Samsung S90H is a TV that simply makes a brilliant impression. The combination of OLED’s absolute black, high brightness and excellent motion clarity produces a picture that’s hard to look away from. And that’s exactly what you expect from a good OLED TV. The matte anti-reflective coating also works very well. Reflections on a sunny day become less of an issue, and thanks to the standard polariser blacks don’t shift as much toward greyish-maroon tones as they do on QD-OLED. Add a snappy Tizen, an excellent set of gaming features led by Game Motion Plus, and surprisingly good, full-bodied sound from the built-in speakers. Any weaknesses? Of course. Tone transitions aren’t quite as perfect as on QD-OLED, and viewing angles remain slightly worse. In practice these are minor points, especially since WOLED also has its own advantages, particularly in a bright room where it preserves black levels and colour saturation better. Overall, QD-OLED still comes out a bit ahead, but this time the difference isn’t as pronounced as it was a year ago. For most people this won’t be a deciding factor when choosing a TV. So our advice is this: instead of obsessing over panel type, pick the size that best fits your room. Whether you buy the WOLED or QD-OLED version, you’ll get a mature, versatile and very well-balanced TV. As every year, the S90H series holds a top spot among the best-value OLEDs of 2026.