Philips OLED910 vs SHARP JP7765E

OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has branded as "META OLED". It is this panel that allows for over 2000 nits of brightness in films, which not long ago was completely unachievable in OLEDs. The way the television handles full-screen scenes flooded with bright light also deserves high praise. Usually, in OLEDs, brightness drops significantly, but here it remains at a great level – around 1400 nits. These values are almost reference-level, and combined with excellent colour reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

So how does the brightness of the Sharp JP7 perform in the most demanding titles? Honestly, we were quite surprised at first. The TV is able to achieve over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 zł (for 55 inches). Watching bright, full-screen scenes, you can get the impression that you are dealing with really good equipment. But unfortunately, we have to return to the issue we mentioned earlier, which is local dimming management. When small, bright spots appear on a dark background (like in test scenes from the films Life of Pi or Sicario 2), it’s clear how poorly the JP7 handles these zones. The TV dims them almost to the maximum, crushing the whole HDR effect, which at such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-rich films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it's worth noting that the panel has the potential to display colours well. A PFS (phosphor) filter has been employed here, which allows the coverage of the DCI-P3 colour gamut to reach a solid 94%. The manufacturer calls its product a “QLED,” even though it technologically relies mainly on the aforementioned PFS filter. Considering the recent market battles between manufacturers over what can and cannot be called QLED, we leave the issue of the correctness of this terminology to your judgement. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

Update 01/2026

After conducting a series of calibrations of the OLED910 model with our clients, we noticed that the measurement results differ from those obtained during the initial tests. The factory tuning of the film mode proves to be significantly better than our first tests indicated. The white balance is set very precisely, with only a minimal red dominance. The factory colour reproduction holds close to reference standards – average Delta E errors hover around 3-4, which is an excellent result for factory settings. However, there is some concern about how the television manages brightness. Analysis of the Gamma (SDR) and EOTF (HDR) graphs shows a tendency to excessively "pull" details from the shadows. In practice, this means that the image can appear too bright, resulting in a loss of black depth in favour of visible details that should remain hidden. Of course, this effect can be effectively corrected during professional calibration.

Unfortunately, when it comes to colour reproduction straight out of the box, in Filmmaker mode the OLED910 performs really poorly. The television excessively highlights the blue colour, and at times it looks almost like a store mode. This gives the impression that the manufacturer hasn’t quite tuned the device well. The result is that colours appear unnatural, and the overall effect resembles a somewhat exaggerated display setup in a market. HDR content presents much better, where apart from a slight loss of details in the blacks, there’s not much to complain about. The problem is that in everyday viewing, it’s actually SDR material that matters most – and on the OLED910 it simply looks poor and falls far short of what we would expect from a television of this class.

When it comes to colours straight out of the box, the Sharp JP7 was tested in the Film mode, which traditionally offers the most cohesive image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results still fall short of ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural, greenish hue. Another issue was the gamma – in full-screen scenes, the TV produced excessively bright images, completely robbing it of its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded the Delta E 10 value. To remind you: errors above 2-3 are already noticeable to the human eye, so here we are dealing with a significant distortion of reality.

In HDR mode, the situation is reversed, but not in a better way. Here, the white balance is dominated by blue, giving the image an unnatural, almost “store-like” sharpness, reminiscent of aggressive demonstration modes. Moreover, the measurements of the EOTF curve emphasise the store-like nature of the image. The graph clearly shows that the TV generates images that are significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the expense of fidelity to the original content.

Fortunately, it quickly turned out that it wasn't the panel causing the problems, but the way Philips factory-tuned the OLED910. After calibration, the television showcased its full potential, and only then could we see what the new panels from LG Display were truly capable of. We primarily corrected the white balance and brightness characteristics, successfully taming the excessive blue and giving the image a natural look. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to ideal and colours presented in line with the creators' intent. In SDR content, the effect was stunning, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colours fuller and more accurate. After calibration, the OLED910 transformed from a disappointing television into equipment that can be confidently referred to as reference-grade in terms of colour accuracy.

We subjected the JP7 to our standard calibration procedure and honestly... the television gained a second life thanks to it, especially with SDR content (YouTube, traditional television, series, or older films). With our precise adjustments to the white balance and stabilisation of the gamma, colour errors dropped to a value of below 3. This is a level at which the human eye struggles to perceive discrepancies. In this scenario, the Sharp JP7 delivers an image with truly excellent colour accuracy, which is a significant advantage in this price range. However, the HDR content turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply refused to cooperate. In the JP7 menu, we won’t find any option to effectively control how brightness is managed (EOTF). Although a significant portion of the colour errors has been reduced, the image still remained unnaturally oversaturated. It’s a bit disappointing because the potential of the mini-LED backlit panel is great, but the software presents a clear barrier.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR you will have to accept a certain degree of "artificiality" that cannot be bypassed even with professional equipment.

The previously visible colour connections can be largely mitigated thanks to a feature called "distortion reduction." Similar to the OLED820, it’s best to set it to medium level, as it then provides quite decent results – smoothing unwanted tonal transitions while not taking away too many details from the image. Although at times the effect may be a bit too aggressive, in everyday viewing, this function can be considered useful.

When it comes to image scaling, the OLED910 performs really well. The test material with the model showcased a characteristic soft look typical of Philips – at times almost too soft – but at any moment this can be adjusted with the sharpness slider to tailor the image to your own preferences. It’s also a plus that the television has no issues with overscan, which still occurs in some competitors' models. It’s a minor detail, but it’s pleasing as it means that all content, even the oldest, is displayed as it should be.

When it comes to lower quality materials and how Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and clear, without the overscan effect, which means no cropped edges. Of course, it's not at the level of top models and at times you can notice slight tearing on the edges, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs much worse, as aside from the scaling, it practically doesn’t exist. In the JP7 menu, we won’t find any options that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal hits the panel in a very raw form, which with heavily compressed materials (e.g., from YouTube) results in noticeable posterisation. Either this is a programming error or a very strange design decision, because in earlier Sharp models this function was available and, more importantly, worked with noticeable effect. Here, we are stuck with what the source delivers, without any digital support from the image processor.

OLED910 is a TV with a refresh rate of 144 Hz. It’s a bit of a shame that Philips didn’t opt for 165 Hz, as we know that the matrix used in it is capable of that. On the other hand, such a bonus will mainly benefit PC gamers, as for everyday use, the most important thing is the 120 Hz refresh rate, which is fully sufficient. Combined with the advantages of the OLED matrix – lightning-fast pixel response times and the absence of motion blur, the picture is impeccably sharp and fast, even in dynamic action scenes. The traditional motion smoother from Philips called “Motion Style” also deserves praise. We can easily adjust it to our own preferences: the “Smoothness” slider is for movies and allows you to choose between a more “framey,” cinematic character and a smooth, theatrical image. Meanwhile, the “Motion Blur Reduction” slider is intended for sports; here, it’s worth setting it to the maximum value so that the image is clear and sharp during very fast shots.

The motion fluidity on the Sharp JP7 is quite average, and the reason is simple: the TV uses a 60Hz panel. This immediately makes it hard to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a motion smoother, which we can control in films with a slider called De-judder. Lower settings give a more raw, “cinematic” (framey) image, while higher ones add artificial fluidity. We suggest setting it somewhere in the middle of the scale, around 3-5 – this is the best compromise to avoid the soap opera effect while also getting rid of the annoying image skipping. Interestingly, in the menu, we also find a slider for "motion blur reduction," which usually indicates the presence of a 120Hz panel. However, in the case of the JP7, it doesn’t actually enhance the image and serves more as a dummy – it looks good in the settings, but technically it shouldn’t work on this panel.

The OLED910 is fantastic for gaming. It supports 144 Hz, so if someone has a powerful PC, they'll easily make the most of that potential. For consoles, the most important thing is still 120 Hz, and everything works smoothly here. It has VRR, an automatic game mode, and even Dolby Vision in games along with HGiG mode, so we pretty much get a full package of gaming features. Philips also added a Game Bar, which is like a quick menu that shows basic information and allows you to enable a few handy features. It might not look as modern as the competition, but it works and does its job. The only downside is the number of HDMI 2.1 ports. There are only two, which can be quite disappointing in this class of television. If someone connects two consoles and something extra to the eARC - like a soundbar (which doesn't really make sense in this model, but more on that in the sound section), they'll have to do a bit more figuring around. Other than that, though, the OLED910 has everything we expect from a gaming TV.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual gamer, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM mode: Automatically switches the TV to low latency game mode (input lag).

• Player menu: Which is hard to call a fully-fledged “Game Bar,” as the functionality is minimal. Aside from enabling ALLM, there’s only a dedicator for gaming which we advise against as it introduces very noticeable artifacts and spoils responsiveness.

• Dolby Vision Gaming: For Microsoft's consoles.

Unfortunately, the list of shortcomings is much longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on the PS5 or Xbox Series X. Another shortcoming is the VRR, which means that during frame drops, we are susceptible to screen tearing. Very problematic is also the lack of proper implementation of the HGiG standard. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally oversaturated image with cut-off details. The Sharp JP7 is a proposal only for those who game very occasionally.