LG UA75006LA (IPS) vs Hisense E7Q PRO / E79Q PRO

It looks even more modest in the version with an IPS panel, where the peak brightness only reaches 250 nits. In practice, this means that a real sense of HDR effect is out of the question, and the materials being viewed resemble regular SDR. Similar to VA panels, the image behaves stably across most test patterns, but in demanding scenes with fine details, the television tends to slightly dim the picture. As a result, blacks appear a bit better, but at the cost of losing detail in bright elements. The absence of additional colour filters is also noticeable here. The UA7500 in the IPS version is neither a QLED nor a PFS LED panel, and the DCI-P3 colour gamut stops at 80%, which means that HDR films lack significant colour depth and appear quite flat.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

The Filmmaker mode on the LG UA7500 performs better than you might expect from such a budget television, but let’s not get carried away with admiration. The picture is put together quite sensibly and at first glance is not irritating; however, its weaknesses quickly become apparent. This is most noticeable in scenes with bright points – lamps in the background or reflections of light on skin are clearly oversaturated. The faces of characters often appear unnatural, as if they have been "blown out." Additionally, the default gamma setting brightens even the slightest details and causes the picture to lose subtlety in the darker areas. That said, for its price range, the UA7500 in factory mode provides a pretty decent starting point. However, it is clear that without additional adjustment, these issues won't be avoided, which is why – as with other televisions – we decided to see what could be achieved after calibration.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

The biggest improvement we noticed was when calibrating the mode intended for everyday SDR content. We managed to smoothly adjust the white balance in an acceptable manner and tame the issue of excessive brightening of small elements due to the gamma characteristics. As a result, the image gained consistency and a naturalness that was lacking in the factory settings. After such a correction, we can confidently say that for everyday television content, programmes, or materials from YouTube, the LG UA7500 performs really well – especially after professional calibration. The situation is somewhat different for HDR content. Here, calibration did manage to tame the white balance and slightly improve brightness management, however, the design limitations are immediately apparent. The lack of additional filters that expand the colour palette means that the most vibrant colours appear flat, and the image lacks the intensity one would expect from good HDR. In SDR, the UA7500 performs quite well, but in HDR – despite the corrections – it remains far behind, and this is a characteristic that one must accept when choosing this television.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

The version with the IPS panel performed noticeably worse here. Image scaling was uneven – this was especially evident in lower quality materials, where edges became jagged and the image looked less detailed. At times, there was also a sense of slight blurriness, which took away sharpness and made the overall picture seem less refined than in the VA version. The tonal smoothing function turned out to be a rescue. On medium settings, it worked quite well – it did not ruin the image with excessive softening, while also smoothing out colours in such a way that everyday content gained consistency. The difference was particularly noticeable with TV programs or streaming materials of poorer compression quality, where the television with the function enabled presented itself much better. This is one of those additions that are worth keeping active, as they significantly improve the reception of everyday materials.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

LG UA7500 is a television with a 60 Hz panel, so it's hard to expect any excitement in this category. It's more of a screen intended for daily content or an evening movie session rather than for following fast-paced sports events or playing action games. It’s clear that the manufacturer designed this model specifically for that audience – and it performs well in that regard. We have the TruMotion function available, which is a motion smoother. It’s simple, has only one slider, but can make a noticeable difference. At the lower range, the image looks more raw and cinematic, while at higher values, the motion becomes smoother and more pleasurable to the eye.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

LG UA7500 is a TV that can be confidently recommended to "casual" gamers. While it doesn’t feature a 120 Hz panel or HDMI 2.1 ports, making full use of the potential of modern consoles isn’t something we can expect. However, the manufacturer has included several additions that can enhance the gaming experience. Notably, there's the Game Bar – a very nicely designed panel that allows quick access to and changes of the most important settings. From this panel, we have access to the ALLM mode (automatic switching to game mode), as well as frame synchronization, or VRR. The range of VRR is limited – it works from 48 to 60 Hz – but the mere presence of this feature in such an affordable TV leaves a positive impression.

Additionally, it also supports HGiG, which is a HDR calibration mode for games. It sounds good, but from our testing experience, we know that for the UA7500 this option doesn’t make much sense. The TV doesn't perform well with HDR, so paradoxically, we achieved better results with this mode turned off. This is another signal that the UA7500 is more of a screen for occasional gamers who value simplicity and convenience rather than for those looking for the full experience from the latest consoles.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.