Samsung S85F (WOLED) vs SONY Bravia 9 II XR95M2

For most of the time, let's say in 90% of film scenes, viewers will hardly see any difference between the S85F versions. When small but very bright light points appear on screen – a lantern in a dark alley, a gunshot, the sun breaking through the clouds – this WOLED panel (just like the smaller S85F) performs exceptionally well. Our measurements showed a peak brightness of around 750 nits. We can confidently state: this is a great result that guarantees fantastic HDR effects. The problem arises in a very specific, uncomfortable situation for any OLED. We're talking about the moment when the entire screen has to shine at full brightness clearly. Examples include a white background screen, a skiing scene, or our test sequences (5) from the film The Meg. And here, unfortunately, the results diverge quite significantly against the WOLED panel variant. Our measurement equipment was able to measure a maximum of around 250 to 300 nits of brightness under such conditions. To be clear: the same model on a QD-OLED panel in the same test is almost twice as bright. The second issue: colours. And here we also have to be honest – QD-OLED has a structural advantage. Why? It’s simple. QD-OLED creates colours from three components (red, green, and blue) and doesn’t need an additional white subpixel. The WOLED panel we’re testing here uses that white subpixel, mainly to boost overall brightness. The effect is that QD-OLED is able to display a slightly wider colour palette, and the colours are a bit "cleaner." But let’s be clear: it’s not that the colours on this WOLED panel are bad! Quite the opposite, they are really very good. Coverage of the DCI-P3 film colour gamut at 97% and 71% for the wider BT.2020 palette is still high-end. We just have to honestly admit that those few percentage points of coverage advantage lie with QD-OLED technology and may be noticeable in very specific moments.

The real showcase for the new backlight architecture and Sony’s processor is HDR reproduction. At the official launch the Sony engineers said (not officially 😉) that the Bravia 9 II’s brightness should be almost identical to their professional director’s monitor BVM-HX3110, priced at astronomical sums. Our lab tests confirmed they weren’t empty promises. In synthetic measurements on the L20 test pattern the TV easily exceeded 4000 nits of peak brightness. More importantly, these impressive results translate directly to real film scenes. In most of the demanding shots we tested the screen consistently held brightness around 2500 to 3000 nits. Whether the light was small and pinpoint or flooded almost the entire screen, the HDR effect was incredibly intense.

Colours

Colour is another key pillar of RGB Mini LED technology (Sony’s True RGB implementation). For testing this type of panel we’ve permanently added a new research section to check how TVs handle colour in real-world conditions. Traditional synthetic-chart tests are no longer enough to determine real gamut coverage. From now on we also measure colour saturation directly in selected film scenes by overlaying measurement points. So how do the colours perform?

In synthetic tests the Bravia 9 II posts excellent results. For the popular DCI-P3 space used for HDR, colour-gamut coverage was almost 98%, while for the extremely wide and demanding BT.2020 space our measurements showed nearly 90%. However, in real-world, varied scenes those values drop by a few percentage points. This is directly due to the nature of zoned RGB backlighting. When differently coloured elements or bright white points appear next to each other, light from adjacent zones begins to mix slightly, producing a whitish backlight. This, of course, affects colour saturation, slightly reducing it. It shows that despite Sony’s brilliant algorithm controlling the RGB diodes, that number of zones is too small to eliminate the effect completely.

Is this a reason to complain? Of course not. The Bravia 9 II’s final colour coverage is the same as that of a very good QLED TV, and it’s important to remember: the vast majority of films and TV shows distributed in HDR use the DCI-P3 gamut. In that standard Sony easily maintains very high colour saturation, regardless of the scene.

When it comes to factory colour reproduction, our test unit in SDR mode suffered from a slight deficit in red and yellow. This resulted in a subtle yellowish tint visible in shades of white. However, this is not the biggest issue with the S85F. Similar to the QD-OLED panel variant, the main problem with this model is the way it presents HDR content. When we look at the EOTF curve graph, it’s easy to see that the TV has quite significant issues with strong image over-brightening. This results in the final image becoming very unnatural in many scenes.

Contrary to expectations and high hopes, the Bravia 9 II we tested straight out of the box showed some issues with its factory calibration. Looking at the white balance charts, you can see it isn’t perfect. In SDR content it mainly lacked the red component, so the picture leaned toward cooler, bluish tones. By contrast, white balance in HDR looked much better in that respect. So where do the visible errors in image reproduction come from? They stem from an unexpected tuning of the gamma and the EOTF curve. In both cases the Bravia 9 II straight from the factory showed a clear deviation from reference standards.

In SDR content the gamma was significantly too high, at times running very close to 2.8 instead of the reference 2.4. In practice this meant the image was artificially dark and appeared washed out of colour, with details in dark areas (the shadows) completely lost. The opposite was true in HDR material, where brightness reproduction is handled by the EOTF curve. That curve was pushed too high above the correct value, which resulted in the picture being artificially brightened across most luminance ranges. As with every TV we test, we also subjected this unit to professional calibration. You can see the results and how we managed to correct those factory errors below.

After conducting calibration in Filmmaker mode, we managed to eliminate most unwanted effects. In SDR content, the TV performs exceptionally well, and its colour reproduction errors do not exceed a value of 2, which is an outstanding result. The HDR content looks a bit worse, though still very good. Although we managed to eliminate a significant unnaturalness of the image caused by an overly high EOTF curve, the most discerning observers may notice that it is not perfectly aligned. It runs slightly below the reference curve, which would suggest that the S85F has minor issues in displaying all details in the image. We must immediately point out that it is highly unlikely for the average viewer to notice any deficiencies in the picture. We assess the final result after calibration as exemplary.

Fortunately, with professional calibration, most of the factory shortcomings of the Bravia 9 II can be effectively eliminated. We managed to precisely correct primarily the white balance and the gamma and EOTF curves. After those adjustments, in everyday use and during movie sessions the TV looks vastly better. The image gained proper dimensionality, the cool tint to the whites disappeared, and shadow details that had previously been lost due to excessively high gamma finally became clearly visible. Although we ultimately assess colour accuracy as very good, as specialists we must point out one fairly serious design flaw in this model. The Bravia 9 II could look even better if it weren't for the complete lack of an advanced colour management system in the TV's menu.

While a basic white balance correction can be carried out here without issue, the settings lack options for adjusting specific colours. We tried to tackle this from every angle, both using the traditional method from the remote and with dedicated calibration software for Bravia TVs. Unfortunately, that function has been entirely locked. We suspect this may stem from the specifics of the new RGB architecture, which imposes these limitations. It's a real shame, because without it you can't fine-tune colour reproduction to perfection. The inaccurate red, for example, still stands out. Let's hope Sony will fix this shortcoming over time via an update.

The processing of tonal transitions (gradients) in the S85F is at a high level. The television effectively handles posterization (the "stepping" effect of colours), even with heavily compressed content, for example, from streaming services. However, using this feature requires a certain compromise. We noticed that the noise reduction algorithm is quite aggressive – even at the lowest setting, it can eliminate the natural film grain, which for many viewers is part of the film's aesthetics. The "Standard" setting seems to be a golden mean, without causing a noticeable loss of important details, so we can recommend it. However, we advise against using the "High" level, which, in addition to noise, also removes desired details such as texture or the structure of objects on the screen.

The upscaling process of lower resolution content works very well in the S85F. The image is sharp and clear. The only minor imperfection we managed to observe is occasional slight aliasing on the edges. The television still displays characteristics typical of this manufacturer, namely active "overscan" (a slight image enlargement). This should be kept in mind, especially when watching older content, as it may result in minimal clipping of the original frame.

Digital processing and upscaling have long been Sony's forte, and after testing the Bravia 9 II we can confidently say that nothing has changed in this area. Sony remain at the top of the market. Their proprietary XR image processor, which in this model works together with the main MediaTek Pentonic 1000 chip, deserves the highest praise. That combination delivers excellent results. Upscaling lower-resolution content is extremely effective and precise.

However, what earns the most praise in the XR processor's performance is its tonal transition smoothing function. The system can reduce posterisation in heavily compressed material to practically zero. Crucially, the algorithm does this in a very intelligent way. It removes only the irritating digital 'steps' in gradients (banding), but does not blur fine texture detail or create an artificial, 'plastic' look lacking film grain. The image remains sharp, natural and cinematic.

S85F is a model with impressive speed. The use of a 120 Hz OLED panel ensures that dynamic scenes, both in games and during sports broadcasts, perform as expected: smoothly, sharply, and without loss of clarity. A key role here is played by the lightning-fast pixel response time, which is a natural advantage of OLED technology. Transitions between frames are instantaneous, and the image remains clear even during the fastest camera movements. Moving objects, like a ball on the field or a car in a chase scene, are clear and free from the characteristic smearing of LCD panels (so-called "trail").

In the specifications for the Sony Bravia 9 II you won't find dizzyingly high screen refresh rates above 120 Hz, which some more demanding PC gamers might see as a drawback. However, in everyday use — whether during film sessions, playing console games or watching sport — it's really hard to criticise the motion smoothness. The VA panel used here does exhibit some slight, natural smearing typical of this panel type, but the excellent Motionflow smoothing algorithms come to the rescue. The system menu includes sliders for blur reduction and smoothing that let you precisely tune the motion characteristics to your own preferences.

85F has practically everything on board to become the dream screen for gaming. It features four full-fledged HDMI 2.1 ports with a bandwidth of 48 Gb/s, support for VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). Additionally, there is a super-detailed Game Bar that clearly shows all the key parameters. However, the real gem is the Game Motion Plus feature. This motion smoother dedicated to games makes the animation more pleasant to the eye while only slightly increasing input lag. This is a rare and well-functioning combination that deserves big applause for Samsung.

Now comes the moment where we need to vent a little. The lack of Dolby Vision in Samsung TVs has become standard, so there's no use hoping (unless something changes in the future). Unfortunately, it's much harder to explain the disappearance of support for HGiG after one of the software updates. HGiG (HDR Gaming Interest Group) is a key mode that allows for precise representation of brightness in HDR games, as intended by the creators. Without it, HDR calibration on consoles becomes less accurate, which may result in images that are too dark in the shadows or overly bright in the light areas. Perhaps Samsung will fix this in the next update – we have high hopes for that. Because if HGiG returns, the S85F will become nearly the perfect TV for gamers.

[UPDATE] We have updated our tests of Samsung TVs from the 2025 lineup due to the release of software version 1131, which restored the crucial HGiG feature for gamers.

Aside from the fairly serious design oversight of limiting the platform to just two full HDMI 2.1 ports, the Bravia 9 II offers almost all the key gaming features available on the market. Sony has already accustomed us to such a rich feature set in its previous designs. The list of supported technologies here is extensive. It includes automatic low-latency mode (ALLM), variable refresh rate (VRR), as well as a fully compliant implementation of the HGIG standard and Dolby Vision tailored specifically for gamers.