Philips OLED770 vs Samsung Q6F (IPS)

The Philips OLED770 doesn't try to compete with the brightest OLEDs on the market, and it's actually hard to expect that, as it's the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows for enjoyment of HDR effects in scenes where light appears in spots – for instance, in the flash of headlights or a starry sky. In such moments, the picture can truly amaze. However, it's different when there are more bright elements on the screen. The TV, like many cheaper OLEDs, restricts luminance at that point, and the entire image noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil platform – the brightness dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasing to the eye, but it's worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 also has an ace up its sleeve – the coverage of the DCI-P3 colour palette is as high as 99%, so colours in movies and games are vibrant and very close to what the creator intended.

Unfortunately, the Samsung Q6F is a very dark model. Its peak brightness in HDR does not exceed 250 nits, which is definitely too low to even talk about any "high dynamic range" or HDR effect. In practice, it's better to stick to content in SDR format, which simply looks more predictable on this TV. Another issue is the global dimming technique – in scenes with a lot of black, the TV drastically dims the entire screen to artificially improve the black levels. This results in the image becoming even darker, with brightness sometimes dropping below 100 nits. The only consolation is the QLED technology, but even here it's average. The applied quantum dot layer is not of the highest quality, as the coverage of the DCI-P3 colour gamut does not exceed 90%. Because of this, colours in HDR content may simply appear unsaturated.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve, even in Filmmaker mode. The white balance chart clearly indicates a lack of blue, giving the image a slightly yellowish tint. In practice, white is not snow-like, but leans towards warmer hues – which some may even find appealing, but from a precision standpoint, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is around 2.6 instead of the reference 2.4. In mid-tones, the image appears muted and more saturated, which can look too "cinematic" but detracts a bit from the naturalness. However, the most significant issues are visible in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what should be seen. In everyday viewing, this means that sometimes colours may look less natural than we would wish.

We tested the television in Filmmaker mode, which showed us two completely different sides of this model. Looking at SDR content, we were honestly shocked at how good this television looks straight out of the box. It was really hard to pick on anything here. Despite a slight 'messiness' in white balance and some slightly brightened details in the blacks (which directly stems from the IPS panel construction), colour errors hovered around the '2' level. This is not only a surprisingly good result but rather phenomenal, considering the price of the device.

On the other hand, what the Q6F showed in terms of colours when switched to HDR mode was a very unpleasant surprise. The errors in colour reproduction and palette were so massive that our charts literally ran out of scale. Of course, since Samsung even in such a budget model offers very extensive calibration options, we decided to approach the issue professionally and see what could be done during calibration.

Philips OLED770 had shown signs from the start that it harboured significant potential, but it was hard to fully appreciate this in its factory settings. The image was often too warm, and some colours appeared as if they had lost their naturalness along the way. Calibration revealed that this television was very amenable to work – it responded to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance was set in both SDR and HDR so that the yellowish haze disappeared and a neutral, clear white emerged. Gamma stabilised closer to perfection, which helped restore the naturalness of mid-tones, while shadows ceased to be artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Movies are watched with greater ease; the image has cinematic depth without the feeling that something is overly darkened. However, the most interesting aspect was working on the colours. Factory errors were not dramatic, but slightly noticeable – skin tones could be too warm, and grey wasn’t always the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level that is definitely lower than the threshold of discernibility for the human eye. In other words, after correction, the colours finally “clicked” into place. Looking at the screen, we felt like the television had begun to speak with a full voice. Like an instrument that had finally been properly tuned.

After our calibration, the colours in SDR mode looked even better – the result is truly surprising, as colour errors at a level of "1" are something typically seen in devices costing several thousand dollars. In this respect, the Q6F is really a great screen for everyday television, less demanding series, or movies. Unfortunately, our intervention in HDR mode did not yield a noticeable improvement. The television, due to its weak blacks and low coverage of a wide colour gamut, still has significant issues with proper colour saturation, especially reds. This is an example of a device where HDR primarily exists as a label on the box – for everyday use, we definitely recommend watching content in SDR format.

The problem of the previously mentioned colour connections can largely be mitigated thanks to the "distortion reduction" function, which is an algorithm for smoothing tonal transitions in Philips. It works best at a low level – effectively eliminating unwanted colour bands while not introducing strange artifacts or losing image detail. This is one of those features that is truly worth keeping on.

The issue of upscaling is somewhat less impressive. Images from lower resolution can be too soft, while in some parts the characteristic "jaggies" appear. The impression is that the algorithm is trying to reconcile two contradictory directions – smoothing and sharpening – and ultimately fails to find the golden mean. As a consolation, it's worth noting that the television does not have problems with overscan, meaning it does not cut off the edges of the image, which can sometimes happen in other competing models.

Q6F handles upscaling lower resolution content to native 4K very well. The scaling is surprisingly good, even for such an inexpensive QLED model. The only downside is when watching very low-resolution materials like 576p (typical for old DVD players) – the image may appear slightly cropped. This is because the TV does not allow the option to turn off the Overscan feature, which is a common issue with Samsung devices.

The situation is completely different when it comes to digital processing, or the attempt to smooth the image of unwanted artifacts. Here, the TV completely fails. Although in the menu we find a feature called "Noise Reduction," it does not produce any noticeable results regardless of the slider setting. The only thing it seems to do is introduce undesirable errors into the image. Despite its presence in the system, we definitely do not recommend using it.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of blurring or smearing, ideal for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here we see the phenomenon of so-called frame skipping. This means that the television is unable to display all the frames – some of them are skipped, causing motion to lose smoothness and double outlines to appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

The 60 Hz panel in the Samsung Q6F is standard in this price range, making it a rather average model for dynamic sports or gaming. However, when it comes to movies, the TV performs quite well thanks to its smoothing feature. The "Motion Vibration Reduction" option allows you to adjust the motion smoothness to your own preferences – from preserving a cinematic feel to full smoothness.

If someone is looking for a TV for gaming, the Philips OLED770 is a candidate that's hard to overlook. The mere fact that this is an OLED gives it a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they've been taken straight out of a cinema. Added to that is the Ambilight system, which uses LEDs on the back of the TV to extend the image onto the wall behind the screen. The effect is such that even just playing FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really thick. On the technical side, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and for those using an Xbox Series X, Dolby Vision support in games is also available. You just need to know that in this mode, the input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we also get the 'Game Bar', which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows for a quick view of key parameters without exiting the game. Overall, this gives a picture of a TV that has all the most important gaming features on one hand, and on the other can add something unique – Ambilight. And it's this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.

We won’t beat around the bush – the Q6F is not a television designed with gamers in mind. While it does include features like ALLM (Auto Low Latency Mode) and VRR frame syncing for consoles, that's pretty much where the list of advantages ends. Beyond these basics, the television offers nothing more that could satisfy those who spend a lot of time in front of a console. It's a real shame that a useful tool like Game Bar, which allows for quick control of game parameters in higher-end Samsung models, is missing here. In terms of gaming, this is an absolutely basic model and it will only suit 'casual' gamers.