Samsung S90D / S94D 48" (WRGB OLED) vs Philips OLED770

In the tested movie scenes, the Samsung OLED 48 S90D television achieves impressive brightness results, exceeding 800 nits in the first four shots, which can be considered a very good outcome. In the case of the last shot, where a full-screen burst of sunlight is visible, the brightness drops to around 400 nits but still remains at an acceptable level. However, it is worth noting that this model in larger sizes offers higher values, exceeding the "barrier" of 1000 nits. Additionally, speaking of the DCI-P3 colour space coverage value of 97% is an excellent result, which guarantees extremely rich and realistic colour reproduction, further enhancing the picture quality. However, once again it should be remembered that the panel in the 65' variant equipped with a QD-OLED panel will be even better in this aspect. For those hesitating about the size of the S90D model, it is worth noting that larger versions of this television offer a better HDR effect, and consequently, a higher score in our tests.

The Philips OLED770 doesn't try to compete with the brightest OLEDs on the market, and it's actually hard to expect that, as it's the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows for enjoyment of HDR effects in scenes where light appears in spots – for instance, in the flash of headlights or a starry sky. In such moments, the picture can truly amaze. However, it's different when there are more bright elements on the screen. The TV, like many cheaper OLEDs, restricts luminance at that point, and the entire image noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil platform – the brightness dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasing to the eye, but it's worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 also has an ace up its sleeve – the coverage of the DCI-P3 colour palette is as high as 99%, so colours in movies and games are vibrant and very close to what the creator intended.

The S90D Samsung TV has been tested in Filmmaker mode, which offers good colour reproduction, although with some imperfections that may be noticeable to more demanding users. This mode may seem a bit too warm, and users who switched from Standard mode may experience a slight shock. It's worth considering that this state of affairs is caused by poor settings, such as white balance, rather than the Filmmaker mode itself. Both in SDR and HDR content, the device exhibits drops in blue, causing colours to appear warmer than they should. In practice, this means that some shades, like sky blue or skin tones, may seem less natural and take on a pinkish or yellowish tint. The Colour Checker test confirms these deviations, showing shifts towards warmer tones. In SDR content, the gamma chart indicates minor fluctuations, resulting in a slightly darker image, especially in the shadows. This may affect the clarity of details in darker scenes. Conversely, in 4K HDR materials, the EOTF curve is above the recommended line, leading to some portions of the image being too bright, which can cause clipping in the brightest areas. Overall, the Samsung S90D presents a solid image straight out of the box, but for the best results, particularly with more demanding content, additional calibration is recommended.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve, even in Filmmaker mode. The white balance chart clearly indicates a lack of blue, giving the image a slightly yellowish tint. In practice, white is not snow-like, but leans towards warmer hues – which some may even find appealing, but from a precision standpoint, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is around 2.6 instead of the reference 2.4. In mid-tones, the image appears muted and more saturated, which can look too "cinematic" but detracts a bit from the naturalness. However, the most significant issues are visible in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what should be seen. In everyday viewing, this means that sometimes colours may look less natural than we would wish.

After calibration, the Samsung OLED 48 S90D in movie mode looks even better than one might have assumed. The white balance, for both HD and 4K HDR content, has been improved to near perfection. Although minor errors can still be noticed, they are so minimal that they do not significantly affect the picture quality. Colours are more balanced, which translates into a natural reproduction of details, especially in scenes requiring a precise colour palette. It’s worth noting that this model in the 48' size is equipped with a WOLED panel that has different characteristics compared to larger sizes and has a smaller coverage of a wide colour gamut, not offering as rich colours as, for example, the 65-inch version, which is equipped with a QD-OLED panel.

Contrast has also seen significant improvement. The gamma chart after calibration is much closer to the expected line, providing better balance between the bright and dark portions of the image. The EOTF curve, which showed issues with overexposed scenes before calibration, now shows better results. This effect allows for greater detail retention in bright parts of the image, particularly in HDR material.

Philips OLED770 had shown signs from the start that it harboured significant potential, but it was hard to fully appreciate this in its factory settings. The image was often too warm, and some colours appeared as if they had lost their naturalness along the way. Calibration revealed that this television was very amenable to work – it responded to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance was set in both SDR and HDR so that the yellowish haze disappeared and a neutral, clear white emerged. Gamma stabilised closer to perfection, which helped restore the naturalness of mid-tones, while shadows ceased to be artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Movies are watched with greater ease; the image has cinematic depth without the feeling that something is overly darkened. However, the most interesting aspect was working on the colours. Factory errors were not dramatic, but slightly noticeable – skin tones could be too warm, and grey wasn’t always the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level that is definitely lower than the threshold of discernibility for the human eye. In other words, after correction, the colours finally “clicked” into place. Looking at the screen, we felt like the television had begun to speak with a full voice. Like an instrument that had finally been properly tuned.

The Samsung OLED 48 S90D television performs exceptionally well in smoothing tonal transitions. Thanks to the technology used, the transitions between colours are more fluid and natural. It is also possible to utilise the noise reduction feature, which further smooths tonal transitions, which can be useful in some situations. However, it's worth remembering that turning on noise reduction can also lead to the smoothing of desired film grain, which may reduce the cinematic feel of the picture. For this reason, caution is advised when using this feature, as it's better to leave the natural grain that adds character and authenticity to the content being viewed.

Samsung, as always, does not disappoint, and in terms of scaling images from lower resolutions, it performs excellently. The S90D OLED 48 Samsung television effectively processes lower resolutions, as seen in the visible photo. The outline of the model is clear and correct, making it look natural and detailed. Furthermore, the branches of the trees are well reproduced, showing no significant jaggedness that could detract from the image quality. Thanks to effective scaling, even lower resolution materials look attractive on the screen, satisfying users who prefer diverse content sources such as regular antenna/cable television.

The problem of the previously mentioned colour connections can largely be mitigated thanks to the "distortion reduction" function, which is an algorithm for smoothing tonal transitions in Philips. It works best at a low level – effectively eliminating unwanted colour bands while not introducing strange artifacts or losing image detail. This is one of those features that is truly worth keeping on.

The issue of upscaling is somewhat less impressive. Images from lower resolution can be too soft, while in some parts the characteristic "jaggies" appear. The impression is that the algorithm is trying to reconcile two contradictory directions – smoothing and sharpening – and ultimately fails to find the golden mean. As a consolation, it's worth noting that the television does not have problems with overscan, meaning it does not cut off the edges of the image, which can sometimes happen in other competing models.

The S90D television is equipped with a 120 Hz panel, with the ability to "overclock" to 144 Hz with the right PC configuration, providing exceptional motion smoothness. Samsung has been offering a variety of image clarity settings on a ten-point scale for years, allowing users to customise the display to their preferences. In the UFO test, thanks to the use of an OLED panel, there's no question of any ghosting. The response time of the pixels is instantaneous and perfectly captures dynamic movements. In this aspect, OLED technology is considered one of the best on the market. The picture is extremely sharp and detailed, even during fast action, making the S90D OLED 48 Samsung television the perfect choice for gamers and sports enthusiasts.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of blurring or smearing, ideal for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here we see the phenomenon of so-called frame skipping. This means that the television is unable to display all the frames – some of them are skipped, causing motion to lose smoothness and double outlines to appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

The Samsung OLED 48 S90D television is well-suited to the needs of gamers, offering four HDMI 2.1 ports that support features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HGIG (HDR Gaming Interest Group). With these technologies, gamers can enjoy smoother gameplay and faster on-screen response, significantly enhancing comfort during long gaming sessions. Additionally, the Game Bar feature allows for easy adjustment of settings, such as aspect ratios, which can be particularly useful in different types of games. For PC users, the television offers an impressive refresh rate of 144Hz, and Nvidia and AMD graphics cards support G-Sync and FreeSync, further improving image smoothness. Although the lack of Dolby Vision support may be a drawback, it's worth noting that in gaming, this technology is not as widely used as in films. Nevertheless, the S90D still offers excellent features for gamers, making it a great choice for those seeking high-quality visuals and advanced gaming technologies.

If someone is looking for a TV for gaming, the Philips OLED770 is a candidate that's hard to overlook. The mere fact that this is an OLED gives it a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they've been taken straight out of a cinema. Added to that is the Ambilight system, which uses LEDs on the back of the TV to extend the image onto the wall behind the screen. The effect is such that even just playing FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really thick. On the technical side, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and for those using an Xbox Series X, Dolby Vision support in games is also available. You just need to know that in this mode, the input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we also get the 'Game Bar', which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows for a quick view of key parameters without exiting the game. Overall, this gives a picture of a TV that has all the most important gaming features on one hand, and on the other can add something unique – Ambilight. And it's this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.