SDR mode but also maximised the potential of the panel, reducing average colour reproduction errors to values nearly imperceptible to the human eye. The only thing we need to criticise after the whole process is the very nature of the Mini-LED backlighting and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlighting doesn’t always work perfectly with the creator’s intent – depending on the scene being watched, the curve can noticeably run either above or below the reference, occasionally disrupting the ideal dynamic of HDR images.

Smoothness of tonal transitions

8/10

9.5/10

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

In terms of the fluidity of tonal transitions, Bravia 3 performs really well. In brighter scenes, we didn't notice any serious errors – the screen handles colour blending almost perfectly and doesn’t create artificial contours that can spoil the viewing experience. Similarly, in darker segments, there are no major issues with colour gradation, although another problem arises here. Strong brightening and uneven backlighting of the panel in dark scenes make it difficult to definitively assess the gradation itself, because the effect is spoiled by the unevenness of the image. However, if we focus solely on colour blending, the result should be regarded as very good.

Digital image processing has been a true hallmark of Hisense for some time now. In the U7S Pro model, we did not notice any serious issues with so-called color banding, or posterization effect. The individual shades transition nearly perfectly and smoothly into one another, without the annoying effect of jagged edges or visible "steps" on gradients.

Image scaling and smoothness of tonal transitions

7/10

7.8/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
OK
OK

Smooth transition function

The match photo shows how the TV smooths weak tonal transitions in low-quality video.

Image scaling SD (576i)

The model photo shows how it handles upscaling of SD material.

Bravia 3 brings something more to the Sony television family than just a shared name. It stands out primarily for its ability to enhance the quality of weaker materials thanks to the processor used. Of course, we won’t find the advanced XR chip known from more expensive models here, but nonetheless, it must be said that the image in lower resolution looked surprisingly good. The scaling worked effectively, and most areas of the screen were free from the typical excessive edge roughness found in budget constructions.

Also worthy of attention is the function that improves the smoothness of tonal transitions. In high setting, it works really well, effectively masking gradation imperfections without significant loss of detail. It does happen that the algorithm overzealously smooths elements that should remain sharp – for example, faces – however, in the overall assessment, the effect is beneficial. The best results were achieved precisely at the highest setting, and this is the option we could recommend to those watching lower-quality content.

The digital processing of lower quality signals is at a very high level here, all thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. The upscaling also performs well, which is the TV's ability to enhance lower resolution signals to 4K. We did not notice any unnatural, sharp contours on the screen, and our test image featuring a model simply looked appealing.

Blur and motion smoothness

5/10

7.4/10

Maximum refresh rate of the panel
60Hz
165Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
OK
BFI function 60Hz
Yes, 120Hz (double contours)
Yes, 120Hz (double contours)
BFI function 120Hz
No
Yes, 240Hz (double contours)
Brightness drop with BFI
22%
60%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

Blur ():

Blur (1080P@330Hz):

Motion smoothness has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has included something that may appeal to those more sensitive to the way images are displayed. I'm talking about the proprietary motion smoother, Motion Flow, which gives the user plenty of adjustment options. With it, one can make the image smoother, almost theatrical, or stick to a more cinematic style with characteristic judder that many people simply associate with a filmic atmosphere. These functions work with content at lower frame rates, such as films and series recorded at 24 or 30 frames per second, which is the material we deal with on a daily basis. This is precisely where the motion smoother proves to be one of the most important features in everyday TV usage, and here, the Bravia 3 performs really decently.

Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz in 4K, and in gaming mode, it can even reach 330 Hz at Full HD resolution. However, it is important to remember that these highest numbers do not have much significance in everyday usage, as most content supports a maximum of 120 Hz (e.g., when playing on a console). Nevertheless, the TV handles motion quite well and performs really well for an LCD construction.

It's hard to fault the fluidity. In the menu, we find a motion smoother called "Motion Enhancement," which has two sliders: motion blur reduction and judder reduction. They allow for manual configuration of the smoother, which works well in both movies and sports, effectively enhancing the raw TV signal.

Console compatibility and gaming features

4/10

8.5/10

  • ALLM
    Yes
    Yes
  • VRR
    No
    Yes
  • VRR range
    No
    48 - 330Hz
  • Dolby Vision Game Mode
    Yes
    Yes
  • Correct implementation of HGIG
    No
    No
  • 1080p@120Hz
    No
    Yes
  • 1440p@120Hz
    No
    Yes
  • 4K@120Hz
    No
    Yes
  • Game bar
    Yes
    Yes

Bravia 3 is not gear for e-sports enthusiasts or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports shuts down the conversation before it even gets started. This is a TV for casual gamers who, after work, will fire up FIFA or racing games, not for someone who measures every frame in a spreadsheet. Nonetheless, Sony has thrown in a few nice additions so it’s not completely sparse. ALLM works as it should, automatically switching the TV to game mode (low latency). We even find a simple Game Bar here, which is clear and intuitive. However, the biggest curiosity here is the PlayStation Portal app. Thanks to this, you can launch PS5 games wirelessly and see them right on the TV screen. It sounds great, but it only takes a few minutes to feel significant lag. In our opinion, it's more of a showcase of capabilities than something that can be used day-to-day. If someone really wants to game, it's better to plug the console in with an HDMI cable and forget about wireless issues.

If you're planning to connect a console or PC to the U7S Pro, you'll be more than pleased – this TV is great gear for gamers. Hisense hasn't held back, featuring 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. So you don't have to juggle cables, as each port will handle the full suite of features. We have an automatic game mode (ALLM) and VRR, which operates over a wide range from 48 Hz to a whopping 330 Hz. Of course, that 330 Hz is currently just a gimmick for owners of powerful PCs, as consoles will cap at 120 Hz, but it's good to have that headroom for the future. The Game Bar also works really well when gaming. It's a handy menu bar for gamers, where you can quickly change the picture mode, turn on a crosshair in the middle of the screen, and even switch the display aspect ratio to ultra-wide, which PC simulation fans will appreciate. The only downside worth noting is the incorrect implementation of the HGiG format in games. The issue is that the TV ignores instructions from the console regarding the image generated in HDR10 and constantly butts in, trying to "enhance" the image in its own way. This makes proper HDR configuration in the console menu (where brightness is set on the logo/checkerboard) a bit more challenging.

Input lag

10/10

9.7/10

SDR

1080p60
12 ms
18 ms
1080p120
9 ms
2160p60
12 ms
18 ms
2160p120
9 ms

HDR

2160p60
11 ms
17 ms
2160p120
8 ms
4320p60

Dolby Vision

2160p60 DV
11 ms
27 ms
2160p120 DV
18 ms

Here, the Bravia 3 shows its best side. Latency drops below 12 milliseconds in almost every resolution and mode, so the response to controller movements is instantaneous and there’s no sense of delay. It feels like the console and the television are speaking the same language, without unnecessary pauses and hesitations. The Dolby Vision Gaming mode deserves special attention. In its predecessor, the X75WL model, using this feature was simply a nightmare – input lag could reach over 100 milliseconds, which effectively ruined the enjoyment of gaming. In the Bravia 3, this issue has been completely eliminated.

When it comes to delays, it's really good. Results below 10 ms for content at 120 Hz are great news because the response to moving the stick or pressing a button on the pad is immediate. At the standard 60 Hz, the delay increases to around 18 ms – that's still low enough that even a hardcore gamer won't notice it. The only thing you could nitpick about here is playing with Dolby Vision turned on. In that case, the input lag can jump to about 30 ms. However, it must be honestly admitted that these are still not values we would consider bad or that would hinder comfortable gameplay.

Compatibility with PC

6/10

8.4/10

Chroma 444 (max. resolution and refresh rate)
Yes
Yes
Font clarity
Very Good
Good
Readability of dark text and shapes
Very Good
Average
Input lag in PC mode (4K, max. refresh rate)
12ms
8ms
Matrix subpixel arrangement
RGB
BGR
Max refresh rate
60Hz
165Hz
G-Sync
No
Yes

The photo shows the legibility of small fonts. Ideally, lines should be the same thickness on both light and dark text, with minimal pixel gaps.

The IPS panel combined with properly functioning 4:4:4 chroma support means that the readability of fonts is at an excellent level. Letters appear sharp regardless of the background colour or content, so working with documents or browsing websites doesn't strain the eyes. In this role, the TV easily deserves a very good, if not excellent, rating, as few models in this price range perform as well. However, if we look at the Bravia 3 from a PC gamer’s perspective, the picture isn’t as rosy. We won't find G-SYNC or Free Sync frame syncing with graphics cards or high refresh rates, so the TV isn’t the best choice for dynamic computer games. However, as a monitor for work, whether in a home office or a student room, it performs excellently, and in that respect, it's really hard to criticize.

U7S Pro, as we mentioned before, is great gear for gamers – including PC gamers. The TV has an impressive refresh rate of 165 Hz at 4K resolution, and when it’s switched down to Full HD, it can even reach 330 Hz! These values are typically found in monitors, not TVs! Plus, the TV works seamlessly with Nvidia or AMD graphics cards thanks to G-Sync and FreeSync.

Regarding text clarity on the desktop, it’s quite good – the TV supports full colour sampling (Chroma 4:4:4), so fonts should be sharp and clear. However, there is a slight catch: text readability significantly worsens when the TV is running in 165 Hz or 144 Hz mode. To fix this and achieve much better, sharper fonts, it’s best to simply change the refresh rate in Windows settings to 120 Hz.

Viewing angles

6.6/10

3.2/10

Brightness drop at an angle of 45 degrees
75%
72%

Thanks to the IPS matrix used, colours do not lose intensity as quickly as with screens based on VA panels. Even when watching television in larger groups, when some people sit at an angle, the image remains clear and does not appear washed out. Of course, it isn't at the level offered by OLED organic matrices, where the image looks nearly the same from almost any position, but for an LCD television, the viewing angles in the Bravia 3 are among the best. This provides a sense of comfort and freedom, especially in larger living rooms or during family screenings, where it's difficult for everyone to sit directly in front of the screen.

Unfortunately, the U7S Pro does not offer the best viewing angles on the market. This is due to the VA panel used here, which, unlike IPS or ADS panels, shows significantly greater image degradation when viewed from the side. Colours lose their saturation, and contrast clearly drops. Interestingly, this characteristic applies not only to the panel itself but also to the external screen layer. The matte coating used here loses its "matte qualities" at large angles and starts to behave more like a glossy screen. Instead of diffusing light, it begins to reflect it more strongly, which can increase discomfort when used in a sunlit room. Therefore, to enjoy the best image quality and lack of reflections, it is best to sit directly in front of the screen when using the U7S Pro, if possible.

Daytime performance

4.9/10

8.1/10

Panel finish
Satin
Matte
Reflection suppression
Good
Good
Black levels during daytime
Good
Good

Panel brightness

Hisense U7S Pro: 903 cd/m2

SONY BRAVIA 3: 337 cd/m2

Bravia 3 performs quite well in daylight. The satin coating on the panel effectively reduces reflections, and the colours do not lose their vibrancy when stronger external light hits the screen. As a result, under typical home conditions, with blinds open or in a living room with a larger window, the picture maintains its clarity. However, it's important to remember that this is not a high-brightness TV. The Bravia 3 cannot compete with brighter models, so in very sunny rooms, there are moments when the screen simply doesn't stand out against the intense light. In normal conditions, it handles things without any issues, but in more challenging scenarios, don't expect miracles.

The U7S Pro performs exceptionally well in brightly lit living rooms, thanks to the new matte screen coating. In this year's model, it effectively suppresses reflections from direct light hitting the television. While it may not be the deepest matte available on the market, it proves effective in most scenarios. However, it's important to keep in mind the aforementioned trait: when seated at an angle, the coating drastically loses its properties, and the screen begins to resemble a satin-gloss finish. So, if we have windows positioned at an unfortunate angle, those sitting on the side of the couch may struggle with noticeable reflections. Despite this minor inconvenience, the U7S Pro is still a fantastic choice for a bright living room. Besides the coating itself, its main advantage is its extreme brightness. In typical television content (SDR), the screen can achieve an average of up to 900 nits. This is an outstanding result that positions this model at the very top of the market.

Panel details

Backlight Type
PFS LED
Mini-LED QLED
Software version during testing
6120600301
V01.09.50D.Q0115
Image processor
MT5896 2,5 GB RAM

Subpixel Structure:

Panel uniformity and thermal imaging:

Review SONY BRAVIA 3 TV Panel details
Review Hisense U7S Pro TV Panel details
Review SONY BRAVIA 3 TV Panel details
Review Hisense U7S Pro TV Panel details

SONY BRAVIA 3

Hisense U7S Pro

TV features

6.6/10

9.4/10

  • System
    Google TV
    VIDAA
  • System performance
    Decent
    Good
  • HDMI inputs
    4 x HDMI 2.0, 0 x HDMI 2.1
    0 x HDMI 2.0, 4 x HDMI 2.1 48Gbps
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    No
    Yes
  • Recording programming
    No
    Yes
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim)
    Yes
    Yes
  • Backlit remote control
    No
    Yes
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    No
    Yes

Smart features:

  • AirPlay
    Yes
    Yes
  • Screen mirroring (Windows Miracast)
    No
    Yes
  • Voice search
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review SONY BRAVIA 3 TV features
Review SONY BRAVIA 3 TV features
Review SONY BRAVIA 3 TV features
Review Hisense U7S Pro TV features
Review Hisense U7S Pro TV features
Review Hisense U7S Pro TV features
Review Hisense U7S Pro TV features

Sound connection options

  • HDMI audio
    eARC (HDMI), ARC (HDMI)
    eARC (HDMI), ARC (HDMI)
  • Other audio outputs
    Toslink (Optical audio)
    Toslink (Optical audio)
  • Wireless audio
    Bluetooth
    Bluetooth

Supported audio formats (external HDMI eARC audio):

  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    Yes
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    Yes
    Yes
  • DTS:X in DTS-HD MA
    Yes
    Yes
  • DTS-HD Master Audio
    Yes
    Yes

Senior accessibility

  • Numeric keyboard on TV
    Yes
    Yes
  • Font size adjustment
    Yes
    Yes
  • Audio description
    Yes
    Yes

Smart TV Features

The biggest advantage of the Bravia 3 in everyday use is the presence of the Google TV system. Thanks to this, we have access to one of the largest libraries of apps and streaming services, so no matter if someone mainly uses Netflix, Disney+ or smaller platforms, everything is at their fingertips. The Google voice assistant also worked very well, able to respond to our commands quite "smartly". The Google TV system should, in theory, operate very smoothly, as Sony has been implementing it better than many cheaper competitors for years. Unfortunately, in the case of the Bravia 3, it isn't as nice as we would have hoped. During testing, we noticed some slight stutters in the interface, and some features, such as screen mirroring, simply refused to cooperate. One could get the impression that the processor in this model sometimes struggles to manage the demanding system, and not everything works as smoothly as we would expect.

Classic Features

Sony, even in its cheapest series, manages to remind us of its experience with various users. The set comes with two remotes. The first is modern and minimalist, with a small number of buttons, which works great when using apps and Google TV features. The second is a classic remote with a richer set of buttons and a numeric keypad, which will be appreciated especially by older individuals used to traditional solutions. This is a nice nod towards different user groups, and it must be said that Sony has solved it very practically. It’s a shame, however, that compared to the X75WL model, the ability to record content from TV tuners to USB memory has disappeared. The manufacturer has completely abandoned this feature, so if someone was attached to it, they unfortunately won't find it in the Bravia 3.

SmartTV: Vidaa / HomeOS

Hisense U7S Pro on our European market traditionally relies on its proprietary system. This year, Vidaa underwent rebranding and changed its name to "HomeOS". When it comes to the appearance of the system itself, there are no major revolutions – instead of purple accents, we simply have yellow. The system operates really smoothly and responsively. The television supports all typical Smart TV functions, such as AirPlay, screen mirroring, and voice search. Interestingly, the new voice assistant is based on artificial intelligence, so its responses are primarily driven by AI. The only criticism that can be levelled at the Vidaa system is that it does not offer the broadest library of applications. At least, this is the case at the time of writing this review, which is in May 2026. (Application list at the bottom).

TV Features

The U7S Pro also performs well as a traditional television for watching regular broadcasts, mainly thanks to the remote control with a physical numeric keypad that comes in the box. With this, you can easily and quickly enter the number of the station you’re interested in. In the evenings, there's no need to click blindly, as the operational part of the remote is backlit. Additionally, you don’t have to worry about batteries – the remote is equipped with a solar panel, and if necessary, it can simply be recharged using a USB-C port. It’s also worth mentioning that the HomeOS system (i.e. Vidaa) offers a program recording function from the built-in tuner directly onto a USB stick or drive, as well as the option to schedule recordings. This is a big plus, as such functionality is quite rare these days, and it will certainly please those who use antenna television.

Apps

9.6/10

7.7/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce NOW
No
Amazon Luna
OK
Boosteroid
OK
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
No
Xbox Game Pass
No
GeForce NOW
No
Amazon Luna
OK
Boosteroid
No
Steam Link

Playing files from USB

9.6/10

8.3/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
Yes
No
PNG
Yes
Yes
GIF
Yes
Yes
WebP
Yes
Yes
TIFF
No
Yes
BMP
Yes
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
No
12 Mpix
Yes
No
16 Mpix
Yes
Yes
20 Mpix
Yes
No
24 Mpix
Yes
No
28 Mpix
Yes
No
32 Mpix
Yes
Yes

Here Sony has really done an excellent job. The built-in player works quickly and doesn't "fuss" when starting different formats. We didn't need to reach for external applications like VLC, as the TV handled even files that can cause a lot of problems on other models – such as HEIC photos from Apple devices. It's a small detail, but one that shows the manufacturer wanted the user to have a sense of complete convenience. By inserting a movie on a USB stick or photos from a holiday onto an external drive, you can simply plug them in and start watching on the big screen straight away. No fussing, no installing extra software, no searching for workarounds. This is really rare in televisions, and it's fair to say that in this respect, the Bravia 3 truly surprised us pleasantly.

Playing files from a pendrive on the U7S Pro isn't much of a problem. The TV handles the majority of files in photo, audio, or video format without any fuss. However, we have some concerns about the resolution of supported images – it is quite limited. It's worth noting because during testing, images with resolutions such as 12, 20, or 24 Mpix simply wouldn't play from the built-in player.

Sound

6.5/10

7.8/10

  • Maximum volume
    88dB
    85dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    Yes
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    Yes
    Yes
  • DTS-HD Master Audio
    Yes
    Yes

Bravia 3 plays in a rather flat manner, but makes up for it with loudness. It will work flawlessly for watching classic television because the dialogues are clear, and the mid-tones are easily audible. This type of characteristic will be particularly appreciated by older users, who primarily care about speech intelligibility. However, if someone expects something more from the sound, like stronger bass or a wider soundstage, it’s worth reaching for a soundbar despite everything. The TV supports modern codecs, including Dolby Atmos and DTS:X, so an external sound system will easily leverage their potential. This ensures that with a relatively modest expense, one can achieve a much fuller and more engaging sound.

The sound on the U7S Pro is really good, definitely above average. Hisense has changed the design of the casing compared to the U7Q Pro model, and now at the back, we find a built-in subwoofer, which is a bass speaker. Thanks to this, the bass is well audible. The Chinese manufacturer is heavily promoting its collaboration this year with engineers from Devialet, who were responsible for the audio tuning in this model. Evidence of this is the previously mentioned logo on the casing. The only thing we have to criticise is the TV’s performance at full power. At maximum volume (set to 100%), the casing vibrates unpleasantly, and the annoying creaking of plastic is clearly audible. Fortunately, lowering the volume to around 80% completely eliminates this problem.

Sound Quality Test

Acoustic Measurements

88dBC (Max)

75dBC

85dBC (Max)

75dBC