Philips The One (PUS8959 / PUS8919 / PUS8909 / PUS8949 vs Hisense E7Q PRO / E79Q PRO

The luminance graph for Philips PUS8959 shows that the television can achieve around 550 nits of brightness, which can be considered a satisfactory level. Such brightness allows you to feel the effects of HDR, which stand out particularly in more demanding scenes. In the tested patterns, the television performed quite well, even in challenging sequences like those from "Sicario 2". Due to the lack of local dimming, the television does not dim small bright elements, and they shine at the full "power" of the television but at the cost of silvery blacks, which we mentioned in the paragraph about black levels. It’s also worth praising Philips PUS8959 for its good coverage of the DCI-P3 colour palette, which is around 94.5%. This ensures that the colours are vivid and close to the creators' intentions, which further enhances the quality of HDR effects and the experience of watching high dynamic range content.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

The television Philips PUS8959 has been tested in the best, theoretically most precise picture mode – Filmmaker. Although the name suggests film quality, it unfortunately falls short of perfection. The biggest issue in this mode is the white balance, both in HD and 4K content. It is characterised by a significant dominance of the red colour and drops in the green levels, resulting in unnatural colour reproduction. For example, white elements of the image have a noticeable pink hue, and the green is less intense, which diminishes the overall naturalness and colour balance. The ColorChecker test confirms these errors – it is clearly visible how the colour samples "deviate" from the proper values, which can best be observed on the sample squares that should precisely reproduce the colours. The lack of accuracy in this regard affects the realism and fidelity of the image, which is particularly undesirable in Filmmaker mode.

As for the brightness characteristics, the gamma graph resembles a roller coaster – with small elements displayed on the screen, the brightness is excessive, causing details to become overly exposed. Conversely, at higher gamma values, the image loses contrast and becomes too dark, making the whole appear lacking in dynamism. Similar problems can be observed in the EOTF characteristics – the television is unable to accurately reproduce the brightness levels, negatively impacting the overall picture quality.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

After calibration, the Philips PUS8959 shows a significant improvement in colour reproduction, especially in HD content. The white balance is exceptionally even, and the Delta E error values are below 1, which can be regarded as an outstanding result. Additionally, the gamma, which affects brightness in lower quality materials, performs very well, maintaining a stable level at 2.4, leading to an appropriate balance between bright and dark areas of the image.

When it comes to 4K HDR materials, there is also a noticeable improvement. The white balance, although not as perfect as in HD content, no longer suffers from excessive red exposure, making the image appear more natural and harmonious. Unfortunately, regarding the EOTF characteristic, it’s difficult to speak of any significant improvement, which stems from the structural limitations of the television that prevent substantial enhancement in this aspect.

Nevertheless, overall, it looks much better after calibration, making the Philips PUS8959 one of those televisions where it's truly worth investing time in precise calibration to achieve satisfactory image quality.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

When it comes to smoothing tonal transitions, the "Distortion Reduction" function in the minimum position performs quite well, effectively smoothing tonal transitions without excessive impact on other elements of the image. In testing, I did not notice that the reduction negatively affected the structure of the image, such as film grain or details of objects – everything remains in its place, which is a big plus for users who value the natural look of film material.

As for digital processing, the image looks pretty good, although it features very softened contours, giving it an almost "leafy" character. This effect may evoke mixed feelings – some users will appreciate the fluidity and delicacy of this type of presentation, while others may find it too gentle, losing detail. It is a matter of individual preference, but it must be admitted that Philips PUS8959 provides quite subtle yet effective tools for improving tonal transitions without excessive interference with the natural character of the image.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

Philips PUS8959 TV is equipped with a 120 Hz panel, which should satisfy more demanding users, especially those who love watching dynamic sports broadcasts or playing games. Such a high refresh rate allows for significantly smoother images, being a key aspect during dynamic scenes and fast actions.

For those who prefer watching movies, the TV offers an additional motion smoother that allows adjustment of the frame rate according to personal preferences. The Philips PUS8959 features a 10-step adjustment for functions called "Smoothness" and "Motion Blur Reduction". The "Smoothness" function increases the number of frames through interpolation, making movement on the screen smoother, reminiscent of the so-called "soap opera effect". Meanwhile, "Motion Blur Reduction" focuses on minimising streaking and improving motion clarity, which is particularly noticeable in dynamic sequences such as action scenes or fast sports shots.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Philips PUS8959 is a television that will surely please gaming enthusiasts. It supports most modern technologies useful during gameplay, such as HGiG, allowing for better representation of HDR effects in games. As a result, the image is more aligned with what the game developers intended to achieve.

The television also supports displaying images at 120 Hz, ensuring smoothness and dynamism, particularly important during action games and sports broadcasts. The Game Bar feature provides quick access to game settings, making it easier to adjust the image according to user preferences without interrupting gameplay.

Unfortunately, the Dolby Vision mode does not offer low input lag, which may be noticeable during dynamic scenes. Nevertheless, thanks to the HGiG feature and high refresh rate, the Philips PUS8959 remains an attractive choice for gamers, offering good image quality and suitable smoothness during gameplay.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.