Philips OLED820 vs Hisense E7Q PRO / E79Q PRO

When it comes to HDR quality, the Philips OLED820 uses the same class of WOLED panel found in its biggest rivals – the LG C5 and the Samsung S90F. This means we can expect really solid results. This year, mid-range OLED panels can exceed the threshold of a thousand nits, and the tested model reaches around 1300 nits in some films. This is an outstanding result, allowing the director's vision to be conveyed with incredible precision, as this is the brightness range in which modern productions are mastered. Of course, there are situations where even the OLED820 has to compromise. Full-screen scenes flooded with white, like those in the film The Meg, can drop brightness to 400–500 nits, which clearly diminishes the effect. This is a characteristic of OLED technology that has not yet been fully eliminated. Despite this limitation, it's hard not to appreciate the HDR in this model – high luminance and a wide coverage of the DCI-P3 colour palette at 99% make the image look simply fantastic.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

The colour reproduction in the factory settings really surprised us, and in a positive way. The Philips OLED820, switched to Filmmaker mode, immediately showed that it was quite well tuned in terms of colour. The white balance was relatively accurate, although there was a slight deficiency in the blue hue, which sometimes gave the image a slightly yellowish tint. However, this is not a drawback that particularly interferes with everyday viewing. A bigger problem arose with the brightness characteristics. The gamma chart clearly deviated from the ideal, as the line was below the expected values, causing the image to be excessively brightened, and the colours looked as if they were covered with a light milky filter. This effect was also noticeable in tests using the Colour Checker pattern, where more pronounced errors appeared.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

After calibration, both the Filmmaker mode and the gaming mode improved quite a bit. A slight adjustment of the white balance and enhancement of the brightness characteristics yielded excellent results with SDR content – the image looked nearly perfect, natural, and very close to the reference. For HDR material, the situation was similar; the colours looked fantastic, and it was hard to find fault with anything. However, we did notice a certain characteristic, which we had already pointed out when comparing scenes from the film Billy Lynn. The analysis of the EOTF curve showed that the TV has a slight tendency to dim details in the blacks, meaning that the darkest parts are not always displayed exactly as the director intended. Nevertheless, the effect after calibration is superb, and the OLED820 is emerging as one of the more interesting screens in its class. A little bit of fine-tuning is all that’s needed, and there’s really nothing to worry about.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

Fortunately, the earlier effects of the mentioned posterisation can be quite effectively mitigated. The "distortion reduction" feature set to medium handles unwanted colour banding well, improving the smoothness of tonal transitions. It does sometimes work a bit too aggressively and smooths out some details – such as the minor imperfections of the actors’ skin – but despite that, it can be considered worth using without major compromises. The upscaling in the OLED820 also performs well. The test image with the model is exceptionally soft, sometimes perhaps too much, although this can be remedied with a slight increase in sharpness in the picture menu – that's a matter of individual preference. The absence of overscan issues with very low-resolution content is also commendable, allowing us to not worry about the image being unnecessarily cropped.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

Motion fluidity is an area where OLEDs always shine, and the Philips OLED820 confirms this rule. The panel itself offers a refresh rate of 144 Hz, which will mainly benefit PC gamers, but even with standard TV sources or consoles, where it operates at 120 Hz, motion is fast, sharp, and simultaneously smooth, without any signs of smearing. This is thanks to the remarkable response time between pixels, which ensures the image maintains clarity in every dynamic scene. The manufacturer has also added their own smoothness enhancer called "Motion Style." In the menu, we find two sliders – the first, responsible for smoothness, allows for the adjustment of the number of artificially added frames in films. This way, we can choose a raw, cinematic character with clearly visible film frames or a more theatrical image with smooth motion. The second slider is for motion blur reduction, particularly useful in sports broadcasts. Here, we definitely recommend setting it to the maximum value, as the effect is truly excellent.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The Philips OLED820 is one of the most comprehensive TVs for gamers. Onboard, we find practically everything one could expect: two HDMI 2.1 ports with full bandwidth of 48 Gbps (shame there aren't four), Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), support for Dolby Vision in games, and a good implementation of the HGiG mode. The TV also handles lower resolutions at 120 Hz without issue, so you can count on great flexibility when choosing different picture modes on your console. Philips also adds a Game Bar – a panel that allows you to change picture modes, add a crosshair, or preview parameters. Although it looks a bit clunky and is less refined than its competitors, it gets the job done. In practice, therefore, the OLED820, in addition to a full set of four HDMI 2.1 connections, offers almost everything a gamer could need.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.