Panasonic Z85A vs Hisense E7Q PRO / E79Q PRO

The Panasonic Z85A is an OLED television, so you can immediately expect excellent effects in films. And indeed – our tests showed that the WOLED panel can achieve around 800 nits of peak brightness in optimal conditions. This is a solid result, performing well in most demanding HDR scenes, allowing viewers to enjoy a dynamic and detailed picture. However, like every OLED, the Z85A also has its limits. In very bright scenes that fill the entire screen – like the final sequence from the movie The Meg – the television reduces brightness to around 400 nits. This is standard behaviour for this technology, so if someone plans to watch films in a heavily sunlit living room, it is worth keeping this in mind. The coverage of the DCI-P3 colour gamut at 98% also deserves high praise. This allows the television to reproduce a wide range of colours that stand out with vibrancy and depth, while details in HDR scenes are sharp and precise. In short – the Panasonic Z85A delivers a solid HDR effect that will satisfy any film enthusiast.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

The Panasonic Z85A offers many picture modes, but the Filmmaker mode definitely stands out from the rest. It's rare for a TV straight out of the box to be so well calibrated, and the unit we had the opportunity to test truly impressed us.

However, there were some minor shortcomings. In the SDR signal, we noticed a slight deficit of red and blue, which made the picture appear cooler than it should have been. This is particularly evident in the comparison image. In contrast, with 4K HDR material, the situation was the opposite – the surplus of red made the image seem warmer than intended by the creators. In terms of brightness characteristics (gamma) and maintaining an appropriate EOTF curve, it's hard to find faults. There are slight deviations, but they are so minimal that the average viewer is unlikely to notice them.

It's also worth highlighting that our observations relate to a specific unit of the TV. Two identical models may differ from each other due to natural production variances. Nevertheless, the piece we had in hand looks really solid and deserves praise. Now it's time for our calibration – we'll see if we can squeeze even more out of this screen!

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

The Panasonic Z85A offers truly wide-ranging capabilities when it comes to picture settings, so we eagerly set about calibrating it. Although we mainly focused on adjusting the white balance, the final effect exceeded our expectations. Both HD and 4K HDR content now showcases nearly perfect colour reproduction, with minimal errors that are hard to catch with the naked eye. Well-calibrated TVs are a rarity, and we must admit – it’s truly satisfying. While the gamma and EOTF curve didn't require drastic adjustments, we managed to further stabilise their characteristics across the entire brightness scale. After calibration, the Panasonic Z85A is a true gem for home cinema enthusiasts. The picture is precise, the colours are natural, and every scene looks exactly as the director intended.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

Now that we know how the Panasonic Z85A handles tonal transitions in 4K material, it’s time to take a look at its "Gradation Smoothing" function. It works, but unfortunately not entirely effectively. Regardless of the chosen value – whether it’s low, medium, or high level – we couldn’t achieve perfectly smooth tonal transitions in our test sequence. We recommend setting this function to an intermediate level. While this may slightly blur fine details, at least it avoids the problem of losing film grain, which can be crucial for many viewers when watching classic productions.

When it comes to image scaling, the TV performs quite well. It’s noticeable that the image is slightly sharpened, and thin lines can sometimes appear a bit jagged. However, this is standard for most TVs, and fortunately, it can be adjusted using the sharpness slider. This gives us full control – we can achieve a more vivid, blurred image or a clearer one, although it may appear more "harsh" and artificially sharp. It all depends on the user's preferences and the type of content we’re watching. Overall, the scaling is at a solid level and should satisfy most users who are using lower resolution material.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

The Panasonic Z85A features a 120 Hz panel, which will surely please both gamers and sports fans. Sure, it’s not 144 Hz like some gaming TVs, but in practice, the difference is really hard to notice. In games, the picture is stable and sharp, and during fast action, there’s no sign of any blurring. The same goes for sports – a player’s quick run or a car’s dynamic maneuver looks smooth and natural. The TV also has an “Intelligent Frame Creation” feature, which is a motion smoother. There are two sliders here – one controls motion blur reduction, while the other adjusts motion smoothness. With these, you can tailor the picture to your own preferences – whether you prefer a more cinematic effect with gentle transitions between frames or a maximally smooth image ideal for watching sport.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Panasonic is mainly associated with home cinema televisions, but the Z85A shows that it can also step into the gaming world with a truly strong punch. It's a device that can easily be called a gaming beast – it has everything needed for comfortable gameplay.

Even though it has only two HDMI 2.1 ports, both operate at full bandwidth, so we can easily connect both a next-gen console and a gaming PC. All the key features are supported: ALLM automatically switches the television into game mode, VRR provides smooth visuals without stuttering and tearing, and with properly implemented HGIG and Dolby Vision, HDR games look really good – colours are vivid, details are sharp, and dark scenes are clear. We also find a Game Bar in the form of a transparent, circular menu. It may not look as impressive as the competition's, but it's intuitive and includes all the most important settings we’d want at hand during gameplay.

In summary – the Panasonic Z85A is a device that truly surprises with its gaming capabilities. It's a television where both console gamers and PC gamers will feel at home. It's smooth, dynamic, and just good.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.