Philips PUS8079 vs Hisense E7Q PRO / E79Q PRO

The maximum brightness in content with a wide tonal range at 202 nits is extremely low and practically prevents watching movies and series on streaming platforms in the highest quality. It's worth mentioning that in this case, using the HDR format equipped with dynamic metadata won't help either. Why won't it help? Because the only such format implemented in the television is HDR10+, which is extremely unpopular, and films recorded in this format are scarce. It’s also worth noting that PUS8079 uses WLED backlighting, which unfortunately is not the best solution, resulting in coverage of only 80% of the wide DCI-P3 colour gamut. The effect of this reality is significantly less intense colours in HDR content.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

The best factory mode in terms of colour reproduction and fidelity to the director's vision was "Film". While it was the best of the predefined modes, it still had significant discrepancies between what the filmmaker wanted to convey and what the tested television displayed. In both SDR and HDR materials (though to a lesser extent in the latter), the white balance, which is the most fundamental element responsible for image purity, turned out to be somewhat of a repeat of the vibrant mode, with a blue tint reminiscent of what you see in retail displays. Moving directly to the SDR materials and what affects contrast, namely gamma, we see it being severely reduced. This leads to cutting off already minimal contrast resources and brightening the entire image. In the EOTF curve, responsible for the increase in brightness pace in HDR materials, we instead see a strong drop below the reference line, which, given the limited light output of the television, significantly impacted the perception of those contents, which were even more dimmed. We won’t separate the quality assessments of the colours themselves since, in both cases, they achieved astronomical deltaE values, being simply completely different from what they should be.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

Luckily, Philips implements advanced image correction tools in all of its TVs. SDR content has benefited the most here, and the huge deltaE errors have been significantly corrected, with both white balance and gamma being substantially reworked. While we can't say it's reference-quality image, it's definitely better, and you can watch a movie or series without causing a headache, especially for your eyes. Naturally, HDR materials, due to the very low luminance of the TV, could not be corrected to the same high degree as those with a standard colour palette, but we managed to roughly straighten out the EOTF curve and the white balance. Unfortunately, that was all we could squeeze out of our unit, although it's worth noting that each unit is different and has entirely different errors, whether minor or major.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

We will return once again to the issue of tonal transitions, but in the context of overall image quality improvement. As we can observe in the photo on the left, the gradation enhancement feature works brilliantly. Furthermore, it offers several settings, and each of them, even the lowest, provides a beneficial effect, and, what’s more, does not soften the film grain effect. We will repeat once again that this feature is the biggest advantage of the tested television.

Secondly, we will look at image scaling. Here, the tested television performed worse. We can notice, above all, the strongly jagged fine details and the characteristic white glow around figures. We must not forget about the significant artificial sharpening of the image.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

This paragraph, unlike the others, will be extremely short. The reason for this situation is the lack of implementation of even the most basic motion smoothing function, which was to be expected given the price of the device. We also note that we are dealing with a VA panel, whose sharpness will not be the best under the sun. This type of panel is mainly associated with high contrast, which goes hand in hand with a relatively slow response time, as we can clearly read from the panel analysis results. As you can see, from the images captured in quick motion, the picture is blurred, typical for this type of panel. Although it may not be the ideal option, it can conditionally be used for watching sports, although one must keep in mind the less than optimal sharpness in motion. It's worth mentioning that movies will exhibit stuttering, as the television does not have any, not even the simplest, motion smoother.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Philips PUS8079 offers only the most basic support for gaming in the form of ALLM, VRR, and Game Bar. The most important information is that thanks to the implementation of the feature responsible for dynamic refresh rate adjustment, the image is actually quite smooth for this price range and does not 'tear' the image.

A slightly greater nod towards gamers is the introduction of the Game Bar, allowing for settings adjustments 'on the fly'. This means we won’t have to exit the game to make any changes to the image. Importantly, it hasn’t been stripped of options known from higher models. We can find features such as shadow enhancement for better visibility in shadows and a colour filter for players with visual impairments.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.