Samsung The Frame Pro vs SONY Bravia 9 II XR95M2

Direct comparison

The Frame Pro / LS03FW

BRAVIA 9 II / XR95M2 / XR9M2

Available screen sizes: 65”75”85”

Available screen sizes: 65”75”85”115”

Panel type: LCD VA

Resolution: 3840x2160

System: Tizen

Model year: 2025

Complete the survey to find out the result

Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2026

Complete the survey to find out the result

Overall rating

7.3

8.9

  • Movies and series in UHD quality

    6.8

    8.9

  • Classic TV, YouTube

    6.6

    8.4

  • Sports broadcasts (TV and apps)

    6.8

    8.0

  • Gaming on console

    8.6

    9.2

  • TV as a computer monitor

    8.4

    7.8

  • Watching in bright light

    7.0

    10.0

  • Utility functions

    7.7

    8.8

  • Apps

    9.3

    9.6

  • Sound quality

    6.4

    9.0

Advantages

  • Premium design – symmetrical frame, the ability to fit interchangeable frames, the effect of a real picture on the wall

  • Wireless One Connect module – no visible cables by the television, easier space arrangement

  • Matte screen coating – no reflections even in bright rooms

  • Exceptionally high brightness – up to 900 nits

  • Wide colour palette – QLED

  • Smooth tonal transitions, practically no banding (colour stepping)

  • High motion fluidity – 144 Hz panel

  • Gaming features – VRR, ALLM, 144 Hz, Game Bar, low input lag (wired)

  • Tizen system – fast, intuitive, with a full suite of apps and support for AirPlay and voice assistant

  • Art Store – unique feature, television as a digital picture frame

  • Bracket included

  • Excellent black levels for an RGB Mini-LED LCD panel

  • Extremely high HDR and SDR brightness (identical to the Sony BVM-HX3110 reference monitor)

  • Great daytime performance thanks to the matte panel

  • Very good colour reproduction

  • Market-leading digital image processing

  • Plenty of gaming features (VRR, ALLM, HDMI 2.1)

  • Quite good viewing angles (for a VA panel)

  • Polished Google TV operating system and two remotes included

  • Very good audio

  • Support for premium video and audio formats: Dolby Vision, Dolby Atmos, DTS:X

Disadvantages

No like
  • Hard to call it a true Mini-LED – edge lighting

  • Poor viewing angles (they could be better for a nicer wall image effect)

  • Lack of HGiG feature*

  • Flat sound, not much bass. Definitely need a soundbar

  • Issues with font readability and significant delays (input lag) when using the wireless One Connect module.

*The HGiG feature disappeared with the latest TV update. We are monitoring the situation and if anything changes regarding this matter, we will let you know.

  • Only 2 HDMI 2.1 ports (on a flagship screen in 2026?!)

  • No 98-inch option in the range

  • Limited picture calibration features

  • Very noticeable local-dimming zone behaviour off-axis

  • No high refresh-rate modes for PC gamers (higher than 120Hz)

Our verdict

Samsung The Frame Pro 2025 is a television that brings a breath of fresh air to the lifestyle model segment. Its design stands out - a symmetrical frame, the ease of swapping decorative frames, and above all, the image effect on the wall thanks to the matte finish and special mount. In everyday use, it makes a great impression, and the Art Store feature combined with high screen brightness means that this television works well not only as a display for movies and series but also as a part of interior decor. It's also hard not to appreciate the gadgetry addition of the wireless One Connect box – the ability to hide the port box anywhere in the living room offers considerable design flexibility. In terms of image quality, The Frame Pro holds up quite well. Brightness levels of up to 900 nits in peak scenes allow for enjoyable HDR effects even in brightly lit rooms, and the VA panel provides stable and solid contrast. On the other hand, there are quite a few question marks. Primarily - the naming. The "Pro" designation and the Mini-LED suffix suggest that we are dealing with an advanced local dimming system. Meanwhile, in the 65-inch variant, we counted only 24 zones, all located at the bottom edge of the screen. The effect after reading this review is probably already known to you. The blacks and contrast are decent, but far from what Mini-LED televisions with full, dense backlighting offer. The issue with the wireless module also raises mixed feelings. While it does work reasonably well for connecting an amplifier or decoder, gamers and PC users will quickly find that direct connection to the television via MICRO-HDMI is a necessity. Otherwise, they have to contend with high input lag and poorer readability of fonts. Therefore, it's hard to call The Frame Pro "Pro" in the strictly technological sense – it would be more appropriate to say it’s “Frame Plus.” A great lifestyle television, refined and visually striking, that will successfully find its place in a bright, modern living room, but at the same time, it doesn’t reach the level of quality we might expect from a product labelled as Mini-LED. This is a device that will impress with its design and additional features but will leave a slight sense of disappointment for those who anticipated a true breakthrough in image quality.

Sony Bravia 9 II is without a doubt one of the most advanced televisions that have ever passed through our editorial office. Sony has created a real monster by using a completely new RGB Mini-LED backlight design, which they call True RGB. But the technology alone is only half the story. Only combined with Sony's finely tuned, years-in-the-making image processing algorithms has a television emerged that is closer to a director's intended picture than any other screen we've tested to date. This is where you can see why Sony has enjoyed such a reputation in the world of imaging for years. HDR looks spectacular, peak brightness at times seems almost absurd, blacks can be surprising for an LCD TV, and colours are at once extremely vivid and natural. Most importantly, all these elements form a coherent whole. There's no sense that the TV is trying to impress with numbers in the spec sheet alone — it is simply a huge pleasure to watch, whether it's movies, series or gaming. Beyond the excellent picture quality, you can't forget that this is simply a complete television. Google TV runs fast and offers virtually all the major apps, gamers get a full suite of premium features, and support for audio and video formats means there's little to complain about in the feature set. These are exactly the qualities we expect from a device that aspires to be the television of the year 2026.

Are there any drawbacks? Of course there are. Even the Bravia 9 II is not a perfect design. Interestingly, our biggest reservations are not about picture quality, which is absolutely phenomenal. We're more puzzled by some of the manufacturer's decisions. In the flagship 2026 model we still only get two HDMI 2.1 ports, which can be downright annoying when you have a console, a PC or audio equipment. The other issue is the lack of a 98-inch version. It's really hard to understand why a TV of this class doesn't come in that recently popular size.

So is the Bravia 9 II worth buying? Our answer is: YES, YES and once again YES. If you're after a top-tier television and picture quality is your primary concern, it's hard to find a better choice right now. Sony has not only proven that RGB Mini-LED has enormous potential, but also shown how the technology should be used. The "True RGB" label didn't appear here by accident. What's more, given the current price of this model, you can confidently say it has been priced quite sensibly compared with the competition. The Bravia 9 II is not just one of the best TVs of 2026. It's a television that sets a new benchmark and shows the whole industry what image quality on an RGB Mini-LED TV should look like.

TV appearance

HDMI inputs
0 x HDMI 2.0, 5 x HDMI 2.1 (48Gbps)
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
Other inputs
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Sony S-Center)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Premium
Super Premium
Stand type
Legs
Central
Bezel color
Black
Black
Stand
Fixed, Height adjustment
Fixed
Flat design
Yes
Yes
Accessories
Stand, Wall bracket, One Connect Box
Two remote controls

Contrast and black detail

5.7/10

8.6/10

Local dimming function: Yes, number of zones: 24 (1 x 24)

Local dimming function: Yes, number of zones: 1500 (30 x 50)

Contrast:

Review Samsung The Frame Pro Contrast and black detail

Result

6,250:1

Review Samsung The Frame Pro Contrast and black detail

Result

5,100:1

Review Samsung The Frame Pro Contrast and black detail

Result

4,650:1

Review Samsung The Frame Pro Contrast and black detail

Result

4,350:1

Review Samsung The Frame Pro Contrast and black detail

Result

4,300:1

Review SONY Bravia 9 II XR95M2 Contrast and black detail

Result

218,000:1

Review SONY Bravia 9 II XR95M2 Contrast and black detail

Result

66,700:1

Review SONY Bravia 9 II XR95M2 Contrast and black detail

Result

448,850:1

Review SONY Bravia 9 II XR95M2 Contrast and black detail

Result

12,700:1

Review SONY Bravia 9 II XR95M2 Contrast and black detail

Result

4,200:1

Halo effect and black detail visibility:

Check the visibility of bright lights on a dark background. Mini-LEDs often struggle with this. The photo does not compare black levels – that’s what the video below is for.

The video accurately shows differences in contrast and black levels between TVs, as well as potential issues: halo around bright objects or Mini-LED zone operation visible as brightness jumps.

Samsung The Frame Pro has officially been labelled as a Mini-LED backlit television, but… is it really? In our tested 65-inch variant, we counted only 24 dimming zones. The number itself seems modest, but more important is their distribution – all of them are along the lower edge of the screen. In practice, this means that The Frame Pro should be treated more as edge-lit than a full-fledged Mini-LED with dense, direct local dimming. Samsung has previously employed a similar manoeuvre, renaming the Q70 series to Neo QLED televisions – mainly for marketing purposes. How does this translate to picture quality? Black levels and contrast appear satisfactory, but there are no effects known from televisions with advanced local dimming as seen in the QN80 series. Much of this is due to the high-spec VA panel, which provides solid parameters on its own – a contrast ratio of around 5000:1 looks good and importantly, is stable, with minimal fluctuations. Nevertheless, if someone purchases The Frame Pro hoping to experience "true Mini-LED," they might be disappointed. We ourselves expected this model to significantly differentiate itself from the classic The Frame series in terms of contrast quality; however, the differences turned out to be smaller or even non-existent than the “Pro” designation might suggest.

In the 65-inch size we tested we counted exactly 1,500 independent local dimming zones. Combined with the VA panel's native high contrast, this translates into very good results when reproducing dark scenes. Although the number of zones isn't as high as with classic QD-Mini LED-backlit screens, Sony's algorithms more than make up for the difference. The contrast we measured reaches very high values, and in easier dark shots dominated by deep blacks the image can even resemble OLED screens. Of course Mini LED has its physical limits and it's not an OLED. When small bright elements appear on a dark background the halo effect is still visible (a characteristic bright glow around a bright point, caused by the lighting zone being much larger than a single pixel).

In the Bravia 9 II this phenomenon works quite differently to classic LCD TVs. Thanks to the new architecture, the glows around objects take on the colour of the displayed element. You can clearly see this in the helicopter cockpit scene: the halo glow generated around the instruments isn't white-blue, it takes on the exact green tint of the LEDs in the cockpit. To the human eye that image is much more coherent and gives a greater sense of depth, even if the purely mathematical, measurable contrast at that particular point isn't revolutionary. Sony once again proves it has the best local dimming algorithms on the market. The software doesn't produce artificial, abrupt brightening and keeps the undesirable side effects of zone-based technology well under control. If you're wondering which RGB screen currently handles backlight zones best, the Bravia 9 II is the answer.

HDR effect quality

5.8/10

9.3/10

Supported formats
HDR10, HDR10+, HLG
HDR10, Dolby Vision, HLG
Color gamut coverage
DCI P3: 92.2%, Bt.2020: 71.2%
DCI P3: 98.7%, Bt.2020: 90.0%

Luminance measurements in HDR:

Review Samsung The Frame Pro Brightness measurement

Result

745 nit

Review Samsung The Frame Pro Brightness measurement

Result

458 nit

Review Samsung The Frame Pro Brightness measurement

Result

476 nit

Review Samsung The Frame Pro Brightness measurement

Result

446 nit

Review Samsung The Frame Pro Brightness measurement

Result

660 nit

Review SONY Bravia 9 II XR95M2 Brightness measurement

Result

3003 nit

Review SONY Bravia 9 II XR95M2 Brightness measurement

Result

2717 nit

Review SONY Bravia 9 II XR95M2 Brightness measurement

Result

2755 nit

Review SONY Bravia 9 II XR95M2 Brightness measurement

Result

2230 nit

Review SONY Bravia 9 II XR95M2 Brightness measurement

Result

2033 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

The photos show two HDR10 movies. 'Pan' is one of the brightest productions ever made, while 'Billy Lynn' (soldier) has brightness typical of streaming (Netflix, Prime, HBO MAX). Notice the intensity of effects and detail in whites.

Static HDR10

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

Dynamic: HDR10+

Dynamic: Dolby Vision

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

HDR luminance chart:

SONY Bravia 9 II XR95M2

Samsung The Frame Pro

Samsung The Frame Pro is one of the relatively bright televisions. In synthetic tests, we managed to achieve values around 900 nits, which is quite a decent result for a lifestyle model. In full-screen scenes, such as the frame from the movie The Meg or the opening sequence in Life of Pi, the brightness maintained a level of 700–800 nits. These values allow you to fully enjoy the HDR effects and capture their cinematic magic. However, the situation complicates when smaller, point light sources appear on the screen. The edge lighting used here, equipped with the ability to local dim whole strips, does not handle them very well. It happens that small elements are overly darkened, which weakens the effect, or conversely – they become heavily brightened, but at the cost of losing black depth in that part of the image. This can be compared to light halos reminiscent of a laser beam spreading in dense fog – an effect that is visible and bright but at the same time not very natural and distracting. Fortunately, the colour aspect performs better. Thanks to the use of a quantum dot filter (QLED), the colours are saturated, and the reproduction of the DCI-P3 palette reaches over 92%. Generally, movies or series watched in HDR on The Frame Pro present a rich colour palette, even if contrast and the performance of the lighting algorithms can sometimes draw our attention away.

The real showcase for the new backlight architecture and Sony’s processor is HDR reproduction. At the official launch the Sony engineers said (not officially 😉) that the Bravia 9 II’s brightness should be almost identical to their professional director’s monitor BVM-HX3110, priced at astronomical sums. Our lab tests confirmed they weren’t empty promises. In synthetic measurements on the L20 test pattern the TV easily exceeded 4000 nits of peak brightness. More importantly, these impressive results translate directly to real film scenes. In most of the demanding shots we tested the screen consistently held brightness around 2500 to 3000 nits. Whether the light was small and pinpoint or flooded almost the entire screen, the HDR effect was incredibly intense.

Colours

Colour is another key pillar of RGB Mini LED technology (Sony’s True RGB implementation). For testing this type of panel we’ve permanently added a new research section to check how TVs handle colour in real-world conditions. Traditional synthetic-chart tests are no longer enough to determine real gamut coverage. From now on we also measure colour saturation directly in selected film scenes by overlaying measurement points. So how do the colours perform?

In synthetic tests the Bravia 9 II posts excellent results. For the popular DCI-P3 space used for HDR, colour-gamut coverage was almost 98%, while for the extremely wide and demanding BT.2020 space our measurements showed nearly 90%. However, in real-world, varied scenes those values drop by a few percentage points. This is directly due to the nature of zoned RGB backlighting. When differently coloured elements or bright white points appear next to each other, light from adjacent zones begins to mix slightly, producing a whitish backlight. This, of course, affects colour saturation, slightly reducing it. It shows that despite Sony’s brilliant algorithm controlling the RGB diodes, that number of zones is too small to eliminate the effect completely.

Is this a reason to complain? Of course not. The Bravia 9 II’s final colour coverage is the same as that of a very good QLED TV, and it’s important to remember: the vast majority of films and TV shows distributed in HDR use the DCI-P3 gamut. In that standard Sony easily maintains very high colour saturation, regardless of the scene.

Factory color reproduction

5.5/10

6.2/10

This gallery shows how colors change after professional TV calibration. If you notice the difference, we recommend ordering this service at SkalibrujTV.com.

Factory Mode

After calibration

The best results were, of course, achieved in Filmmaker mode, which immediately showed that Samsung had put effort into the factory settings. In SDR content – the most commonly viewed materials – The Frame Pro performed really well. The white balance and gamma were almost perfectly set, making the image look natural and cohesive. Yes, there were some noticeable errors, particularly in skin tones and reds, which could be overly saturated, giving everything a slightly "warmed up" character, but in everyday use, it didn't hinder the viewing experience too much. For HDR content, the situation was similar regarding the white balance. It was at a good level, however, the biggest issue turned out to be managing brightness. The EOTF curve was set in such a way that in many scenes the image appeared blown out, and the brightest areas lost detail and resulted in uniform patches of light. This severely affected realism and made colours appear very oversharpened. Fortunately, Samsung provides the option for manual adjustment of the curve in their TVs, so we opted for calibration and its results can be seen below.

Contrary to expectations and high hopes, the Bravia 9 II we tested straight out of the box showed some issues with its factory calibration. Looking at the white balance charts, you can see it isn’t perfect. In SDR content it mainly lacked the red component, so the picture leaned toward cooler, bluish tones. By contrast, white balance in HDR looked much better in that respect. So where do the visible errors in image reproduction come from? They stem from an unexpected tuning of the gamma and the EOTF curve. In both cases the Bravia 9 II straight from the factory showed a clear deviation from reference standards.

In SDR content the gamma was significantly too high, at times running very close to 2.8 instead of the reference 2.4. In practice this meant the image was artificially dark and appeared washed out of colour, with details in dark areas (the shadows) completely lost. The opposite was true in HDR material, where brightness reproduction is handled by the EOTF curve. That curve was pushed too high above the correct value, which resulted in the picture being artificially brightened across most luminance ranges. As with every TV we test, we also subjected this unit to professional calibration. You can see the results and how we managed to correct those factory errors below.

Color reproduction after calibration

8.5/10

9/10

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

After calibration, the SDR mode looks almost perfect. We managed to eliminate the overly intense red saturation that previously gave the image a somewhat excessively warm character. The colours became more balanced, which translated into a natural and pleasant viewing experience for everyday content – from television to movies and series from streaming services or materials on YouTube. In HDR mode, the EOTF curve required the most work, as the factory settings caused excessive clipping of the entire image. The calibration significantly helped to "tame" this issue – the image stopped being overexposed, and details in the bright areas became more visible. Of course, the limits are set by the design of the television itself, as edge lighting reveals its limitations, and even the smallest elements of light can still appear overly bright or blend into the background. However, this is a matter of technology, not just calibration. After the correction, The Frame Pro is much more enjoyable to watch, and it is definitely worth considering if you want to make the most of the television's capabilities.

Fortunately, with professional calibration, most of the factory shortcomings of the Bravia 9 II can be effectively eliminated. We managed to precisely correct primarily the white balance and the gamma and EOTF curves. After those adjustments, in everyday use and during movie sessions the TV looks vastly better. The image gained proper dimensionality, the cool tint to the whites disappeared, and shadow details that had previously been lost due to excessively high gamma finally became clearly visible. Although we ultimately assess colour accuracy as very good, as specialists we must point out one fairly serious design flaw in this model. The Bravia 9 II could look even better if it weren't for the complete lack of an advanced colour management system in the TV's menu.

While a basic white balance correction can be carried out here without issue, the settings lack options for adjusting specific colours. We tried to tackle this from every angle, both using the traditional method from the remote and with dedicated calibration software for Bravia TVs. Unfortunately, that function has been entirely locked. We suspect this may stem from the specifics of the new RGB architecture, which imposes these limitations. It's a real shame, because without it you can't fine-tune colour reproduction to perfection. The inaccurate red, for example, still stands out. Let's hope Sony will fix this shortcoming over time via an update.

Smoothness of tonal transitions

9.5/10

9.5/10

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

Here Samsung has truly earned huge applause. The Frame Pro has proven to be one of the best TVs of the year in terms of smooth tonal transitions. During testing, we practically couldn't spot any clear issues with colour blending – the gradients looked smooth and natural, and the typical “banding” found in many TVs simply did not occur. Indeed, in very dark scenes, you can notice minimal imperfections, but you really have to squint to see them – even the keen eye of our editorial team struggled with this. So in everyday viewing, there's no chance of anything interrupting your experience. This is a huge plus, as it's in darker scenes where TVs typically struggle the most. You won't experience that here.

Huge credit to Sony for the smoothness of tonal transitions, which has been significantly improved over last year’s Bravia 9. Colour gradation here is at a very high level and, most importantly, this effect is consistent regardless of the type of scene being shown. Both in very bright parts of the image and in very dark, demanding gradients, the TV performs superbly, effectively eliminating the irritating phenomenon of posterization (that is, the appearance of visible "steps" and bands in colour transitions, for example in shots of the sky or in fog). The only slight shortcomings in this area appear when watching Dolby Vision content. In those specific pieces the gradation can at times be a little worse than with an HDR10 signal, but the differences are so subtle and marginal that they will be completely invisible to the average viewer.

Image scaling and smoothness of tonal transitions

7.5/10

8.5/10

Image without overscan on the SD signal
No
OK
Smooth transition function
OK
OK

Smooth transition function

The match photo shows how the TV smooths weak tonal transitions in low-quality video.

Image scaling SD (576i)

The model photo shows how it handles upscaling of SD material.

Although in 4K HDR materials the fluidity of tonal transitions in the ChooseTV Pro is not a problem at all, naturally with weaker signal quality – such as with television, HD materials, or older Full HD films – imperfections may occur. Therefore, it's crucial how the television handles these limitations thanks to the image processor. The noise reduction feature works really effectively here. At the medium setting, it eliminates unwanted bands or artifacts, smoothing the image in a visible yet not overdone way. However, it's important to remember that Samsung has a tendency to be aggressive – even at the lowest level of this feature, it can "eat" film grain. So, it's wise to use it with caution and adjust the settings according to the material being watched.

The upscaling itself is of a high standard. The ChooseTV Pro effectively boosts older materials to a native 4K resolution, maintaining good sharpness and clarity. Movies and series in lower quality simply look better here. However, it's worth mentioning a minor downside – typical for many Samsung televisions. With very old sources in poor quality, you may notice some cropping of the image edges on the left side of the screen. It's not a problem that will ruin the viewing experience, but it's good to know that it may occur.

Digital processing and upscaling have long been Sony's forte, and after testing the Bravia 9 II we can confidently say that nothing has changed in this area. Sony remain at the top of the market. Their proprietary XR image processor, which in this model works together with the main MediaTek Pentonic 1000 chip, deserves the highest praise. That combination delivers excellent results. Upscaling lower-resolution content is extremely effective and precise.

However, what earns the most praise in the XR processor's performance is its tonal transition smoothing function. The system can reduce posterisation in heavily compressed material to practically zero. Crucially, the algorithm does this in a very intelligent way. It removes only the irritating digital 'steps' in gradients (banding), but does not blur fine texture detail or create an artificial, 'plastic' look lacking film grain. The image remains sharp, natural and cinematic.

Blur and motion smoothness

7.8/10

8.1/10

Maximum refresh rate of the panel
144Hz
120Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
OK
BFI function 60Hz
Yes, 60Hz (image flickers)
Yes, 60Hz (image flickers)
BFI function 120Hz
No
Yes, 240Hz (double contours)
Brightness drop with BFI
70%
76%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

Image flickers in this mode

Blur (4K@144Hz):

Blur ():

The fluidity of movement in The Frame Pro is not only due to the panel itself, which operates at a refresh rate of up to 144 Hz, but also the image processor and motion smoothing system. It is thanks to this that we can adjust the way movies or sports broadcasts are displayed to our own preferences. Available are sliders for blur reduction and motion judder reduction – the first function enhances the sharpness of fast movements, while the second helps to soften the effect of the "jumping" image during camera pans. Everyone can choose between a cinematic character of motion and a smoother, more "television" style.

In the specifications for the Sony Bravia 9 II you won't find dizzyingly high screen refresh rates above 120 Hz, which some more demanding PC gamers might see as a drawback. However, in everyday use — whether during film sessions, playing console games or watching sport — it's really hard to criticise the motion smoothness. The VA panel used here does exhibit some slight, natural smearing typical of this panel type, but the excellent Motionflow smoothing algorithms come to the rescue. The system menu includes sliders for blur reduction and smoothing that let you precisely tune the motion characteristics to your own preferences.

Console compatibility and gaming features

8.2/10

9.4/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 144Hz
    48 - 120Hz
  • Dolby Vision Game Mode
    No
    Yes
  • Correct implementation of HGIG
    No
    Yes
  • 1080p@120Hz
    Yes
    Yes
  • 1440p@120Hz
    Yes
    No
  • 4K@120Hz
    Yes
    Yes
  • Game bar
    Yes
    Yes

Samsung The Frame Pro doesn’t pretend to be just a “living room” TV; gamers will also find something for themselves here. The manufacturer has ensured a full package of gaming features: we have support for variable refresh rate (VRR), auto low latency mode (ALLM), refresh rates up to 144 Hz, and compatibility with both G-Sync and FreeSync Premium Pro. Additionally, there’s the well-known Game Bar panel, which is a quick menu where you can check key parameters on-the-fly – from refresh rates to active image processing modes. Are there downsides? Yes, The Frame Pro doesn’t support Dolby Vision in game mode, but it’s hard to consider this a serious issue – most gamers use HDR10 anyway... so the HGIG mode. Exactly. The biggest surprise was the latest software update. Samsung... completely removed this option from The Frame PRO. In practice, this means that the TV independently interprets HDR tone mapping in games, and the user cannot enable settings designed with consoles in mind. This is a step backwards, which may disappoint more aware gamers hoping for full compliance with HGiG guidelines. We can only hope that this mistake will be quickly fixed.

An interesting feature of The Frame Pro is also the unusual placement of HDMI 2.1 ports. We have as many as five at our disposal – four are located in the One Connect module, and the fifth, in micro HDMI form, is located directly on the TV. This solution is quite unusual but very practical. Samsung clearly suggests that this is the port to connect your console or computer. Why? Because it minimises any potential delays associated with communication through the wireless One Connect, and in gaming, every millisecond counts. We have written separately about input lag, but we can reveal here that by connecting the equipment directly to the TV, we get the absolute maximum response speed from it.

Aside from the fairly serious design oversight of limiting the platform to just two full HDMI 2.1 ports, the Bravia 9 II offers almost all the key gaming features available on the market. Sony has already accustomed us to such a rich feature set in its previous designs. The list of supported technologies here is extensive. It includes automatic low-latency mode (ALLM), variable refresh rate (VRR), as well as a fully compliant implementation of the HGIG standard and Dolby Vision tailored specifically for gamers.

Input lag

9.9/10

10/10

SDR

1080p60
14 ms
13 ms
1080p120
9 ms
8 ms
2160p60
14 ms
13 ms
2160p120
8 ms
8 ms

HDR

2160p60
14 ms
12 ms
2160p120
9 ms
7 ms
4320p60

Dolby Vision

2160p60 DV
13 ms
2160p120 DV
7 ms

The Frame Pro in wired mode records really great results. Latencies remain in the range of 9–14 ms, which ensures smooth and immediate response in games. These values can easily be considered reference standards – even in dynamic titles, the action proceeds without delays, and the controls are precise and predictable. The situation changes when the wireless One Connect module comes into play. While it allows you to hide cables and enjoy greater freedom in room arrangement, it significantly worsens input lag results. In tests conducted at a distance of 2–3 meters from the television, without any furniture obstacles, values jumped to 50 ms. While this is acceptable for watching movies since input lag doesn't concern us at all, it becomes problematic in games and severely ruins the experience. It's a bit of a paradox – on one hand, we have a television that offers some of the best results on the market in wired mode, while on the other hand, Samsung promotes a solution that turns out to be quite detrimental for gamers. After all, the console is one of the key devices we usually connect to the television...

For clarity, we are including our wireless measurements from a distance of 2-3m:

SDR

HDR

1080p60 Hz: 39

2160p60 Hz HDR: 40

1080p120 Hz: 25

2160p120 Hz HDR: 25

2160p60 Hz: 40

2160p120 Hz: 25

Alongside its rich package of gaming features comes a parameter that’s crucial for every gamer: input lag. Here the new Bravia 9 II performs simply flawlessly. Our laboratory tests showed that signal delay in "Game" mode is SUPER low. The values we recorded during measurements are completely imperceptible to the human eye and place this model among the very best.

Compatibility with PC

8.4/10

7.8/10

Chroma 444 (max. resolution and refresh rate)
Yes
Yes
Font clarity
Very Good
Very Good
Readability of dark text and shapes
Average
Good
Input lag in PC mode (4K, max. refresh rate)
8ms
8ms
Matrix subpixel arrangement
BGR
RGB
Max refresh rate
144Hz
120Hz
G-Sync
Yes
Yes

The photo shows the legibility of small fonts. Ideally, lines should be the same thickness on both light and dark text, with minimal pixel gaps.

Connecting The Frame Pro to a computer via cable is essentially no big deal – it works as it should. The image is clear, the fonts look good, you can easily manage daily tasks in Word or Excel, and then fire up a game and it's still fine. The fun really begins when we use the wireless module. And this is where the whole paradox of this TV comes to light – the solution that was meant to make life easier can actually complicate it quite a bit in practice. It's not just about the aforementioned delays, which can be felt immediately when using the mouse, but also about the readability of the image itself. Fonts begin to look worse, at times you can see faint lines, and letters lose sharpness, making working with text simply tiring. It's really strange that such a simple thing as displaying letters on the screen can fall apart due to the wireless module. So if someone is planning to use The Frame Pro with a computer – whether for work or gaming – it's definitely worth connecting it via cable straight away. Otherwise, you can quickly get irritated and instead of enjoying the large screen, you'll feel like your eyes are fighting the TV for every paragraph of text.

The Bravia 9 II also works extremely well as a powerful computer display. Although there are no special PC modes that would allow pushing the refresh rate above 120 Hz, as a large monitor the TV performs excellently. Full frame synchronisation works flawlessly and is compatible with the major GPU vendors' adaptive sync standards; you can enable both G-Sync and FreeSync without any problems.

A pleasant surprise and real improvement is the change to the panel's subpixel arrangement. In the new Sony model, Sony has dropped the BGR layout in favour of the conventionally structured RGB. This change has directly improved the readability of fonts and other fine elements in Windows and macOS compared with the first-generation Bravia 9. At very close distances a trained eye may notice that the edges of dark text on a light background are not "perfectly" sharp, but in everyday use, whether working on documents or gaming, this is completely unnoticeable.

Viewing angles

3.1/10

6/10

Brightness drop at an angle of 45 degrees
73%
58%

The Frame Pro features a VA panel, which immediately indicates that viewing angles are not its strong suit. Just sitting a bit off to the side shows how the screen starts to lose quality – brightness drops, colours fade, and blacks, which look solid from a central perspective, suddenly resemble more of a dark grey velvet than deep tar. This is most noticeable at around a 40–45 degree angle – there, the image clearly brightens, and colour saturation significantly decreases. Overall, this is nothing new, as most LCD TVs with VA panels behave this way. At the cost of better blacks compared to IPS panels, we get worse viewing angles.

The Bravia 9 II is fitted with a VA-type LCD panel. Naturally, its strongest asset is its high native contrast, but unfortunately that comes at the expense of weaker viewing angles. Importantly, because of the use of a new, deeply matte screen coating, the manufacturer had to dispense with the special filters that widen viewing angles. Does that mean the viewing angles are simply bad? Not entirely. When you look at the panel from a moderate angle (say around 45 degrees), colour saturation and brightness remain at a perfectly acceptable level. It's all down to the specifics of the RGB backlight. Because the backlight takes on the colour of the image currently being shown, what we see appears much more natural to the human eye. We perceive such an image as more coherent compared with classic Mini LED screens with quantum dots. On the other hand, when we compare the visibility of local dimming zones at a steep angle with a standard Mini LED, the Sony screen made the halo effect and the panel's zonal segmentation more noticeable.

Daytime performance

7/10

10/10

Panel finish
Matte
Matte
Reflection suppression
Very Good
Very Good
Black levels during daytime
Good
Average

Panel brightness

SONY Bravia 9 II XR95M2: 1980 cd/m2

Samsung The Frame Pro: 614 cd/m2

The Frame series has stood out for several years due to its matte screen coating, and The Frame Pro from 2025 is no exception. Thanks to this, you can rest assured that light reflections won’t irritate you even in a brightly lit lounge. Samsung has refined this technology to near perfection over the years, and today it can confidently be said that this is the best matte screen available in televisions. The colours still look good and don’t drastically lose saturation, as is the case with cheaper Chinese models. The black levels also remain decent, although it must be acknowledged that in extremely bright lighting conditions, the colours may slightly flatten and lose depth. However, this is a small price to pay for the total lack of reflections on the screen – which can be invaluable in everyday use. Brightness is also a plus – around 600 nits in SDR mode means that the picture breaks through daylight easily and will look satisfactory in most rooms.

High brightness combined with a new coating makes the Bravia 9 II one of the best TVs on the market for viewing in demanding conditions. Average brightness in SDR content is around 2000 nits, and smaller highlights can hit a hefty 4000 nits. In practice this means the picture keeps its clarity even when direct, midday sun pours into the living room. The key is the new, deep matte panel coating. Unlike the glossy screen finish of the previous model, this filter is exceptionally effective at reducing reflections. When direct light from a window or lamp falls on the screen, you won't see the annoying reflection of your face or the furniture.

The natural trade-off of a matte finish is a slight reduction in perceived colour saturation and black levels compared with perfectly glossy panels, and in very bright light the image can appear a little flatter. However, that's a wholly justified and almost negligible price to pay for the dramatic improvement in viewing comfort. If you're looking for a TV for a living room with large windows and want to forget once and for all about troublesome daytime reflections, the Bravia 9 II will be ideal in that respect.

Panel details

Backlight Type
Mini-LED QLED
RGB MINI-LED
Software version during testing
T-RSMFDEUC-0090-1126.0, E2500007, BT-S
114.602.030.1EUA
Image processor
MT5897 5gb ram

Subpixel Structure:

Panel uniformity and thermal imaging:

Review Samsung The Frame Pro TV Panel details
Review SONY Bravia 9 II XR95M2 TV Panel details
Review Samsung The Frame Pro TV Panel details
Review SONY Bravia 9 II XR95M2 TV Panel details

Samsung The Frame Pro

SONY Bravia 9 II XR95M2

TV features

7.7/10

8.8/10

  • System
    Tizen
    Google TV
  • System performance
    Good
    Very good
  • HDMI inputs
    0 x HDMI 2.0, 5 x HDMI 2.1 48Gbps
    2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Sony S-Center)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    No
    Yes
  • Recording programming
    No
    Yes
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim)
    Yes
    Yes
  • Backlit remote control
    No
    Yes
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    Yes
    Yes

Smart features:

  • AirPlay
    Yes
    Yes
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review Samsung The Frame Pro TV features
Review Samsung The Frame Pro TV features
Review Samsung The Frame Pro TV features
Review Samsung The Frame Pro TV features
Review SONY Bravia 9 II XR95M2 TV features
Review SONY Bravia 9 II XR95M2 TV features
Review SONY Bravia 9 II XR95M2 TV features
Review SONY Bravia 9 II XR95M2 TV features

Sound connection options

  • HDMI audio
    eARC (HDMI), ARC (HDMI)
    eARC (HDMI), ARC (HDMI)
  • Other audio outputs
    Toslink (Optical audio)
    Toslink (Optical audio), AuxiliaryOutput-Mini-Jack (Sony S-Center)
  • Wireless audio
    Bluetooth, Samsung Q-Symphony (Speaker extension)
    Bluetooth, Samsung Q-Symphony (Speaker extension)

Supported audio formats (external HDMI eARC audio):

  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    Yes
    No
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    Yes
    No
  • DTS:X in DTS-HD MA
    No
    Yes
  • DTS-HD Master Audio
    No
    Yes

Senior accessibility

  • Numeric keyboard on TV
    No
    Yes
  • Font size adjustment
    Yes
    Yes
  • Audio description
    Yes
    Yes

Smart Features

Samsung The Frame Pro operates on the Tizen system, which has been the hallmark of the Korean manufacturer for years. It is one of the most refined smart TV environments – fast, stable, and intuitive. Almost none of the popular streaming apps are missing here, and the interface runs smoothly and without significant delays. It also supports features like AirPlay 2, screen mirroring, and the ability to control the TV using voice commands via Bixby, Alexa, or Google Assistant.

TV Features

When it comes to classic TV functions – like in almost every Samsung – this is not the strongest side of the device. We receive a clear EPG guide, teletext support, the ability to connect headphones via Bluetooth, and that's pretty much it. You won’t find more advanced tools known from other TVs (e.g., USB recording or PiP). However, this is standard in Samsung's offering. The manufacturer has been setting trends for several years and mainly focuses on smart features, while classic television is somewhat neglected.

Art Store and Interchangeable Frames – a Unique Element of the Series

What distinguishes The Frame series from the very beginning is the Art Mode and the Art Store application. Thanks to this, we can display reproductions of artworks on the screen from classics to modern graphics. Although the service is paid (in the form of a subscription or a one-off annual fee), it ensures that the materials are prepared in the highest quality, making the displayed images look almost like they were painted. It is this element, along with the ability to change the TV frames, that allows The Frame Pro to serve a dual purpose as both a television and a design element in the interior.

Wireless One Connect Module

The second unique element of The Frame PRO is the wireless One Connect module, where we find all the HDMI ports and other connections. Thanks to this, the TV itself can hang on the wall almost like a real painting, while all the electronics and cables can go into a separate box placed even a few meters away. The device is powered via USB-C and takes over all the “thinking” processes of the TV. While this solution has its limitations for gamers or PC users (latency, degradation of font quality), it works great for connecting an amplifier, decoder, or individual multimedia devices. It's a very “gadgety” solution, but in everyday use, it turns out to be simply convenient and allows for better space arrangement in the living room.

Classic features and two remotes

When talking about such an advanced television it's easy to focus only on processors and nits, but the Bravia 9 II is also a very good TV in the most down-to-earth aspects. A great example of this is the return to traditional solutions that many competitors have already forgotten. One of them is full support for recording television programmes directly to an external USB drive.

Sony's traditional, very practical approach is visible as soon as you open the box. Sony, one of the few players on the market (currently perhaps the only one? 🤔), still includes not one but two remotes. The first is a nod to older users and traditionalists. It may look like a design from the 2000s, but it offers a full, physical numeric keypad, which makes it much easier to jump quickly between cable or satellite channels. The second remote belongs to a completely different school. It's a compact smart remote that is brilliantly balanced, feels great in the hand, and the icing on the cake is automatic button backlighting. Interestingly, according to Sony it is largely made from recycled materials.

Smart TV: Google TV

When we switch the TV on with that remote, Google TV appears on screen. In this model the platform has received excellent optimisation. The menu responds instantly and animations don't drop frames, which used to be a problem in older models. Although the interface can sometimes be overloaded with sponsored recommendations for movies and TV shows, which is unfortunately a sign of the times, the system makes up for it with an absolutely unrivalled app ecosystem.

An additional, unique argument in favour of Sony's platform is built-in access to the Sony Pictures Core app. It's Sony's own streaming service and, thanks to huge data throughput, can deliver pictures with extremely low compression, offering a level of quality unattainable for other VOD services.

Apps

9.3/10

9.6/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
OK
Apple_music
OK
Eleven_sports
OK
Xbox Game Pass
OK
GeForce NOW
OK
Amazon Luna
OK
Boosteroid
No
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce NOW
No
Amazon Luna
OK
Boosteroid
OK
Steam Link

Playing files from USB

9.1/10

8.9/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
No
Yes
PNG
Yes
No
GIF
No
No
WebP
No
No
TIFF
No
No
BMP
Yes
No
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
Yes
12 Mpix
Yes
Yes
16 Mpix
Yes
Yes
20 Mpix
Yes
Yes
24 Mpix
Yes
Yes
28 Mpix
Yes
Yes
32 Mpix
Yes
Yes

The Frame Pro handles playback of media from USB memory correctly. Most popular video, music, and photo formats work without major issues, and the television handles them efficiently. During testing, we noticed only one inconvenience – files in HEIC format, which is a standard used by Apple, do not open even though the system sees them and displays them in the player. For those who often transfer photos from their iPhone, this may be a slight annoyance, but apart from that, the player fulfills its role well and it's hard to have major complaints about it.

Playback of files from an external drive or USB stick works smoothly and quickly. The interface loads the contents of the media instantly. However, we have some reservations about the built-in player's out-of-the-box capabilities. While the list of supported audio and video codecs is quite extensive, the TV's support for image files was surprisingly limited. It really only supports the classic JPG format and, which is great news for iPhone users, Apple's HEIC format. Unfortunately, even the popular PNG format was missing from the list. Luckily, thanks to Google TV, this issue is easy to solve. Just download a third-party player from the app store and it will open any missing file format without a hitch.

Sound

6.4/10

9/10

  • Maximum volume
    84dB
    93dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    No
    No
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    No
    Yes
  • DTS-HD Master Audio
    No
    Yes

The sound on the ChooseTV Pro isn't one of the strong points of this television. The slim design means that there's practically no bass, which makes the overall sound a bit flat and average. On the other hand, the television plays loudly – it can easily fill a medium or even larger lounge. Dialogues are clear, but with special effects or music, it lacks depth. This is definitely equipment that it's worth adding a soundbar to, preferably from the Samsung S designer series. Thanks to the decorative frames, you can match it to the decor along with the ChooseTV Pro.

The two-year-old Bravia 9 has already got us used to the idea that you can squeeze genuinely enjoyable sound out of a regular slim TV without an integrated soundbar. The new Bravia 9 II goes a step further and turns those impressions up even more. In our view, the engineers have mainly improved the low end. The bass, which was a bit lacking and sometimes too flat in the previous model, is now much stronger, deeper and noticeably more dynamic. That makes watching films (especially ones with explosions) or simply listening to music much more enjoyable. The built-in sound system can easily replace a basic soundbar that lacks an external subwoofer. As usual, Sony deserves big credit for its approach to licensing and audio formats. In addition to the obvious and popular Dolby Atmos standard, there is also full support for DTS:X on board. That’s great news for film fans with large collections of 4K Ultra HD discs. In terms of built-in audio, the Bravia 9 II is an absolute masterpiece.

Sound Quality Test

Acoustic Measurements

84dBC (Max)

75dBC

93dBC (Max)

75dBC

Reader comments

Comments are provided by the external service Disqus (Zeta Global). Once loaded, Disqus may set cookies and process data about your activity.

We will remember your choice on this device. Provider's privacy policy