PHILIPS PUS9010 (IPS) vs LG NANO81A / NANO80A

In the Philips PUS9010 version with an IPS panel, the HDR brightness sadly performs worse than in the previously tested 55-inch variant with a VA panel. The difference reaches about 100 nits, which is noticeably significant given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness reaches around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly more subdued. Bright elements don't have the same impact, and scenes requiring high luminance are less impressive. On the plus side, the coverage of the DCI-P3 colour gamut is commendable. The IPS version offers about 91%, which is roughly 5% more than the variant with a VA panel. This translates into slightly better colour saturation in HDR content, despite the lower brightness. Colours can appear more vivid and cohesive, especially in colourful scenes.

If you're hoping that HDR on the NANO81A will bring tears to your eyes, I have to disappoint you. This TV is just too dark to show what this format is really about. With a brightness of only 250 nits, HDR really only exists on paper here. In practice, during viewing, it's very hard to tell whether we're watching material in high dynamic range or regular SDR – it simply lacks that “punch” of light in the bright parts of the image. But, to balance out the criticism, we do have one light at the end of the tunnel – and quite a distinct one at that. It's about colour gamut coverage. Here, the NanoCell filter shows that it's not just marketing nonsense. Our measurements indicated that the coverage of the DCI-P3 space is around 88%. That's a really solid result, placing this model significantly above typical budget models based on regular white LEDs without any filters. Of course, it still lags a bit behind QLED TVs or advanced panels with PFS filters, but for this price range, the colours are surprisingly saturated and vibrant. It’s just a shame that this low brightness doesn't allow them to fully “spread their wings” with the Nano filter.

We evaluated colour reproduction, as always, on factory settings, focusing on the movie mode, which in the case of Philips usually offers the best starting point. This is also a good moment to show how much the same model of TV can vary depending on the panel used. Looking at the white balance, the overall tendency remains similar to the version with the VA panel. There is still excessive red in the whites, however, in the tested unit with the IPS panel, there are also losses in the blue channel. As a result, the picture has a slightly different colour character, which is well illustrated in the comparative materials. This is a very good example showing why ready-made settings downloaded from the internet do not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially in SDR content. Colour tests show correct saturation and colour consistency, without glaring errors that could hinder everyday viewing. In HDR materials, it is possible to notice slight losses in reds, but these are not flaws that completely spoil the image perception. The biggest limitations do not stem directly from the colours, but rather from the whites and blacks. The use of an IPS panel and slightly lowered gamma means that the image is slightly boosted in brightness, and weak blacks further affect perceived contrast. This makes everything look brighter, but at the same time, it lacks depth, especially during evening viewing.

For every film fan, the natural choice in LG televisions is the Filmmaker Mode. It is designed to show the image as the director intended – without unnecessary "enhancements". Unfortunately, in the case of our test unit NANO81A, the factory settings left a bit to be desired. The main issue turned out to be the white balance. Measurements revealed a distinct deficiency of blue, which in practice meant that many scenes had a slightly yellowish, even "yellowed" tint. The white wasn’t perfectly clean, which took away the freshness of the image. Additionally, the brightness management wasn't perfect either – the factory-set gamma was too low. The image often appeared oversaturated, as if it had been pulled too much from the shadows, which detracted from its naturalness and depth. Fortunately, LG, even in this relatively low price range, does not block access to advanced settings. The calibration options for this model are extensive, which is a significant plus for those who enjoy "fiddling" in the menu. We decided to approach the matter our way and see how much we could squeeze out of this panel with professional calibration.

After calibration, the picture has been brought to a really reasonable level. The whole thing looks cohesive and natural, and when it comes to colour reproduction, it's hard to definitively say whether we're dealing with a VA or IPS panel. This is a good sign, showing that the television has a solid foundation for further adjustments. The larger colour gamut in this variant is a plus, as it can subtly enhance the depiction of colourful scenes, especially in HDR content. However, this advantage is largely offset by the boosted blacks resulting from the use of an IPS panel. The limited depth of black affects perceived contrast, particularly when watching in a dark room. As a result, despite noticeable improvement post-calibration, the final rating remains the same as that of the variant with a VA panel. Better colours are not able to fully compensate for the weaker blacks.

After calibration, the NANO81A is a completely different television. What LG offers in terms of image enhancement tools, even in such an affordable model, deserves major credit. We were able to completely eliminate that annoying yellowing of whites and make the colours natural, vibrant, and simply "real". In SDR content (i.e., regular television, YouTube, or older films), the picture now looks miles better – it’s clean, well-balanced, and no longer strains the eyes with strange hues. It’s clear that this panel has significant potential, which is simply wasted out of the box due to poor presets. However, we have one serious reservation that calibration cannot fully overcome – it's about brightness management in HDR mode. The LG algorithm in this model is very conservative. The TV deliberately dims the HDR image to avoid clipping the already weak blacks of the IPS panel. The developers faced a choice: either provide more light and accept that black would become light grey, or dial down the brightness to maintain any contrast. They chose the latter. Despite this, after our adjustments, watching anything on the NANO81 is considerably better.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, which aims to improve the quality of lower-grade materials. One of the components of this system is a distortion reduction function that smooths tonal transitions. It works effectively and actually reduces visible banding. Unfortunately, it does so quite aggressively. In practice, it can mute details such as material textures or film grain. This is a clear compromise, so we wouldn't particularly recommend it for movie sessions. For more casual content, like YouTube or regular television, it performs much better. The P5 processor also handles lower resolution materials quite well. The image is soft, at times even too soft, but it can easily be corrected using the sharpness slider, adjusting the effect to personal preferences. A positive aspect is also the absence of edge cropping in SD materials, which is still not standard in this class of televisions.

It often happens that cheap 4K panels ruthlessly expose all the "dirty laundry" and imperfections in lower resolution materials. However, with the LG NANO81A, the situation is completely different. It's a really solid performer when it comes to handling content that's far from ideal. The built-in processor does a great job with upscaling. Even older recordings look quite decent on this screen – the image is coherent, cleaned of digital noise, and simply pleasant to the eye. A big plus is the gradation reduction feature, which you can find in the settings. It is exceptionally effective in combating colour banding, which is a godsend when watching low bitrate materials, such as from some streaming services or older files from the web. However, it is worth maintaining a certain vigilance. Since we are dealing with a less powerful chip than in LG's top models, too aggressive a setting for this option can sometimes result in minor artifacts or slight blurring of details. Despite this risk, I definitely encourage experimentation with this feature – in many cases, it can save the viewing experience and make low-quality material fully watchable.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated mainly by sports fans and gamers. This is especially noticeable in dynamic scenes where the motion is sharp, and annoying blur is almost non-existent. When it comes to movies (standard 24 fps), Philips offers us a proven set of settings known from its higher series. Two sliders are used to control motion. “Smoothness” allows you to adjust the picture to your liking: at low settings, it maintains a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit slightly “theatrical” effect. Meanwhile, “Motion Blur Reduction” is a feature designed for sports – it ensures that fast-moving objects do not lose detail and remain clear.

In terms of motion fluidity, the NANO81A unfortunately has a bit of a hurdle. The television is based on a panel with a refresh rate of 60Hz. If you're looking for perfect sharpness in dynamic football matches or fast-paced action games, you might feel somewhat dissatisfied. With such a low native refresh rate, fast objects on the screen will always be a bit blurry.

Philips PUS9010 is a solid machine for gaming. It has everything that’s important: VRR, automatic game mode (ALLM), and support for HGiG. The latter is fantastic – it allows you to set HDR in games exactly the way the developers envisioned. The TV handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). It doesn’t matter if you connect a PS5, Xbox, or a powerful PC – everything runs smoothly and just as it should. Gamers will also appreciate the Game Bar. It’s a quick, clear menu where you can immediately see if the low latency mode is active. This is especially useful when frequently switching between different consoles. The whole experience is enhanced by Ambilight. Evening sessions with this backlighting create a whole different level of atmosphere; the image seems larger, and dynamic scenes are even more impressive. Even if someone isn’t a fan of such “gimmicks,” it’s hard to deny that it makes an impression.

NANO81A is unfortunately not a device designed with esports in mind. The lack of 120 Hz signal support is a fact that users planning to purchase this model simply have to accept. Nevertheless, LG’s engineers have worked hard to squeeze the maximum potential from this 60 Hz panel, offering a set of features that genuinely improve gaming comfort. First and foremost, the television supports VRR technology (in the range of 48–60 Hz) and ALLM. This ensures that the image remains stable and does not "tear," and the device automatically switches to low latency mode as soon as it detects a signal from a console. Managing these settings is extremely simple thanks to a dedicated system overlay that allows for a quick preview of parameters without leaving the game. A very significant advantage is support for the HGiG format. This solution is crucial for owners of modern consoles, as it allows the television to correctly "understand" the intentions of game developers regarding HDR tone mapping. In practice, this helps avoid the effect of "blown-out" bright spots, such as clouds or light sources, which is unfortunately a common issue in budget LCD televisions.