Panasonic W70A vs Samsung R85H / R86H

HDR on the Panasonic W70A unfortunately does not impress. A brightness level of 250–300 nits is simply too low to feel the true magic of cinematic effects in dynamic, bright scenes. Images that should “explode” with light appear rather flat, and fine details in bright areas often get lost in the average luminance of the panel. On the plus side, the HDR effect is at least stable. The TV does not suffer from excessive brightening nor lose details with sudden scene changes. Everything is predictable and calm, though unfortunately lacking in impact. Another issue is the colour gamut coverage. The W70A is not equipped with an additional layer of quantum dots (often known as QLED), which is why the colours appear rather average. There is a lack of depth in reds, saturation in greens, and precision in reproducing subtle shades.

When it comes to brightness, the R85H performs quite well. In most of our test scenes the TV reaches around 800–900 nits, and with larger bright elements it can exceed 1000 nits. These aren't, of course, on the level of the most expensive Mini-LEDs, but they're more than enough for watching films and TV series in HDR and the effect can be quite noticeable. The problem reappears in more demanding scenes, where there's a small bright element on a very dark background. Here the TV can greatly reduce its brightness to avoid lighting up too much of the screen. In our measurements such small highlights fell as low as around 200–250 nits, so it's clear that a limited number of local dimming zones combined with the specific behaviour of the algorithm has consequences here. Fortunately, it doesn't affect viewing all the time. In typical, mixed HDR scenes the R85H looks good and can provide good image dynamics. It's just that with very small points of light you shouldn't expect as strong an effect as on TVs with a much larger number of zones or on OLEDs.

The Panasonic W70A was tested in movie mode, which theoretically should guarantee the most natural image reproduction. Unfortunately, as is often the case with budget televisions, reality turned out to be far from ideal.

In HD (SDR) content, the white balance was significantly disrupted by an excess of red and a noticeable drop in blue tones. The result? The image had a distinctly warm, almost yellowish glow, which is clearly visible in the comparison photo. In the case of 4K HDR materials, the situation reversed. Here, the image became excessively cold and bluish, causing scenes to lose their naturalness and depth. The differences are visible even to the naked eye, especially in the bright areas of the image. The Colour Checker palette test confirmed our observations. Most colour samples did not hit their intended points, 'drifting' towards warmer shades in SDR and cooler ones in HDR. In terms of brightness characteristics, both gamma and the EOTF curve showed significant issues. The image tended to excessively brighten certain areas, disrupting the balance and leading to a loss of detail in both darker and brighter regions.

In summary – the factory colour reproduction settings in the Panasonic W70A leave much to be desired. The image is far from neutral, and errors in white balance and gamma mean that solid calibration is needed to extract the full potential from this television.

In Filmmaker mode our R85H sample in SDR performed adequately, but a few issues immediately stood out in the measurements. In the white balance, as brightness increased more red was added while blue decreased. As a result, the brighter parts of the image had a slightly too-warm tint. Gamma only held the target value at the start. It then gradually fell, which left most of the image a little too bright. The combination of these two factors also affected the colours, with errors growing particularly in the brighter and more saturated samples. It did not look bad, but for Filmmaker mode we expected a bit more accuracy. Interestingly, our sample fared noticeably better in HDR. The white balance was much more even and the individual components stayed close to one another across most of the range. Only in the brightest parts did red start to be lacking, causing white to shift subtly. The EOTF curve looked very good, tracking the target luminance across almost the entire range. That does not mean HDR colours were perfect. The Colour Checker still shows some deviations, especially for some of the more saturated colours, but the errors are clearly smaller than in SDR.

Panasonic W70A, despite its limitations, gave us plenty of room to manoeuvre during calibration. Thanks to well-developed tools, we were able to achieve a much better white balance in both HD (SDR) and 4K HDR content. The issues with excessive red in SDR and overly cool images in HDR have disappeared. The gamma brightness characteristics have also been improved, now maintaining stability and not leading to excessive brightening or loss of detail in darker areas.

So where is the problem? Unfortunately, there are barriers that even professional calibration cannot overcome. Poor coverage of a wide colour gamut means the television cannot fully convey colours in HDR materials. There is a lack of saturation, and subtle colour transitions still appear somewhat “flattened.” Another limitation is the brightness management due to the IPS panel used. In a comparison photograph with an actress's face in colourful clothing, it is clearly visible how some shades are distinctly muted, and colours lose their depth and vibrancy.

Calibration has extracted from the W70A as much as it could. The image is now much more natural, and the factory setting errors have been effectively corrected. Unfortunately, the hardware limitations in the form of poor colour gamut coverage and an average panel mean that even after calibration, we are unable to achieve spectacular effects, especially in HDR content.

After calibration the R85H shows it has really substantial colour reproduction capabilities. SDR performed best: white balance could be brought almost perfectly into line, and gamma stays very close to the target value across most of the range. That also translated into very low errors in the ColorChecker, so there's really little to criticise here. HDR also shows a clear improvement, although some issues can't be corrected as well. At the highest brightness levels the character of the backlight itself becomes apparent and the individual components of the white balance begin to diverge. The same applies to the most saturated colours, which don't always land exactly where they should. Despite these limitations the overall picture is considerably more accurate than factory settings, and the biggest difference is definitely visible in SDR. However, there is one thing calibration can't fix. With heavily saturated elements the colour can slightly bleed onto adjacent bright areas of the image. It's easiest to notice on white, which can pick up a faint tint of a neighbouring hue. It doesn't occur in every scene, but when the material is demanding the effect can be visible. This is more a feature of the way the RGB backlight operates than an issue with picture settings.

We checked how the Panasonic W70A handles upscaling content that is lower quality than 4K, and I must admit that the TV performs quite decently in this regard. The feature responsible for smoothing tonal transitions is called "Zeroing Counter." The optimal setting turned out to be the Average option, which effectively smooths out colour gradation issues while not ruining the film grain. This is the setting we recommend for most users, as it provides a balance between enhancing the smoothness of transitions and maintaining the naturalness of the image.

When it comes to image scaling, the Panasonic W70A performed really well. The test chart with the model looked positive – details in her clothing were well reproduced, and the contours of her face maintained sharpness. In the background, we noticed a slight "jagginess" on thin branches, but these are details that only a very attentive eye will catch. However, it's worth noting a certain quirk of this model – the TV has a tendency to overscan, meaning it slightly crops the edges of the image. It’s not a very intense phenomenon, and for most users, it will be practically unnoticeable, but if we care about perfectly framing the shot, it's worth keeping this in mind.

In the R85H, image processing is handled by the Micro RGB AI Processor. The name is new, but when it comes to upscaling lower-quality sources, the TV's behaviour is very similar to what Samsung has shown before. And that's not a bad thing, because Samsung has handled this aspect quite well for years. Lower-resolution material is displayed cleanly, edges don't become overly soft, and the TV doesn't try to artificially extract detail at all costs. The result is simply balanced, and for regular TV or older recordings the R85H performs as you'd expect from Samsung at this level. There's still a small downside: overscan, which can't be completely switched off at the lowest resolutions. Another matter is the extra processing applied to low-quality sources. The R85H can smooth posterization and tidy up heavily compressed footage, but it's worth emphasising that it does so relatively aggressively. At stronger noise reduction settings it starts removing not only compression artefacts but also fine detail and the natural film grain. So it's best to use it only when the source actually needs it.

The Panasonic W70A is equipped with a 60 Hz panel, which immediately suggests that the TV is best suited for watching movies, series, or everyday television content. In more dynamic scenes, such as sports broadcasts or games, the limitations of the panel become more noticeable. However, it is worth noting the presence of a motion smoother called “Effect”, which offers three levels of adjustment – low, medium, and high.

Each setting allows you to adjust the smoothness of motion to your own preferences, minimizing the motion blur effect and improving the clarity of dynamic shots. In practice, the Medium setting seems to be the most universal – it offers better smoothness without the excessive “soap opera effect” that can look artificial in feature films. The High setting may work well for sports broadcasts, but in movies, it can disrupt the natural character of motion.

R85H has a 144 Hz panel, so motion handling is really good here. You should remember that the extra hertz above 120 will mainly be used when connected to a computer, so in this category we don't treat them as any particular advantage. For films and TV, what's more important is that the panel is fast enough to provide access to an advanced motion smoothing feature, "Motion Clarity", which lets us set motion from more film-like to very smooth. The panel's response time is a bit worse. Since it's a VA panel, fast-moving objects can leave a slight trail. On a bright background this isn't very noticeable, but the darker the scene, the more noticeable the smearing becomes. This is a typical characteristic of this type of panel and it's easiest to spot in dark scenes.

The Panasonic W70A is a TV that is likely to suit casual gamers more than hardcore players. The 60 Hz refresh rate doesn't fully utilise the potential of next-gen consoles, especially in dynamic titles. The lack of HDMI 2.1 slightly limits its capabilities, but fortunately, it includes features like ALLM, which automatically switches to game mode, and VRR, which helps minimise screen tearing. It's also worth noting the support for Dolby Vision in games and HGiG, making HDR more predictable and looking solid. It's a pity, though, that it lacks Game Bar. This feature is now standard in many TVs and provides quick access to the most important settings for gamers. The W70A performs well for gaming, but it does have its limitations. It will do fine with more laid-back titles, but more demanding gamers may feel unsatisfied.

Samsung has been steadily expanding its gamer features for several years, and the R85H really doesn't lack anything important. The TV supports 4K at 120 Hz, VRR and ALLM, so it can easily make full use of the PlayStation 5 or Xbox Series X. HGiG also works properly, so when HDR is set correctly on the console, games maintain their intended brightness and you don't unnecessarily lose detail in the brightest parts of the image. The only bigger omission is Dolby Vision Gaming, which Samsung doesn't support on any of its TVs.

The Game Bar is also very useful, a handy menu you can bring up without leaving the game. You can quickly check the frame rate, VRR status or change the key picture settings. Samsung also includes a few less obvious features, like the ability to change the aspect ratio or Game Motion Plus, which can further smooth games running at 30 or 60 fps. Of course this comes at the cost of higher input lag (around 55 ms), but for slower-paced titles it may be an interesting option for some.