PHILIPS PUS9010 (IPS) vs Samsung M80H

In the Philips PUS9010 version with an IPS panel, the HDR brightness sadly performs worse than in the previously tested 55-inch variant with a VA panel. The difference reaches about 100 nits, which is noticeably significant given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness reaches around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly more subdued. Bright elements don't have the same impact, and scenes requiring high luminance are less impressive. On the plus side, the coverage of the DCI-P3 colour gamut is commendable. The IPS version offers about 91%, which is roughly 5% more than the variant with a VA panel. This translates into slightly better colour saturation in HDR content, despite the lower brightness. Colours can appear more vivid and cohesive, especially in colourful scenes.

The M80H is not one of the brightest TVs. Its peak brightness is around 350 nits, and we saw similar results across most of our test scenes. That's not enough to achieve truly striking HDR, as bright highlights lack punch and the overall image is a little too dim. In practice, HDR on the M80H feels more like well-presented SDR than noticeably more dynamic material with a wide brightness range. The picture can still look fine, but it's hard to point to strong highlights, clearly bright light sources, or an effect that immediately sets HDR apart from ordinary content.

Colours

One of the M80H's stronger points is its colours. The TV uses a PFS filter in the backlight, which lets it display a much wider colour gamut than a standard LCD without filters. Our measurements confirm this – the M80H covers about 96% of the DCI-P3 gamut and 72% of BT.2020. Those are very good results, which allow colours to be richly saturated. Samsung's positioning here is interesting. The M80H isn't part of the QLED family, even though in terms of colour it is practically on par with models carrying that badge. From an image quality point of view that doesn't make much difference – the colours are simply good.

We evaluated colour reproduction, as always, on factory settings, focusing on the movie mode, which in the case of Philips usually offers the best starting point. This is also a good moment to show how much the same model of TV can vary depending on the panel used. Looking at the white balance, the overall tendency remains similar to the version with the VA panel. There is still excessive red in the whites, however, in the tested unit with the IPS panel, there are also losses in the blue channel. As a result, the picture has a slightly different colour character, which is well illustrated in the comparative materials. This is a very good example showing why ready-made settings downloaded from the internet do not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially in SDR content. Colour tests show correct saturation and colour consistency, without glaring errors that could hinder everyday viewing. In HDR materials, it is possible to notice slight losses in reds, but these are not flaws that completely spoil the image perception. The biggest limitations do not stem directly from the colours, but rather from the whites and blacks. The use of an IPS panel and slightly lowered gamma means that the image is slightly boosted in brightness, and weak blacks further affect perceived contrast. This makes everything look brighter, but at the same time, it lacks depth, especially during evening viewing.

Filmmaker Mode is pretty well set up out of the box, though it’s not perfect. In SDR material the most noticeable issue is an excess of red in the white balance, which makes the picture look a little warmer than it should. HDR content has a similar character. As for brightness response, in SDR the gamma stays close to the target value across most of the range. Small deviations are mainly visible in darker areas, which are in places slightly too dim. In HDR the very darkest details are slightly lifted, while from around 65% brightness the image starts to be gently darkened. This largely results from the way the TV controls its brightness. Overall, Filmmaker Mode looks good straight out of the box, but the picture can still be improved.

After calibration, the picture has been brought to a really reasonable level. The whole thing looks cohesive and natural, and when it comes to colour reproduction, it's hard to definitively say whether we're dealing with a VA or IPS panel. This is a good sign, showing that the television has a solid foundation for further adjustments. The larger colour gamut in this variant is a plus, as it can subtly enhance the depiction of colourful scenes, especially in HDR content. However, this advantage is largely offset by the boosted blacks resulting from the use of an IPS panel. The limited depth of black affects perceived contrast, particularly when watching in a dark room. As a result, despite noticeable improvement post-calibration, the final rating remains the same as that of the variant with a VA panel. Better colours are not able to fully compensate for the weaker blacks.

After calibration the M80H performs very well, especially with everyday SDR content. Regular TV, YouTube and movies watched without HDR can look very good on it. After adjusting the white balance the errors are small, though you can sometimes still see the TV tends to push the most saturated reds too far. You can also improve the picture in HDR and correct its main faults, but it doesn't reach the level of more expensive models. Samsung quite heavily restricts colour adjustment options in HDR, so in many areas we have to accept what the TV offers out of the box. Calibration can improve some parameters, but we can't change the M80H's overall picture character.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, which aims to improve the quality of lower-grade materials. One of the components of this system is a distortion reduction function that smooths tonal transitions. It works effectively and actually reduces visible banding. Unfortunately, it does so quite aggressively. In practice, it can mute details such as material textures or film grain. This is a clear compromise, so we wouldn't particularly recommend it for movie sessions. For more casual content, like YouTube or regular television, it performs much better. The P5 processor also handles lower resolution materials quite well. The image is soft, at times even too soft, but it can easily be corrected using the sharpness slider, adjusting the effect to personal preferences. A positive aspect is also the absence of edge cropping in SD materials, which is still not standard in this class of televisions.

Although the M80H is positioned fairly low in Samsung’s line-up, the maker equipped it with one of its stronger processors, the NQ4 AI Gen2. The same chipset is used in Neo QLED TVs and the higher‑ranked S85H OLED. That’s good news, because the processor handles improving weaker sources really well. Upscaling is its strongest suit. Low‑resolution material is displayed properly and edges don’t look overly jagged. The TV won’t of course create details that aren’t in the source, but regular broadcast TV and older recordings look decent on it. One drawback is overscan, i.e. edge cropping, which can’t be completely turned off. The feature that smooths tonal transitions, the so‑called noise reduction, also works well. The processor can effectively reduce visible signs of heavy compression, but it doesn’t do so without side effects. At higher settings it can smooth the picture too much, remove some fine detail and even eliminate film grain. For that reason we recommend using this feature mainly for material that genuinely suffers from heavy compression and posterisation.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated mainly by sports fans and gamers. This is especially noticeable in dynamic scenes where the motion is sharp, and annoying blur is almost non-existent. When it comes to movies (standard 24 fps), Philips offers us a proven set of settings known from its higher series. Two sliders are used to control motion. “Smoothness” allows you to adjust the picture to your liking: at low settings, it maintains a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit slightly “theatrical” effect. Meanwhile, “Motion Blur Reduction” is a feature designed for sports – it ensures that fast-moving objects do not lose detail and remain clear.

The M80H performs very well for watching sport and for gaming. The TV is equipped with a panel offering a refresh rate of up to 144 Hz at 4K, and when the resolution is reduced to Full HD it can handle up to 240 Hz. That second option will be used mainly by PC gamers.

The panel also handles 120 Hz content well, which matters especially for console gaming. A high refresh rate is also useful when watching sport, and motion blur is relatively low. That's important because VA panels are not known for the best performance in this area. On the M80H, fast-moving objects do not produce a very noticeable blur.

Philips PUS9010 is a solid machine for gaming. It has everything that’s important: VRR, automatic game mode (ALLM), and support for HGiG. The latter is fantastic – it allows you to set HDR in games exactly the way the developers envisioned. The TV handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). It doesn’t matter if you connect a PS5, Xbox, or a powerful PC – everything runs smoothly and just as it should. Gamers will also appreciate the Game Bar. It’s a quick, clear menu where you can immediately see if the low latency mode is active. This is especially useful when frequently switching between different consoles. The whole experience is enhanced by Ambilight. Evening sessions with this backlighting create a whole different level of atmosphere; the image seems larger, and dynamic scenes are even more impressive. Even if someone isn’t a fan of such “gimmicks,” it’s hard to deny that it makes an impression.

The M80H could be a very good choice for gamers on a slightly smaller budget. In terms of features it offers pretty much the same as Samsung’s much more expensive TVs. All three HDMI inputs support HDMI 2.1, so even if one is taken by a soundbar connected via eARC there’s still room for a PC and consoles. There’s also VRR up to 144 Hz in 4K and up to 240 Hz in Full HD. Samsung has correctly implemented HGiG as well, so after performing HDR calibration on the console games are properly matched to the screen’s capabilities. That won’t make the M80H any brighter, but at least it won’t unnecessarily wash out the brightest parts of the image. On top of that there’s a Game Bar for quick access to key settings and a Gaming Hub that lets you play in the cloud without a console. The M80H also includes Game Motion Plus, which generates extra frames and improves the smoothness of games running at 30 or 60 fps. Input lag then increases to around 59 ms, but is still about one third of what you’d see with typical motion smoothing on other manufacturers’ TVs. We wouldn’t really recommend it for online multiplayer, but it can work very well in slower‑paced titles.