PHILIPS PUS9010 (IPS) vs Samsung S90H (QD-OLED)

In the Philips PUS9010 version with an IPS panel, the HDR brightness sadly performs worse than in the previously tested 55-inch variant with a VA panel. The difference reaches about 100 nits, which is noticeably significant given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness reaches around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly more subdued. Bright elements don't have the same impact, and scenes requiring high luminance are less impressive. On the plus side, the coverage of the DCI-P3 colour gamut is commendable. The IPS version offers about 91%, which is roughly 5% more than the variant with a VA panel. This translates into slightly better colour saturation in HDR content, despite the lower brightness. Colours can appear more vivid and cohesive, especially in colourful scenes.

The Samsung S90H is a really bright TV for the mid-range among OLEDs. In synthetic measurements its peak brightness reached around 1650 nits. That's an outstanding result in this class, roughly 50% higher than what we’ve seen from previous models at this price point. Most importantly, these tests translate directly to real video material. In four out of the five film scenes we tested the S90H’s brightness hovered around 1300-1500 nits. That kind of headroom lets it reproduce most HDR films with very high impact and without obvious compromises, especially material mastered to 1000–1500 nits. In practice, highlights, reflections and explosions have the right punch and the picture doesn’t feel dimmed. Of course, on full-screen, very bright scenes the result is naturally lower and drops to about 900 nits. That’s a direct effect of the protection systems that keep the OLED panel from being overloaded. Even in that scenario there’s little to complain about. Nine hundred nits across the whole screen is still a very high level, guaranteeing excellent dynamics in HDR content. A huge advantage of QD-OLED TVs has always been the colours, and the S90H is no exception. The DCI-P3 colour space we measured reached a full 100% (actually 99.9%), while coverage of the much wider BT.2020 gamut hit about 89%. That’s a great result, allowing very saturated and vivid colours in HDR material. It’s worth emphasising that QD-OLED’s edge over WOLED panels isn’t just about gamut coverage. In practice it’s seen mostly in the higher brightness of saturated colours, in other words greater colour volume. That makes intense reds, greens and blues in HDR look juicier and more impressive.

We evaluated colour reproduction, as always, on factory settings, focusing on the movie mode, which in the case of Philips usually offers the best starting point. This is also a good moment to show how much the same model of TV can vary depending on the panel used. Looking at the white balance, the overall tendency remains similar to the version with the VA panel. There is still excessive red in the whites, however, in the tested unit with the IPS panel, there are also losses in the blue channel. As a result, the picture has a slightly different colour character, which is well illustrated in the comparative materials. This is a very good example showing why ready-made settings downloaded from the internet do not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially in SDR content. Colour tests show correct saturation and colour consistency, without glaring errors that could hinder everyday viewing. In HDR materials, it is possible to notice slight losses in reds, but these are not flaws that completely spoil the image perception. The biggest limitations do not stem directly from the colours, but rather from the whites and blacks. The use of an IPS panel and slightly lowered gamma means that the image is slightly boosted in brightness, and weak blacks further affect perceived contrast. This makes everything look brighter, but at the same time, it lacks depth, especially during evening viewing.

The next stage of the test was to check how the S90H handles colour reproduction without any calibration. As always, we took measurements in Filmmaker Mode, the best factory picture setting. And here Samsung really deserves praise. The factory tuning is at a very high level, which wasn’t always the case a few years ago. The white balance was set correctly, as was the brightness response. The average colour reproduction error (Delta E) stayed around 3, which is below the level at which most viewers can notice inaccuracies. Only in the brightest shades of grey did the values slightly approach 4, but it’s still hard to call that a real problem during viewing. For out-of-the-box settings, the result is simply excellent.

After calibration, the picture has been brought to a really reasonable level. The whole thing looks cohesive and natural, and when it comes to colour reproduction, it's hard to definitively say whether we're dealing with a VA or IPS panel. This is a good sign, showing that the television has a solid foundation for further adjustments. The larger colour gamut in this variant is a plus, as it can subtly enhance the depiction of colourful scenes, especially in HDR content. However, this advantage is largely offset by the boosted blacks resulting from the use of an IPS panel. The limited depth of black affects perceived contrast, particularly when watching in a dark room. As a result, despite noticeable improvement post-calibration, the final rating remains the same as that of the variant with a VA panel. Better colours are not able to fully compensate for the weaker blacks.

All right, but you know we wouldn't be ourselves if we didn't also check how much we could get out of the S90H with professional calibration. And there was no big surprise. Since the out-of-the-box settings were already very good, there wasn't a huge margin for improvement. Even so, we managed to refine the image almost to perfection. After calibration the average colour reproduction errors fell below the threshold of perception, reaching Delta E values under 2 for both SDR and HDR material. We also improved the luminance response, so the picture more faithfully reflects the creators' intent and maintains correct tonality across the entire brightness range. After professional calibration the S90H therefore becomes a screen very close to reference. Will the difference be spectacular for everyone? Not necessarily. The factory settings already deliver a very high level, so in everyday viewing some people may not notice a huge jump. Much also depends on the specific unit. Our sample was very well tuned straight out of the box, but that doesn't mean every S90H will present the same level. Even identical models can differ in their factory calibration. That's exactly why professional calibration makes sense: it lets you bring a particular unit to the highest possible accuracy, rather than relying on a bit of luck when buying.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, which aims to improve the quality of lower-grade materials. One of the components of this system is a distortion reduction function that smooths tonal transitions. It works effectively and actually reduces visible banding. Unfortunately, it does so quite aggressively. In practice, it can mute details such as material textures or film grain. This is a clear compromise, so we wouldn't particularly recommend it for movie sessions. For more casual content, like YouTube or regular television, it performs much better. The P5 processor also handles lower resolution materials quite well. The image is soft, at times even too soft, but it can easily be corrected using the sharpness slider, adjusting the effect to personal preferences. A positive aspect is also the absence of edge cropping in SD materials, which is still not standard in this class of televisions.

W tej kwestii Samsung praktycznie nic nie zmienił względem ubiegłorocznego modelu, co akurat jest dość dobrą wiadomością. Funkcja odpowiedzialna za wygładzanie przejść tonalnych nadal bardzo skutecznie ogranicza efekt posteryzacji. Trzeba jednak pamiętać, że działa dość agresywnie, bo oprócz samych artefaktów potrafi usunąć również ziarno filmowe i delikatnie zmiękczyć drobne detale obrazu. Jak zwykle jest to więc kwestia kompromisu i własnych preferencji. Jeśli zależy Wam na jak najwierniejszym odwzorowaniu materiału, polecamy pozostawić tę funkcję wyłączoną.

Również w kwestii upscalingu trudno mówić o rewolucji. S90H korzysta z tego samego autorskiego procesora obrazu NQ4 Gen3 co jego poprzednik, dlatego jakość skalowania pozostała praktycznie bez zmian. Telewizor dobrze radzi sobie z materiałami o niższej rozdzielczości, skutecznie poprawiając ich ostrość. Nadal jednak nie rozwiązano problemu z overscanem. W przypadku niektórych starszych materiałów, zwłaszcza archiwalnych nagrań, może zdarzyć się, że fragment obrazu przy krawędziach zostanie ucięty. To drobna wada, ale szkoda, że Samsung kolejny rok z rzędu pozostawił ten problem bez zmian.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated mainly by sports fans and gamers. This is especially noticeable in dynamic scenes where the motion is sharp, and annoying blur is almost non-existent. When it comes to movies (standard 24 fps), Philips offers us a proven set of settings known from its higher series. Two sliders are used to control motion. “Smoothness” allows you to adjust the picture to your liking: at low settings, it maintains a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit slightly “theatrical” effect. Meanwhile, “Motion Blur Reduction” is a feature designed for sports – it ensures that fast-moving objects do not lose detail and remain clear.

In terms of motion handling the S90H delivers a very high level of performance. A new feature here is a panel with a refresh rate of up to 165 Hz, although in practice this will mainly benefit PC gamers. Movies, TV series and sports broadcasts don’t use such high refresh rates, so when watching them the difference compared with the standard 120 Hz won’t be noticeable. That said, thanks to the OLED panel’s instantaneous response time, motion is very clean and the image doesn’t suffer from the smearing common to many LCDs. Samsung has equipped the TV with extensive motion settings. You get two sliders: judder reduction and blur reduction, which let you easily tailor the image’s character to your preferences. You can easily achieve very smooth motion for sport, but you can just as easily preserve a more cinematic feel at the typical 24 fps. It all comes down to which effect you prefer.

Philips PUS9010 is a solid machine for gaming. It has everything that’s important: VRR, automatic game mode (ALLM), and support for HGiG. The latter is fantastic – it allows you to set HDR in games exactly the way the developers envisioned. The TV handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). It doesn’t matter if you connect a PS5, Xbox, or a powerful PC – everything runs smoothly and just as it should. Gamers will also appreciate the Game Bar. It’s a quick, clear menu where you can immediately see if the low latency mode is active. This is especially useful when frequently switching between different consoles. The whole experience is enhanced by Ambilight. Evening sessions with this backlighting create a whole different level of atmosphere; the image seems larger, and dynamic scenes are even more impressive. Even if someone isn’t a fan of such “gimmicks,” it’s hard to deny that it makes an impression.

From the start, the Samsung S90H gives the impression of a TV designed with gamers in mind, and it's easy to see why. The maker has equipped it with nearly everything you’d expect from a modern gaming display. You get as many as four full-bandwidth HDMI 2.1 ports, support for ALLM, VRR and very high refresh rates. There's also a clear Game Bar that lets you quickly check key picture parameters or change settings without leaving the game. Another very welcome improvement is HGiG support. Last year it could cause quite a few problems, but in the S90H it works exactly as it should.

Samsung's real ace, however, is its proprietary Game Motion Plus mode. The feature works much like the motion smoothing used in films: it improves animation smoothness in games while keeping input lag at a very reasonable level. For titles running at 30 or 60 fps, with the right settings, input lag in our testing never exceeded 40 ms. That's an excellent result, especially since on many manufacturers' TVs enabling similar features results in delays several times higher. Game Motion Plus doesn't replace Dolby Vision Gaming, of course, since it's a completely different type of feature, but overall for gaming it's an addition that many players may find more noticeable. Smoother motion in 30/60 fps games often makes more of a difference than HDR itself, which, incidentally, is often poorly implemented in games.