PHILPS PUS9060 vs Hisense E7Q PRO / E79Q PRO

The One is bright enough to enjoy films recorded in HDR format. The average brightness of this model is around 500 nits, so we can easily expect a pleasant viewing experience with films from streaming platforms. Of course—there's always room for improvement, because when it comes to brightness, you can never have too much for this type of content. Unfortunately, a disappointing surprise may be the coverage of the DCI-P3 colour gamut that the PUS9060 offers. Although the manufacturer boasts the use of a QLED filter here (it’s actually PFS LED), it's hard to speak of any positive effects from its operation. 85% coverage of the DCI-P3 gamut is certainly not a level to brag about in 2025—especially in a television marketed as QLED.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

We tested the PUS9060 in the best factory mode applied to it – of course, we're talking about the movie mode. Unfortunately, the best in this case does not mean good. The image in this mode was clearly yellowish and leaned towards orange tones. The white balance on this television was definitely too warm, giving the entire scene an artificial, somewhat "tanned" appearance. This directly resulted in significant colour inaccuracies, which in the worst cases exceeded a delta E value of 6 – thus, they were visible to the naked eye. The situation was reversed in HDR mode, where the image became too blue and too cool in perception. Additionally, there was a slight boost in brightness – the gamma curve and EOTF suggested that the television slightly brightens the image, which was also evident in the comparative image below.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

Thanks to calibration in movie mode, we managed to completely eliminate the yellow-orange tint, which significantly improved the reception of the entire scene. The image has become much more visually pleasing, though it still falls short of reference settings. It may now appear slightly bluish, but it is still a considerable improvement compared to the factory settings.

Unfortunately, we could not significantly improve the brightness characteristics, but this is more about the design of the television itself - the lack of local dimming limits the possibilities for precise brightness management. The PUS9060 simply cannot dynamically adjust luminance like more advanced models do. Nevertheless, after calibration, the overall reception is much more enjoyable, especially in film material.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

In the PUS9060, we find another version of the image processor known by Philips as P5 Perfect Picture, which aims to enhance the image – especially the imperfect ones. The TV includes a distortion reduction function, which serves to smooth tonal transitions, meaning those "colour joins" we mentioned earlier. This function does its job very effectively – there’s no strong gradation of colours, but unfortunately, it operates quite aggressively, occasionally dimming desired elements like material textures or film grain. So, it can be seen as a bit of a compromise. We wouldn’t generally recommend using this function for movies, but for more casual content – like YouTube or regular TV – it’s absolutely suitable.

The P5 processor also enhances the quality of lower resolution images, and it does this quite effectively. The test image with the model is very soft – sometimes almost too soft – but this can be easily improved with the sharpness slider, adjusting it to one’s own preferences. It’s also pleasing to see that the TV doesn’t clip the edges in SD materials – which unfortunately still happens in some TV models.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

PHILIPS PUS9060 is equipped with a 4K panel featuring a 144 Hz refresh rate, so we can confidently say it’s suitable for both watching sports and gaming. And indeed it is. But what about movies, which are most often recorded at 24 frames? As with most of the TVs we’ve tested with a refresh rate of 120 Hz and above, the PUS9060 offers two sliders in the motion smoothness options. The “Smoothness” slider allows you to adjust the effect in films – you can set the picture to be smoother, resembling a theatrical effect (higher settings), or more cinematic, with a slight “judder” (lower settings). Additionally, there is a feature called "Motion Blur Reduction," which limits motion blur – and this is a very useful feature, especially when watching sports.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

PHILIPS PUS9060 is a true gaming monster – it has practically everything you could expect from a modern gaming television. It features VRR, ALLM, and also includes HGiG implementation, which helps set up HDR in games as intended by the developers. The television supports every possible resolution at 120 Hz, including 1080p, 1440p, and full 4K – so regardless of whether you're playing on Xbox, PS5, or PC, everything works as it should. It also comes with a simple Game Bar, a special menu for gamers that allows you to quickly check if the ALLM mode is indeed working in low latency mode.

And of course – Ambilight TV. Let’s face it – without LEDs on the back, it’s not a true gaming rig. 😉 The multicoloured backlighting really adds to the atmosphere, especially in the evening. It may not appeal to everyone, but younger gamers will be thrilled – it just looks impressive.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.