LG QNED86A / QNED85A / QNED87A vs Philips OLED770

Against the backdrop of contrast and black, the brightness of the QNED86A and the overall HDR effect fare much better. It's a television that can achieve around 700 nits under the best conditions, so in terms of luminance alone, there’s nothing to be ashamed of. As a result, scenes with strong lights, explosions, flashes, or bright parts of the landscape – look clear and can make an impression. Interestingly, even in tougher moments with small, contrasting elements on the screen, the television does well with backlighting and details are quite visible. The problem arises when there are many dark tones. The lack of effective local dimming means that black virtually disappears, and instead, we get a grey glow spreading across the entire screen. This kills the depth effect and causes the image to appear flat, as if it lacks cinematic character. In bright animations or family films with vibrant colours, this won't be an issue, as the colours and bright light dominate. But in horror films or productions set in darkness, these limitations are strongly felt. As a consolation, it’s worth noting that the QNED86A is essentially a QLED television with an LED PFS filter, which gives it very good coverage of wide colour gamuts. Both the DCI-P3 palette and the wider BT.2020 perform solidly here. This means that colours in HDR films are saturated, juicy, and have the right depth – even if the black itself is disappointing, the colours can save the viewing experience and make the image look appealing.

The Philips OLED770 doesn't try to compete with the brightest OLEDs on the market, and it's actually hard to expect that, as it's the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows for enjoyment of HDR effects in scenes where light appears in spots – for instance, in the flash of headlights or a starry sky. In such moments, the picture can truly amaze. However, it's different when there are more bright elements on the screen. The TV, like many cheaper OLEDs, restricts luminance at that point, and the entire image noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil platform – the brightness dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasing to the eye, but it's worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 also has an ace up its sleeve – the coverage of the DCI-P3 colour palette is as high as 99%, so colours in movies and games are vibrant and very close to what the creator intended.

We primarily tested the QNED86A in Filmmaker mode, which is designed to provide the most faithful picture. Unfortunately, right out of the box, there were quite a few shortcomings. The most glaring issue was the poorly calibrated white balance – there was a lack of blue, which caused the overall image to take on a slightly yellowish, and sometimes even an orange hue. An even bigger problem was the way the television manages brightness. Due to its technical limitations – that is, local dimming functioning only along the edges of the screen – the QNED86A has a tendency to oversaturate entire scenes. This is where the flattening of the image that we mentioned earlier comes from. Instead of clear depth and contrast, we get something akin to "boosted brightness," which, in the long run, can strain the eyes.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve, even in Filmmaker mode. The white balance chart clearly indicates a lack of blue, giving the image a slightly yellowish tint. In practice, white is not snow-like, but leans towards warmer hues – which some may even find appealing, but from a precision standpoint, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is around 2.6 instead of the reference 2.4. In mid-tones, the image appears muted and more saturated, which can look too "cinematic" but detracts a bit from the naturalness. However, the most significant issues are visible in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what should be seen. In everyday viewing, this means that sometimes colours may look less natural than we would wish.

What was saved in the QNED86A6A is undoubtedly the colours. After calibration, the white balance was set with great precision, ensuring that deviations on the Colour Checker palette mostly did not exceed the visibility threshold for the human eye. In other words – the colours finally looked natural, without strange yellow or orange tones that had previously marred the perception. Unfortunately, even the best calibration cannot overcome structural limitations. The already mentioned very modest number of local dimming zones and their unfortunate placement meant that the analysis of the EOTF curve in films still showed noticeable scene over-exposures. The image tended to flatten, lacking cinematic depth. Fortunately, this effect is not as visible in older productions or in SDR content. There, calibration really does its job and allows the QNED to be tamed so the image can be pleasing. However, the specifics of this construction – especially the contrast issues – cannot be completely bypassed.

Philips OLED770 had shown signs from the start that it harboured significant potential, but it was hard to fully appreciate this in its factory settings. The image was often too warm, and some colours appeared as if they had lost their naturalness along the way. Calibration revealed that this television was very amenable to work – it responded to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance was set in both SDR and HDR so that the yellowish haze disappeared and a neutral, clear white emerged. Gamma stabilised closer to perfection, which helped restore the naturalness of mid-tones, while shadows ceased to be artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Movies are watched with greater ease; the image has cinematic depth without the feeling that something is overly darkened. However, the most interesting aspect was working on the colours. Factory errors were not dramatic, but slightly noticeable – skin tones could be too warm, and grey wasn’t always the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level that is definitely lower than the threshold of discernibility for the human eye. In other words, after correction, the colours finally “clicked” into place. Looking at the screen, we felt like the television had begun to speak with a full voice. Like an instrument that had finally been properly tuned.

If someone is worried about potential "steps" when blending colours, the QNED86A has a simple solution for that. Just turn on the feature called Smooth Gradation and set it to the medium level. Then the TV really smooths out all those unwanted transitions – especially in older productions – and it does so in a way that the film grain doesn’t disappear, nor do any strange artefacts appear. In other words, you can use it without any worries.

The upscaling itself also turns out quite well. Of course, there are no miracles here – with poorer quality sources, you can notice characteristic jagged edges. Fortunately, there is a sharpness slider in the menu, and if someone prefers a more "soft" image, it can be quickly adjusted to their own taste.

The problem of the previously mentioned colour connections can largely be mitigated thanks to the "distortion reduction" function, which is an algorithm for smoothing tonal transitions in Philips. It works best at a low level – effectively eliminating unwanted colour bands while not introducing strange artifacts or losing image detail. This is one of those features that is truly worth keeping on.

The issue of upscaling is somewhat less impressive. Images from lower resolution can be too soft, while in some parts the characteristic "jaggies" appear. The impression is that the algorithm is trying to reconcile two contradictory directions – smoothing and sharpening – and ultimately fails to find the golden mean. As a consolation, it's worth noting that the television does not have problems with overscan, meaning it does not cut off the edges of the image, which can sometimes happen in other competing models.

QNED86A has been equipped with a 120 Hz refresh rate panel, so right from the start, it can be said to be suitable for both sports and gaming. And indeed it is – the picture looks smooth, and motion blur isn’t too much of an issue. IPS panels have always had a bit of a problem with this, and here too you can sometimes notice slight blurring, especially in very dynamic scenes, but it’s not something that ruins watching a match or a fast-paced game. For cinema and sports fans, LG has included the traditional TruMotion smoothing feature. In the menu, we have two sliders – one for movies (De-Judder), and the other for sports (De-Blur). The first adds missing frames and allows you to adjust the character of motion – from raw, cinematic to a more fluid, “theatrical” feel. The second improves sharpness during dynamic actions, so it’s worth turning it up a bit if you watch a lot of sports.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of blurring or smearing, ideal for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here we see the phenomenon of so-called frame skipping. This means that the television is unable to display all the frames – some of them are skipped, causing motion to lose smoothness and double outlines to appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

When it comes to gaming, the LG QNED86A6A is a complete tool. It features four HDMI 2.1 ports with a full bandwidth of 48 Gb/s, which means that whether you connect a PlayStation 5, an Xbox Series X, or a powerful PC – everything will work in full 4K at 120 Hz with support for all functions. This is a significant advantage, as some competitors still only feature two such ports, which can be troublesome when dealing with multiple devices. It also includes VRR, or variable refresh rate, which eliminates screen tearing, and ALLM, which automatically activates game mode when the console powers on. Dolby Vision Gaming is included as well, alongside proper implementation of the HGiG format, so titles that support these formats look livelier and more detailed. Additionally, there's the Game Optimizer – a kind of control centre for gamers. From this interface, you can view image parameters in real time, quickly switch modes, activate additional features, or adjust picture settings to your own preferences. The LG QNED86A6A has basically everything you would expect from a modern gaming television.

If someone is looking for a TV for gaming, the Philips OLED770 is a candidate that's hard to overlook. The mere fact that this is an OLED gives it a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they've been taken straight out of a cinema. Added to that is the Ambilight system, which uses LEDs on the back of the TV to extend the image onto the wall behind the screen. The effect is such that even just playing FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really thick. On the technical side, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and for those using an Xbox Series X, Dolby Vision support in games is also available. You just need to know that in this mode, the input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we also get the 'Game Bar', which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows for a quick view of key parameters without exiting the game. Overall, this gives a picture of a TV that has all the most important gaming features on one hand, and on the other can add something unique – Ambilight. And it's this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.