LG OLED C4 vs Hisense E7Q PRO / E79Q PRO

The results of HDR materials are definitely among the better ones. Practically every film significantly exceeds the 700 nits barrier, which allows for a very realistic image. Of course, none of them surpasses the magical thousand, however, the combination of such results along with unlimited contrast and black effectively boosts the visual outcome. The last of the scenes, featuring a fullscreen sun burst, is indeed less bright than the others, although it still represents a respectable level. It's also worth mentioning the excellent coverage of the DCI-P3 colour palette, which will enable the achievement of exceptionally vivid colours.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

The best factory mode implemented in the tested television was "Filmmaker". That was the one we used during all tests. This mode, in terms of colour reproduction, turned out to be quite decent, although other flaws effectively detracted from the enjoyment of the viewing experience. Starting with the most basic one, which is white balance, it was easy to notice that this was marked by a dominance of red, which completely altered the characteristics of the picture. We could see a strong yellowing of the whites and a shift of all colours to warmer tones. The gamma, which is a graph as equally important, if not more so, was quite severely reduced, resulting in a significant drop in contrast, except for the start of the graph, where the television insidiously lost details. That’s all regarding SDR materials. Looking closely at films with a wide dynamic range, we can observe exactly the same phenomenon of white balance yellowing as in films with a standard colour palette. The EOTF curve, which replaces the gamma chart for us, is practically perfect and cannot be faulted.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

As we mentioned earlier, LG televisions are equipped with advanced tools for carrying out the calibration process. We used them to model the picture in line with what the director envisioned. And without modesty, we must admit that we achieved this phenomenally. Both SDR and HDR materials present a level that clearly indicates this is how a film should look. It's worth taking a look at the colour errors on the "ColorChecker" palette, where practically none of them exceed "1", except for two samples.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

Once again, we will take a look at the feature responsible for gentle gradation, but we will also address the one that aims to enhance the quality of lower-quality materials. The default smoothing of tonal transitions, as we could see, was not the worst, but it can be improved further. The function has a slider that allows us to adjust its intensity. We recommend using the former, as it produces very good results and does not blur important details.

Image scaling on LG C4 is quite good, however, it cannot be said to be without flaws. The image is slightly sharper by default, although not in a very noticeable way. While jagged edges of trees can be seen, it is not a major issue when compared to other manufacturers.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

The maximum refresh rate we can set on the LG G4 is 144 Hz. Naturally, this is only possible when connecting the TV to a very powerful PC. Otherwise, we will operate at a maximum refresh rate of 120 Hz, which is recommended if we primarily want to watch sports or content with a lot of motion dynamics. For those who require high fluidity of the image, the manufacturer has implemented a multi-level motion smoother called "TrueMotion". It has been divided into two separate sliders that adjust the sharpness of moving images (De-Blur) and judder (De-Judder). Both sliders can be set in the range of 0 to 10, with each degree affecting the level of smoothing, allowing everyone to find their sweet spot.

The panel of the LG OLED C4 features an average response time of less than 1 ms (which directly results from our measurements), enabling the achievement of an extremely clear image, unattainable for LCD TVs, which can have response times of up to several milliseconds. This is clearly evident in the images from the "UFO Test," which show no trailing blur behind the object.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

We can now say that LG C4, like practically every OLED television from the manufacturer, is exceptionally good in terms of cooperation with consoles and PCs. Thanks to the implementation of four full-bandwidth HDMI 2.1 ports at 48 Gbps, the manufacturer has embedded all the features that enhance gaming comfort, including simultaneous support for FreeSync and G-Sync technologies. With such a tandem, players with graphics cards from AMD or nVidia can safely choose C4. However, what should please gamers demanding the highest possible quality the most is the simultaneous implementation of HDR Dolby Vision and HGIG mode. The former is particularly important as it operates with extremely low input lag in all settings.

A standard feature in televisions from the Korean manufacturer is also the implementation of GameBar, allowing for quick adjustments of settings "on the fly," without the need to exit the game. It also allows for image adjustments for people with visual impairments, which is an incredibly nice touch. Another important piece of information is that when VRR technology is enabled, we won’t experience a drop in contrast. This is, of course, due to the design of the panel and the absence of conventional backlighting. It is, however, normal for shades of grey to flicker slightly, although this is a characteristic feature of this function regardless of the manufacturer and television.

In summary: LG C4, just like all the manufacturer's OLEDs equipped with high-refresh-rate panels and HDMI 2.1 connections, creates a harmonious whole with consoles. In practice, it is a complete television, and if we expect the highest possible efficiency in gaming, C4 will be an ideal choice.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.