LG QNED80A6A (VA) vs Hisense E7Q PRO / E79Q PRO

Let's talk now about how this TV shines. If you’re expecting dazzling light effects, we need to cool your enthusiasm. The LG QNED80A is a moderately bright television. Our measurements in most film scenes indicated values around 350-400 nits. That’s not enough to speak of a full, cinematic HDR experience and the feeling of that famous “high dynamic range” that flagship products offer. However, brightness is not everything. Although the QNED80A is not a “light monster,” it makes up for it in another key category: colours. This is where PFS technology comes into play, which LG marketers hide under the name QNED/NanoCell. With this trick, the TV offers a significantly wider colour palette than classic LCD constructions. In our tests, the coverage of the cinematic DCI-P3 palette reached a solid 93-94%. What does that mean for you? That even at lower brightness, when watching films in HDR, the colours will be vibrant, deep, and properly saturated. The image is not washed out but juicy, which is a significant advantage in this price range.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

It might seem that since the QNED80A is one model, it should offer the same picture regardless of the version. However, practice shows something completely different. Analyzing the variant with the VA panel in the best factory setting – that is, in Filmmaker Mode – we noticed a specific characteristic. This TV "out of the box" delivers a picture with a clear dominance of red and a deficiency of blue. Overall, it is very warm, almost hot. Many users might describe it as an "overly cinematic" picture, leaning towards sepia. Additionally, there is the issue of gamma curve – the TV has a tendency to slightly and artificially brighten scenes (gamma is too low), which causes the picture to lose some of its plasticity. The good news is that these are not panel errors, but merely software issues. As always in our tests, we performed professional calibration, which completely eliminated these drawbacks, restoring natural white balance and correct saturation.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

Was it worth spending time on calibration? Definitely yes. We managed to tame the initial, overly warm white balance and, most importantly, correct the gamma curve. The television stopped artificially brightening scenes, resulting in a deeper image. The biggest gains are visible in SDR content, such as when watching regular television, YouTube, or playing games without HDR. Here, the QNED80A shows its class – colour reproduction errors (DeltaE) fell below a value of 2. In technical terms, this means the errors are essentially invisible to the human eye. The image in everyday use has simply become very attractive, natural, and correct. The difficulties start with HDR content. Although we managed to improve the white balance, the EOTF curve (responsible for brightness at various levels) shows that the television still "interprets" the image in its own way. This results from the nature of the edge-lit backlighting with local dimming and the fact that LG gives the calibrator very little control over this parameter. In short: the television struggles to hide its hardware shortcomings, sometimes ignoring our commands. Nevertheless, the final image is significantly more accurate and pleasant to view than the factory settings, even if it still lacks a bit compared to studio perfection.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

In this category, the QNED80A turns out to be a true "dark horse". It's a fantastic, affordable television for those who often watch lower quality content – for example, from traditional cable TV. The processor used here handles upscaling incredibly well, enhancing low resolutions to native 4K. The image after processing is natural, smooth, and most importantly – it is not overly jagged or artificially sharpened. In the menu, we also find a dedicated option for smoothing tonal transitions in low-quality content. This feature works really effectively, eliminating the annoying "banding" of colours during heavy video compression. However, we must remain vigilant. Remember, we are not dealing with the top-tier processor known from flagship OLED models. In more challenging scenes, the system might struggle and introduce minor artefacts or distortions. Nevertheless, it's definitely worth giving this feature a chance, because in the majority of cases, the quality improvement is visible to the naked eye.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

We move on to a topic that may be crucial for many. Unfortunately, here we must point out the biggest "Achilles' heel" of the QNED80A model. This television is equipped with a panel that has a native refresh rate of 60Hz. There’s no denying it – at this price, we were hoping for more as we know that Chinese manufacturers can offer 120Hz screens for similar money. Due to this parameter, dynamic scenes in sports or fast-paced games are not the strongest point of this screen. Fortunately, LG has equipped the television with a proven smoothing system called TruMotion. It works quite well with film material (24 frames). We suggest playing around with the De-Judder slider – from our experience, setting it in the range of 2-4 provides the best compromise: motion becomes smoother, yet still looks natural, without the artificial "television theatre" effect.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Since we've already established that the QNED80A is a 60Hz TV, we must say it straight: we won't be gaming here at 120 frames per second at any resolution. Does this disqualify the device in the eyes of gamers? Not necessarily, especially for those "casual" players. LG decided to sweeten this technical limitation by packing in quite a few useful features. We have support for VRR (Variable Refresh Rate) in the range of 48-60Hz and an automatic game mode ALLM, which instantly reduces input lag upon detecting a console. We manage all of this via a very convenient, purple Game Optimizer menu (Player Panel), which has become LG's hallmark. The manufacturer deserves big points for consistency regarding HDR. Although the TV does not support Dolby Vision in games on Xbox consoles, LG adds a well-implemented HGiG standard. Thanks to this, even on a screen with moderate brightness, playing in HDR is clear, and the details in shadows and highlights are accurately rendered, rather than being "clipped".

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.