LG UA75006LA (VA) vs Hisense U7S Pro

LG UA7500 with a VA panel has brightness peaking around 350 nits, which, by today's standards, isn't very impressive. It's hard to talk about a true HDR experience here – most content looks more like classic SDR with a slight attempt to boost highlights. One advantage is that regardless of the test content, the effect remained relatively stable. However, we noticed that in very extreme scenes with a lot of fine details, the television can slightly dim the image in order to achieve better blacks, but this comes at the expense of the visibility of bright effects. On the downside, it should be noted that the UA7500 is not equipped with any additional technologies to expand the colours. It's neither a QLED panel nor PFS LED, which means the coverage of the DCI-P3 colour gamut is just 80%, making many HDR films look flat and failing to capture the full diversity of colours.

Let's start with the fact that the U7S Pro is an impressively bright television – in calibrated mode, our measurement equipment indicated a staggering 2200 nits of peak brightness! This is an absolutely remarkable result, considering this model is positioned rather as a mid-range option.

However, as we know, peak brightness on test patterns is one thing, and actual movie scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. Admittedly, in the most demanding moments, the television can still exceed the 1000-nit barrier – which is still an excellent result, perfectly aligned with the mastering standards of most HDR films – but the real challenge comes from aggressively tuned local dimming algorithms. Because of these, small bright details, such as stars or the moon in the night sky, become noticeably dimmed. The television tries to maintain deep blacks at all costs, which is of course understandable, but unfortunately, this comes at the expense of the dynamics and brilliance of the HDR effect itself.

It's worth praising the colour reproduction. The new U7S Pro is a QLED type construction that provides a very wide coverage of the colour palette. Unlike last year's model (U7Q Pro), this year's variant is a "true" QLED, not a solution based on a PFS filter. As a result, color saturation has significantly increased, and the coverage of the most demanding BT.2020 space has exceeded the 81% barrier.

The Filmmaker Mode on the LG UA7500 performs better than one might expect from such a budget TV, but let's not get carried away with the praise. The image is reasonably well put together and at first glance doesn't irritate, however, its weaknesses quickly start to emerge. This is most apparent in scenes with bright points – lamps in the background or reflections of light on the skin are clearly exaggerated. Faces of characters often look unnatural, as if they have been "burned out." Additionally, the default gamma setting brightens the smallest details and causes the image to lose subtlety in the darker areas. That said, for its price range, the UA7500 in factory mode offers a pretty decent starting point. However, it is clear that without additional adjustments, these issues cannot be avoided, which is why – similar to other TVs – we decided to check what could be achieved after calibration.

We've tested the U7S Pro model – as we always do – in the best factory-tuned picture mode, which is Filmmaker Mode. We can assess the displayed colours in two ways. The most disappointing was the profile intended for watching SDR content, that is, traditional television, YouTube, and other less demanding materials. The picture was clearly too yellow, which was a direct consequence of a poorly set white balance. As our graphs show, there is a huge deficiency of the blue component here, which drastically affected the overall colour temperature. This is clearly evident on the ColorChecker charts and the colour palette graphs, where most samples leaned towards yellow. Fortunately, the factory HDR mode performed much better – there the colour errors hovered around a Delta E value of 3, which is already a really solid result.

The biggest improvement we noticed was while calibrating the mode designed for daily SDR content. We managed to smooth out the white balance in an acceptable manner and tackle the issue of excessive brightening of small elements due to the gamma characteristic. As a result, the image gained the consistency and naturalness that was lacking in the factory settings. After such correction, we can confidently state that for everyday TV content, programs, or materials from YouTube, the LG UA7500 performs really well – especially after professional calibration. The situation looks a bit different for HDR content. Here, calibration helped to tame the white balance and slightly improved brightness management, but the limitations of the design are immediately apparent. The lack of additional filters to expand the colour palette means that the most vivid colors appear flat, and the image lacks the intensity we would expect from good HDR. So, in SDR, the UA7500 performs quite well, but in HDR – despite corrections – it remains far behind, and this is a characteristic that one must accept when choosing this television.

We do know, however, that the company Hisense is capable of much more – as previous generations have proven – which is why we simply couldn’t leave the factory flaws of the U7S Pro model unaddressed in everyday content. As always in such cases, we had the television undergo professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and compensating for deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally clean, and skin tones gained the proper, healthy hue. Importantly, the calibration not only tamed the capricious SDR mode but also maximised the potential of the panel, reducing average colour reproduction errors to values nearly imperceptible to the human eye. The only thing we need to criticise after the whole process is the very nature of the Mini-LED backlighting and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlighting doesn’t always work perfectly with the creator’s intent – depending on the scene being watched, the curve can noticeably run either above or below the reference, occasionally disrupting the ideal dynamic of HDR images.

LG UA7500 with a VA panel has shown itself in this category in a really good light. Image scaling from Full HD or even SD materials was surprisingly smooth. The picture looked smooth, edges were not overly jagged, and the television maintained a good amount of detail, ensuring that even older films did not lose their character. It particularly excelled with faces – there were no artificial contours or "mask" effects, which often occur in cheaper models. The way the television handled tonal transitions in lower quality materials is also noteworthy. Thanks to digital processing, colours did not bleed into one another, and gradients looked natural and smooth. There was no question of intrusive smoothing of the image or loss of cinematic grain. This makes the UA7500 great for everyday content – from free-to-air television, to sports matches, all the way to YouTube, where we often watch materials in various resolutions.

The digital processing of lower quality signals is at a very high level here, all thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. The upscaling also performs well, which is the TV's ability to enhance lower resolution signals to 4K. We did not notice any unnatural, sharp contours on the screen, and our test image featuring a model simply looked appealing.

LG UA7500 is a TV with a 60 Hz panel, so it’s hard to expect any raving reviews in this category. It’s more of a screen meant for everyday content or an evening movie session rather than for following dynamic sporting events or playing action games. It's evident that the manufacturer targeted this model precisely at this group of consumers – and in that regard, it performs adequately. We get the TruMotion function, which is a motion smoother. It’s simple, has only one slider, but it can make a noticeable difference. In the lower range, the image looks more raw and cinematic, while at higher values, the motion becomes smoother and more pleasant to the eye.

Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz in 4K, and in gaming mode, it can even reach 330 Hz at Full HD resolution. However, it is important to remember that these highest numbers do not have much significance in everyday usage, as most content supports a maximum of 120 Hz (e.g., when playing on a console). Nevertheless, the TV handles motion quite well and performs really well for an LCD construction.

It's hard to fault the fluidity. In the menu, we find a motion smoother called "Motion Enhancement," which has two sliders: motion blur reduction and judder reduction. They allow for manual configuration of the smoother, which works well in both movies and sports, effectively enhancing the raw TV signal.

LG UA7500 is a TV that can be comfortably recommended to "Sunday" gamers. While it doesn't feature a 120 Hz panel or HDMI 2.1 ports, meaning it can't fully utilise the potential of modern consoles, the manufacturer has included a few extras that can enhance the gaming experience. The Game Bar deserves a special mention – a very nicely designed panel where you can quickly view and change the most important settings. From this interface, we have access to features like ALLM (Automatic Low Latency Mode) and frame synchronization, also known as VRR. The range of VRR is limited – working from 48 to 60 Hz – but the mere presence of this feature in such an affordable TV is impressive.

Additionally, it supports HGiG, which is a mode for HDR calibration for gaming. It sounds good, but from our testing experience, we know that for the UA7500, this option isn't very practical. The TV doesn't handle HDR very well, so ironically, we achieved better results with this mode turned off. This is another indication that the UA7500 is more of a screen for casual gamers who value simplicity and convenience, rather than for those seeking a full experience with the latest consoles.

If you're planning to connect a console or PC to the U7S Pro, you'll be more than pleased – this TV is great gear for gamers. Hisense hasn't held back, featuring 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. So you don't have to juggle cables, as each port will handle the full suite of features. We have an automatic game mode (ALLM) and VRR, which operates over a wide range from 48 Hz to a whopping 330 Hz. Of course, that 330 Hz is currently just a gimmick for owners of powerful PCs, as consoles will cap at 120 Hz, but it's good to have that headroom for the future. The Game Bar also works really well when gaming. It's a handy menu bar for gamers, where you can quickly change the picture mode, turn on a crosshair in the middle of the screen, and even switch the display aspect ratio to ultra-wide, which PC simulation fans will appreciate. The only downside worth noting is the incorrect implementation of the HGiG format in games. The issue is that the TV ignores instructions from the console regarding the image generated in HDR10 and constantly butts in, trying to "enhance" the image in its own way. This makes proper HDR configuration in the console menu (where brightness is set on the logo/checkerboard) a bit more challenging.