Philips PML8709 vs Hisense E7Q PRO / E79Q PRO

Looking at the contrast results, we expected that the algorithms responsible for the zones in the Philips PML8709 would be at least decent. However, what we encountered during testing is difficult to explain. The average brightness we managed to achieve was just 350 nits, which is definitely too low to fully enjoy HDR effects. In practice, the TV barely stands out compared to an average SDR. The situation becomes even more surprising in test scenes, such as the second one from the movie Life of Pi or Sicario 2. Small light elements achieve just 120 nits there, making them practically imperceptible. Such a level of brightness is completely below modern HDR standards and significantly diminishes the experience of watching high-quality content. The only bright spot in this category is the very good coverage of wide color gamuts – DCI-P3 at 97% and BT.2020 at 83%. This ensures that colors are saturated and well-reproduced, which can somewhat improve the overall experience of watching HDR materials. However, the lack of adequate brightness means that even this cannot save the Philips PML8709 in this category.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

Though theoretically the Filmmaker mode in the Philips PML8709 should provide natural colour reproduction, in reality it resembles a store mode more. In the white balance, both for HD and 4K content, there is a clear dominance of blue. This causes the image to appear washed out and cold, which is particularly noticeable in the comparative image below.

The brightness characteristics also leave much to be desired. Both gamma and the EOTF curve exhibit excessive screen brightness. As a result, there is a loss of detail in both the brighter and darker areas of the image, further diminishing its credibility and naturalness. Bright elements appear unnaturally flat and little varied.

These significant issues with white balance and brightness characteristics lead to noticeable errors in colour reproduction, which can easily be seen in films as well as the Colour Checker test. The colours are inaccurate, affecting the overall image quality and visual experience. The factory settings require significant improvement in order to fully enjoy the potential of this television.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

Philips offers advanced image calibration tools in its televisions, which we decided to fully utilise. The results? Although we managed to improve many aspects, it wasn't without difficulties. White balance was one of the biggest challenges – despite our efforts, it could be called fighting against windmills. We were able to significantly correct it, so the picture now looks much better than in the factory settings, but it is still far from perfect. Especially in some scenes, a subtle dominance of blue is visible, although not as intense as before. We achieved a significant improvement in brightness characteristics – gamma now appears much more stable. The EOTF curve looks correct at first glance, however, when analysing movie content, it is evident that the television has trouble maintaining the proper characteristics. The algorithms are "struggling", trying to adjust brightness, which may be due to the limited number of dimming zones that do not always handle more complex scenes well. Overall, the picture after calibration looks much more pleasing to the eye – colors are more natural, and colour reproduction errors have been minimised. Although it is still not perfect, the Philips PML8709 now presents itself much better than in the factory settings.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

The distortion reduction feature in the Philips PML8709 smooths tonal transitions, but its effectiveness leaves much to be desired. We recommend setting this option to "Medium" - at this level, the effect is noticeable but not excessive. Unfortunately, compared to other Philips models, the smoothing effect is less effective, meaning that certain tonal transitions may still appear somewhat uneven. An additional drawback is that this feature also smooths other details, such as the textures of materials like shirts, which can affect image sharpness.

As for image scaling, the television performs very well. The image appears smooth and free of noticeable "jaggies". This effect may appeal to many users, although some might prefer a more vivid look. Fortunately, the television allows for adjustment of the sharpness parameter, enabling us to tailor the image to individual preferences.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

Philips PML8709 is one of the few models with mini-LED technology on the market, offering a refresh rate of 60 Hz. While it’s not a panel for the most demanding gamers, it should satisfy those who mainly watch movies. The TV is equipped with a “Motion Style” feature, which is a motion smoother that allows you to adjust the fluidity of motion according to your preferences – from a more “plastic” look to a cinematic aesthetic with clearly visible frames.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Philips PML8709 is a television aimed more at casual gamers, mainly due to the 60 Hz panel, which won’t meet the expectations of the most demanding users. However, for those who appreciate gaming at a more moderate pace, this model may prove sufficient.

The television offers several gamer-friendly features, such as ALLM (automatic switching to game mode) and VRR (variable refresh rate), which help in providing smoother image display without annoying stutters. Furthermore, in terms of HDR, we find the implementation of HGiG, which adjusts the HDR effect to the specifics of games, ensuring a more natural image in appropriately optimised titles. Unfortunately, there is no support for Dolby Vision mode, which may be noticeable in games that utilise this format.

A nice addition is the presence of a basic "Game Bar," which allows for quick previewing and modification of the most important settings related to gaming. It’s a simple but useful touch, especially for those who frequently change their configuration between different types of gameplay. Despite some limitations, the Philips PML8709 offers a solid set of features for less demanding gamers.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.