Philips OLED910 vs Samsung The Frame Pro 2026 (LS03HW)

OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has branded as "META OLED". It is this panel that allows for over 2000 nits of brightness in films, which not long ago was completely unachievable in OLEDs. The way the television handles full-screen scenes flooded with bright light also deserves high praise. Usually, in OLEDs, brightness drops significantly, but here it remains at a great level – around 1400 nits. These values are almost reference-level, and combined with excellent colour reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

You can't fault The Frame Pro for one thing: brightness. At peak we measured about 850-900 nits, so the TV has plenty of power to make many HDR scenes look really impressive. Bright, full-screen shots and more colourful frames perform best. In those scenes The Frame Pro can make a good impression — the image is bright, punchy and has the effect we expect from HDR. In our measurements some scenes reached over 800 nits, and even in tougher passages the TV maintained a fairly respectable brightness level.

The problem starts when HDR depends on small bright elements shown against a dark background. Single lamps, stars or reflections can be bright, but very often the black level across a larger part of the image also rises. As a result the bright point itself can look good, but the whole frame loses a lot of quality. That means The Frame Pro shows HDR best in scenes that are simply full-screen. If a film or series contains many such shots, the effect can be genuinely enjoyable. In darker material the limits of local dimming become much more noticeable.

Colours

The Frame Pro deserves praise for its colour gamut coverage. The TV uses quantum dots, the solution known as QLED, so it can deliver really well-saturated colours. In our measurements coverage of the important DCI-P3 palette was around 94.5%, while the more demanding BT.2020 was about 72%.

Those are very solid results that in most scenes produce pleasant, saturated colours. Of course they are not as eye-catching as the values from the latest panels using RGB backlights, but The Frame Pro makes up for that in another way — colour stability. Regardless of the scene, colour saturation remains fairly consistent and there aren't situations where the TV loses colour badly in more demanding frames.

Update 01/2026

After conducting a series of calibrations of the OLED910 model with our clients, we noticed that the measurement results differ from those obtained during the initial tests. The factory tuning of the film mode proves to be significantly better than our first tests indicated. The white balance is set very precisely, with only a minimal red dominance. The factory colour reproduction holds close to reference standards – average Delta E errors hover around 3-4, which is an excellent result for factory settings. However, there is some concern about how the television manages brightness. Analysis of the Gamma (SDR) and EOTF (HDR) graphs shows a tendency to excessively "pull" details from the shadows. In practice, this means that the image can appear too bright, resulting in a loss of black depth in favour of visible details that should remain hidden. Of course, this effect can be effectively corrected during professional calibration.

Unfortunately, when it comes to colour reproduction straight out of the box, in Filmmaker mode the OLED910 performs really poorly. The television excessively highlights the blue colour, and at times it looks almost like a store mode. This gives the impression that the manufacturer hasn’t quite tuned the device well. The result is that colours appear unnatural, and the overall effect resembles a somewhat exaggerated display setup in a market. HDR content presents much better, where apart from a slight loss of details in the blacks, there’s not much to complain about. The problem is that in everyday viewing, it’s actually SDR material that matters most – and on the OLED910 it simply looks poor and falls far short of what we would expect from a television of this class.

In SDR material The Frame Pro in Filmmaker mode performs quite well, though it falls short of perfect. White balance is relatively even, but as brightness increases the blue component diminishes, so brighter parts of the image can have a slightly warmer tint. A bigger difference is visible in the gamma, i.e. the screen’s brightness handling. Across most of the range it runs below our reference point, which means the TV brightens the midtones a little. As a result, the image can appear a little brighter and less contrasty than it should. The colour errors themselves aren’t huge, but they’re noticeable enough that calibration can still make a significant improvement.

In HDR content the white balance looks similar, being fairly even across much of the range, with larger deviations appearing only at higher brightness. The EOTF curve, however, is more revealing. The Frame Pro holds up fairly well against the reference values in the brighter parts of the image, but clearly lifts the darkest parts. This is primarily due to the TV’s backlight design. This also affects the colours. With less saturated colours the errors are still moderate, but they become significantly larger as saturation increases. In Colour Checker measurements many samples already show high error values. So the out-of-the-box HDR can be considered decent, but it’s definitely not an image we’d call very accurate.

Fortunately, it quickly turned out that it wasn't the panel causing the problems, but the way Philips factory-tuned the OLED910. After calibration, the television showcased its full potential, and only then could we see what the new panels from LG Display were truly capable of. We primarily corrected the white balance and brightness characteristics, successfully taming the excessive blue and giving the image a natural look. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to ideal and colours presented in line with the creators' intent. In SDR content, the effect was stunning, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colours fuller and more accurate. After calibration, the OLED910 transformed from a disappointing television into equipment that can be confidently referred to as reference-grade in terms of colour accuracy.

After calibration, the biggest improvements are seen mainly in SDR material. We managed to even out the white balance, but an even more important change was the gamma correction, which before calibration had the greatest effect on the picture's character. After the adjustments the gamma curve is now very close to the reference, so the image is not as bright in the mid-tones and simply looks more natural. Colour errors have also been noticeably reduced, so the effect of calibration in SDR is clearly visible.

In HDR the situation is a bit more complex. White balance was improved and in some ranges the TV tracks the reference much better, but at higher brightness levels deviations still appear. The same goes for colour reproduction; some errors can be corrected, but not all stem from the settings themselves. This reveals the limitations of the TV's design and the way its backlight and local dimming affect the HDR image. So with The Frame Pro, calibration makes the biggest difference to everyday content. Regular TV, YouTube and films and series in SDR (mainly those from cheaper streaming service tiers) can look noticeably better afterwards.

The previously visible colour connections can be largely mitigated thanks to a feature called "distortion reduction." Similar to the OLED820, it’s best to set it to medium level, as it then provides quite decent results – smoothing unwanted tonal transitions while not taking away too many details from the image. Although at times the effect may be a bit too aggressive, in everyday viewing, this function can be considered useful.

When it comes to image scaling, the OLED910 performs really well. The test material with the model showcased a characteristic soft look typical of Philips – at times almost too soft – but at any moment this can be adjusted with the sharpness slider to tailor the image to your own preferences. It’s also a plus that the television has no issues with overscan, which still occurs in some competitors' models. It’s a minor detail, but it’s pleasing as it means that all content, even the oldest, is displayed as it should be.

The Frame Pro uses the NQ4 AI Gen3 processor, so in terms of image processing it behaves very similarly to other recent Samsung TVs. Upscaling works really well, with lower-resolution material being sensibly sharpened and the picture remaining readable without over-emphasising edges. With regular TV broadcasts or lower-quality YouTube content this can deliver a noticeable improvement, although viewers watching even older sources, such as VHS tapes, may notice a slight cropping on the left side (overscan).

It’s a different story for heavily compressed footage and the reduction of noise and posterization artefacts. The "Noise Reduction" feature can improve poorer material, but it fairly quickly starts to interfere with the picture and removes fine detail and film grain. So it’s best used sparingly and mainly when the source genuinely needs it.

OLED910 is a TV with a refresh rate of 144 Hz. It’s a bit of a shame that Philips didn’t opt for 165 Hz, as we know that the matrix used in it is capable of that. On the other hand, such a bonus will mainly benefit PC gamers, as for everyday use, the most important thing is the 120 Hz refresh rate, which is fully sufficient. Combined with the advantages of the OLED matrix – lightning-fast pixel response times and the absence of motion blur, the picture is impeccably sharp and fast, even in dynamic action scenes. The traditional motion smoother from Philips called “Motion Style” also deserves praise. We can easily adjust it to our own preferences: the “Smoothness” slider is for movies and allows you to choose between a more “framey,” cinematic character and a smooth, theatrical image. Meanwhile, the “Motion Blur Reduction” slider is intended for sports; here, it’s worth setting it to the maximum value so that the image is clear and sharp during very fast shots.

The Frame Pro is equipped with a 144 Hz panel and, when connected to a PC, also supports 240 Hz at Full HD. That's mainly a feature aimed at PC gamers, but the TV also handles the standard 120 Hz refresh rate used for watching sport or gaming on consoles very well. A major plus is the low smearing. For a VA panel, The Frame Pro performs really well in this regard. You don't see the strong, dark trails behind moving objects that are fairly common on TVs with this type of panel. That keeps fast sport and dynamic games clear in motion. There's also a motion smoothing feature with adjustable strength, so for films and sports broadcasts you can tailor the motion to your preferences. You can find our recommended settings in the photo.

The OLED910 is fantastic for gaming. It supports 144 Hz, so if someone has a powerful PC, they'll easily make the most of that potential. For consoles, the most important thing is still 120 Hz, and everything works smoothly here. It has VRR, an automatic game mode, and even Dolby Vision in games along with HGiG mode, so we pretty much get a full package of gaming features. Philips also added a Game Bar, which is like a quick menu that shows basic information and allows you to enable a few handy features. It might not look as modern as the competition, but it works and does its job. The only downside is the number of HDMI 2.1 ports. There are only two, which can be quite disappointing in this class of television. If someone connects two consoles and something extra to the eARC - like a soundbar (which doesn't really make sense in this model, but more on that in the sound section), they'll have to do a bit more figuring around. Other than that, though, the OLED910 has everything we expect from a gaming TV.

For gamers, The Frame Pro has a lot to offer. The TV supports 4K at 120 Hz, VRR, ALLM and a correctly implemented HGiG. When connected to a PC you can also run 144 Hz at 4K, and even 240 Hz if you drop to Full HD. Samsung also bundles its usual set of gamer extras: an expanded Game Bar that lets you quickly view and change the key settings, and Game Motion Plus to improve smoothness for games running at 30 or 60 fps. There’s also the Gaming Hub and the ability to play in the cloud without needing to connect a console. The only real omission is Dolby Vision Gaming, which Samsung doesn’t support. Aside from that, The Frame Pro offers pretty much everything you’d expect from a well-equipped gaming TV today.