Sharp GP6765 vs Philips OLED770

In movie mode, the television Sharp GP6765 reaches a brightness level of 300 nits; unfortunately, this is quite an average result. Such brightness is closer to the standard SDR image than what full HDR experience should offer. As a result, the television is unable to convey the full depth and dynamism of the picture that one might expect from a good HDR mode. Visual effects that in other models are vivid and detailed may appear muted here, and high-contrast scenes won’t look as impressive. However, it's worth noting that when comparing this result with televisions in this budget, it is a decent score. A positive feature is the fact that the television supports a wide colour gamut of DCI-P3 at 92.5% thanks to the implementation of quantum dots (Quantum Dot/QLED). This is quite a respectable result, especially in this price range. As a result, colours are vibrant and more saturated, which certainly impacts the image quality, although it doesn't fully save the HDR experience due to the limited brightness.

The Philips OLED770 doesn't try to compete with the brightest OLEDs on the market, and it's actually hard to expect that, as it's the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows for enjoyment of HDR effects in scenes where light appears in spots – for instance, in the flash of headlights or a starry sky. In such moments, the picture can truly amaze. However, it's different when there are more bright elements on the screen. The TV, like many cheaper OLEDs, restricts luminance at that point, and the entire image noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil platform – the brightness dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasing to the eye, but it's worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 also has an ace up its sleeve – the coverage of the DCI-P3 colour palette is as high as 99%, so colours in movies and games are vibrant and very close to what the creator intended.

Sharp GP6765 was launched in movie mode, which is the best setting for colour reproduction. Unfortunately, even so, the quality is still far from ideal. Starting with the white balance, in SDR mode the graph shows significant increases in the red colour. This effect can make the image appear slightly yellowish, leading to distortion of natural skin tones. As a result, viewers may notice that some scenes seem unnatural, and colours lose their authenticity. In HDR mode, the situation changes dramatically – the dominant colour becomes blue. Such a strong shift towards blue also negatively impacts the colour balance of the image, which can lead to a loss of detail in cool tones. Viewers may feel that the image is somewhat cold and out of balance, which is further highlighted by the fact that the television does not achieve optimal colour reproduction. Tests conducted using the Colour Checker tool confirm these shifts in several tested samples.

When it comes to contrast, in HD mode the range shows a significant jump at the beginning of the graph, but then remains close to the reference line at 2.4. This means that in most scenes, the television is able to deliver a satisfactory level of contrast. For the viewer, this means better perception of details in shadows and greater depth of the image, which affects their overall viewing experience of movies and TV shows. In HDR mode, however, the EOTF curve shows large fluctuations both at the beginning and at the end of the graph. Such fluctuations can lead to inconsistencies in detail reproduction in bright and dark areas of the image. For the viewer, this means that in scenes with intense light, such as explosions or dynamic actions, essential details may disappear and the image may appear blurry. Conversely, in darker parts of the image, the lack of clear differences in shades can cause details to blend into a uniform patch, which significantly reduces the viewing quality. Although movie mode offers the best factory settings in the GP6765, both in the context of colour reproduction and contrast, significant problems do exist.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve, even in Filmmaker mode. The white balance chart clearly indicates a lack of blue, giving the image a slightly yellowish tint. In practice, white is not snow-like, but leans towards warmer hues – which some may even find appealing, but from a precision standpoint, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is around 2.6 instead of the reference 2.4. In mid-tones, the image appears muted and more saturated, which can look too "cinematic" but detracts a bit from the naturalness. However, the most significant issues are visible in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what should be seen. In everyday viewing, this means that sometimes colours may look less natural than we would wish.

After calibration, in movie mode, the white balance on the Sharp GP6765 TV for SDR content improves significantly. All the lines on the graph come closer to the reference line. Although they are not perfectly straight, the achieved results are satisfying, considering the price range of this model. Such an improvement in white balance translates into a more natural and accurate colour reproduction, positively affecting the overall visual experience and immersion in the films being watched. Regarding the colour gamut, the initial jump on the graph was not removed, however after this error, the rest of the lines represent the expected effect much better, making the image more coherent and pleasant to view.

In the case of HDR content, the white balance performs slightly worse compared to SDR content, but it is still significantly better than before calibration. The improvement in white balance in HDR contributes to greater colour consistency, making watching films more enjoyable, despite some shortcomings that may occur. Speaking of contrast, it is difficult to claim significant improvement. Our specialists noted that the lack of control over dynamic tone mapping settings prevented achieving significant improvement in EOTF, leading to uneven brightness reproduction.

Despite some shortcomings related to the lack of settings options for dynamic tone mapping, the Sharp GP6765 TV has gained a new face after proper calibration. The improved white balance and better colour reproduction in SDR mode have made the image more natural and pleasant to the eye. Although there are still areas that require improvement, especially in HDR content, the TV offers satisfying visual experiences, making it an interesting choice in its price range.

Philips OLED770 had shown signs from the start that it harboured significant potential, but it was hard to fully appreciate this in its factory settings. The image was often too warm, and some colours appeared as if they had lost their naturalness along the way. Calibration revealed that this television was very amenable to work – it responded to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance was set in both SDR and HDR so that the yellowish haze disappeared and a neutral, clear white emerged. Gamma stabilised closer to perfection, which helped restore the naturalness of mid-tones, while shadows ceased to be artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Movies are watched with greater ease; the image has cinematic depth without the feeling that something is overly darkened. However, the most interesting aspect was working on the colours. Factory errors were not dramatic, but slightly noticeable – skin tones could be too warm, and grey wasn’t always the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level that is definitely lower than the threshold of discernibility for the human eye. In other words, after correction, the colours finally “clicked” into place. Looking at the screen, we felt like the television had begun to speak with a full voice. Like an instrument that had finally been properly tuned.

On the Sharp GP6765 television, the “10-bit colour reproduction” feature performs well in the tested scene with light bulbs. Setting this option to “medium” yields satisfactory results, as there are no issues with grain smoothing or blurring of key image elements. The “low” setting also delivers positive results, providing a clear image without adversely affecting details. Such smoothing options for tonal transitions contribute to enhanced visual quality, allowing for more natural colour transitions.

In terms of image scaling, the Sharp GP6765 television has its strengths, such as the absence of overscan when displaying test material. This allows viewers to enjoy a full image without losing any details from the edges. However, in the tested scene with the model, some shortcomings arise. The branches or trousers do not look their best. Their outlines appear slightly jagged, suggesting that effective edge smoothing techniques were not applied. This can make some details look somewhat distorted, which may affect the overall visual experience.

The problem of the previously mentioned colour connections can largely be mitigated thanks to the "distortion reduction" function, which is an algorithm for smoothing tonal transitions in Philips. It works best at a low level – effectively eliminating unwanted colour bands while not introducing strange artifacts or losing image detail. This is one of those features that is truly worth keeping on.

The issue of upscaling is somewhat less impressive. Images from lower resolution can be too soft, while in some parts the characteristic "jaggies" appear. The impression is that the algorithm is trying to reconcile two contradictory directions – smoothing and sharpening – and ultimately fails to find the golden mean. As a consolation, it's worth noting that the television does not have problems with overscan, meaning it does not cut off the edges of the image, which can sometimes happen in other competing models.

When it comes to blur and motion fluidity, the Sharp GP6765 television performs quite averagely. It is equipped with a 60 Hz panel, which works well for films. The TV features a motion smoothing function called "Motion Enhancement". With this feature, we can control the fluidity of the motion, allowing us to choose whether the image should appear in a cinematic frame or be more fluid - theatrical. This smoothening function should satisfy most users who focus on film content. However, in the case of sports or games, the Sharp does not perform at its best. In the tested scene with the UFO alien, there is noticeable blurriness, suggesting that the low response time of the panel negatively affects the sharpness of moving objects. Such effects can be particularly frustrating during dynamic sequences where fast movements are common. For those who prefer watching sports or intense video games, the limitations in motion fluidity may be discouraging, making the Sharp GP6765 not necessarily the ideal choice in this category.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of blurring or smearing, ideal for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here we see the phenomenon of so-called frame skipping. This means that the television is unable to display all the frames – some of them are skipped, causing motion to lose smoothness and double outlines to appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

The functionality of Sharp's GP6765 for gamers leaves a lot to be desired. Although this model is equipped with HDMI 2.1 ports, which theoretically should offer a range of modern conveniences, in practice the situation is much worse. The only feature that truly utilises the capabilities of this standard is Auto Low Latency Mode (ALLM). Unfortunately, the lack of support for key features such as Variable Refresh Rate (VRR) or HDR Gaming Interest Group (HGIG) makes this TV a less appealing choice for gamers. VRR is essential for eliminating issues with tearing and stuttering, which is particularly important in dynamic games where smoothness of image is crucial. Meanwhile, HGIG allows for optimal HDR reproduction, increasing immersion and visual quality. Although it might seem that the implementation of Dolby Vision will bring significant benefits, for gamers it is completely useless due to the very high input lag in this mode.

One could say that the presence of HDMI 2.1 ports in Sharp GP6765 is a marketing trap that can mislead users into thinking that the HDMI standard automatically entails all its conveniences. Expecting full functionality that should accompany HDMI 2.1 may lead to disappointment.

If someone is looking for a TV for gaming, the Philips OLED770 is a candidate that's hard to overlook. The mere fact that this is an OLED gives it a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they've been taken straight out of a cinema. Added to that is the Ambilight system, which uses LEDs on the back of the TV to extend the image onto the wall behind the screen. The effect is such that even just playing FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really thick. On the technical side, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and for those using an Xbox Series X, Dolby Vision support in games is also available. You just need to know that in this mode, the input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we also get the 'Game Bar', which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows for a quick view of key parameters without exiting the game. Overall, this gives a picture of a TV that has all the most important gaming features on one hand, and on the other can add something unique – Ambilight. And it's this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.