Sharp GR8 vs Philips OLED770

Sharp GR8 in its promotional materials boasts of "very high brightness" at a level of 500 nits. Unfortunately, our tests showed that reality is somewhat different – the average luminance we were able to achieve was around 360 nits. This is rather an average result, especially in the context of the manufacturer's claims. Such brightness does not allow for a full enjoyment of HDR effects. The image is a bit sharper than in standard SDR, but it's hard to talk about true vibrancy and depth of bright elements here. However, the coverage of the DCI-P3 colour palette at 95% deserves praise. This is the result of applying an additional PFS coating, known from QLED technology. As a result, colours are vibrant and have a pleasant, natural tone, which partially compensates for the shortcomings in brightness.

The Philips OLED770 doesn't try to compete with the brightest OLEDs on the market, and it's actually hard to expect that, as it's the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows for enjoyment of HDR effects in scenes where light appears in spots – for instance, in the flash of headlights or a starry sky. In such moments, the picture can truly amaze. However, it's different when there are more bright elements on the screen. The TV, like many cheaper OLEDs, restricts luminance at that point, and the entire image noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil platform – the brightness dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasing to the eye, but it's worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 also has an ace up its sleeve – the coverage of the DCI-P3 colour palette is as high as 99%, so colours in movies and games are vibrant and very close to what the creator intended.

At the beginning, it's worth noting that colour reproduction tests are always conducted in the best factory picture mode. In the case of Sharp GR8, this is the “Film” mode. When it comes to white balance, which affects how we perceive colours on the screen, in SDR mode the strong dominance of blue immediately stands out. This results in an unnatural cooling of the image – blue elements take on a purple hue, and skin tones appear to have a pink tint, which we can see in the comparative photo from the film STAR WARS. During the Color Checker test, it was clearly visible how the colour samples deviated from the standard values, confirming significant errors in colour reproduction. The gamma was also not ideal – it caused excessive brightening of the entire image, causing the scene to lose depth and proper tonal transitions.

In the 4K HDR mode, the situation looks much better. The dominance of blue is much less noticeable, although there are minor issues with the blending of red and blue. This makes some shades look slightly unnatural. The EOTF curve, which is responsible for image brightness in 4K HDR content, showed another problem – the TV tends to excessively darken the image across the entire surface of the screen.

To summarise, the “Film” mode in Sharp GR8 would require some adjustments in order to fully utilise the potential of this television. Fortunately, we took care of this and proceeded with calibration.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve, even in Filmmaker mode. The white balance chart clearly indicates a lack of blue, giving the image a slightly yellowish tint. In practice, white is not snow-like, but leans towards warmer hues – which some may even find appealing, but from a precision standpoint, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is around 2.6 instead of the reference 2.4. In mid-tones, the image appears muted and more saturated, which can look too "cinematic" but detracts a bit from the naturalness. However, the most significant issues are visible in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what should be seen. In everyday viewing, this means that sometimes colours may look less natural than we would wish.

Sharp GR8 is one of those televisions that really gains a second life after proper calibration. Both in HD and 4K content, the white balance performs very well, especially considering this model's price segment. The picture becomes significantly closer to what the director intended to show – colours appear natural, and skin tones gain the right depth and warmth. The brightness characteristics also leave a very positive impression. Both the gamma and the EOTF curve demonstrate really solid values. While slight imperfections can be noticed, they are subtle enough that it's difficult to see them during everyday viewing. In summary, calibration allows Sharp GR8 to show its best face, offering a picture that is not only pleasant to the eye but also faithfully conveys the creators' intentions.

Philips OLED770 had shown signs from the start that it harboured significant potential, but it was hard to fully appreciate this in its factory settings. The image was often too warm, and some colours appeared as if they had lost their naturalness along the way. Calibration revealed that this television was very amenable to work – it responded to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance was set in both SDR and HDR so that the yellowish haze disappeared and a neutral, clear white emerged. Gamma stabilised closer to perfection, which helped restore the naturalness of mid-tones, while shadows ceased to be artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Movies are watched with greater ease; the image has cinematic depth without the feeling that something is overly darkened. However, the most interesting aspect was working on the colours. Factory errors were not dramatic, but slightly noticeable – skin tones could be too warm, and grey wasn’t always the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level that is definitely lower than the threshold of discernibility for the human eye. In other words, after correction, the colours finally “clicked” into place. Looking at the screen, we felt like the television had begun to speak with a full voice. Like an instrument that had finally been properly tuned.

Sharp GR8 is equipped with a feature called "10-bit colour reproduction," which theoretically should improve the smoothness of tonal transitions. In practice… well, the effect is surprising, but not in a very positive way. Even at the highest settings, it’s hard to notice any impact on the actual tonal transitions. Instead, the feature surprisingly smooths out things it shouldn’t - walls, shirts, or other flat surfaces look almost as if they have been ironed. In the test, we had to note that there is simply no actual impact on tonal transitions.

When it comes to image scaling, Sharp GR8 performs significantly better. The television can give the image a plastic, smooth characteristic, making even lower resolution content look quite good. Of course, with more demanding details, such as thin branches of trees in the background, you can see slight jaggedness, but it’s not something that would significantly affect the viewing comfort.

The problem of the previously mentioned colour connections can largely be mitigated thanks to the "distortion reduction" function, which is an algorithm for smoothing tonal transitions in Philips. It works best at a low level – effectively eliminating unwanted colour bands while not introducing strange artifacts or losing image detail. This is one of those features that is truly worth keeping on.

The issue of upscaling is somewhat less impressive. Images from lower resolution can be too soft, while in some parts the characteristic "jaggies" appear. The impression is that the algorithm is trying to reconcile two contradictory directions – smoothing and sharpening – and ultimately fails to find the golden mean. As a consolation, it's worth noting that the television does not have problems with overscan, meaning it does not cut off the edges of the image, which can sometimes happen in other competing models.

This is where Sharp GR8 has the opportunity to stand out against the competition in its price segment. The television is equipped with a 144 Hz refresh rate panel, which is an impressive result, especially if we plan to use it for dynamic content such as action films, sports broadcasts, or video games. Additionally, the manufacturer has included a motion smoothing feature, commonly known as a 'smoother'. The user has three levels of adjustment available, allowing them to tailor the effect to their personal preferences – from subtle smoothing to a more aggressive intervention in the fluidity of the image. It's a nice addition, particularly for those who mainly watch films and care about smooth, cinematic sequences without annoying judders or stuttering.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of blurring or smearing, ideal for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here we see the phenomenon of so-called frame skipping. This means that the television is unable to display all the frames – some of them are skipped, causing motion to lose smoothness and double outlines to appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

If the television has a 144 Hz panel and two full HDMI 2.1 ports, it’s clear it was designed with gamers in mind. The Sharp GR8 offers exactly that – high refresh rates and the right connections to get the most out of modern consoles and PCs. It also features ALLM, which automatically switches the TV to low latency mode, and VRR, ensuring the picture doesn’t stutter even in more demanding moments. In practice, everything works as it should, and it's difficult to find fault. However, it’s not without its shortcomings. There’s a lack of support for HGiG, which better adjusts HDR for games, as well as Game Bar, which makes it easier to quickly adjust settings without leaving the game. Despite these drawbacks, the Sharp GR8 is a really solid option for gamers.

If someone is looking for a TV for gaming, the Philips OLED770 is a candidate that's hard to overlook. The mere fact that this is an OLED gives it a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they've been taken straight out of a cinema. Added to that is the Ambilight system, which uses LEDs on the back of the TV to extend the image onto the wall behind the screen. The effect is such that even just playing FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really thick. On the technical side, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and for those using an Xbox Series X, Dolby Vision support in games is also available. You just need to know that in this mode, the input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we also get the 'Game Bar', which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows for a quick view of key parameters without exiting the game. Overall, this gives a picture of a TV that has all the most important gaming features on one hand, and on the other can add something unique – Ambilight. And it's this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.