Philips PUS8209 vs Hisense E7Q PRO / E79Q PRO

Unfortunately, this is where the problems start. A maximum brightness of 280 nits is definitely too low to experience the true effect of HDR. In practice, the image resembles standard SDR more, so it's hard to talk about deeper visual experiences. On the plus side, the colour gamut coverage is 91.4% DCI-P3, which will be sufficient for most films. It's also worth noting that the image is stable and there are no issues with sudden brightness or colour changes. Overall, HDR on this television is more of a formality than an actual added value. If we're looking for genuine HDR emotions, this model may not meet expectations.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

Philips PUS8209 offers many picture modes, but the best of them, without a doubt, is the Filmmaker mode. Despite its proud name, it has its distinct problems. For HD content, the white balance is characterised by a strong dominance of red, causing the image to be significantly warmer than it should be in reality. The brightness characteristic (gamma), although correct in mid-tones, has serious issues at the beginning and end of the graph. Drops in shadows result in a loss of detail in dark areas, and spikes in bright areas make some elements look unnatural.

For high-quality content in 4K HDR, the situation reverses. In this case, blue dominates, leading to an artificial image boost effect, reminiscent of unnatural retail settings. Such an image looks unappealing and does not align with the creators' intentions. An additional problem is the EOTF curve, responsible for brightness in HDR materials. It deviates significantly from the reference graph, causing the image to appear too dark, stripping depth and detail from HDR content.

Against this backdrop, the errors in the Color Checker test and deviations in colour palette reproduction are exceptionally large, which further negatively affects the overall image quality. The Filmmaker mode, while the best among those available, requires substantial corrections to truly convey the full vision of the director.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

After calibration, the white balance for HD and 4K content has significantly improved. While we haven't achieved a perfectly flat characteristic, the result is definitely better than before. The image on the television no longer appears either artificially warm or overly cold, which significantly enhances the naturalness of the displayed content. The brightness characteristic (gamma) has also been adjusted – the most significant issues at the beginning and end of the graph have been mitigated. The EOTF curve, which is responsible for brightness in 4K HDR materials, has been stabilised, eliminating problems with excessive dimming of the image. In the colour palette test, some imperfections can still be seen due to the average coverage of the wide colour gamut, which is a limitation of the hardware itself. Nevertheless, the final result is clearly better than pre-calibration – the image looks more natural and approaches the expectations for Filmmaker mode.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

The television offers a “Distortion Reduction” feature that effectively improves the gradation of tonal transitions, particularly when set to the minimum level. Unfortunately, this comes at a cost – the feature also smooths out details like material textures. On the plus side, it’s worth noting that the operation of this option does not negatively affect the film grain, which remains intact.

As for image scaling (upscaling), the television generates a plastic, soft image that generally looks pleasant. However, in the background, issues with aliasing of certain elements, such as branches or small details, can sometimes be noticed, which may decrease the quality of the reception. Despite these minor imperfections, the overall experience of scaling is satisfactory.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

The 60 Hz panel in the Philips PUS8209 is mainly suited for watching movies, but here you can also feel a certain shortcoming. The television does not offer any motion smoothing that would allow you to adjust the fluidity of the picture to individual preferences, which for some users may be disappointing.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Philips PUS8209 offers basic features useful for gamers, such as variable refresh rate (VRR), automatic low latency mode (ALLM), and Game Bar, which makes managing settings easier.

Unfortunately, due to the 60 Hz panel, the TV will not meet the expectations of more demanding gamers who are looking for higher fluidity and precision of image. Additionally, this model does not support any HDR mode dedicated to gaming, such as HGiG or Dolby Vision, which further limits its capabilities in this regard.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.