Panasonic Z95B vs Sony BRAVIA 7 II

The HDR effect quality in the Panasonic Z95B is among the absolute best. Thanks to the latest generation panel, named Primary RGB Tandem OLED by the manufacturer, the television can achieve over 2000 nits of brightness in movie scenes. The effect is impressive and can amaze with its intensity of light, giving a sense of contact with the screen that goes beyond previous experiences. Similar feelings were only experienced during tests of the LG G5, Samsung S95F, or Philips OLED910. Of course, there are moments when the device's algorithms decide to limit luminance – this especially applies to full-screen bright sequences, such as the ending credits in the movie The Meg. Even then, the Z95B maintains a level of around 1500 nits, which is still an extremely impressive result. Thus, it can be said that HDR in this model has been brought to a masterful form. A significant step forward is also visible in the reproduction of the colour palette. The new tandem OLED panel does not yet match the best QD-OLED screens in terms of gamut coverage, but the gap between these solutions has significantly decreased. When watching films, the differences are subtle enough that under normal conditions it's hard to notice them, and the colours remain vibrant and saturated.

Sony Bravia 7 II handles HDR very well and, above all, is simply a bright television. In the correct viewing mode for watching, Professional, we measured about 2,000 nits of peak brightness, so the panel’s capabilities are truly large. Of course, in Mini-LED sets a test-pattern result is only part of the story, because much still depends on how the TV controls the backlight in real scenes. Here Sony’s algorithms perform really well. Depending on the scene, the brightness we measured in films ranged from about 1,100 to as much as 1,700 nits. That’s a level at which HDR has proper punch and bright highlights can be genuinely impressive. It’s not perfect in every situation. With small bright elements on a very dark background, the Bravia 7 II clearly prioritises maintaining good black levels, so their brightness can fall to around 500 nits. It still looks good, but it’s clear the TV doesn’t always manage this without compromise.

Colours

The second thing that has a huge impact on HDR is, of course, colour. And this is where True RGB was meant to deliver one of the biggest changes. Looking at the panel’s capabilities alone, the Bravia 7 II performs very well. We measured roughly 98% DCI-P3 coverage and 88% BT.2020, so the potential for showing highly saturated colours is substantial. In RGB TVs the matter is a bit more complex. When we repeated the same measurements with a film-like background applied, gamut coverage dropped to about 92% DCI-P3 and 78% BT.2020. Those are still good numbers, especially for an RGB Mini-LED TV, but they show that the final result largely depends on how the algorithms drive the three backlight colours. In most scenes the Bravia 7 II handles this well and colours retain strong saturation. The biggest differences are visible in blue shades, where samples start to deviate more noticeably from the reference values and coverage is weaker than for the other primaries. True RGB therefore offers genuinely greater potential, but, as with brightness, a lot depends on what’s actually happening on screen.

The factory colour reproduction in Filmmaker mode, my dear friends, is a true phenomenon in the case of the Panasonic Z95B. I'm talking about our test sample, but the results were so good that it's hard to believe. The only detail that one could nitpick is a slight lack of blue in the white balance, but apart from that, the television straight out of the box presented an image like we have never seen in factory mode. Colour palette tests, Color Checker – everything indicated values below Delta 2. This is a much lower result than the threshold of human eye perception, which means, to put it simply, that the viewer has no chance of noticing serious deviations. It looks as if Panasonic actually calibrated this model at the factory stage. Of course, we cannot exclude the possibility that we got an exceptionally well-set specimen, but the result still makes a stunning impression. We are very strict when it comes to assessing factory calibration, and here our jaws simply dropped.

To evaluate the factory colours we chose the Professional mode, because it performs best among the available presets. It's not perfect. In SDR the white balance is slightly biased toward magenta, so some scenes look a little warmer and less neutral than they should. A bigger issue is the gamma, which sits closer to 2.5 than 2.4. As a result the image is a bit too dark in places, especially in the mid-tones. In HDR the situation is better. As brightness increases there's a little too much red, but it isn't something that really jumps out while watching. Overall the Professional mode is a good starting point, though you can get a bit more out of it with calibration.

The colour reproduction after calibration on the Z95B is a topic that’s hard to elaborate on, as there wasn’t much to do here. A slight adjustment of the white balance was enough to eliminate the lack of blue, and at that moment, the picture jumped to an almost reference level. It must be said that we haven’t had such a small range of adjustments in a long time. If any of you are particularly perceptive, you might notice minimal deviations in the EOTF curve, but this is more related to the functioning of the dynamic tone mapping feature we mentioned earlier. In reality, this isn’t a flaw, but a characteristic of this solution, which intentionally alters the brightness profile depending on the scene. In summary, we are extremely impressed. The Panasonic Z95B is a television that looks great right out of the box, and after calibration, it reaches a level where we really struggle to find anything to improve.

After calibration the Bravia 7 II can look significantly better. First and foremost, we managed to set the white balance very well in both SDR and HDR. Gamma can also be improved, and after correction it runs very close to the reference value. For most users those changes will have the biggest impact on the picture. There is, however, a limitation with the colours themselves. On the Bravia 7 II Sony does not provide access to a traditional CMS that would let us adjust individual hues separately. Much is left to the algorithms controlling the True RGB backlight. If the TV reproduces a specific colour inaccurately, we are not always able to do anything about it. In our measurements this is most apparent in parts of the reds and blues, where errors can still be quite large. That does not, however, undermine the value of calibration. Correctly setting the white point and gamma strongly affects the whole picture, so even without the ability to precisely correct every colour the difference from the factory settings is noticeable.

Let's start with what works well. The upscaling in the Z95B is at a very high level – the image in lower resolutions is clear and sharp, and the only minor shortcomings are slight banding in some areas of the picture. It's also important that the television doesn't crop the material in any way and maintains its proportions, which is not always an obvious fact even in 2025.

The situation looks worse when it comes to digital processing. Features like "gradation smoothing" or "block noise reduction" essentially do not work – the tested material looked identical regardless of the settings. We might as well say that this feature simply doesn't exist. It's a bit disappointing, especially since Panasonic heavily promotes its HCX Pro AI II processor, boasting the presence of artificial intelligence improving image quality. Meanwhile, in such a basic matter, the television does not deliver a real effect and it looks weaker than one would expect from top-tier equipment.

Scaling and digital processing are among the strongest points of the Bravia 7 II and one of Sony's biggest advantages over the competition. Sony has for years excelled at digital image processing, and it's clear here too. Above all, the 'Smooth Gradation' function works very well, smoothing weaker tonal transitions in poorer-quality content. The safest setting is low, but we'd comfortably recommend medium as well. The effect is stronger, and the TV still handles fine detail very delicately. Some minor details may be slightly smoothed, but Sony does it much more subtly than many other brands. Upscaling is also very good. Lower-resolution content is nicely upscaled to 4K; the image looks clean and retains a lot of detail. Of course the TV won't magically turn native HD into true 4K, but the Bravia 7 II does very well with what can be pulled from such a source.

The OLED panel with very high refresh rates already provides an incredibly sharp image even in dynamic sports scenes, such as football or basketball matches, and the Z95B is no exception. It's also very important that the television is equipped with the proprietary motion smoothing system 'Intelligent Frame Creation'. Among the available sliders, the most crucial one turns out to be the one called 'film smoothness', as it allows for adjusting the motion to personal preferences with 24-frame content, meaning films – from a more 'choppy' appearance to a smooth, almost theatrical effect. It's a bit disappointing that Panasonic didn't opt to push the latest OLED panel to 165 Hz, as Samsung did with the S95F or LG with the G5, because we know that the panel is technically capable of it. On the other hand, it mainly benefits PC gamers, so in everyday viewing, it's not a significant drawback as we are limited to 120Hz.

The Bravia 7 II uses a 120 Hz panel, so in terms of motion handling it delivers everything you'd expect from a TV of this class. With sport or games at 120 fps the picture is suitably smooth, and for films Sony provides an advanced motion interpolation system. You can therefore adjust the level of interpolation separately and choose whether to retain a more cinematic motion or achieve noticeably greater smoothness. Motion blur itself is a bit worse. The VA panel used isn't among the fastest, and moving objects can show a slight trailing, especially against darker backgrounds. It's not at a level that will seriously disturb normal viewing, but last year's Bravia 7 was better in this regard and had a noticeably faster panel.

The Panasonic Z95B is fully equipped for gaming. Two HDMI 2.1 ports with a full bandwidth of 48 Gb/s guarantee support for everything you can expect from a modern screen. It features VRR frame syncing, an automatic game mode (ALLM), and full compatibility with HDR formats used in gaming. The TV supports both Dolby Vision for Xbox and the popular HGiG, which in this case has been implemented correctly, so it actually works as it should.

Although the brand is mainly associated with home cinema and equipment for filmmakers, there’s also space for gamer conveniences here. Onboard is the Game Bar (or rather Game Circles) – it looks a bit unusual visually, but it does its job and allows you to quickly check the most important image parameters. The only thing missing for complete satisfaction is actually having four HDMI 2.1 ports instead of two. It’s a minor detail, but with a TV of this class, one could expect a full set.

Bravia 7 II has pretty much everything you'd want from a good console TV today. It supports 4K at 120 Hz, VRR from 48 to 120 Hz and ALLM, so when you start a game the TV automatically switches to low-latency mode. HGiG works correctly, so once you configure HDR on the console the TV won't try to brighten the image on its own. Just remember to turn off tone mapping in the TV's menu. Another plus is Dolby Vision in game mode, which will be especially useful for Xbox owners. Sony also includes its own Game Menu, where you can quickly view key signal info, check VRR or change gaming settings without digging through the full TV menu. The only thing missing from the feature list is support for 1440p at 120 Hz. Our biggest complaint is not really about the features but the connectors. The Bravia 7 II has four HDMI ports, but only two of them support full HDMI 2.1 with 48 Gbps bandwidth. One of those is also the eARC port. So if you connect a soundbar or AV receiver via HDMI, in practice you only have one full HDMI 2.1 left for a console or PC. With a single console that's fine, but with a PS5, an Xbox and an audio setup it starts to feel cramped. That's hard to justify from Sony. In cheaper TVs two HDMI 2.1 ports can still be accepted, but in a model of this class, especially in 2026, we'd expect all four ports to be HDMI 2.1.