Philips OLED769 vs Hisense U7S Pro

Philips OLED769 performs quite well, especially in movie scenes with small light points. The television surprises with its brightness, reaching around 800 nits, which is an impressive result. This means that small light sources, like street lamps at night or stars in the sky, are vivid and full of detail. However, the biggest challenge for this model is the scene with a full-screen sun glare. In such moments, the brightness drops to around 250 nits, which isn’t very impressive. This is a typical issue with cheaper OLED displays, which struggle to maintain high brightness across the entire screen.

Let's start with the fact that the U7S Pro is an impressively bright television – in calibrated mode, our measurement equipment indicated a staggering 2200 nits of peak brightness! This is an absolutely remarkable result, considering this model is positioned rather as a mid-range option.

However, as we know, peak brightness on test patterns is one thing, and actual movie scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. Admittedly, in the most demanding moments, the television can still exceed the 1000-nit barrier – which is still an excellent result, perfectly aligned with the mastering standards of most HDR films – but the real challenge comes from aggressively tuned local dimming algorithms. Because of these, small bright details, such as stars or the moon in the night sky, become noticeably dimmed. The television tries to maintain deep blacks at all costs, which is of course understandable, but unfortunately, this comes at the expense of the dynamics and brilliance of the HDR effect itself.

It's worth praising the colour reproduction. The new U7S Pro is a QLED type construction that provides a very wide coverage of the colour palette. Unlike last year's model (U7Q Pro), this year's variant is a "true" QLED, not a solution based on a PFS filter. As a result, color saturation has significantly increased, and the coverage of the most demanding BT.2020 space has exceeded the 81% barrier.

The "Film" mode turned out to be the best factory setting in terms of fidelity to the original material, and it was on this setting that we based our tests. However, like other factory modes, it was not without its flaws. Let’s take a closer look at what exactly went wrong in the SDR and HDR materials.

In both cases, the white balance was disturbed by excessive dominance of green and red colours. This phenomenon created a yellowish tint that spilled over the entire image, leading to issues such as yellowed whites and unnatural skin tones. These problems were clearly highlighted on the "ColourChecker" palette, where each of the samples was shifted towards warmer shades.

As for contrast and brightness, in the Philips OLED769, we can look at two key graphs: Gamma for HD content and the EOTF curve for 4K HDR content. In the case of the first graph, the gamma value is below the optimal level of 2.4, resulting in the bright parts of the image being lightened. This means that bright elements may be somewhat overexposed, losing detail and depth. Meanwhile, the EOTF curve for 4K HDR content performs really well. The graph shows that the television effectively reproduces details in both the brightest and darkest parts of the image, translating to a realistic and dynamic representation of scenes.

We've tested the U7S Pro model – as we always do – in the best factory-tuned picture mode, which is Filmmaker Mode. We can assess the displayed colours in two ways. The most disappointing was the profile intended for watching SDR content, that is, traditional television, YouTube, and other less demanding materials. The picture was clearly too yellow, which was a direct consequence of a poorly set white balance. As our graphs show, there is a huge deficiency of the blue component here, which drastically affected the overall colour temperature. This is clearly evident on the ColorChecker charts and the colour palette graphs, where most samples leaned towards yellow. Fortunately, the factory HDR mode performed much better – there the colour errors hovered around a Delta E value of 3, which is already a really solid result.

After professional calibration, Philips OLED769 truly shines in terms of colour accuracy. The television has been completely rid of any yellow tint in both HD and 4K content. The Colour Checker test confirms that deltaE errors are minimal, occasionally exceeding 2, which means we can talk about almost perfect renderings of the director's vision.

When it comes to contrast, the situation is equally impressive. For 4K materials, there wasn't much to improve from the start, while the gamma graph has been significantly enhanced. As a result, dark and bright parts of the image are represented with greater accuracy, leading to realistic and dynamic scene reproduction.

The calibration has unlocked the full potential of this television, both in terms of colour and contrast. Philips OLED769 now offers vivid, natural images of high quality that will delight any user, whether they're watching movies or using other multimedia.

We do know, however, that the company Hisense is capable of much more – as previous generations have proven – which is why we simply couldn’t leave the factory flaws of the U7S Pro model unaddressed in everyday content. As always in such cases, we had the television undergo professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and compensating for deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally clean, and skin tones gained the proper, healthy hue. Importantly, the calibration not only tamed the capricious SDR mode but also maximised the potential of the panel, reducing average colour reproduction errors to values nearly imperceptible to the human eye. The only thing we need to criticise after the whole process is the very nature of the Mini-LED backlighting and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlighting doesn’t always work perfectly with the creator’s intent – depending on the scene being watched, the curve can noticeably run either above or below the reference, occasionally disrupting the ideal dynamic of HDR images.

When it comes to lower quality materials, the distortion reduction in the Philips OLED769 does well at smoothing tonal transitions, especially at the minimum setting. It's worth noting that at this setting, film grain isn't blurred, which is a pleasant surprise, as such negative phenomena often occur with other manufacturers. Overall, it's quite a decent solution. However, it should be noted that this setting doesn't work in HDR mode, where gradation issues are much more pronounced. In HDR mode, the television struggles with smoothing tonal transitions and may present more noticeable distortions and noise, reducing image quality in dynamic scenes.

As for digital processing, the Philips OLED769 performs well. The model in the picture isn’t overly jagged, and the branches in the background lack the characteristic artifacts. The television achieves this effect by avoiding artificial sharpening, which may be an advantage for some users. However, others may find this less appealing, as they prefer a more vivid, sharper image rather than a subtle effect. This effect can be mitigated by using a higher setting for the "Sharpness" parameter.

The digital processing of lower quality signals is at a very high level here, all thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. The upscaling also performs well, which is the TV's ability to enhance lower resolution signals to 4K. We did not notice any unnatural, sharp contours on the screen, and our test image featuring a model simply looked appealing.

Philips OLED769 features a multi-level motion smoother called "Motion Style," which will please users who value the ability to adjust motion fluidity in films. With this function, the image can be set to appear more stuttery or fluid, reminiscent of a theatrical effect. It's a great solution for those who want to tailor the displayed content to their visual preferences. Gamers will also not be disappointed, as the television, like most OLEDs, is equipped with a 120Hz panel. This ensures extraordinary fluidity and dynamic imagery. Unfortunately, Philips OLED769 does not have the BFI (Black Frame Insertion) feature, which could further enhance the smoothness and clarity of motion. Despite this limitation, the television still offers excellent visual experiences for both cinema lovers and gamers. This is definitely one of its strong points.

Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz in 4K, and in gaming mode, it can even reach 330 Hz at Full HD resolution. However, it is important to remember that these highest numbers do not have much significance in everyday usage, as most content supports a maximum of 120 Hz (e.g., when playing on a console). Nevertheless, the TV handles motion quite well and performs really well for an LCD construction.

It's hard to fault the fluidity. In the menu, we find a motion smoother called "Motion Enhancement," which has two sliders: motion blur reduction and judder reduction. They allow for manual configuration of the smoother, which works well in both movies and sports, effectively enhancing the raw TV signal.

Philips OLED769 has been designed with gamers in mind, offering full compatibility with consoles and the highest quality gameplay. The television received the maximum rating in this category, providing everything your heart desires. With HDMI 2.1 ports fully supporting ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), the TV ensures smooth and hassle-free gaming. ALLM automatically switches the television to low latency mode, and VRR eliminates stuttering and screen tearing, resulting in smoothness and stability in gameplay. The Dolby Vision feature for gamers is another advantage, although it only works at 60 Hz. Most casual gamers will probably not feel the lack of a higher refresh rate, however, more demanding users may have some reservations. It allows for enjoying a dynamic range of tones and realistic images, enhancing the gaming experience. PC gamers will also not be disappointed, as the Philips OLED769 offers full compatibility with Nvidia graphics cards, thanks to support for G-Sync. This technology synchronizes the TV's refresh rate with the graphics card, eliminating tearing and stuttering, leading to excellent image smoothness.

Philips OLED769 is a television that perfectly meets the needs of gamers, offering a wide range of advanced features and technologies that significantly enhance game quality and user comfort.

If you're planning to connect a console or PC to the U7S Pro, you'll be more than pleased – this TV is great gear for gamers. Hisense hasn't held back, featuring 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. So you don't have to juggle cables, as each port will handle the full suite of features. We have an automatic game mode (ALLM) and VRR, which operates over a wide range from 48 Hz to a whopping 330 Hz. Of course, that 330 Hz is currently just a gimmick for owners of powerful PCs, as consoles will cap at 120 Hz, but it's good to have that headroom for the future. The Game Bar also works really well when gaming. It's a handy menu bar for gamers, where you can quickly change the picture mode, turn on a crosshair in the middle of the screen, and even switch the display aspect ratio to ultra-wide, which PC simulation fans will appreciate. The only downside worth noting is the incorrect implementation of the HGiG format in games. The issue is that the TV ignores instructions from the console regarding the image generated in HDR10 and constantly butts in, trying to "enhance" the image in its own way. This makes proper HDR configuration in the console menu (where brightness is set on the logo/checkerboard) a bit more challenging.