Philips PML9009 / 9019 / 9059 vs Hisense E7Q PRO / E79Q PRO

Philips PML9009 doesn't really operate at the highest values in HDR materials. Most effects with brightness around 550 nits won't leave us thrilled with the lighting effects, although they are quite stable, which is a plus, and a considerable difference can be felt between SDR materials. It's worth noting that we can achieve a good result only in one scenario, that is in the film "Gemini," where the flashlight as the sole light source can really shine. Why in this scene? The answer is quite simple. The scene itself doesn't have a large amount of black, and the flashlight isn't as large an object as the sun in the first and last scenes. Overall, the brightness measurement results in HDR materials aren't a solid basis for recommending this television for viewing productions that use a wide color gamut. However, it's worth mentioning that this model can cover it in a not too bad 93% degree in the case of the DCI-P3 palette.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

The best factory mode used during our tests was "Filmmaker". Here, we will examine both SDR and HDR content. The key differentiator is primarily the EOTF curve in the wide colour gamut materials and gamma in those recorded "the old way". Starting with SDR films and series and the most basic thing we can observe, which is white balance, we see a significant red colour dominance. This led to a yellow tint across the whole image, causing unnaturally looking faces and yellowed whites. This issue is also clearly visible on the "ColourChecker" palette, where all colours have shifted towards their warmer counterparts. Looking at an even more significant graph, the gamma responsible for the contrast of the image, we see considerable errors beginning right from the start. From the left, the value we measured, indicated by a combined ellipsis, clearly spiked upwards, causing complete merging of details in the darkest scenes. This state of affairs persisted up to 10% brightness on the screen, after which it dove below the reference orange line, leading to a deterioration in contrast, which, as we know, Philips PML9009 is already lacking. In HDR materials, white balance issues were very similar to those in SDR content. The discrepancy appears when checking the EOTF curve, which governs the rate of brightness increase and severely limited it, resulting in an unnaturally dark image. As for the colours themselves, there were more reasons for concern here, as the television's low luminance caused a huge disparity between the actual state and the correct one, which is perfectly visible on the error graph, often exceeding the scale.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

Philips PML9009, like most leading manufacturers, has been providing advanced tools for calibration processes for years. Here we find 2-point and 20-point greyscale adjustments, as well as an advanced CMS (Color Management System). The differences resulting from calibration are evident, and even someone who doesn't pay attention to image quality (although there probably aren't many like that here) will notice the positive difference. Both SDR and HDR materials have undergone quite a transformation. The former and the latter have primarily shed the ugly yellow tint resulting from the red colour dominance in white balance. As for the SDR materials and gamma, although it is not perfectly modelled and still loses dark details, the rest of it is at more than a decent level, and minor errors will not be noticeable. The colours themselves look far better, and with low deltaE errors, they are almost reference-quality. On the other hand, HDR materials, due to the unit's low luminance, have not been optimised as we would have liked. Although the white balance has been largely normalised, a slight blue tint can still be observed here and there. Fortunately, the EOTF curve turned out to be much more accessible, allowing for practically perfect geometry. Unfortunately, due to the screen's too low brightness, the colour errors remain quite high.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

Judging by how PML9009 Philips handled tonal transitions, the image scaling test should perform just as well. This time, we are checking the TV’s algorithms responsible for enhancing the quality of images that were recorded in lower quality. Such images can be found, for example, in various TV shows or older films. In this regard, Philips PML9009 performs quite mediocrely and drastically blurs the image. This is particularly noticeable on fine branches or the model's hair.

Let’s revisit the issue of tonal transitions, which performed remarkably well. Within the unit, we will find several levels of smoothing. Even the lowest one can effectively eliminate any jerky tonal transitions and will be suitable for the vast majority of materials. More importantly, none of the settings for this function soften the effect of film grain, which is extremely important in terms of alignment with the director's vision. However, we would like to point out that sometimes it may turn out that fine details are blurred.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

Philips PML9009 has been equipped with a panel that has a native refresh rate of 120 Hz. This is the essential minimum for watching all kinds of sports and is recommended for comfortable gaming in favourite titles on consoles or PCs. The manufacturer, for those who dislike the characteristic judder of footage recorded at 24 fps or those requiring a high degree of motion smoothness, such as when watching football matches, has prepared an effective system for improving the sharpness of moving images. In the dedicated tab, we will find a "Smoothness" slider responsible for eliminating judder and a "Motion Blur Reduction" setting that helps to increase the sharpness of dynamic elements. The function works very well and granularly, meaning each setting has a real impact on motion perception. With such a set, every user will find their sweet spot. In the picture, we present our choice, which is slight smoothing without the soap opera effect.

A matter directly related to motion is the response time of the pixels in the panel itself. The best in this regard are of course OLED panels, followed by units based on IPS and ADS screens, and lastly VA. Despite the generally good quality of the systems responsible for smoothening the image, the use of a VA panel carries consequences in the form of black smear behind fast-moving objects. Although in the tested television this should not occur frequently, it will be noticeable here and there.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Philips PML9009, equipped with HDMI 2.1 connections with full bandwidth, supports all functions dedicated to gamers. The most basic ones, such as VRR and ALLM, are a given, but G-Sync, FreeSync, or playing in HDR Dolby Vision with low input lag are not. These features activate without any problems, and during the tests conducted, they presented no obstacles. Such preparation of the television is certainly its strong point, and it can be said that it is a unit dedicated to gamers. For more advanced users, we also mention that the PML9009 is equipped with the HGIG mode, which will be particularly felt by gamers, as there are still relatively few games that support Dolby Vision. This mode primarily allows for the adjustment of HDR effects to the capabilities of the television on a special board, to prevent dimming and burning of the image.

The television additionally implements a special menu - GameBar. This allows for editing unit settings "on the fly," meaning without having to exit the game. In it, we will also find functions such as activating a crosshair or black level correction for better visibility of opponents in shadows.

In a brief summary of this paragraph, the Philips PML9009 is a unit that will undoubtedly attract gamers' attention. Thanks to its versatility, it will allow for playing any title in the highest quality without compromises. Especially since features such as VRR, ALLM, G-Sync, FreeSync, or gameplay in HDR Dolby Vision will provide an even greater immersion in the favourite title.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.