Sharp GP6765 vs Philips OLED910

In movie mode, the television Sharp GP6765 reaches a brightness level of 300 nits; unfortunately, this is quite an average result. Such brightness is closer to the standard SDR image than what full HDR experience should offer. As a result, the television is unable to convey the full depth and dynamism of the picture that one might expect from a good HDR mode. Visual effects that in other models are vivid and detailed may appear muted here, and high-contrast scenes won’t look as impressive. However, it's worth noting that when comparing this result with televisions in this budget, it is a decent score. A positive feature is the fact that the television supports a wide colour gamut of DCI-P3 at 92.5% thanks to the implementation of quantum dots (Quantum Dot/QLED). This is quite a respectable result, especially in this price range. As a result, colours are vibrant and more saturated, which certainly impacts the image quality, although it doesn't fully save the HDR experience due to the limited brightness.

OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has branded as "META OLED". It is this panel that allows for over 2000 nits of brightness in films, which not long ago was completely unachievable in OLEDs. The way the television handles full-screen scenes flooded with bright light also deserves high praise. Usually, in OLEDs, brightness drops significantly, but here it remains at a great level – around 1400 nits. These values are almost reference-level, and combined with excellent colour reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

Sharp GP6765 was launched in movie mode, which is the best setting for colour reproduction. Unfortunately, even so, the quality is still far from ideal. Starting with the white balance, in SDR mode the graph shows significant increases in the red colour. This effect can make the image appear slightly yellowish, leading to distortion of natural skin tones. As a result, viewers may notice that some scenes seem unnatural, and colours lose their authenticity. In HDR mode, the situation changes dramatically – the dominant colour becomes blue. Such a strong shift towards blue also negatively impacts the colour balance of the image, which can lead to a loss of detail in cool tones. Viewers may feel that the image is somewhat cold and out of balance, which is further highlighted by the fact that the television does not achieve optimal colour reproduction. Tests conducted using the Colour Checker tool confirm these shifts in several tested samples.

When it comes to contrast, in HD mode the range shows a significant jump at the beginning of the graph, but then remains close to the reference line at 2.4. This means that in most scenes, the television is able to deliver a satisfactory level of contrast. For the viewer, this means better perception of details in shadows and greater depth of the image, which affects their overall viewing experience of movies and TV shows. In HDR mode, however, the EOTF curve shows large fluctuations both at the beginning and at the end of the graph. Such fluctuations can lead to inconsistencies in detail reproduction in bright and dark areas of the image. For the viewer, this means that in scenes with intense light, such as explosions or dynamic actions, essential details may disappear and the image may appear blurry. Conversely, in darker parts of the image, the lack of clear differences in shades can cause details to blend into a uniform patch, which significantly reduces the viewing quality. Although movie mode offers the best factory settings in the GP6765, both in the context of colour reproduction and contrast, significant problems do exist.

Unfortunately, when it comes to colour reproduction straight out of the box, the Filmmaker mode on the OLED910 really falls short. The television overemphasises the blue colour and at times it looks almost like a shop mode. It gives the impression that the manufacturer hasn't quite calibrated the device properly. The result is that colours appear unnatural, and the overall look resembles a slightly exaggerated display from a store showcase. HDR content looks much better, where apart from a slight loss of detail in blacks, there’s hardly anything to complain about. The problem is that in everyday viewing, it’s actually SDR materials that matter the most – and on the OLED910, they just look poor and significantly deviate from what we would expect from a television of this class.

After calibration, in movie mode, the white balance on the Sharp GP6765 TV for SDR content improves significantly. All the lines on the graph come closer to the reference line. Although they are not perfectly straight, the achieved results are satisfying, considering the price range of this model. Such an improvement in white balance translates into a more natural and accurate colour reproduction, positively affecting the overall visual experience and immersion in the films being watched. Regarding the colour gamut, the initial jump on the graph was not removed, however after this error, the rest of the lines represent the expected effect much better, making the image more coherent and pleasant to view.

In the case of HDR content, the white balance performs slightly worse compared to SDR content, but it is still significantly better than before calibration. The improvement in white balance in HDR contributes to greater colour consistency, making watching films more enjoyable, despite some shortcomings that may occur. Speaking of contrast, it is difficult to claim significant improvement. Our specialists noted that the lack of control over dynamic tone mapping settings prevented achieving significant improvement in EOTF, leading to uneven brightness reproduction.

Despite some shortcomings related to the lack of settings options for dynamic tone mapping, the Sharp GP6765 TV has gained a new face after proper calibration. The improved white balance and better colour reproduction in SDR mode have made the image more natural and pleasant to the eye. Although there are still areas that require improvement, especially in HDR content, the TV offers satisfying visual experiences, making it an interesting choice in its price range.

Fortunately, it quickly turned out that it wasn't the panel causing the problems, but the way Philips factory-tuned the OLED910. After calibration, the television showcased its full potential, and only then could we see what the new panels from LG Display were truly capable of. We primarily corrected the white balance and brightness characteristics, successfully taming the excessive blue and giving the image a natural look. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to ideal and colours presented in line with the creators' intent. In SDR content, the effect was stunning, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colours fuller and more accurate. After calibration, the OLED910 transformed from a disappointing television into equipment that can be confidently referred to as reference-grade in terms of colour accuracy.

On the Sharp GP6765 television, the “10-bit colour reproduction” feature performs well in the tested scene with light bulbs. Setting this option to “medium” yields satisfactory results, as there are no issues with grain smoothing or blurring of key image elements. The “low” setting also delivers positive results, providing a clear image without adversely affecting details. Such smoothing options for tonal transitions contribute to enhanced visual quality, allowing for more natural colour transitions.

In terms of image scaling, the Sharp GP6765 television has its strengths, such as the absence of overscan when displaying test material. This allows viewers to enjoy a full image without losing any details from the edges. However, in the tested scene with the model, some shortcomings arise. The branches or trousers do not look their best. Their outlines appear slightly jagged, suggesting that effective edge smoothing techniques were not applied. This can make some details look somewhat distorted, which may affect the overall visual experience.

The previously visible colour connections can be largely mitigated thanks to a feature called "distortion reduction." Similar to the OLED820, it’s best to set it to medium level, as it then provides quite decent results – smoothing unwanted tonal transitions while not taking away too many details from the image. Although at times the effect may be a bit too aggressive, in everyday viewing, this function can be considered useful.

When it comes to image scaling, the OLED910 performs really well. The test material with the model showcased a characteristic soft look typical of Philips – at times almost too soft – but at any moment this can be adjusted with the sharpness slider to tailor the image to your own preferences. It’s also a plus that the television has no issues with overscan, which still occurs in some competitors' models. It’s a minor detail, but it’s pleasing as it means that all content, even the oldest, is displayed as it should be.

When it comes to blur and motion fluidity, the Sharp GP6765 television performs quite averagely. It is equipped with a 60 Hz panel, which works well for films. The TV features a motion smoothing function called "Motion Enhancement". With this feature, we can control the fluidity of the motion, allowing us to choose whether the image should appear in a cinematic frame or be more fluid - theatrical. This smoothening function should satisfy most users who focus on film content. However, in the case of sports or games, the Sharp does not perform at its best. In the tested scene with the UFO alien, there is noticeable blurriness, suggesting that the low response time of the panel negatively affects the sharpness of moving objects. Such effects can be particularly frustrating during dynamic sequences where fast movements are common. For those who prefer watching sports or intense video games, the limitations in motion fluidity may be discouraging, making the Sharp GP6765 not necessarily the ideal choice in this category.

OLED910 is a TV with a refresh rate of 144 Hz. It’s a bit of a shame that Philips didn’t opt for 165 Hz, as we know that the matrix used in it is capable of that. On the other hand, such a bonus will mainly benefit PC gamers, as for everyday use, the most important thing is the 120 Hz refresh rate, which is fully sufficient. Combined with the advantages of the OLED matrix – lightning-fast pixel response times and the absence of motion blur, the picture is impeccably sharp and fast, even in dynamic action scenes. The traditional motion smoother from Philips called “Motion Style” also deserves praise. We can easily adjust it to our own preferences: the “Smoothness” slider is for movies and allows you to choose between a more “framey,” cinematic character and a smooth, theatrical image. Meanwhile, the “Motion Blur Reduction” slider is intended for sports; here, it’s worth setting it to the maximum value so that the image is clear and sharp during very fast shots.

The functionality of Sharp's GP6765 for gamers leaves a lot to be desired. Although this model is equipped with HDMI 2.1 ports, which theoretically should offer a range of modern conveniences, in practice the situation is much worse. The only feature that truly utilises the capabilities of this standard is Auto Low Latency Mode (ALLM). Unfortunately, the lack of support for key features such as Variable Refresh Rate (VRR) or HDR Gaming Interest Group (HGIG) makes this TV a less appealing choice for gamers. VRR is essential for eliminating issues with tearing and stuttering, which is particularly important in dynamic games where smoothness of image is crucial. Meanwhile, HGIG allows for optimal HDR reproduction, increasing immersion and visual quality. Although it might seem that the implementation of Dolby Vision will bring significant benefits, for gamers it is completely useless due to the very high input lag in this mode.

One could say that the presence of HDMI 2.1 ports in Sharp GP6765 is a marketing trap that can mislead users into thinking that the HDMI standard automatically entails all its conveniences. Expecting full functionality that should accompany HDMI 2.1 may lead to disappointment.

The OLED910 is fantastic for gaming. It supports 144 Hz, so if someone has a powerful PC, they'll easily make the most of that potential. For consoles, the most important thing is still 120 Hz, and everything works smoothly here. It has VRR, an automatic game mode, and even Dolby Vision in games along with HGiG mode, so we pretty much get a full package of gaming features. Philips also added a Game Bar, which is like a quick menu that shows basic information and allows you to enable a few handy features. It might not look as modern as the competition, but it works and does its job. The only downside is the number of HDMI 2.1 ports. There are only two, which can be quite disappointing in this class of television. If someone connects two consoles and something extra to the eARC - like a soundbar (which doesn't really make sense in this model, but more on that in the sound section), they'll have to do a bit more figuring around. Other than that, though, the OLED910 has everything we expect from a gaming TV.