Samsung QN990F vs Philips OLED770

Samsung QN990F is one of the bright televisions, and this is immediately apparent in tests. In measurements, it achieved around 1300 nits, which in practice allows you to enjoy films as their creators intended. Bright scenes have the right strength, lights shine, and the impression is truly cinematic. In standard test patterns, sequences number 1, 3, and 5 performed the best – there, brightness remained around 800-1000 nits, and the image looked very natural. In more difficult segments, it could dip to around 600 nits, but the level was still sufficient for details to be clearly visible. However, it should be added that with such highly contrasted shots, the halo effect returns – the same one we mentioned regarding blacks. Bright elements can leave a glow on dark backgrounds, and this is immediately noticeable. As we are dealing with a QLED, the colour palette is expanded, and the colours present themselves impressively. The problem is that with such a flagship model, we expected better numbers. 91% coverage of DCI-P3 and about 67% BT.2020 are results that can be considered solid but not outstanding. This gives an image that is vibrant and appealing; however, the competition in this and lower price ranges can show even more.

The Philips OLED770 doesn't try to compete with the brightest OLEDs on the market, and it's actually hard to expect that, as it's the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows for enjoyment of HDR effects in scenes where light appears in spots – for instance, in the flash of headlights or a starry sky. In such moments, the picture can truly amaze. However, it's different when there are more bright elements on the screen. The TV, like many cheaper OLEDs, restricts luminance at that point, and the entire image noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil platform – the brightness dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasing to the eye, but it's worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 also has an ace up its sleeve – the coverage of the DCI-P3 colour palette is as high as 99%, so colours in movies and games are vibrant and very close to what the creator intended.

We tested the QN990F in Filmmaker mode, which is the best out-of-the-box setting available. Right from the start, we noticed a few significant issues. The biggest problem was with white balance. Due to too little blue, as well as incorrect ratios between red and blue, the image—especially in scenes with a lot of white—appeared too yellow, and at times even orange. On the Color Checker palette, these errors didn't look dramatic as they hovered around a value of 4, but in everyday viewing, especially with strong whites, they were most noticeable. We also noticed problems with brightness management—the TV struggled to maintain details in the smallest parts of the image, mainly due to how it manages backlight zones. Fortunately, Samsung provides plenty of room for adjustment when it comes to setting corrections. We know that with proper calibration, much more can be extracted from this screen.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve, even in Filmmaker mode. The white balance chart clearly indicates a lack of blue, giving the image a slightly yellowish tint. In practice, white is not snow-like, but leans towards warmer hues – which some may even find appealing, but from a precision standpoint, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is around 2.6 instead of the reference 2.4. In mid-tones, the image appears muted and more saturated, which can look too "cinematic" but detracts a bit from the naturalness. However, the most significant issues are visible in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what should be seen. In everyday viewing, this means that sometimes colours may look less natural than we would wish.

After carrying out the calibration, we managed to bring the white balance into order and eliminate the earlier shortcomings in shades of blue. As a result, the picture no longer looked like it had a slight yellowish filter – the whites are cleaner, and the whole thing presents itself much more naturally. We also managed to tame the brightness characteristic in HDR content to some extent. The television now handles maintaining detail in blacks much better and does not lose them as much as before. However, when we look at the EOTF curve and how the QN990F reproduces brightness in films, it is evident that it still tends to accentuate details in dark areas more strongly. This is a characteristic feature of Mini-LED technology and, more specifically, how it is managed by the QN990F, which is practically impossible to eliminate completely. Despite this, after calibration, the picture looks significantly more natural, mainly due to the correct exposure of white light. The final effect is definitely more pleasant to the eye and closer to what we expect from a flagship television.

Philips OLED770 had shown signs from the start that it harboured significant potential, but it was hard to fully appreciate this in its factory settings. The image was often too warm, and some colours appeared as if they had lost their naturalness along the way. Calibration revealed that this television was very amenable to work – it responded to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance was set in both SDR and HDR so that the yellowish haze disappeared and a neutral, clear white emerged. Gamma stabilised closer to perfection, which helped restore the naturalness of mid-tones, while shadows ceased to be artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Movies are watched with greater ease; the image has cinematic depth without the feeling that something is overly darkened. However, the most interesting aspect was working on the colours. Factory errors were not dramatic, but slightly noticeable – skin tones could be too warm, and grey wasn’t always the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level that is definitely lower than the threshold of discernibility for the human eye. In other words, after correction, the colours finally “clicked” into place. Looking at the screen, we felt like the television had begun to speak with a full voice. Like an instrument that had finally been properly tuned.

The QN990F deserves the highest praise for its upscaling capabilities. The processor responsible for 'lifting' classic TV to 8K resolution does a really decent job. Watching footage in 576p, we had no illusions that we would suddenly see a miraculous transformation like in an advertisement, where the image magically turns into crystal-clear 8K. Nevertheless, the final effect was surprisingly good; the picture looked clean and sharp. It's just a shame that the TV, like most Samsung models, has an overscan issue, which slightly cuts off the edges of the screen from the left side.

When it comes to image processing, Samsung offers a feature called "noise reduction," which in theory should improve tonal transitions in older materials, where they are usually more noticeable. Unfortunately, here we felt quite disappointed. The feature performs poorly – it struggles with unwanted banding and can even introduce its own artifacts. On the plus side, it’s worth noting that the TV doesn’t remove film grain when using this feature, but in practice, that’s a poor consolation when the noise reduction itself turns out to be practically useless.

The problem of the previously mentioned colour connections can largely be mitigated thanks to the "distortion reduction" function, which is an algorithm for smoothing tonal transitions in Philips. It works best at a low level – effectively eliminating unwanted colour bands while not introducing strange artifacts or losing image detail. This is one of those features that is truly worth keeping on.

The issue of upscaling is somewhat less impressive. Images from lower resolution can be too soft, while in some parts the characteristic "jaggies" appear. The impression is that the algorithm is trying to reconcile two contradictory directions – smoothing and sharpening – and ultimately fails to find the golden mean. As a consolation, it's worth noting that the television does not have problems with overscan, meaning it does not cut off the edges of the image, which can sometimes happen in other competing models.

QN990F can easily be called one of the fastest TVs in the world. In 4K mode, it can display images at a frequency of up to 240 Hz, which until now was more associated with gaming monitors than with living room TVs. However, in everyday viewing, what's more important is how it handles an 8K signal at 120 Hz – and it performs very well here too. Motion remains smooth, and the TV handles even the most demanding content without breaking a sweat. Additionally, there's the motion smoother, or "Image Clarity." Thanks to this, you can adjust the picture to your preferences – leave it slightly cinematic with a bit of judder or switch to maximum smoothness, which works brilliantly for things like sports broadcasts.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of blurring or smearing, ideal for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here we see the phenomenon of so-called frame skipping. This means that the television is unable to display all the frames – some of them are skipped, causing motion to lose smoothness and double outlines to appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

It has to be said straightforwardly – the QN990F is one of those televisions that scream they were designed with gamers in mind. Samsung has been developing its gaming solutions for years, but here we have a true package. Sure, it lacks Dolby Vision support in games, which is a downside that will always come up in discussions. However, aside from that, the list of features is truly impressive. To start, we have the Game Bar – a handy menu that allows you to quickly check and change game-related settings. You can see things like VRR enabled, frame rate, or aspect ratio settings there. It's like a little “dashboard” so you don’t have to dig deep into the menu to fix something. Since the word VRR was mentioned: yes, variable refresh rate is present here and works flawlessly. Plus, there's ALLM, which automatically switches the television to game mode as soon as the console is turned on. These may seem like small details, but together they make using the QN990F simply convenient and hassle-free.

However, the greatest impression comes from the number of ports. Four wireless HDMI 2.1 ports as standard is already great news, as there's no need to choose whether to connect the console, the receiver, or maybe even the PC. There's comfortably enough room for everything here. And if we add another micro HDMI (which we recommend connecting directly to the console), hidden within the casing, then in practice we have five inputs in full 2.1 standard. Let’s also add support for high refresh rates – 120 Hz in 8K or even 240 Hz in 4K – and we get a television that not only keeps up with the new consoles but also feels ready for consoles that aren’t even out yet.

If someone is looking for a TV for gaming, the Philips OLED770 is a candidate that's hard to overlook. The mere fact that this is an OLED gives it a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they've been taken straight out of a cinema. Added to that is the Ambilight system, which uses LEDs on the back of the TV to extend the image onto the wall behind the screen. The effect is such that even just playing FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really thick. On the technical side, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and for those using an Xbox Series X, Dolby Vision support in games is also available. You just need to know that in this mode, the input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we also get the 'Game Bar', which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows for a quick view of key parameters without exiting the game. Overall, this gives a picture of a TV that has all the most important gaming features on one hand, and on the other can add something unique – Ambilight. And it's this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.