PHILIPS PUS9010 (IPS) vs Philips OLED950

In the Philips PUS9010 version with an IPS panel, the HDR brightness sadly performs worse than in the previously tested 55-inch variant with a VA panel. The difference reaches about 100 nits, which is noticeably significant given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness reaches around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly more subdued. Bright elements don't have the same impact, and scenes requiring high luminance are less impressive. On the plus side, the coverage of the DCI-P3 colour gamut is commendable. The IPS version offers about 91%, which is roughly 5% more than the variant with a VA panel. This translates into slightly better colour saturation in HDR content, despite the lower brightness. Colours can appear more vivid and cohesive, especially in colourful scenes.

OLED950 is a phenomenal TV for consuming content in HDR format, primarily thanks to the use of innovative Tandem OLED technology. With this technology, the screen can generate astronomical brightness levels, reaching over 2000 nits in movie scenes (on test patterns). This is an outstanding result that places the OLED950 model among the elite displays available on the market. However, it is worth noting a specific aspect of this solution – at moments when full-screen flashes of light appear, brightness can drop by as much as half. Nonetheless, it is important to highlight that levels above 1000 nits on a full screen are still an outstanding result. This allows HDR content to be displayed exactly as filmmakers intended, maintaining the dynamics and impact of bright scenes.

The use of Tandem OLED technology also brought tangible benefits in terms of colour reproduction, improving elements that traditional WOLED panels had issues with compared to QD-OLED competition. In the case of the OLED950, the colour gamut coverage is wider than in classic WOLED panels, reaching nearly 100% of the DCI-P3 colour space and a solid 82% of the demanding BT.2020 palette. While these results still do not match the highly refined achievements of QD-OLED panels, the difference becomes less noticeable during real-world use. We cannot deny that in the vast majority of films, colours look simply fantastic on this model – they are saturated, vibrant, and full of depth.

We evaluated colour reproduction, as always, on factory settings, focusing on the movie mode, which in the case of Philips usually offers the best starting point. This is also a good moment to show how much the same model of TV can vary depending on the panel used. Looking at the white balance, the overall tendency remains similar to the version with the VA panel. There is still excessive red in the whites, however, in the tested unit with the IPS panel, there are also losses in the blue channel. As a result, the picture has a slightly different colour character, which is well illustrated in the comparative materials. This is a very good example showing why ready-made settings downloaded from the internet do not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially in SDR content. Colour tests show correct saturation and colour consistency, without glaring errors that could hinder everyday viewing. In HDR materials, it is possible to notice slight losses in reds, but these are not flaws that completely spoil the image perception. The biggest limitations do not stem directly from the colours, but rather from the whites and blacks. The use of an IPS panel and slightly lowered gamma means that the image is slightly boosted in brightness, and weak blacks further affect perceived contrast. This makes everything look brighter, but at the same time, it lacks depth, especially during evening viewing.

We tested the OLED950 model in Film mode. Although it is intended to be the best and most accurate preset on this television, in practice, it proved to be not without flaws. Interestingly, in the specimen we tested, the biggest challenge was not the white balance itself – although it did show a slight tendency to give the image a pinkish tint. The main issue lay in the way the television managed brightness, both in everyday SDR content and in demanding HDR scenes. Analysis of the gamma chart and the EOTF curve leads to one key conclusion: the television excessively exposes brightness in the lower registers. This results in the image appearing less contrasty than what the panel technology allows. Details in dark areas, which should remain perfectly dimmed (the characteristic "OLED black"), are simply unnecessarily highlighted and brightened. Fortunately, these errors can be corrected using the appropriate tools, so – as always – we proceeded with professional calibration.

After calibration, the picture has been brought to a really reasonable level. The whole thing looks cohesive and natural, and when it comes to colour reproduction, it's hard to definitively say whether we're dealing with a VA or IPS panel. This is a good sign, showing that the television has a solid foundation for further adjustments. The larger colour gamut in this variant is a plus, as it can subtly enhance the depiction of colourful scenes, especially in HDR content. However, this advantage is largely offset by the boosted blacks resulting from the use of an IPS panel. The limited depth of black affects perceived contrast, particularly when watching in a dark room. As a result, despite noticeable improvement post-calibration, the final rating remains the same as that of the variant with a VA panel. Better colours are not able to fully compensate for the weaker blacks.

As you can see, the OLED950, after a professional calibration process, becomes an absolutely phenomenal display that, without a shadow of a doubt, can be placed alongside the best televisions currently available in the world. This equipment needed only a professional touch to showcase its full potential and eliminate factory shortcomings. The residual errors in the Color Checker tests and the fidelity of the colour palette speak for themselves. We are dealing with an almost perfect device here. A true window to the world, offering image quality of the highest order.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, which aims to improve the quality of lower-grade materials. One of the components of this system is a distortion reduction function that smooths tonal transitions. It works effectively and actually reduces visible banding. Unfortunately, it does so quite aggressively. In practice, it can mute details such as material textures or film grain. This is a clear compromise, so we wouldn't particularly recommend it for movie sessions. For more casual content, like YouTube or regular television, it performs much better. The P5 processor also handles lower resolution materials quite well. The image is soft, at times even too soft, but it can easily be corrected using the sharpness slider, adjusting the effect to personal preferences. A positive aspect is also the absence of edge cropping in SD materials, which is still not standard in this class of televisions.

Upscaling

In terms of the scaling of the image, the proprietary P5 processor performs just as well as in most of the manufacturer's models. Lower resolution content gains a very soft and plastic character. This presentation will certainly appeal to many people. However, if you prefer sharper contours, you can gently enhance them using the appropriate slider in the TV menu. In this aspect, it's really hard to nitpick. The image simply looks very good and additionally, there are no issues with overscan.

Smoothing and Distortion Reduction

The smoothing of tonal transitions performs somewhat worse. In the settings, we find an option called "Distortion Reduction." This allows for a three-level adjustment of the processor's intervention. Unfortunately, the Minimum setting works poorly and the smoothing effects are minimal. The Medium level gives a decent result, but it also begins to smooth out the details of the actors' skin. On the other hand, the Maximum setting works too aggressively. It removes far too many details from the face and background elements or can even eliminate film grain. To achieve the optimal effect, it's worth playing around with these settings at home and adjusting them to your liking. It might seem that the Medium option represents the best compromise here.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated mainly by sports fans and gamers. This is especially noticeable in dynamic scenes where the motion is sharp, and annoying blur is almost non-existent. When it comes to movies (standard 24 fps), Philips offers us a proven set of settings known from its higher series. Two sliders are used to control motion. “Smoothness” allows you to adjust the picture to your liking: at low settings, it maintains a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit slightly “theatrical” effect. Meanwhile, “Motion Blur Reduction” is a feature designed for sports – it ensures that fast-moving objects do not lose detail and remain clear.

The motion reproduction on the OLED950 model is simply perfect. This is typical for screens of this kind (OLED 120Hz+), as the panel shows no motion blur at all. This allows us to enjoy perfect sharpness in practically any conditions. A significant part of this is due not only to the nature of organic technology itself. Equally important work is done here by the smoothing systems employed by the manufacturer.

Philips PUS9010 is a solid machine for gaming. It has everything that’s important: VRR, automatic game mode (ALLM), and support for HGiG. The latter is fantastic – it allows you to set HDR in games exactly the way the developers envisioned. The TV handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). It doesn’t matter if you connect a PS5, Xbox, or a powerful PC – everything runs smoothly and just as it should. Gamers will also appreciate the Game Bar. It’s a quick, clear menu where you can immediately see if the low latency mode is active. This is especially useful when frequently switching between different consoles. The whole experience is enhanced by Ambilight. Evening sessions with this backlighting create a whole different level of atmosphere; the image seems larger, and dynamic scenes are even more impressive. Even if someone isn’t a fan of such “gimmicks,” it’s hard to deny that it makes an impression.

OLED950 is almost the perfect television for gamers. This is due not only to the unique atmosphere created by the Ambilight system during gameplay. The most important aspect here is the solid hardware support. We literally have everything you would expect from a modern gaming display. The manufacturer has implemented two HDMI 2.1 ports with full bandwidth of 48 Gb/s. This gives us access to gaming in 4K resolution at 120 frames per second. There is, of course, support for VRR technology and the automatic game mode ALLM. The device handles any HDR signal with ease, whether we’re using Dolby Vision or the HGiG standard.

We have access to all settings from one place thanks to the special Game Bar overlay. While this interface may not be the most graphically attractive on the market, it fully accomplishes its task. It displays all the important signal parameters and offers useful additions. Gamers can take advantage of the minimap zoom function or add a fixed crosshair on the screen, which can be seen as a small aid in online competition. The adjustment of contrast range also proves to be useful. It allows you to brighten shadows and achieve better visibility of enemies hiding in dark corners of the map.