Philips PUS8359 (VA) vs Hisense E7Q PRO / E79Q PRO

Philips PUS8359 didn't impress us with its performance in HDR materials. This model is capable of generating a maximum brightness of 320 nits, and often even less. Such results, combined with the lack of support for HDR Dolby Vision, mean that the image will be significantly darker compared to the source material. Therefore, it would be more beneficial for this television to play SDR content. This is also suggested by the quite low coverage of the DCI-P3 colour gamut at 83%, resulting in significant colour deficiencies. The fact remains that the television supports an HDR format based on dynamic metadata; however, HDR10+ is such a niche format that it doesn't offer any major advantages.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

The best factory mode in terms of fidelity to the source material was "Film". This is what we used during our tests. Just like every other factory mode in televisions, it had its drawbacks. So we'll check what exactly was wrong with both SDR and HDR materials. In both cases, the white balance exhibited an excessive dominance of the green and red colour combination. This created a yellow tint spreading across the entire image, causing issues such as yellowed whites and problems with skin tones. This state of affairs was perfectly illustrated on the "ColourChecker" palette, where each of the tested samples was pushed towards its warmer counterparts. The foundation of the image is primarily contrast and black. These are represented by gamma charts and the EOTF curve. Looking at the first one, we can see a true rollercoaster, as both elevated and lowered gamma can be observed. The heavily elevated gamma caused visibility issues in black levels, whereas the lowered gamma resulted in a dramatic reduction in contrast. In this context, the EOTF curve performed significantly better, as it only slightly brightened the image.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

Philips provides a wide range of image calibration tools in both its higher-end and budget models. We utilised these tools and got to work, which wasn’t as easy as many of you might think. While we managed to model the white balance, significantly improve the gamma, and refine the EOTF curve in both cases, the deltaE errors remained exceptionally high. There are several reasons for this situation, which are directly related to the low coverage of the DCI-P3 colour gamut and the maximum brightness of the unit in HDR material.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

In this paragraph, we will look at two functionalities. We will once again take a look at the feature responsible for tonal transitions, but we will also check how the television handles image scaling. The option responsible for smooth gradation is called "Distortion Reduction." As we have established, it quite effectively smooths out inconsistencies. However, we must point out two things: we cannot enable it for HDR material, and it blurs details in films.

The tested television does not boast the best image scaling. The overall blurriness of the image is quite noticeable, but what’s worse, it blurs details. This is particularly evident on the branches and hair of the model. There is also a characteristic white halo around the character.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

Philips PUS8359 will not be the best television for sports. The reason for this is the lack of implementation of even the basic motion smoothing feature, which was to be expected given the price of the device. We also note that we are dealing with a VA panel, whose sharpness does not stand at the highest level by itself. This type of panel is mainly associated with high contrast, which comes with a rather slow response time, as we can clearly read from the matrix analysis results. As you can see, from the pictures captured in fast motion, the image is blurred typically for this type of panel. While it may not be the ideal option, it can conditionally be used for watching sports; however, one must keep in mind the less-than-sharp motion. It is worth mentioning that movies will be characterised by judder since the television does not possess any, not even the simplest, motion smoother.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

It won’t be a surprise if we say that Philips PUS8359/12 only has the most basic support for consoles. Once we connect the console, we can expect features like VRR and ALLM. This is quite pleasing for the former, as life has shown that even in more expensive units, there can be issues with this. A nice touch is the implementation of a special GameBar that allows changing settings on the "fly", so we won't have to exit the gameplay and become unnecessarily distracted. This feature also allows for adapting the gameplay to the needs of individuals with disabilities, which will certainly be extremely beneficial.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.