LG OLED G5 vs Philips OLED770

LG G5 with its new Tandem OLED panel brings the biggest change in terms of TV brightness. And it’s substantial. This is a truly astronomically bright OLED. In every scene tested – whether it's point lights or full-screen whites from the movie The Meg – brightness on the G5 exceeded 2000 nits. Just a year ago, such values on an OLED were simply unimaginable. And here we are – the G5 is approaching, and at times even surpassing, the best Mini-LEDs on the market. A novelty in the Tandem OLED panel is also the expanded colour gamut coverage – and here the LG G5 performs almost perfectly. DCI-P3 achieves a full 100%, while BT.2020 hovers around 83%. These are some of the highest values currently available on the market – it's hard to find any other TV that comes close to such results, unless we're talking about the best displays with QD-OLED panels. The G5 has almost reference-level HDR quality – both in terms of brightness and colour saturation. This is an OLED that can truly shine – and not just metaphorically.

The Philips OLED770 doesn't try to compete with the brightest OLEDs on the market, and it's actually hard to expect that, as it's the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows for enjoyment of HDR effects in scenes where light appears in spots – for instance, in the flash of headlights or a starry sky. In such moments, the picture can truly amaze. However, it's different when there are more bright elements on the screen. The TV, like many cheaper OLEDs, restricts luminance at that point, and the entire image noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil platform – the brightness dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasing to the eye, but it's worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 also has an ace up its sleeve – the coverage of the DCI-P3 colour palette is as high as 99%, so colours in movies and games are vibrant and very close to what the creator intended.

Our test unit LG G5 had some issues in the factory Filmmaker mode. While the picture might have seemed fine to most people, we knew this TV could do much more. This mode had a noticeable excess of blue tint in the white balance, resulting in a strongly cooled image – especially in HDR modes, where there was additionally a lack of red. The image appeared cold, and its sharpness was artificially boosted and unnatural. Another significant problem was the brightness characteristics. In SDR content, the situation wasn't the worst, aside from a slight dimming of the entire image. However, it fared much worse in HDR materials – due to improper brightness management, the smallest details could completely disappear from the image, while larger, bright elements looked overexposed and lacking in gradation. Fortunately, the G5 supports calibration using 3D LUT (a professional tool for colour calibration), so we decided to take advantage of its professional capabilities and see what it was really capable of. Because while it wasn't terrible even before calibration, the potential of this TV definitely deserved more.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve, even in Filmmaker mode. The white balance chart clearly indicates a lack of blue, giving the image a slightly yellowish tint. In practice, white is not snow-like, but leans towards warmer hues – which some may even find appealing, but from a precision standpoint, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is around 2.6 instead of the reference 2.4. In mid-tones, the image appears muted and more saturated, which can look too "cinematic" but detracts a bit from the naturalness. However, the most significant issues are visible in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what should be seen. In everyday viewing, this means that sometimes colours may look less natural than we would wish.

After completing the calibration process with professional tools, we can confidently state this – the LG G5 offers almost reference-quality image. Most of the errors related to white balance and the ColorChecker test are below a value of 2, which is a phenomenal result, practically imperceptible to the human eye. And while one could still nitpick that in HDR films the TV still has a tendency to slightly dim the smallest elements of the image, in practice this does not negatively affect the overall reception. Hats off to LG, as once again they provide users with enormous display settings options – and this, combined with very good parameters of the panel itself, results in an image that is truly hard to beat.

Philips OLED770 had shown signs from the start that it harboured significant potential, but it was hard to fully appreciate this in its factory settings. The image was often too warm, and some colours appeared as if they had lost their naturalness along the way. Calibration revealed that this television was very amenable to work – it responded to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance was set in both SDR and HDR so that the yellowish haze disappeared and a neutral, clear white emerged. Gamma stabilised closer to perfection, which helped restore the naturalness of mid-tones, while shadows ceased to be artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Movies are watched with greater ease; the image has cinematic depth without the feeling that something is overly darkened. However, the most interesting aspect was working on the colours. Factory errors were not dramatic, but slightly noticeable – skin tones could be too warm, and grey wasn’t always the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level that is definitely lower than the threshold of discernibility for the human eye. In other words, after correction, the colours finally “clicked” into place. Looking at the screen, we felt like the television had begun to speak with a full voice. Like an instrument that had finally been properly tuned.

Upscaling and digital image processing in the LG G5 performs very well. The television handles lower quality content excellently, especially when the "Smooth Gradation" feature is set to a low level. In this mode, it effectively removes undesirable artifacts and issues with visible tonal transitions. It may also slightly smooth out some desirable details, like the subtle texture of clothing or skin, but importantly – it does not remove film grain, so it's hard to talk about a serious compromise here. This is one of those options that is actually worth turning on.

The G5 also does well with upscaling, which is improving the quality of older materials. The test image with the model looked really solid – slight jaggedness was visible, but that's an effect that can't be completely avoided. On the plus side, there were no overscan issues, which – contrary to appearances – is not obvious, even in 2025.

The problem of the previously mentioned colour connections can largely be mitigated thanks to the "distortion reduction" function, which is an algorithm for smoothing tonal transitions in Philips. It works best at a low level – effectively eliminating unwanted colour bands while not introducing strange artifacts or losing image detail. This is one of those features that is truly worth keeping on.

The issue of upscaling is somewhat less impressive. Images from lower resolution can be too soft, while in some parts the characteristic "jaggies" appear. The impression is that the algorithm is trying to reconcile two contradictory directions – smoothing and sharpening – and ultimately fails to find the golden mean. As a consolation, it's worth noting that the television does not have problems with overscan, meaning it does not cut off the edges of the image, which can sometimes happen in other competing models.

The motion smoothness on the LG G5 is simply phenomenal. The television is equipped with a panel featuring a 165 Hz refresh rate, and this combined with the instantaneous response time of the OLED matrix delivers incredible results. The image doesn’t judder or blur like on traditional LCD televisions. Like most LG models, the G5 comes with a motion smoother, which can be handy when watching movies – we’re talking about the TruMotion mode, of course. With the “De-Blur” and “De-Judder” sliders, we can adjust the smoothness of older materials according to our own preferences, whether we want to maintain the characteristic film jitter or lean towards a more fluid, television-like effect.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of blurring or smearing, ideal for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here we see the phenomenon of so-called frame skipping. This means that the television is unable to display all the frames – some of them are skipped, causing motion to lose smoothness and double outlines to appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

Features for gamers? Perfect. That should be enough for you to know what level we’re dealing with here. The G5 is a TV designed for gamers, so you'll find literally everything you might expect from a gaming screen. There's Game Bar, support for high resolutions with high refresh rates - that is, 4K at 120 Hz, and even more, as the panel has a refresh rate of 165 Hz (which PC gamers will benefit from). The TV supports variable refresh rate (VRR), automatic low latency mode (ALLM), and also properly handles HDR in games thanks to the HGiG feature. All of this adds up to one of the best gaming feature sets available on the market. Well done, LG.

If someone is looking for a TV for gaming, the Philips OLED770 is a candidate that's hard to overlook. The mere fact that this is an OLED gives it a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they've been taken straight out of a cinema. Added to that is the Ambilight system, which uses LEDs on the back of the TV to extend the image onto the wall behind the screen. The effect is such that even just playing FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really thick. On the technical side, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and for those using an Xbox Series X, Dolby Vision support in games is also available. You just need to know that in this mode, the input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we also get the 'Game Bar', which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows for a quick view of key parameters without exiting the game. Overall, this gives a picture of a TV that has all the most important gaming features on one hand, and on the other can add something unique – Ambilight. And it's this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.