Samsung Neo QLED QN85D / QNX1D vs Hisense E7Q PRO / E79Q PRO

Samsung QN85D leaves us with mixed feelings regarding HDR quality. It can shine in synthetic luminance tests, reaching even 1000 nits – which makes scenes like those from 'The Meg' or the start of 'Life of Pi', where the screen is all bright, look truly impressive. However, in practice, the device has its limitations – especially when smaller bright elements appear on the screen. In such moments, brightness noticeably drops, and the HDR effect loses its punch. At brightness levels around 200-300 nits, the magic of HDR simply fades away, not delivering spectacular effects. However, it’s not that the television completely disappoints – coverage of the DCI-P3 colour gamut at 95% is quite decent, although it doesn’t stand out against the best competitors. Colours are well-rendered, but it's clear that HDR could make a bigger impression if brightness could be better controlled.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

Samsung QN85D TV has been tested in the best available mode – Filmmaker. While one might expect its name suggests a mode perfectly suited for films, unfortunately, it has several significant issues.

When it comes to white balance for HD content, there is a noticeable dominance of red and blue, which makes the entire image take on pinkish hues – this is also confirmed by Colour Checker tests. This effect disturbs the naturalness of skin tones and many other elements, which is particularly evident in more demanding scenes. Initially, the white balance for 4K HDR content seems correct, but at the end of the graph, there is a significant spike in blue hues, affecting the final image quality and making the colours appear unnatural.

The gamma brightness characteristic is also not ideal – although it generally stays close to the reference value, there is a slight drop below 2.4, which can impact the perceived depth of shadows. The EOTF curve responsible for 4K content does not perform any better. There is a clear boost compared to the reference curve, leading to excessive brightness in some areas, thus losing the cinematic quality that the Filmmaker mode should provide. While it might initially seem that the effect is cinematic, unfortunately, the number of errors in colour and brightness reproduction is too significant to call it flawless.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

After professional calibration of the Filmmaker mode on the Samsung QN85D television, a significant improvement is noticeable, especially for HD/SDR content. The white balance has been completely free of major errors, and the brightness characteristics for this type of content have been significantly adjusted, allowing for a more natural and realistic image. Television, YouTube films, and other HD materials now look much better, with appropriately balanced colours and without the exaggerated hues that previously marred the experience.

However, the biggest issues arise with 4K HDR content. Despite the calibration, it's hard to speak of significant improvement in white balance here – the differences are cosmetic rather than essential. Brightness, governed by the EOTF curve, seems to be set according to the reference level in synthetic tests at first glance, but has its limitations during actual viewing in films. When analysing the EOTF curve in real film scenes, it becomes clear that the television struggles to maintain consistency in brightness. The effect is that mixed scenes still have their darkest elements boosted, leading to exaggerated contrasts, and completely dark scenes remain too dark, which negatively affects the visibility of details.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

When checking the fluidity of tonal transitions in low-resolution materials on the Samsung QN85D television, it’s worth noting the noise reduction feature, which significantly improves problematic tonal transitions. On the other hand, this feature also has its downsides – it removes film grain, which is an important element of many productions, giving them authenticity, and it can also soften the image. This may appeal to those who prefer a smoother picture; however, for lovers of the authentic look of films, using this feature should be considered carefully.

Regarding image scaling, the television performs very well. The model's figure is presented correctly, without noticeable distortions, and the branches in the background do not have excessive artificial sharpness, which is often a problem when scaling lower resolution materials. The high capabilities of the image processor are evident here, which can effectively process lower quality materials, ensuring good final quality.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

Samsung QN85D TV is equipped with a 120 Hz refresh rate panel, which should satisfy both gamers and sports enthusiasts by offering a smooth and dynamic image. There are options to enhance fluidity, such as the blur and judder reduction feature, which allows precise motion fluidity adjustments on a 10-point scale. The blur reduction increases the sharpness of fast-moving objects, making action scenes more readable, while judder reduction smooths out motion, eliminating the “judder” effect. Ghosting is generally well controlled, though minor imperfections can be visible in more demanding scenes, especially when an object moves against a dark background. Additionally, the TV offers a BFI (Black Frame Insertion) feature at a 60 Hz refresh rate, which can significantly improve motion fluidity experience, although at the cost of image flicker, which might be bothersome for some users.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The Samsung QN85D television is an excellent choice for gamers, offering a wide range of features that enhance the gaming experience and make it even more exciting. With a 120 Hz refresh rate panel, the image is incredibly smooth, which is crucial during dynamic scenes in action games. The television also boasts low input lag, allowing for nearly instant reactions to player commands, which translates into better control over characters and events on the screen.

In addition, the QN85D Samsung supports VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) technologies, which optimise image smoothness and reduce delays by automatically adjusting the television to the needs of gamers. Moreover, the Xbox app allows for cloud gaming without the need for a console, which is a big plus for those who want to enjoy their favourite titles without additional hardware – a feature that sets Samsung televisions apart.

The Auto Motion Plus Game feature is another aspect worth highlighting. This motion smoothing technology creates the illusion of more frames per second – as a result, games at 30 fps appear smoother, resembling gameplay at 45 fps, while games at 60 Hz come closer to 90 Hz. Most importantly, this feature does not introduce significant lag, ensuring that gaming comfort is not compromised. This allows gamers to enjoy a smoother image without compromising responsiveness.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.