Sharp FQ8 vs Philips OLED770

The Sharp FQ8 achieves a maximum brightness of over 450 nits, which is commendable for its price range. While this level might not be groundbreaking, it places the television among the better-performing models in its class. At this brightness, the image appears vivid and detailed, and the HDR metadata functions effectively, offering a more immersive viewing experience compared to dimmer devices.

The television supports the advanced Dolby Vision HDR format, enhancing the depth and richness of the content. It also includes Dolby Vision IQ, which adjusts the image's brightness and colours based on ambient lighting. However, the implementation of this feature on the Sharp FQ8 is suboptimal, introducing artificial brightening and noticeable distortions. For this reason, it is advisable to disable Dolby Vision IQ for the most accurate picture quality.

With quantum dot technology, the television achieves a colour gamut coverage of approximately 94%, resulting in vibrant and realistic colours. This combination of features ensures the Sharp FQ8 delivers an engaging and detailed visual experience, even with some limitations.

The Philips OLED770 doesn't try to compete with the brightest OLEDs on the market, and it's actually hard to expect that, as it's the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows for enjoyment of HDR effects in scenes where light appears in spots – for instance, in the flash of headlights or a starry sky. In such moments, the picture can truly amaze. However, it's different when there are more bright elements on the screen. The TV, like many cheaper OLEDs, restricts luminance at that point, and the entire image noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil platform – the brightness dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasing to the eye, but it's worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 also has an ace up its sleeve – the coverage of the DCI-P3 colour palette is as high as 99%, so colours in movies and games are vibrant and very close to what the creator intended.

The Sharp FQ8 was evaluated for colour reproduction in its movie mode, which provides the best default settings for achieving realistic visuals. While it performs adequately, certain issues impact the overall image quality. Tests on HD content revealed significant white balance problems, with a marked dominance of red. This is evident in the colour graph, where the red line noticeably rises above the others, and in practical tests, such as a movie scene featuring a child, where the image appears overly warm and unnaturally red. Similar issues persist with 4K HDR content, where an excessive red tint detracts from the accuracy of colour reproduction, an important consideration for viewers prioritising faithful visuals.

For SDR contrast, the gamma graph displayed an unusual anomaly at the start, highlighting reproduction issues. The remainder of the gamma curve lies below the reference line, indicating suboptimal brightness and contrast levels for standard content. In 4K HDR, the EOTF curve also deviates significantly, suggesting inconsistencies in brightness reproduction. These fluctuations can result in less enjoyable viewing experiences for HDR content, particularly in scenes requiring precise light and dark balance.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve, even in Filmmaker mode. The white balance chart clearly indicates a lack of blue, giving the image a slightly yellowish tint. In practice, white is not snow-like, but leans towards warmer hues – which some may even find appealing, but from a precision standpoint, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is around 2.6 instead of the reference 2.4. In mid-tones, the image appears muted and more saturated, which can look too "cinematic" but detracts a bit from the naturalness. However, the most significant issues are visible in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what should be seen. In everyday viewing, this means that sometimes colours may look less natural than we would wish.

After calibration, the Sharp FQ8 shows notable improvements in its performance for SDR content. The white balance has been significantly refined, with all lines approaching the reference line. While the lines are not perfectly straight, the results are impressive for a TV in this price range. This adjustment enhances the naturalness and accuracy of colours, contributing to a more enjoyable visual experience. However, the gamma chart still displays the peculiar jump at the start, though the remaining line now aligns much closer to the expected outcome.

For HDR content, the white balance also sees meaningful improvements compared to the pre-calibration state, although it doesn’t perform as well as in SDR mode. This refinement results in more consistent and visually appealing colours, despite some remaining imperfections. On the downside, the EOTF chart reveals limited progress in contrast due to the lack of control over dynamic tone mapping settings, which hampers uniform brightness representation in HDR.

Despite these limitations, the calibration significantly elevates the Sharp FQ8, particularly in SDR mode. The improved white balance and colour reproduction deliver a more natural and pleasant viewing experience. While HDR content still leaves room for improvement, the TV achieves a respectable level of performance, solidifying its position as a strong contender in its price range.

Philips OLED770 had shown signs from the start that it harboured significant potential, but it was hard to fully appreciate this in its factory settings. The image was often too warm, and some colours appeared as if they had lost their naturalness along the way. Calibration revealed that this television was very amenable to work – it responded to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance was set in both SDR and HDR so that the yellowish haze disappeared and a neutral, clear white emerged. Gamma stabilised closer to perfection, which helped restore the naturalness of mid-tones, while shadows ceased to be artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Movies are watched with greater ease; the image has cinematic depth without the feeling that something is overly darkened. However, the most interesting aspect was working on the colours. Factory errors were not dramatic, but slightly noticeable – skin tones could be too warm, and grey wasn’t always the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level that is definitely lower than the threshold of discernibility for the human eye. In other words, after correction, the colours finally “clicked” into place. Looking at the screen, we felt like the television had begun to speak with a full voice. Like an instrument that had finally been properly tuned.

The Sharp FQ8 performs adequately with its 10-bit colour reproduction feature, providing smooth transitions between grey shades in the light bulb photo. For optimal results, setting it to medium is recommended, as it avoids issues like grain smoothing or blurring key elements. The "low" setting also yields good results without introducing unwanted visual artefacts.

In terms of upscaling, the Sharp FQ8 TV handles video without overscan, making full use of the screen. The jagged edges of branches are noticeable, but the edges of trousers appear without any clear jaggedness, contributing positively to the overall image quality. Additionally, the TV's AI Super Resolution feature enhances clarity by artificially sharpening jagged elements, further improving the viewing experience.

The problem of the previously mentioned colour connections can largely be mitigated thanks to the "distortion reduction" function, which is an algorithm for smoothing tonal transitions in Philips. It works best at a low level – effectively eliminating unwanted colour bands while not introducing strange artifacts or losing image detail. This is one of those features that is truly worth keeping on.

The issue of upscaling is somewhat less impressive. Images from lower resolution can be too soft, while in some parts the characteristic "jaggies" appear. The impression is that the algorithm is trying to reconcile two contradictory directions – smoothing and sharpening – and ultimately fails to find the golden mean. As a consolation, it's worth noting that the television does not have problems with overscan, meaning it does not cut off the edges of the image, which can sometimes happen in other competing models.

The Sharp FQ8 features a 120 Hz panel, able to support playback at 144 Hz when connected to a PC, which should theoretically provide smooth motion rendering. The TV includes features designed to enhance film fluidity and reduce motion blur, crucial for more dynamic content. However, in the absence of Black Frame Insertion (BFI) technology, the panel's average response time leads to less-than-ideal results. This results in slight motion blur, which may be particularly noticeable when watching sports or during intense gaming sessions.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of blurring or smearing, ideal for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here we see the phenomenon of so-called frame skipping. This means that the television is unable to display all the frames – some of them are skipped, causing motion to lose smoothness and double outlines to appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

The Sharp FQ8 offers several features that cater to gamers, enhancing the overall gaming experience. Firstly, the television is equipped with HDMI 2.1, which brings several advantages. ALLM (Auto Low Latency Mode) automatically switches the TV to a low-latency mode when a gaming device is detected. VRR (Variable Refresh Rate) helps reduce screen stuttering by adjusting the screen’s refresh rate to match the number of frames generated by the console or PC, providing smoother gameplay, especially in dynamic games. Additionally, the TV supports G-Sync, which synchronises the image with the graphics card, preventing stuttering and screen tearing.

Despite these advantages, the FQ8 has some limitations. The lack of support for HGiG (HDR Gaming Interest Group) means the TV does not optimise the dynamic range for HDR games. Furthermore, while Dolby Vision mode can improve picture quality in supported games, it suffers from very high input lag.

If someone is looking for a TV for gaming, the Philips OLED770 is a candidate that's hard to overlook. The mere fact that this is an OLED gives it a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they've been taken straight out of a cinema. Added to that is the Ambilight system, which uses LEDs on the back of the TV to extend the image onto the wall behind the screen. The effect is such that even just playing FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really thick. On the technical side, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and for those using an Xbox Series X, Dolby Vision support in games is also available. You just need to know that in this mode, the input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we also get the 'Game Bar', which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows for a quick view of key parameters without exiting the game. Overall, this gives a picture of a TV that has all the most important gaming features on one hand, and on the other can add something unique – Ambilight. And it's this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.