Panasonic Z95A vs Samsung OLED S95H (S99H) (QD-OLED)

Panasonic Z95A shows class when it comes to HDR performance. In luminance tests, it achieves a level of 1800 nits, which has a real impact on movie watching. Scenes from Life of Pi or Gemini Man look fantastic – the television effortlessly reproduces details and the intensity of bright spots, making a strong impression with its power. In more demanding moments, like the final scene from The Meg, you can see how bright light floods the screen. In such moments, brightness drops, which is typical for organic panels. Nevertheless, a result around 1000 nits can still be considered excellent, still providing very good picture quality. Additionally, the television offers great coverage of wide colour gamuts – up to 98.6% for DCI-P3 and 74.5% for BT.2020. This means that colours are not only vibrant but also deeply saturated, allowing full appreciation of the richness of details, especially in HDR scenes. Such coverage makes colours look more realistic, and the HDR effect gains intensity and accuracy. All this impressive HDR effect is thanks to MLA technology, which enables such high luminance and excellent image detail. With it, the Panasonic Z95A offers HDR at a level that truly makes a difference.

When it comes to pure brightness, the S99H is an astronomically bright TV. Its peak brightness in film scenes can exceed 2,800 nits. Whatever the scene, you can expect powerful HDR effects that are almost blinding, which is exactly what we want from a top‑tier display. By nature, an OLED panel can't maintain that extreme brightness in very bright, full‑screen frames the way it can with small bright highlights, but the results are still excellent. In a bright scene from The Meg the sun still exceeded 2,200 nits. That means the S99H was able to hold a higher brightness than most Mini LED screens on the market. In terms of brightness the S99H is currently the best OLED TV we've tested.

Colour gamut coverage

The S99H also handles colours exceptionally well, thanks directly to the QD‑OLED panel used here. Whether the test used synthetic test patterns or measurements with film material in the background, the results remained very high. The S99H easily covers almost 100% of the DCI‑P3 gamut, and in the most demanding space, BT.2020 it reaches nearly 90%. That's absolute top‑tier performance. These results match what we saw in the new SQD‑Mini‑LED displays, and in real film scenes they even surpass RGB Mini LED displays.

The best picture mode on the Panasonic Z95A is undoubtedly the Filmmaker mode. This mode offers quite good image reproduction, but it is not without certain flaws that need addressing. Primarily, the white balance, for both 4K and HD content, tends to be dominated by red and blue hues. This leads to a slight pink tint in the image, particularly noticeable in bright, white scenes. Such discrepancies can be seen in the comparative image below, which illustrates the issue well. The Colour Checker test also confirms these inaccuracies, showing slight shifts of dots towards the mentioned shades.

In terms of gamma brightness characteristics, it performs very well, with only minor issues when brightening small details. A greater challenge arises with the EOTF curve, which is responsible for controlling brightness in 4K HDR content. Here, there is a slight boost in brightness above the reference value, which sometimes makes the image overly bright, especially in more demanding scenes. While the Filmmaker mode is definitely the best choice on the Z95A, these aspects require refinement to fully harness the television's potential.

Samsung offers a whole host of picture modes and features, but we traditionally recommend choosing FILMMAKER mode, especially if you want the most faithful rendering of the creators' intent. Out of the box the TV is tuned very well, though it has minor flaws. These are mainly a slight deviation in white balance in SDR content and a slightly low gamma. As a result, the picture in a dark room can be a little too bright compared with the reference value of 2.4, which is the standard for watching films with the lights off. These are, of course, small issues, because overall colour reproduction remains very good and the errors in ColorChecker measurements are not large. However, we know that for a screen of the S99H's calibre you can and should expect even more, so we subjected it to professional calibration.

After calibration, Panasonic Z95A showcases its full potential, delivering an almost perfect image. The television offers extensive adjustment capabilities, which we have fully utilised. The white balance post-calibration is absolutely flawless, and the errors in SDR content at 0.5 are at an exceptionally reference standard. The same goes for 4K HDR content – the screen tint has been completely eliminated, and the white balance is now exemplary.

The colour palette and Colour Checker test confirm the excellence of the calibration. Errors below 2 are a result that will satisfy both professional calibrators and cinema-quality image enthusiasts. Significant changes have also occurred in the brightness characteristics – the EOTF curve has been aligned, eliminating previous issues with excessive brightness. Additionally, a small error in gamma has been reduced.

Before calibration, the image was acceptable, but now it's in a completely different league. It's a true feast for the eyes, and the quality is hard to compare to anything else. Once fine-tuned, the Panasonic Z95A becomes a true master of colour reproduction.

After professional calibration, FILMMAKER mode looks practically perfect. Because Samsung offers a rich set of advanced calibration controls, we were able to tune the colours to an almost perfect level. Above all, we managed to even out the white balance and the gamma curve, which resulted in noticeably improved contrast and correct image modelling. In a profile prepared like this there really isn't a single thing to pick apart or call a fault. After calibration, the S99H can deliver an essentially reference-quality picture.

In the case of lower quality materials, the "Gradation Smoothing" function is responsible for smoothing tonal transitions. The best results are achieved with an intermediate setting – while they are not spectacular, the function works correctly and does not introduce unwanted effects into the image. It can be evaluated as average, but sufficient for improving the quality of tonal transitions.

As for digital processing, or upscaling, the picture looks surprisingly good. It is flexible and pleasant to the eye, which makes lower quality content, such as standard television or YouTube, look quite decent. However, minor issues can be observed, such as "aliasing" on edges, e.g. branches in the background. Nevertheless, this does not significantly affect the overall viewing experience, and the television handles these materials in an acceptable manner.

Upscaling and digital image processing are handled by Samsung's proprietary NQ4 Gen3 processor. It copes very well with scaling lower-resolution content to 4K. The picture is clear without looking artificial or overly sharp. The only fairly specific drawback appears with very old material recorded at 480p or lower. In such cases the TV can slightly crop the edges of the image.

The processor also does a decent job with artefacts visible in low-bitrate material, for example in heavily compressed YouTube videos. The noise reduction function effectively smooths the picture and reduces posterisation, but it works quite aggressively. It can remove not only unwanted artefacts but also some fine detail, and even natural film grain. We, wanting to preserve maximum fidelity to the source material, chose not to use it. However, if someone values a clean, as-smooth-as-possible image more than keeping every detail, it may prove useful.

Panasonic Z95A, with a 144 Hz panel, offers excellent image smoothness. For movies, there is an "Intelligent Frame Creation" feature that allows for improved smoothness and reduction of blurring. Users have two sliders at their disposal: "Motion Blur Reduction" – responsible for clearer and sharper details in fast-moving scenes. "Film Smoothness" – adds smoothness by creating additional frames between the originals, making motion appear more fluid and natural with the effect of "soap opera"

As a result, viewers can adjust the settings to their own preferences. Movies and less dynamic content look smooth and natural, which should satisfy most users.

Another major advantage of organic panels is very good motion handling. Thanks to the pixels' near-instant response time, the Samsung S99H shows virtually no smearing. Fast-moving objects don't produce visible halos or trailing artefacts, so the TV performs very well for both sport and gaming. One quirk of OLED screens compared with LCD is the way they render low-frame-rate material. With very slow camera movement the picture can appear noticeably more juddery. This can be quite effectively mitigated using frame interpolation. Samsung lets you adjust judder reduction and motion blur reduction separately, so it's easy to find a compromise between a smoother picture and preserving the cinematic feel of the content.

Panasonic Z95A this year shows that the manufacturer has made a huge leap forward in support for gamers. The television offers practically everything you can expect from a device in this range. Support for ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) ensures smoothness and no tearing in dynamic games. The 144 Hz panel allows for incredible fluidity, and the additional support for resolutions other than 4K provides greater flexibility, which is a big plus for gamers using various configurations.

Also noteworthy is the unique and rather specific "Game Bar." Its bubble interface stands out from the competition and allows quick adjustment of key settings such as VRR, brightness level, or picture mode, without the need to interrupt gameplay.

However, in this class of devices, there has been a slight disappointment – Panasonic Z95A only offers two HDMI 2.1 ports instead of four. This is definitely too few for a premium television, especially in times when many people have more than one device requiring full HDMI 2.1 support, such as a next-gen console or a high-end computer. In this category, it's hard to accept, especially given the high aspirations of this model. Despite this, the television is an excellent choice for gamers, offering versatility and functionality at the highest level.

Samsung S99H is also a top TV for gamers. It offers almost every possible and useful feature... well, perhaps except the obvious lack of Dolby Vision for the Xbox console. It’s equipped with four full-fledged HDMI 2.1 ports with the full 48 Gbps bandwidth. That makes it easy to use frame-rate synchronization VRR or automatic low-latency mode (ALLM). This year Samsung also has no issues with proper HGiG support, so HDR setup on a console is quick and free of unnecessary complications. Samsung is also known for interesting extras in its TVs. In the Game Bar menu you’ll find options to add an on-screen crosshair, enlarge the minimap, or change the aspect ratio of the displayed image (PC).

Particularly noteworthy is Samsung’s feature: Game Motion Plus. It’s Samsung’s proprietary motion-smoothing system that uses interpolation to boost smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which, compared with the competition, is an excellent result. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g. GTA 6 😉) that runs on a console at only 30 fps, the S99H can display it much more smoothly than competing models.