LG UA75006LA (VA) vs Hisense E7Q PRO / E79Q PRO

LG UA7500 with a VA panel has brightness peaking around 350 nits, which, by today's standards, isn't very impressive. It's hard to talk about a true HDR experience here – most content looks more like classic SDR with a slight attempt to boost highlights. One advantage is that regardless of the test content, the effect remained relatively stable. However, we noticed that in very extreme scenes with a lot of fine details, the television can slightly dim the image in order to achieve better blacks, but this comes at the expense of the visibility of bright effects. On the downside, it should be noted that the UA7500 is not equipped with any additional technologies to expand the colours. It's neither a QLED panel nor PFS LED, which means the coverage of the DCI-P3 colour gamut is just 80%, making many HDR films look flat and failing to capture the full diversity of colours.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

The Filmmaker Mode on the LG UA7500 performs better than one might expect from such a budget TV, but let's not get carried away with the praise. The image is reasonably well put together and at first glance doesn't irritate, however, its weaknesses quickly start to emerge. This is most apparent in scenes with bright points – lamps in the background or reflections of light on the skin are clearly exaggerated. Faces of characters often look unnatural, as if they have been "burned out." Additionally, the default gamma setting brightens the smallest details and causes the image to lose subtlety in the darker areas. That said, for its price range, the UA7500 in factory mode offers a pretty decent starting point. However, it is clear that without additional adjustments, these issues cannot be avoided, which is why – similar to other TVs – we decided to check what could be achieved after calibration.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

The biggest improvement we noticed was while calibrating the mode designed for daily SDR content. We managed to smooth out the white balance in an acceptable manner and tackle the issue of excessive brightening of small elements due to the gamma characteristic. As a result, the image gained the consistency and naturalness that was lacking in the factory settings. After such correction, we can confidently state that for everyday TV content, programs, or materials from YouTube, the LG UA7500 performs really well – especially after professional calibration. The situation looks a bit different for HDR content. Here, calibration helped to tame the white balance and slightly improved brightness management, but the limitations of the design are immediately apparent. The lack of additional filters to expand the colour palette means that the most vivid colors appear flat, and the image lacks the intensity we would expect from good HDR. So, in SDR, the UA7500 performs quite well, but in HDR – despite corrections – it remains far behind, and this is a characteristic that one must accept when choosing this television.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

LG UA7500 with a VA panel has shown itself in this category in a really good light. Image scaling from Full HD or even SD materials was surprisingly smooth. The picture looked smooth, edges were not overly jagged, and the television maintained a good amount of detail, ensuring that even older films did not lose their character. It particularly excelled with faces – there were no artificial contours or "mask" effects, which often occur in cheaper models. The way the television handled tonal transitions in lower quality materials is also noteworthy. Thanks to digital processing, colours did not bleed into one another, and gradients looked natural and smooth. There was no question of intrusive smoothing of the image or loss of cinematic grain. This makes the UA7500 great for everyday content – from free-to-air television, to sports matches, all the way to YouTube, where we often watch materials in various resolutions.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

LG UA7500 is a TV with a 60 Hz panel, so it’s hard to expect any raving reviews in this category. It’s more of a screen meant for everyday content or an evening movie session rather than for following dynamic sporting events or playing action games. It's evident that the manufacturer targeted this model precisely at this group of consumers – and in that regard, it performs adequately. We get the TruMotion function, which is a motion smoother. It’s simple, has only one slider, but it can make a noticeable difference. In the lower range, the image looks more raw and cinematic, while at higher values, the motion becomes smoother and more pleasant to the eye.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

LG UA7500 is a TV that can be comfortably recommended to "Sunday" gamers. While it doesn't feature a 120 Hz panel or HDMI 2.1 ports, meaning it can't fully utilise the potential of modern consoles, the manufacturer has included a few extras that can enhance the gaming experience. The Game Bar deserves a special mention – a very nicely designed panel where you can quickly view and change the most important settings. From this interface, we have access to features like ALLM (Automatic Low Latency Mode) and frame synchronization, also known as VRR. The range of VRR is limited – working from 48 to 60 Hz – but the mere presence of this feature in such an affordable TV is impressive.

Additionally, it supports HGiG, which is a mode for HDR calibration for gaming. It sounds good, but from our testing experience, we know that for the UA7500, this option isn't very practical. The TV doesn't handle HDR very well, so ironically, we achieved better results with this mode turned off. This is another indication that the UA7500 is more of a screen for casual gamers who value simplicity and convenience, rather than for those seeking a full experience with the latest consoles.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.