Samsung Neo QLED QN85D / QNX1D vs Panasonic W85

Samsung QN85D leaves us with mixed feelings regarding HDR quality. It can shine in synthetic luminance tests, reaching even 1000 nits – which makes scenes like those from 'The Meg' or the start of 'Life of Pi', where the screen is all bright, look truly impressive. However, in practice, the device has its limitations – especially when smaller bright elements appear on the screen. In such moments, brightness noticeably drops, and the HDR effect loses its punch. At brightness levels around 200-300 nits, the magic of HDR simply fades away, not delivering spectacular effects. However, it’s not that the television completely disappoints – coverage of the DCI-P3 colour gamut at 95% is quite decent, although it doesn’t stand out against the best competitors. Colours are well-rendered, but it's clear that HDR could make a bigger impression if brightness could be better controlled.

Unfortunately, we don't have good news here. The Panasonic W85B is quite a dark television – its peak brightness doesn't exceed 300 nits, making it hard to talk about any real HDR effect. In practice, this means that scenes which can 'shine' and impress on other screens simply look like regular SDR with a slight colour boost here. Our measurements and film tests confirmed this – regardless of the content, the W85B won't draw anything more from HDR. So if someone is looking for a television specifically for HDR, it's better to look at other models. On a positive note, the W85B does quite well in terms of colours. It's a QLED television, so its colour gamut coverage is wide, and most films and series look natural, without a noticeable 'faded' effect. The colours are saturated, so in everyday viewing, there's no feeling that something is seriously off.

Samsung QN85D TV has been tested in the best available mode – Filmmaker. While one might expect its name suggests a mode perfectly suited for films, unfortunately, it has several significant issues.

When it comes to white balance for HD content, there is a noticeable dominance of red and blue, which makes the entire image take on pinkish hues – this is also confirmed by Colour Checker tests. This effect disturbs the naturalness of skin tones and many other elements, which is particularly evident in more demanding scenes. Initially, the white balance for 4K HDR content seems correct, but at the end of the graph, there is a significant spike in blue hues, affecting the final image quality and making the colours appear unnatural.

The gamma brightness characteristic is also not ideal – although it generally stays close to the reference value, there is a slight drop below 2.4, which can impact the perceived depth of shadows. The EOTF curve responsible for 4K content does not perform any better. There is a clear boost compared to the reference curve, leading to excessive brightness in some areas, thus losing the cinematic quality that the Filmmaker mode should provide. While it might initially seem that the effect is cinematic, unfortunately, the number of errors in colour and brightness reproduction is too significant to call it flawless.

Testing the Panasonic W85B, we obviously started with the Filmmaker mode, as it's the gold standard for watching content "the way the director intended." The problem is that this TV is quite far from those intentions. The biggest issue turned out to be an excess of red – both in SDR and HDR. The image often looked too warm because of this, and in some scenes, it was almost "on fire." Added to this is the issue of brightness management. When we looked at the gamma and EOTF charts, it was clear as day that in most scenes, the TV brightens the image more than it should. The effect was easy to predict. Details can get lost, leading to flattening and clipping across the entire screen. We obviously know how to fix this, but to be fair, it does require a lot of calibration work. Out of the box, the W85B doesn't produce an image close to reference quality – it's more of a TV that, without professional adjustments, will always interpret colours and brightness a bit "in its own way." Unfortunately, this is to the detriment of the viewer.

After professional calibration of the Filmmaker mode on the Samsung QN85D television, a significant improvement is noticeable, especially for HD/SDR content. The white balance has been completely free of major errors, and the brightness characteristics for this type of content have been significantly adjusted, allowing for a more natural and realistic image. Television, YouTube films, and other HD materials now look much better, with appropriately balanced colours and without the exaggerated hues that previously marred the experience.

However, the biggest issues arise with 4K HDR content. Despite the calibration, it's hard to speak of significant improvement in white balance here – the differences are cosmetic rather than essential. Brightness, governed by the EOTF curve, seems to be set according to the reference level in synthetic tests at first glance, but has its limitations during actual viewing in films. When analysing the EOTF curve in real film scenes, it becomes clear that the television struggles to maintain consistency in brightness. The effect is that mixed scenes still have their darkest elements boosted, leading to exaggerated contrasts, and completely dark scenes remain too dark, which negatively affects the visibility of details.

Fortunately, calibration made a significant difference for the Panasonic W85B, especially for SDR content. Here, the improvement was quite evident – we managed to even out the white balance and reasonably tame the TV's tendency to overly brighten the entire image. The picture became more coherent and the colours gained the naturalness that was lacking in the factory settings. Admittedly, the results from the Color Checker are not perfect, as the W85B has noticeable issues with green saturation, but overall, we rate the post-calibration effect in SDR quite positively. The situation with HDR is a bit different. Here too, we managed to reduce the tendency to warm up the entire scene, so the image performed definitely better than in the factory settings. However, there is still the same problem we mentioned earlier – the TV interprets the image too strongly "in its own way" and brightens the whole screen. And the lack of local dimming only exacerbates this effect. In summary, briefly, in SDR content, the W85B performs really well after calibration and is perfectly suitable for everyday viewing. However, in HDR, even after adjustments, it is still difficult to unambiguously recommend it for more serious viewing.

When checking the fluidity of tonal transitions in low-resolution materials on the Samsung QN85D television, it’s worth noting the noise reduction feature, which significantly improves problematic tonal transitions. On the other hand, this feature also has its downsides – it removes film grain, which is an important element of many productions, giving them authenticity, and it can also soften the image. This may appeal to those who prefer a smoother picture; however, for lovers of the authentic look of films, using this feature should be considered carefully.

Regarding image scaling, the television performs very well. The model's figure is presented correctly, without noticeable distortions, and the branches in the background do not have excessive artificial sharpness, which is often a problem when scaling lower resolution materials. The high capabilities of the image processor are evident here, which can effectively process lower quality materials, ensuring good final quality.

With native SDR content, the Panasonic W85B performs very well – tonal transitions are smooth and natural, without artificial bands or clear outlines. However, the situation is worse with lower resolution materials. This is where the TV has the biggest problem with "beautifying" the image. The lack of any menu option to improve gradation means that with older films or materials from YouTube, one can sometimes notice slight issues with colour blending.

Fortunately, upscaling, or enhancing the quality of lower resolution content, performs much better. This is definitely a strong point of this model – the image is scaled cleanly and in detail, and the TV handles this better than one might expect from such an inexpensive setup. This is thanks to the HCX processor, which Panasonic has been developing for years, and it shows that even in the lower series, it can do a good job.

Samsung QN85D TV is equipped with a 120 Hz refresh rate panel, which should satisfy both gamers and sports enthusiasts by offering a smooth and dynamic image. There are options to enhance fluidity, such as the blur and judder reduction feature, which allows precise motion fluidity adjustments on a 10-point scale. The blur reduction increases the sharpness of fast-moving objects, making action scenes more readable, while judder reduction smooths out motion, eliminating the “judder” effect. Ghosting is generally well controlled, though minor imperfections can be visible in more demanding scenes, especially when an object moves against a dark background. Additionally, the TV offers a BFI (Black Frame Insertion) feature at a 60 Hz refresh rate, which can significantly improve motion fluidity experience, although at the cost of image flicker, which might be bothersome for some users.

At first glance, everything looks good – the Panasonic W85B has a 120 Hz panel and even a 144 Hz mode, so it seems like it should handle smooth motion really well. The problem starts when we delve into the settings. The options for improving fluidity are supposedly present in the menu, but in practice… they don't change anything. No matter what we choose, the image looks the same. On top of that, there’s a lack of BFI, or black frame insertion, which in many TVs helps sharpen motion. And suddenly, it turns out that despite the strong panel, the W85B doesn’t give us any real tools to adjust that motion to our needs. It’s only good when the source itself operates at a higher frequency – for example, games at 120 Hz. But when it comes to movies or sports, we just have to accept what the TV shows us because there’s nothing more that can be done about it.

The Samsung QN85D television is an excellent choice for gamers, offering a wide range of features that enhance the gaming experience and make it even more exciting. With a 120 Hz refresh rate panel, the image is incredibly smooth, which is crucial during dynamic scenes in action games. The television also boasts low input lag, allowing for nearly instant reactions to player commands, which translates into better control over characters and events on the screen.

In addition, the QN85D Samsung supports VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) technologies, which optimise image smoothness and reduce delays by automatically adjusting the television to the needs of gamers. Moreover, the Xbox app allows for cloud gaming without the need for a console, which is a big plus for those who want to enjoy their favourite titles without additional hardware – a feature that sets Samsung televisions apart.

The Auto Motion Plus Game feature is another aspect worth highlighting. This motion smoothing technology creates the illusion of more frames per second – as a result, games at 30 fps appear smoother, resembling gameplay at 45 fps, while games at 60 Hz come closer to 90 Hz. Most importantly, this feature does not introduce significant lag, ensuring that gaming comfort is not compromised. This allows gamers to enjoy a smoother image without compromising responsiveness.

On paper, the Panasonic W85B looks really solid. It has two full HDMI 2.1 ports, support for ALLM, variable refresh rates, Dolby Vision in games, and of course, a high refresh rate for the panel itself. Additionally, there's the characteristic Panasonic game bar, which allows you to view key parameters with a single click and quickly change them if needed. It sounds great, but the problem arises when we enable HDR. Here, the W85B really struggles because the implementation of HGiG is practically nonexistent – the TV poorly manages brightness, and instead of faithful images, we get scenes that are too bright, sometimes even blown out. The solution? The simplest one – turn off HDR in the console settings and keep everything in SDR. And here it gets really interesting, because in this scenario, the W85B shows its better side. Low input lag, high smoothness thanks to 120 Hz – all of this makes gaming look phenomenal. Yes, HDR can be skipped, but if responsiveness and smooth gameplay are the priorities, the W85B provides plenty of fun.