PHILIPS PUS9010 (IPS) vs Hisense A6Q

In the Philips PUS9010 version with an IPS panel, the HDR brightness sadly performs worse than in the previously tested 55-inch variant with a VA panel. The difference reaches about 100 nits, which is noticeably significant given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness reaches around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly more subdued. Bright elements don't have the same impact, and scenes requiring high luminance are less impressive. On the plus side, the coverage of the DCI-P3 colour gamut is commendable. The IPS version offers about 91%, which is roughly 5% more than the variant with a VA panel. This translates into slightly better colour saturation in HDR content, despite the lower brightness. Colours can appear more vivid and cohesive, especially in colourful scenes.

Unfortunately, the Hisense A6Q is hard to recommend for watching HDR content. The main issue remains the low brightness and quite modest coverage of a wide colour gamut. A measured brightness of about 300 nits simply isn't enough for HDR materials to look impressive. In practice, the image often resembles standard SDR rather than true HDR with clear differences in brightness and dynamics. Additionally, colours in such content do not appear as they should. The TV does not utilise additional filters like QLED or PFS LED, and a DCI-P3 coverage of around 80% makes some colours look just too pale. As a result, some scenes in HDR materials lose intensity and spectacle, making it hard to talk about a proper HDR experience.

We evaluated colour reproduction, as always, on factory settings, focusing on the movie mode, which in the case of Philips usually offers the best starting point. This is also a good moment to show how much the same model of TV can vary depending on the panel used. Looking at the white balance, the overall tendency remains similar to the version with the VA panel. There is still excessive red in the whites, however, in the tested unit with the IPS panel, there are also losses in the blue channel. As a result, the picture has a slightly different colour character, which is well illustrated in the comparative materials. This is a very good example showing why ready-made settings downloaded from the internet do not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially in SDR content. Colour tests show correct saturation and colour consistency, without glaring errors that could hinder everyday viewing. In HDR materials, it is possible to notice slight losses in reds, but these are not flaws that completely spoil the image perception. The biggest limitations do not stem directly from the colours, but rather from the whites and blacks. The use of an IPS panel and slightly lowered gamma means that the image is slightly boosted in brightness, and weak blacks further affect perceived contrast. This makes everything look brighter, but at the same time, it lacks depth, especially during evening viewing.

We conducted the tests in the best available mode, which is Filmmaker, however – as is often the case – this does not mean the image is perfect straight out of the box. In the case of Hisense A6Q, this mode clearly “swallowed” too much blue in everyday SDR content. In practice, this led to an image with yellowed whites, particularly noticeable on large, bright surfaces. This does not result from poor assumptions of the Filmmaker mode itself or from the vision of filmmakers, but from factory settings that require adjustment.
Additionally, looking at the saturation characteristics and gamma curve in SDR, as well as EOTF in HDR content, there is a slight tendency to brighten most scenes. As a result, the image often appears brighter than it should, losing a bit of its naturalness. For this reason, we decided to perform a professional calibration to restore the proper colour balance and a more accurate brightness characteristic.

After calibration, the picture has been brought to a really reasonable level. The whole thing looks cohesive and natural, and when it comes to colour reproduction, it's hard to definitively say whether we're dealing with a VA or IPS panel. This is a good sign, showing that the television has a solid foundation for further adjustments. The larger colour gamut in this variant is a plus, as it can subtly enhance the depiction of colourful scenes, especially in HDR content. However, this advantage is largely offset by the boosted blacks resulting from the use of an IPS panel. The limited depth of black affects perceived contrast, particularly when watching in a dark room. As a result, despite noticeable improvement post-calibration, the final rating remains the same as that of the variant with a VA panel. Better colours are not able to fully compensate for the weaker blacks.

Colours after calibration on the Hisense A6Q need to be evaluated in two ways, as everything depends on the type of content. In the case of SDR materials, the effect is really quite good. In daily programs, series, and movies, it’s hard to find any serious issues with colours. The yellow tint has been effectively removed, and the television has also stopped washing out the entire image. As a result, the ColorChecker test showed errors below a Delta 2 value, which are already outstanding results, allowing for a discussion of very high picture quality in standard content. Unfortunately, the situation looks much worse for HDR materials. Yes, the white balance has been corrected and the EOTF curve has been improved, but the limitations of the panel itself remain insurmountable. The lack of support for a wide colour gamut means that the television still generates quite significant colour errors. Parts of the colours simply cannot be displayed by the screen, making them look less saturated than they should. It’s a pity because even a simple PFS or QLED filter would have resulted in a significantly better end effect. The conclusion is therefore simple – for SDR content, the A6Q after calibration works really very well, while viewing HDR content on it should still be approached with caution.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, which aims to improve the quality of lower-grade materials. One of the components of this system is a distortion reduction function that smooths tonal transitions. It works effectively and actually reduces visible banding. Unfortunately, it does so quite aggressively. In practice, it can mute details such as material textures or film grain. This is a clear compromise, so we wouldn't particularly recommend it for movie sessions. For more casual content, like YouTube or regular television, it performs much better. The P5 processor also handles lower resolution materials quite well. The image is soft, at times even too soft, but it can easily be corrected using the sharpness slider, adjusting the effect to personal preferences. A positive aspect is also the absence of edge cropping in SD materials, which is still not standard in this class of televisions.

Upscaling on the Hisense A6Q works really well for a TV in this price range. Lower resolution materials are correctly “upscaled” to higher resolutions, and the image remains clear without any artificial edge sharpening or the typical "over-sharpening" found in cheap models. Unfortunately, the digital processing is significantly poorer. In practice, it’s hard to talk about any advanced artifact smoothing or masking of problematic tonal transitions. In heavily compressed films—especially those from YouTube—the TV struggles with reducing compression blocks and unwanted banding, making the material's imperfections clearly visible. The A6Q scales the image well, but when it comes to digital processing, it leaves the user alone with the source quality.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated mainly by sports fans and gamers. This is especially noticeable in dynamic scenes where the motion is sharp, and annoying blur is almost non-existent. When it comes to movies (standard 24 fps), Philips offers us a proven set of settings known from its higher series. Two sliders are used to control motion. “Smoothness” allows you to adjust the picture to your liking: at low settings, it maintains a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit slightly “theatrical” effect. Meanwhile, “Motion Blur Reduction” is a feature designed for sports – it ensures that fast-moving objects do not lose detail and remain clear.

The fluidity of motion on the Hisense A6Q is... well, quite average. It's a TV with a native refresh rate of 60 Hz in 4K, which means the movement of objects on the screen doesn't always look perfectly smooth. In dynamic scenes in films or sports, it's evident that this is not the strongest point of this model. The situation looks much better with 1080p content when connecting a console or computer, as the A6Q can then operate at up to 120 Hz. That's a big plus, especially for gamers. However, the sharpness of motion still leaves a lot to be desired, with noticeable ghosting, and the response time of the panel shows that it isn't one of the TV's strong suits.

Philips PUS9010 is a solid machine for gaming. It has everything that’s important: VRR, automatic game mode (ALLM), and support for HGiG. The latter is fantastic – it allows you to set HDR in games exactly the way the developers envisioned. The TV handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). It doesn’t matter if you connect a PS5, Xbox, or a powerful PC – everything runs smoothly and just as it should. Gamers will also appreciate the Game Bar. It’s a quick, clear menu where you can immediately see if the low latency mode is active. This is especially useful when frequently switching between different consoles. The whole experience is enhanced by Ambilight. Evening sessions with this backlighting create a whole different level of atmosphere; the image seems larger, and dynamic scenes are even more impressive. Even if someone isn’t a fan of such “gimmicks,” it’s hard to deny that it makes an impression.

For such an inexpensive television, the Hisense A6Q really can surprise with what it offers gamers. It operates in 4K only at 60 Hz, but when the game switches to performance mode and drops to 1080p, the panel can work at even 120 Hz. In this price range, that's a big plus, as most titles on consoles don’t deliver a stable 4K at 120 frames. In practice, we are realistically gaming in 1080p, and here the A6Q provides a very enjoyable gaming experience. Additionally, it has a few features that are usually found in more expensive models: ALLM, VRR, and Dolby Vision Gaming for Xbox Series X/S. Everything is gathered in one place, in a simple and convenient Game Bar, so you don't need to dig through the entire menu. For such an affordable piece of equipment, it's really a solid setup for gamers — maybe not for the most demanding, but definitely spot on for occasional gaming.