Philips OLED910 vs TCL P7L / P79L

OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has branded as "META OLED". It is this panel that allows for over 2000 nits of brightness in films, which not long ago was completely unachievable in OLEDs. The way the television handles full-screen scenes flooded with bright light also deserves high praise. Usually, in OLEDs, brightness drops significantly, but here it remains at a great level – around 1400 nits. These values are almost reference-level, and combined with excellent colour reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

The biggest limitation of the TCL P7L in HDR is simply brightness. The TV doesn't have much luminance headroom, so strong highlights, sunlight or small light sources can't clearly "pop" out of the image. As a result, even well-produced HDR material looks fairly restrained and, in terms of dynamics, is closer to good SDR than to what brighter models show. That doesn't mean the P7L completely fails at HDR; the issue is mainly a lack of sufficient backlight power. Looking at colours, the situation is a bit better. The TV covers roughly 91% of the DCI‑P3 gamut and about 68% of the wide BT.2020 space, so for its price class the colour range is quite decent. TCL markets this model as QLED, although the nature of the solution used is closer to a PFS phosphor‑based backlight than a classic quantum dot layer. What matters most to the viewer is the effect: more saturated colours are on offer.

Update 01/2026

After conducting a series of calibrations of the OLED910 model with our clients, we noticed that the measurement results differ from those obtained during the initial tests. The factory tuning of the film mode proves to be significantly better than our first tests indicated. The white balance is set very precisely, with only a minimal red dominance. The factory colour reproduction holds close to reference standards – average Delta E errors hover around 3-4, which is an excellent result for factory settings. However, there is some concern about how the television manages brightness. Analysis of the Gamma (SDR) and EOTF (HDR) graphs shows a tendency to excessively "pull" details from the shadows. In practice, this means that the image can appear too bright, resulting in a loss of black depth in favour of visible details that should remain hidden. Of course, this effect can be effectively corrected during professional calibration.

Unfortunately, when it comes to colour reproduction straight out of the box, in Filmmaker mode the OLED910 performs really poorly. The television excessively highlights the blue colour, and at times it looks almost like a store mode. This gives the impression that the manufacturer hasn’t quite tuned the device well. The result is that colours appear unnatural, and the overall effect resembles a somewhat exaggerated display setup in a market. HDR content presents much better, where apart from a slight loss of details in the blacks, there’s not much to complain about. The problem is that in everyday viewing, it’s actually SDR material that matters most – and on the OLED910 it simply looks poor and falls far short of what we would expect from a television of this class.

In Film mode the TCL P7L performs quite decently without major tweaks, especially with ordinary SDR material. The white balance is relatively even, although as brightness increases there’s a slight rise in red and blue and a bit too little green. That doesn’t create a strongly visible colour cast and most colours remain close to their reference points. The Colour Checker confirms this, with a large portion of errors falling below the level that should particularly bother during normal viewing. We have more remarks about the gamma response. In the darkest parts of the image the TV drives it noticeably above the reference, so some shadow detail may be a little too dim. The curve then settles and for much of the range it’s close to the intended targets. As a result SDR generally looks natural, but in dark scenes the P7L can lose some subtlety.

In HDR the factory setup is less precise. As brightness increases the excess blue becomes more pronounced, so the picture can look cooler than it should. The number of larger colour deviations also rises, especially in brighter colours. The EOTF curve itself is handled fairly conservatively, with the TV showing the image darker than the reference over much of the range. For such an inexpensive model, the factory Film mode settings are not bad.

Fortunately, it quickly turned out that it wasn't the panel causing the problems, but the way Philips factory-tuned the OLED910. After calibration, the television showcased its full potential, and only then could we see what the new panels from LG Display were truly capable of. We primarily corrected the white balance and brightness characteristics, successfully taming the excessive blue and giving the image a natural look. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to ideal and colours presented in line with the creators' intent. In SDR content, the effect was stunning, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colours fuller and more accurate. After calibration, the OLED910 transformed from a disappointing television into equipment that can be confidently referred to as reference-grade in terms of colour accuracy.

After calibration the TCL P7L can produce a genuinely pleasant picture, especially with conventional SDR material. We managed to even out the white balance very well, and the gamma curve now tracks close to the target value of 2.4. This is also evident in the colour measurements, as most errors have fallen significantly and in everyday viewing it’s hard to notice any major inaccuracies. Films, series, YouTube and regular TV therefore look more natural, without unnecessary warmth or a cool tint. For a model at this price point the SDR result is really very good.

In HDR the situation becomes more complicated. Calibration improved the white balance and corrected some deviations, but here the panel’s limitations become increasingly apparent. The P7L has relatively limited brightness and can’t sustain appropriate luminance for more saturated colours, so some errors remain even after careful tuning. In other words, settings can improve how the TV interprets the signal, but you can’t overcome its physical capabilities. That’s why calibration is most worthwhile for SDR on this model.

The previously visible colour connections can be largely mitigated thanks to a feature called "distortion reduction." Similar to the OLED820, it’s best to set it to medium level, as it then provides quite decent results – smoothing unwanted tonal transitions while not taking away too many details from the image. Although at times the effect may be a bit too aggressive, in everyday viewing, this function can be considered useful.

When it comes to image scaling, the OLED910 performs really well. The test material with the model showcased a characteristic soft look typical of Philips – at times almost too soft – but at any moment this can be adjusted with the sharpness slider to tailor the image to your own preferences. It’s also a plus that the television has no issues with overscan, which still occurs in some competitors' models. It’s a minor detail, but it’s pleasing as it means that all content, even the oldest, is displayed as it should be.

In this respect the TCL P7L performs surprisingly well, especially for such an inexpensive TV. The banding reduction feature, which in many budget models does little or nothing, actually manages to improve the picture here. It doesn't remove all banding completely, but it can noticeably reduce posterisation and make trickier gradients look more natural. In this price segment that's a genuinely pleasant surprise.

The upscaling itself also looks good. Lower-resolution material is upscaled properly, without excessive sharpening or adding artificial edges around objects. Of course the P7L won't turn a very poor source into a 4K-quality picture, but for regular TV the result is simply solid. For a model at this price point there are few major complaints to make.

OLED910 is a TV with a refresh rate of 144 Hz. It’s a bit of a shame that Philips didn’t opt for 165 Hz, as we know that the matrix used in it is capable of that. On the other hand, such a bonus will mainly benefit PC gamers, as for everyday use, the most important thing is the 120 Hz refresh rate, which is fully sufficient. Combined with the advantages of the OLED matrix – lightning-fast pixel response times and the absence of motion blur, the picture is impeccably sharp and fast, even in dynamic action scenes. The traditional motion smoother from Philips called “Motion Style” also deserves praise. We can easily adjust it to our own preferences: the “Smoothness” slider is for movies and allows you to choose between a more “framey,” cinematic character and a smooth, theatrical image. Meanwhile, the “Motion Blur Reduction” slider is intended for sports; here, it’s worth setting it to the maximum value so that the image is clear and sharp during very fast shots.

TCL P7L uses a native 60 Hz panel at 4K resolution, and that's how it should be treated in everyday use. For movies the TV mainly offers frame interpolation, so it can smooth motion and reduce noticeable judder, but it doesn't deliver the smoothness typical of true 120 Hz panels.

The OLED910 is fantastic for gaming. It supports 144 Hz, so if someone has a powerful PC, they'll easily make the most of that potential. For consoles, the most important thing is still 120 Hz, and everything works smoothly here. It has VRR, an automatic game mode, and even Dolby Vision in games along with HGiG mode, so we pretty much get a full package of gaming features. Philips also added a Game Bar, which is like a quick menu that shows basic information and allows you to enable a few handy features. It might not look as modern as the competition, but it works and does its job. The only downside is the number of HDMI 2.1 ports. There are only two, which can be quite disappointing in this class of television. If someone connects two consoles and something extra to the eARC - like a soundbar (which doesn't really make sense in this model, but more on that in the sound section), they'll have to do a bit more figuring around. Other than that, though, the OLED910 has everything we expect from a gaming TV.

For such an inexpensive TV, the P7L has quite a lot to offer gamers. It has ALLM, VRR and Dolby Vision in games, and TCL also includes its Game Bar, where you can quickly check key information or change some settings without leaving the game. Not everything is perfect, though, because HGiG doesn't work here as it should, but at this price point it's hard to complain much about the feature set. The most interesting part comes when you give up 4K. At that resolution the TV runs at up to 60 Hz, but at 1440p and 1080p it can already display at 120 Hz. And that's not just a spec-sheet curiosity. In fast-paced games that support that frame rate the difference in smoothness is genuinely noticeable, so if you care more about smoother motion than maximum image sharpness, that mode can make a lot of sense. Of course, that doesn't make the P7L a true 120 Hz TV. Still, it's precisely these extra modes that make the P7L perform really well for gaming.