Samsung Neo QLED QN70F / QN74F / QN77F vs Hisense E7Q PRO / E79Q PRO

QN70F is a television that can positively surprise when it comes to brightness. In ideal testing conditions, it reaches even 800 nits, which – for this price range – is a really solid value. Of course, that’s a result from test patterns, so we decided to check how it performs in practice, on real films. Here, the television somewhat tempers its capabilities. In most of the tested scenes – e.g. in "The Meg" – the actual HDR brightness remained around 500 nits. That’s still a decent result, allowing you to enjoy HDR effects, although it’s far from perfection. On the other hand, we have a QLED screen with a quantum dot layer, which means very good colour reproduction capabilities. Colours are vivid and saturated. QN70F covers about 94% of the DCI-P3 colour space, and in the wider BT.2020 palette, it exceeds 75%, so in this respect, there’s nothing to be ashamed of.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

We tested the QN70F in the best default picture mode, which is Filmmaker Mode. And it must be admitted that in this particular test unit, the factory settings performed quite well. The picture was calm, natural, and despite slight deviations – pleasant to watch. The biggest error was a slight dominance of red in the white balance, which caused a slight pinkish tint over the entire scene. However, it wasn't a glaring flaw – rather subtle and only noticeable when directly compared to a properly calibrated screen. A slightly bigger issue arose in the brightness characteristics. The TV tends to lower the brightness of parts of the image that should be displayed brighter. As a result, some details can appear slightly dimmed – they don't completely disappear, but they don't stand out as clearly as they should. Nonetheless, as for a TV in this range and in these settings – we consider the result a good starting point for further calibration.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

After calibration, the QN70F shows that it can offer a really high level of colour reproduction. It has managed to nearly perfectly balance the white point, and the values in the Color Checker test dropped below level 3 – that is, below the threshold at which the average eye can notice differences. The image looks natural, and the colours are faithfully reproduced, without excessive saturation or the coolness known from factory settings. It must be acknowledged that Samsung provides very extensive calibration options – not only for enthusiasts but also for professionals. The QN70F takes advantage of this potential and, after appropriate settings, can come close to significantly more expensive models in terms of colour accuracy. The only thing that could still be picked on is the brightness characteristic. There is still a tendency to brighten the smallest sections of the image – particularly those that should remain darker. However, this is a design feature of this model, not a calibration error. Despite this, the final result definitely deserves recognition.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

Samsung QN70F offers a distortion reduction feature that improves the smoothness of tonal transitions. In "Standard" mode, it works quite well – smoothing out problematic transitions without significantly interfering with the structure of the image. Film grain is partially removed, but details like texture and skin structure remain visible. "High" mode operates much more aggressively. The smoothing is stronger, but at the cost of a noticeable loss of detail. Therefore, in practice, we recommend sticking with the "Standard" setting or turning off this feature altogether. The improvement in gradation may be less spectacular, but the image retains more naturalness.

When it comes to upscaling low-quality content, the QN70F performs very well. Tests with lower resolution images went really well. Despite some slight aliasing of contours, everything looks clean and clear, even if the original content was very poor quality. It's just a pity that the television has an overscan issue that cannot be completely turned off. As a result, images with very low resolution may be slightly cropped, which is mainly noticeable on subtitles or the interface.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

The QN70F is a television with a refresh rate of 144 Hz, which in itself places it among the best when it comes to image smoothness. Whether we're watching fast-paced sports broadcasts or gaming on a console – the picture looks fantastic. There's no sense of stuttering, clipping, or the typical "judder" seen in lower-end models during fast motion. Samsung also allows you to adjust the smoothness to your own preferences. In the picture clarity settings, we find options such as motion blur reduction and judder reduction – each of which can be adjusted independently. This is especially useful when we are watching content with a lower frame rate and want to give it a smoother, more cinematic feel – or conversely, maintain the natural filmic "feel" of 24 frames.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Samsung QN70F is a really solid choice for gamers. It features four HDMI 2.1 ports with full bandwidth of 48 Gbps, which means full support for gaming in 4K at a refresh rate of 144 Hz. Additionally, it comes with all the essential features we expect today: automatic game mode (ALLM), variable refresh rate (VRR), and a very well-designed, intuitive Game Bar with information on the mode, resolution, and frame rate. The Game Motion Plus feature is also noteworthy, allowing artificial frames to be added to games running at 60 fps or less. It works surprisingly well and improves gameplay smoothness without much delay in many titles – especially those where consoles struggle to maintain a stable frame rate.

[UPDATE] We have updated our Samsung TV tests for the 2025 model year due to the release of software version 1131, which restored the crucial gaming feature HGiG.

Unfortunately, there are also some pitfalls. The lack of support for Dolby Vision mode is not surprising – it’s a standard with Samsung. But the absence of the HGiG feature is much more disappointing. What’s worse, it was removed by a software update, leaving users who previously benefited from it quite shocked. Without HGiG, it’s impossible to manually set the maximum HDR brightness from the console, which results in some games appearing slightly overexposed – especially if the TV misinterprets the tonal range. Why has Samsung, a brand that has set standards in gaming features for years, decided to take such a step? It’s hard to say. At the time of writing the review, the tested TV was operating on software version 1110 – and to be honest, if you’re relying on full support for gamers, it’s better to temporarily hold off on updates.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.