LG QNED86A / QNED85A / QNED87A vs Hisense E7Q PRO / E79Q PRO

Against the backdrop of contrast and black, the brightness of the QNED86A and the overall HDR effect fare much better. It's a television that can achieve around 700 nits under the best conditions, so in terms of luminance alone, there’s nothing to be ashamed of. As a result, scenes with strong lights, explosions, flashes, or bright parts of the landscape – look clear and can make an impression. Interestingly, even in tougher moments with small, contrasting elements on the screen, the television does well with backlighting and details are quite visible. The problem arises when there are many dark tones. The lack of effective local dimming means that black virtually disappears, and instead, we get a grey glow spreading across the entire screen. This kills the depth effect and causes the image to appear flat, as if it lacks cinematic character. In bright animations or family films with vibrant colours, this won't be an issue, as the colours and bright light dominate. But in horror films or productions set in darkness, these limitations are strongly felt. As a consolation, it’s worth noting that the QNED86A is essentially a QLED television with an LED PFS filter, which gives it very good coverage of wide colour gamuts. Both the DCI-P3 palette and the wider BT.2020 perform solidly here. This means that colours in HDR films are saturated, juicy, and have the right depth – even if the black itself is disappointing, the colours can save the viewing experience and make the image look appealing.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

We primarily tested the QNED86A in Filmmaker mode, which is designed to provide the most faithful picture. Unfortunately, right out of the box, there were quite a few shortcomings. The most glaring issue was the poorly calibrated white balance – there was a lack of blue, which caused the overall image to take on a slightly yellowish, and sometimes even an orange hue. An even bigger problem was the way the television manages brightness. Due to its technical limitations – that is, local dimming functioning only along the edges of the screen – the QNED86A has a tendency to oversaturate entire scenes. This is where the flattening of the image that we mentioned earlier comes from. Instead of clear depth and contrast, we get something akin to "boosted brightness," which, in the long run, can strain the eyes.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

What was saved in the QNED86A6A is undoubtedly the colours. After calibration, the white balance was set with great precision, ensuring that deviations on the Colour Checker palette mostly did not exceed the visibility threshold for the human eye. In other words – the colours finally looked natural, without strange yellow or orange tones that had previously marred the perception. Unfortunately, even the best calibration cannot overcome structural limitations. The already mentioned very modest number of local dimming zones and their unfortunate placement meant that the analysis of the EOTF curve in films still showed noticeable scene over-exposures. The image tended to flatten, lacking cinematic depth. Fortunately, this effect is not as visible in older productions or in SDR content. There, calibration really does its job and allows the QNED to be tamed so the image can be pleasing. However, the specifics of this construction – especially the contrast issues – cannot be completely bypassed.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

If someone is worried about potential "steps" when blending colours, the QNED86A has a simple solution for that. Just turn on the feature called Smooth Gradation and set it to the medium level. Then the TV really smooths out all those unwanted transitions – especially in older productions – and it does so in a way that the film grain doesn’t disappear, nor do any strange artefacts appear. In other words, you can use it without any worries.

The upscaling itself also turns out quite well. Of course, there are no miracles here – with poorer quality sources, you can notice characteristic jagged edges. Fortunately, there is a sharpness slider in the menu, and if someone prefers a more "soft" image, it can be quickly adjusted to their own taste.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

QNED86A has been equipped with a 120 Hz refresh rate panel, so right from the start, it can be said to be suitable for both sports and gaming. And indeed it is – the picture looks smooth, and motion blur isn’t too much of an issue. IPS panels have always had a bit of a problem with this, and here too you can sometimes notice slight blurring, especially in very dynamic scenes, but it’s not something that ruins watching a match or a fast-paced game. For cinema and sports fans, LG has included the traditional TruMotion smoothing feature. In the menu, we have two sliders – one for movies (De-Judder), and the other for sports (De-Blur). The first adds missing frames and allows you to adjust the character of motion – from raw, cinematic to a more fluid, “theatrical” feel. The second improves sharpness during dynamic actions, so it’s worth turning it up a bit if you watch a lot of sports.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

When it comes to gaming, the LG QNED86A6A is a complete tool. It features four HDMI 2.1 ports with a full bandwidth of 48 Gb/s, which means that whether you connect a PlayStation 5, an Xbox Series X, or a powerful PC – everything will work in full 4K at 120 Hz with support for all functions. This is a significant advantage, as some competitors still only feature two such ports, which can be troublesome when dealing with multiple devices. It also includes VRR, or variable refresh rate, which eliminates screen tearing, and ALLM, which automatically activates game mode when the console powers on. Dolby Vision Gaming is included as well, alongside proper implementation of the HGiG format, so titles that support these formats look livelier and more detailed. Additionally, there's the Game Optimizer – a kind of control centre for gamers. From this interface, you can view image parameters in real time, quickly switch modes, activate additional features, or adjust picture settings to your own preferences. The LG QNED86A6A has basically everything you would expect from a modern gaming television.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.