Sony A95L vs Samsung OLED S95H (S99H) (QD-OLED)

Sony A95L offers an incredible HDR effect, achieving an impressive brightness level of 1500 nits in scenes such as those from Life of Pi and Sicario 2. These results are truly remarkable – the bright elements in these films practically come alive on the screen, providing the viewer with immersive visual experiences. The only thing to note is minor issues with maintaining brightness in the scene from The Meg, where the entire scene is flooded with light. However, this is a natural effect associated with OLED technology. A big plus also goes to the wide coverage of the BT.2020 colour palette at 89%, which places A95L Sony among the top TVs in terms of colour reproduction. All of this is made possible by the QD-OLED panel from Samsung Displays.

When it comes to pure brightness, the S99H is an astronomically bright TV. Its peak brightness in film scenes can exceed 2,800 nits. Whatever the scene, you can expect powerful HDR effects that are almost blinding, which is exactly what we want from a top‑tier display. By nature, an OLED panel can't maintain that extreme brightness in very bright, full‑screen frames the way it can with small bright highlights, but the results are still excellent. In a bright scene from The Meg the sun still exceeded 2,200 nits. That means the S99H was able to hold a higher brightness than most Mini LED screens on the market. In terms of brightness the S99H is currently the best OLED TV we've tested.

Colour gamut coverage

The S99H also handles colours exceptionally well, thanks directly to the QD‑OLED panel used here. Whether the test used synthetic test patterns or measurements with film material in the background, the results remained very high. The S99H easily covers almost 100% of the DCI‑P3 gamut, and in the most demanding space, BT.2020 it reaches nearly 90%. That's absolute top‑tier performance. These results match what we saw in the new SQD‑Mini‑LED displays, and in real film scenes they even surpass RGB Mini LED displays.

The best factory mode for colour reproduction on the Sony A95L is IMAX Enhanced. This mode seems well-calibrated at first glance, but upon closer analysis, several areas for improvement become apparent. Firstly, the white balance for both SDR and 4K HDR content is marred by an excess of blue and red hues, leading to a subtle pink tint, particularly noticeable on neutral tones. As a result, skin tones are skewed, affecting the realism of the displayed image. This is clearly visible in the comparison photo below. Additionally, the Colour Checker test confirms the presence of these errors – the colour samples often deviate from their reference values, indicating some inaccuracies in the factory colour reproduction of the A95L Sony. The maximum deltaE error values reach up to 5.8, which is a clear indicator that colours are not always reproduced as accurately as they should be.

Regarding brightness characteristics, the gamma for HD/SDR content is generally quite good, maintaining an appropriate balance between brightness and contrast. Unfortunately, a significant jump is visible at the end of the graph, leading to a strong brightening of the image when the screen is fully flooded with white. This can make scenes with very bright backgrounds, such as snowy landscapes or intense daylight, appear too glaring and lose detail. For HDR content, the EOTF curve, which controls luminance, is slightly elevated compared to reference values. This, in turn, causes the image to be somewhat brighter than it should be, which can affect the perception of more subtle details in the darker areas of the frame.

Samsung offers a whole host of picture modes and features, but we traditionally recommend choosing FILMMAKER mode, especially if you want the most faithful rendering of the creators' intent. Out of the box the TV is tuned very well, though it has minor flaws. These are mainly a slight deviation in white balance in SDR content and a slightly low gamma. As a result, the picture in a dark room can be a little too bright compared with the reference value of 2.4, which is the standard for watching films with the lights off. These are, of course, small issues, because overall colour reproduction remains very good and the errors in ColorChecker measurements are not large. However, we know that for a screen of the S99H's calibre you can and should expect even more, so we subjected it to professional calibration.

Sony A95L offers excellent tools for professional screen calibration, allowing you to maximise the potential of the IMAX Enhanced mode. We used them to achieve an image quality that satisfies even the most demanding viewers. After calibration, the white balance for both 4K HDR and SDR content looks simply fantastic – nearly perfect. The Colour Checker test confirmed that deltaE errors do not exceed a value of "2", which means that colour reproduction is extremely accurate, and any deviations are practically imperceptible to the human eye.

The calibration also brought a significant improvement in brightness – gamma is now perfectly balanced, eliminating the previous problem of excessive brightening in scenes with very bright backgrounds. Thanks to this, even the brightest moments, such as snowy landscapes or intense daytime scenes, appear natural, without the risk of blown-out highlights. The EOTF curve, responsible for controlling luminance in HDR content, has also been improved – it now reaches reference levels in both synthetic tests and practical movie watching.

As a result of the calibration, A95L Sony provides an excellent experience, whether you are watching regular TV content or your favourite films. Every detail is reproduced exactly as the creators intended – without unnecessary brightenings, with perfectly rendered colours and appropriate depth. This shows that this television, after professional tuning, can compete with the best screens on the market, offering an image that truly impresses.

After professional calibration, FILMMAKER mode looks practically perfect. Because Samsung offers a rich set of advanced calibration controls, we were able to tune the colours to an almost perfect level. Above all, we managed to even out the white balance and the gamma curve, which resulted in noticeably improved contrast and correct image modelling. In a profile prepared like this there really isn't a single thing to pick apart or call a fault. After calibration, the S99H can deliver an essentially reference-quality picture.

The tonal transition smoothing function in Sony A95L works really well and is worth noting. We recommend setting it to "Medium" level, as this value achieves an ideal compromise – no artifacts appear, and the image looks incredibly natural and pleasing to the eye. This ensures that transitions between different shades are smooth while maintaining scene detail, which further enhances viewing comfort.

When it comes to upscaling, you can see the full power of the XR processor here. Sony A95L handled our test material featuring a model exceptionally well – the image is remarkably clear, there are no excessive jagged edges, and the background details are perfectly preserved. The XR processor effectively improves low resolution, providing very good results that allow you to enjoy content in nearly high quality, even if its source is not perfect.

Upscaling and digital image processing are handled by Samsung's proprietary NQ4 Gen3 processor. It copes very well with scaling lower-resolution content to 4K. The picture is clear without looking artificial or overly sharp. The only fairly specific drawback appears with very old material recorded at 480p or lower. In such cases the TV can slightly crop the edges of the image.

The processor also does a decent job with artefacts visible in low-bitrate material, for example in heavily compressed YouTube videos. The noise reduction function effectively smooths the picture and reduces posterisation, but it works quite aggressively. It can remove not only unwanted artefacts but also some fine detail, and even natural film grain. We, wanting to preserve maximum fidelity to the source material, chose not to use it. However, if someone values a clean, as-smooth-as-possible image more than keeping every detail, it may prove useful.

Sony A95L is a television that should satisfy both gamers and movie enthusiasts. When it comes to watching films, this model is equipped with Motionflow technology, which allows you to precisely adjust whether you want the image to be more "framey," like in traditional cinema, or exceptionally smooth, like in cinema TVs. The "Smoothness" slider allows you to control the level of fluidity – from subtle changes to more noticeable effects, while the "Clarity" slider reduces flicker and artifacts, helping to achieve more natural and clear movement. When it comes to gaming and watching sports, the A95L Sony offers a refresh rate of 120 Hz, making every dynamic action look incredibly smooth. Gamers will appreciate the lack of blur, and sports fans will see every movement in full clarity. Overall, the television performs excellently – both with fast-paced gameplay and emotionally charged film sequences.

Another major advantage of organic panels is very good motion handling. Thanks to the pixels' near-instant response time, the Samsung S99H shows virtually no smearing. Fast-moving objects don't produce visible halos or trailing artefacts, so the TV performs very well for both sport and gaming. One quirk of OLED screens compared with LCD is the way they render low-frame-rate material. With very slow camera movement the picture can appear noticeably more juddery. This can be quite effectively mitigated using frame interpolation. Samsung lets you adjust judder reduction and motion blur reduction separately, so it's easy to find a compromise between a smoother picture and preserving the cinematic feel of the content.

Sony A95L is a television that will truly satisfy gamers, thanks to several key features that set it apart from the competition. To begin with, the 120 Hz refresh rate – this is something that anyone who loves fast-paced action games, racing, or dynamic shooters will appreciate. This makes the image exceptionally smooth, and gameplay more satisfying, without annoying stutters. The A95L Sony also has an ALLM (Auto Low Latency Mode) feature, which automatically activates low-latency mode when we start up a console. What does this mean? Primarily, faster reactions on screen, which in games where every second counts, is simply invaluable. Added to that is VRR (Variable Refresh Rate), which ensures that the image refresh rate adapts to the number of frames generated by the console. The effect? No tearing of the image, and everything looks smooth and cohesive – even with varying FPS.

It's worth mentioning the support for Dolby Vision with low input lag in games – something we don't often see in televisions, but here it is included. As a result, the image in HDR-compatible games is incredibly vibrant, with vivid colors and excellent contrast. Both the brightest and darkest details are visible, making everything look just as the game developers intended. And there's also the "Game Bar" – a small but very practical convenience. It gives us all the essential gaming-related settings at our fingertips, such as VRR and lag information. There's no need to interrupt gameplay to adjust settings – everything is at hand.

However, it's important to note that the A95L offers only two full-bandwidth HDMI 2.1 ports, one of which is allocated for eARC. This could be somewhat limiting if we plan to connect multiple devices – for example, a next-gen console and a soundbar simultaneously. In such cases, eARC occupying one of those ports may be a bit problematic, blocking the option to connect a second console.

Samsung S99H is also a top TV for gamers. It offers almost every possible and useful feature... well, perhaps except the obvious lack of Dolby Vision for the Xbox console. It’s equipped with four full-fledged HDMI 2.1 ports with the full 48 Gbps bandwidth. That makes it easy to use frame-rate synchronization VRR or automatic low-latency mode (ALLM). This year Samsung also has no issues with proper HGiG support, so HDR setup on a console is quick and free of unnecessary complications. Samsung is also known for interesting extras in its TVs. In the Game Bar menu you’ll find options to add an on-screen crosshair, enlarge the minimap, or change the aspect ratio of the displayed image (PC).

Particularly noteworthy is Samsung’s feature: Game Motion Plus. It’s Samsung’s proprietary motion-smoothing system that uses interpolation to boost smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which, compared with the competition, is an excellent result. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g. GTA 6 😉) that runs on a console at only 30 fps, the S99H can display it much more smoothly than competing models.