Philips OLED770 vs TCL A400 PRO

The Philips OLED770 doesn't try to compete with the brightest OLEDs on the market, and it's actually hard to expect that, as it's the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows for enjoyment of HDR effects in scenes where light appears in spots – for instance, in the flash of headlights or a starry sky. In such moments, the picture can truly amaze. However, it's different when there are more bright elements on the screen. The TV, like many cheaper OLEDs, restricts luminance at that point, and the entire image noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil platform – the brightness dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasing to the eye, but it's worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 also has an ace up its sleeve – the coverage of the DCI-P3 colour palette is as high as 99%, so colours in movies and games are vibrant and very close to what the creator intended.

The TCL A400 Pro is a moderately bright TV. Its peak brightness reaches around 600 nits. That level already allows for a real HDR effect and in many films it does deliver a noticeably more appealing picture than in SDR. However, it’s not a level that dazzles by brightness alone. The A400 Pro is not one of those TVs that bombard the viewer with a powerful flash in every dramatic scene. The biggest limitation is visible with small bright elements on a dark background. Because of fairly aggressive zone control, the TV can significantly reduce their brightness, in extreme cases down to around 100 nits. That means small lights, sparks, stars or single highlights can be much less visible than they should be. It should be added, though, that this isn’t done without reason. The A400 Pro does this to keep black levels as deep as possible and to limit the halo effect around bright objects. It’s a deliberate compromise: the TV more often opts for deeper blacks rather than maximising point highlights. On the one hand this is understandable, especially given a limited number of dimming zones, but on the other you should be aware that the HDR effect won’t always be as strong as the peak brightness alone might suggest.

On the plus side, the colours are a strength. The PFS LED filter used here, marketed by the manufacturer as QLED, delivers suitably saturated colours. Our measurements showed about 94% coverage of the DCI-P3 gamut and around 74% of BT.2020, which is a solid result for this class.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve, even in Filmmaker mode. The white balance chart clearly indicates a lack of blue, giving the image a slightly yellowish tint. In practice, white is not snow-like, but leans towards warmer hues – which some may even find appealing, but from a precision standpoint, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is around 2.6 instead of the reference 2.4. In mid-tones, the image appears muted and more saturated, which can look too "cinematic" but detracts a bit from the naturalness. However, the most significant issues are visible in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what should be seen. In everyday viewing, this means that sometimes colours may look less natural than we would wish.

As usual, we carried out colour measurements in the best‑tuned picture mode, Filmmaker Mode, the one intended to be closest to the creators’ intentions. The A400 Pro, of course, also offers other picture modes, but in practice they show much larger colour errors and interfere more with the image character. So we won’t cover them in detail in this part of the review. How does the factory colour reproduction fare? In short: really very well. In fact, looking at our measurements, it’s excellent. Both the white balance and the luminance response were set surprisingly precisely. The errors were so small that during the measurements we genuinely rubbed our eyes in surprise. Such good factory settings don’t happen often, even in televisions running Filmmaker Mode. All the more reason to praise TCL, because the A400 Pro straight out of the box can produce an image very close to how the source material should look. The results were so good you could easily think someone had already given this unit extra attention and tried to calibrate it. Our one bit of nitpicking comes down to a single issue. In SDR material the image was slightly brighter than the reference for a dark room, because the factory gamma was set closer to 2.3 than 2.4. It’s not a large error and most viewers probably won’t even notice it. We should note, however, that we are talking about our specific test unit. There can always be some variation in factory colour between individual units, production batches or screen sizes. We do not assume every A400 Pro will look identical straight out of the box.

Philips OLED770 had shown signs from the start that it harboured significant potential, but it was hard to fully appreciate this in its factory settings. The image was often too warm, and some colours appeared as if they had lost their naturalness along the way. Calibration revealed that this television was very amenable to work – it responded to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance was set in both SDR and HDR so that the yellowish haze disappeared and a neutral, clear white emerged. Gamma stabilised closer to perfection, which helped restore the naturalness of mid-tones, while shadows ceased to be artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Movies are watched with greater ease; the image has cinematic depth without the feeling that something is overly darkened. However, the most interesting aspect was working on the colours. Factory errors were not dramatic, but slightly noticeable – skin tones could be too warm, and grey wasn’t always the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level that is definitely lower than the threshold of discernibility for the human eye. In other words, after correction, the colours finally “clicked” into place. Looking at the screen, we felt like the television had begun to speak with a full voice. Like an instrument that had finally been properly tuned.

Despite the outstanding factory tuning, we couldn't resist checking how the TCL A400 Pro would respond to professional calibration. With such a strong starting point, we were especially curious whether we could squeeze even more from this TV. And here we have to boast: we managed to bring our sample to absurdly low colour errors. Results below 1 are something you don't see every day, even on very good TVs. Such outcomes are more often associated with professional reference monitors than with a lifestyle TV for the living room. In terms of white balance and colour reproduction, the A400 Pro after calibration simply excelled. The only thing we can pick on after closer analysis concerns the brightness response. The TV can vary the luminance level depending on the content being displayed, and quite often the picture is a little darker than it should be according to the reference. This most likely stems from the way the Mini-LED backlight and the local dimming algorithms work in this model. That said, it doesn't ruin the overall impression, because in terms of colour precision the A400 Pro after calibration reached a level that was genuinely hard to expect.

The problem of the previously mentioned colour connections can largely be mitigated thanks to the "distortion reduction" function, which is an algorithm for smoothing tonal transitions in Philips. It works best at a low level – effectively eliminating unwanted colour bands while not introducing strange artifacts or losing image detail. This is one of those features that is truly worth keeping on.

The issue of upscaling is somewhat less impressive. Images from lower resolution can be too soft, while in some parts the characteristic "jaggies" appear. The impression is that the algorithm is trying to reconcile two contradictory directions – smoothing and sharpening – and ultimately fails to find the golden mean. As a consolation, it's worth noting that the television does not have problems with overscan, meaning it does not cut off the edges of the image, which can sometimes happen in other competing models.

Digital image processing is unfortunately one of the weaker points of the TCL A400 Pro. That does not mean the TV performs badly, but it’s hard to call it anything clearly above standard. The upscaling itself is acceptable: edges are fairly well smoothed, the picture does not look overly sharp or “pixelated”, and lower-quality material can be watched without major discomfort. At the same time the overall image has a slightly soft character and you don’t see the kind of precision that the best image processors in more expensive TVs can offer.

Handling of tonal transitions caused by heavy compression is much worse. TCL equipped the A400 Pro with a “Gradual Smoothing” feature that in theory should reduce visible colour banding and artefacts in lower-quality material. In practice, however, its effectiveness is very limited. It does not improve tonal transitions in any noticeable way, and at higher settings it can further smooth image detail, giving it an artificial, slightly blurred character. For that reason we think it’s best to leave this feature off. The A400 Pro copes decently with basic image scaling, but if you often watch heavily compressed material with visible posterisation, this model will not be one of the best choices.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of blurring or smearing, ideal for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here we see the phenomenon of so-called frame skipping. This means that the television is unable to display all the frames – some of them are skipped, causing motion to lose smoothness and double outlines to appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

The TCL A400 Pro is equipped with a 144 Hz panel, but in practice we're most interested in how it performs at 120 Hz. That's the refresh rate most consoles, as well as many sports broadcasts and high-motion sources, are limited to today. In that range the TV performs quite well. Motion clarity is really good, especially after properly configuring the motion smoothing. The 'Motion Clarity' function improves smoothness. Its settings include two sliders that let you tailor the motion smoothing to your preferences, separately for low-frame-rate and high-frame-rate content. This allows you to achieve either a more cinematic look or a noticeably smoother image. If you don't want to fiddle with manual configuration, you can use built-in presets such as Low, Medium, High, Cinema or Nature.

If someone is looking for a TV for gaming, the Philips OLED770 is a candidate that's hard to overlook. The mere fact that this is an OLED gives it a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they've been taken straight out of a cinema. Added to that is the Ambilight system, which uses LEDs on the back of the TV to extend the image onto the wall behind the screen. The effect is such that even just playing FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really thick. On the technical side, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and for those using an Xbox Series X, Dolby Vision support in games is also available. You just need to know that in this mode, the input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we also get the 'Game Bar', which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows for a quick view of key parameters without exiting the game. Overall, this gives a picture of a TV that has all the most important gaming features on one hand, and on the other can add something unique – Ambilight. And it's this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.

In terms of gaming features the TCL A400 Pro performs brilliantly. The TV has practically everything you’d expect from a gaming TV today: support for 4K at high refresh rates, VRR, ALLM, correct implementation of HDR formats in games, including Dolby Vision, and HGiG. That means it works well with both next‑gen consoles and PCs. Another plus is the inclusion of a Game Bar, a dedicated panel with the most important settings for gamers. From it you can quickly check basic information about the signal, refresh rate or active features, and customise the appearance and behaviour of some settings to your preferences. It’s a solution that may not change picture quality by itself, but it greatly improves the convenience of using the TV while gaming. The only thing to criticise is the number of full HDMI 2.1 ports. The A400 Pro has only two such ports out of four, and one of them also serves as eARC. In practice this means that if you want to connect two next‑gen consoles and a soundbar you may run into some limitations. In that scenario you’ll need to either swap devices or use extra equipment, such as an AV receiver or a soundbar with HDMI inputs. Even so, it’s hard not to rate the A400 Pro very highly as a gaming TV. The gaming feature set here is genuinely powerful.