PHILIPS PUS9010 (IPS) vs Samsung R95H Micro RGB

In the Philips PUS9010 version with an IPS panel, the HDR brightness sadly performs worse than in the previously tested 55-inch variant with a VA panel. The difference reaches about 100 nits, which is noticeably significant given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness reaches around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly more subdued. Bright elements don't have the same impact, and scenes requiring high luminance are less impressive. On the plus side, the coverage of the DCI-P3 colour gamut is commendable. The IPS version offers about 91%, which is roughly 5% more than the variant with a VA panel. This translates into slightly better colour saturation in HDR content, despite the lower brightness. Colours can appear more vivid and cohesive, especially in colourful scenes.

In terms of brightness the Samsung R95H shows it’s still a top-tier TV, although the results aren’t always as spectacular as you might expect from a flagship Micro RGB model. In synthetic tests the TV can exceed 2400 nits, so it certainly has plenty of power. Crucially, it can maintain high brightness even when bright elements occupy a larger part of the screen. In real movie scenes the situation is a bit more complex. The R95H typically reaches around 1000 to 1400 nits, which still delivers a very good, punchy HDR effect. Bright sun, specular highlights and lights can look really impressive, and the TV has enough power for HDR to stand out clearly from ordinary SDR.

The problem mainly appears in very dark scenes with single, small light sources. Here the local dimming algorithm prioritises deep blacks and reducing halo over the maximum brightness of such elements. As a result, small lights can be noticeably dimmed. Overall, HDR performs well, but not without limitations. The R95H has huge brightness headroom, especially in larger, brighter parts of the image, but in difficult, dark scenes its capabilities are mainly limited by the way local dimming works.

Colours

Colours were meant to be the biggest revolution from the RGB backlight and indeed the R95H shows considerable potential here. The assessment isn’t as simple as synthetic measurements might suggest. On test patterns the TV performs brilliantly – BT.2020 coverage reaches nearly 94% and DCI-P3 98%, so particularly strongly saturated reds and greens can look really impressive. The picture changes a little when, instead of test patterns, we start measuring real movie scenes. Then BT.2020 coverage drops to about 87% and DCI-P3 to 93%. It seems that with more complex imagery the RGB zones are not always able to maintain the same high colour saturation as on simple patterns. They are still saturated, but the advantage of the new backlight isn’t as large as the manufacturer’s figures might suggest.

We evaluated colour reproduction, as always, on factory settings, focusing on the movie mode, which in the case of Philips usually offers the best starting point. This is also a good moment to show how much the same model of TV can vary depending on the panel used. Looking at the white balance, the overall tendency remains similar to the version with the VA panel. There is still excessive red in the whites, however, in the tested unit with the IPS panel, there are also losses in the blue channel. As a result, the picture has a slightly different colour character, which is well illustrated in the comparative materials. This is a very good example showing why ready-made settings downloaded from the internet do not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially in SDR content. Colour tests show correct saturation and colour consistency, without glaring errors that could hinder everyday viewing. In HDR materials, it is possible to notice slight losses in reds, but these are not flaws that completely spoil the image perception. The biggest limitations do not stem directly from the colours, but rather from the whites and blacks. The use of an IPS panel and slightly lowered gamma means that the image is slightly boosted in brightness, and weak blacks further affect perceived contrast. This makes everything look brighter, but at the same time, it lacks depth, especially during evening viewing.

To assess factory colour reproduction we chose Filmmaker mode, the setting that should, in theory, be closest to how the creators prepared the image. Unfortunately the R95H does not fully exploit its panel’s capabilities. The biggest issue in SDR is the gamma. The image is noticeably brightened across almost the entire range, which robs it of some depth and makes it look flatter than it should. The white balance is not ideal either — as brightness increases there is a bias toward red and a lack of blue, making the image too warm. You can see this especially on bright elements and skin tones, which can look more reddish than they should. It’s similar in HDR. The EOTF curve sits above the reference value for a large part of the range, so the R95H again brightens the image compared with how it should appear. Combined with an inaccurate white balance, this means colours here are not as precise as we would expect from a TV of this class. The factory Filmmaker setting is therefore not the R95H’s strongest suit. At first glance the picture may look impressive because it is bright and strongly saturated, but in terms of fidelity to the source material there is still plenty of room for improvement.

After calibration, the picture has been brought to a really reasonable level. The whole thing looks cohesive and natural, and when it comes to colour reproduction, it's hard to definitively say whether we're dealing with a VA or IPS panel. This is a good sign, showing that the television has a solid foundation for further adjustments. The larger colour gamut in this variant is a plus, as it can subtly enhance the depiction of colourful scenes, especially in HDR content. However, this advantage is largely offset by the boosted blacks resulting from the use of an IPS panel. The limited depth of black affects perceived contrast, particularly when watching in a dark room. As a result, despite noticeable improvement post-calibration, the final rating remains the same as that of the variant with a VA panel. Better colours are not able to fully compensate for the weaker blacks.

The R95H responds very well to calibration. In SDR we were able to set the white balance and gamma almost perfectly, and colour errors dropped to a very low level. The difference compared with the factory settings is therefore substantial, and after calibration the picture looks noticeably more natural. In HDR we can also make significant improvements, especially in terms of white balance and overall colour accuracy. The situation is a bit different when it comes to managing brightness and colour saturation. At a certain point we hit limits caused by the way the RGB backlight and local dimming operate. Individual zones have to control both the brightness and the colour of the light at the same time, so in more demanding scenes you can’t always achieve exactly the same saturation and brightness that the TV shows on simple test patterns. Calibration simply can’t entirely overcome that. Even so, after calibration the R95H delivers accurate image reproduction, and most of the errors we saw with the factory settings can be effectively eliminated.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, which aims to improve the quality of lower-grade materials. One of the components of this system is a distortion reduction function that smooths tonal transitions. It works effectively and actually reduces visible banding. Unfortunately, it does so quite aggressively. In practice, it can mute details such as material textures or film grain. This is a clear compromise, so we wouldn't particularly recommend it for movie sessions. For more casual content, like YouTube or regular television, it performs much better. The P5 processor also handles lower resolution materials quite well. The image is soft, at times even too soft, but it can easily be corrected using the sharpness slider, adjusting the effect to personal preferences. A positive aspect is also the absence of edge cropping in SD materials, which is still not standard in this class of televisions.

The Samsung R95H uses the new Micro RGB AI Processor, but in practice we didn’t notice a big leap compared with the NQ4 AI Gen2 or Gen3 chips found in the manufacturer’s other TVs. Upscaling itself still performs very well. The image is properly smoothed while retaining plenty of sharpness and not looking overly soft. That’s definitely one of Samsung’s strong points. It’s a pity that with very low-resolution material you still can’t completely disable overscan.

The processor also handles banding well and can effectively smooth unwanted posterisation. The noise reduction feature works really effectively, but you need to use it with restraint. At higher settings it can start to interfere quite heavily with the picture and even remove natural film grain. So it’s best to use it only when the source is genuinely heavily compressed.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated mainly by sports fans and gamers. This is especially noticeable in dynamic scenes where the motion is sharp, and annoying blur is almost non-existent. When it comes to movies (standard 24 fps), Philips offers us a proven set of settings known from its higher series. Two sliders are used to control motion. “Smoothness” allows you to adjust the picture to your liking: at low settings, it maintains a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit slightly “theatrical” effect. Meanwhile, “Motion Blur Reduction” is a feature designed for sports – it ensures that fast-moving objects do not lose detail and remain clear.

Samsung R95H has a 165Hz panel, so its motion handling is genuinely excellent. At 120Hz, for example when gaming on a console or watching sport, motion blur is minimal, and when you connect a PC you can use the full 165Hz and further improve motion clarity. Bear in mind it's still a VA panel, so it doesn't respond as instantly as OLED. Sometimes you might notice slight ghosting behind a moving object, but from a normal viewing distance it shouldn't be bothersome. For movies and TV shows you can also use the adjustable motion smoothing. You can keep the more cinematic 24 fps look or gradually smooth motion if you prefer a more fluid image. Samsung gives plenty of freedom here, so it's easy to find a setting that suits your preferences.

Philips PUS9010 is a solid machine for gaming. It has everything that’s important: VRR, automatic game mode (ALLM), and support for HGiG. The latter is fantastic – it allows you to set HDR in games exactly the way the developers envisioned. The TV handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). It doesn’t matter if you connect a PS5, Xbox, or a powerful PC – everything runs smoothly and just as it should. Gamers will also appreciate the Game Bar. It’s a quick, clear menu where you can immediately see if the low latency mode is active. This is especially useful when frequently switching between different consoles. The whole experience is enhanced by Ambilight. Evening sessions with this backlighting create a whole different level of atmosphere; the image seems larger, and dynamic scenes are even more impressive. Even if someone isn’t a fan of such “gimmicks,” it’s hard to deny that it makes an impression.

In terms of gaming the Samsung R95H is almost a complete TV. When you connect a PS5 or Xbox Series X you can use 4K at 120 Hz, VRR and ALLM, and the TV also works correctly with HGiG. The only major omission is Dolby Vision Gaming, which Samsung, like on its other sets, simply doesn't support. There's also the Game Bar, already known from other Samsung models, which lets you quickly check the frame rate, VRR status or HDR format and change key settings without leaving the game. You can also brighten darker parts of the picture or change the screen aspect ratio.

Samsung also offers Game Motion Plus, a motion-smoothing feature designed specifically for gaming. It makes most sense in titles running at 30 fps, where it can noticeably improve smoothness and make camera movement feel much nicer. You should just remember this comes at the cost of higher input lag (about 60 ms), so it's not the best choice for online or fast-paced games. It's also worth mentioning the Gaming Hub, which lets you run some games directly from the cloud without connecting a console. In terms of gaming features it's hard to find any major omissions on the R95H.