LG OLED B5 vs Hisense E7Q PRO / E79Q PRO

LG B5 is a moderately bright OLED TV. Regardless of the scene – it can generate about 500 nits of peak brightness. And interestingly, it does this even in full-screen shots flooded with white, where most OLEDs usually struggle. So, is this screen suitable for HDR films? Yes – absolutely, because such brightness really allows you to feel the magic of HDR effects. However, it’s worth noting that compared to last year's B4 model, the new B5 is darker – by about 100 nits. It may seem like a small amount, but at such average peak values, it makes a significant difference. Fortunately, the TV makes up for it with another strength – excellent coverage of the DCI-P3 and BT.2020 colour gamuts. This means HDR films look truly vibrant, lively, and impressive even in more demanding scenes.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

B5 was tested in Filmmaker mode and… we’d love to see more TVs like this right out of the box. Seriously. The white balance is very well set – there’s practically nothing to nitpick. Well, if you really want to, you might notice a slight deficiency in blue, which can make the overall picture have a slightly yellowish tint. But that’s just our editorial nitpicking. Most of you probably won’t even notice. We also have minimal reservations about brightness management in HDR format. The EOTF curve – which is responsible for how the TV distributes brightness across the scene – sits just below ideal. In practice, it may happen that the darkest parts of the image appear too dark and simply… disappear. But these are details that only come out in measurements. Generally: we are impressed. But we also know that LG TVs respond very well to professional calibration. You can extract nearly reference-quality picture from them, so – although it’s already very good out of the factory – we took the liberty to go a step further and fine-tune everything to the max.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

We have to admit that we didn't have much work with the LG B5. It's one of those TVs that look good right from the start, but after calibration… they can really impress. The white balance was nearly perfect – down to a level of errors invisible to the human eye, unless you're a professional colourist with a magnifying glass at the screen. We also managed to control the TV's tendency to slightly dim the darkest details, especially in HDR scenes. After proper tuning, everything looks cohesive: blacks remain deep but don't swallow information. Highlights maintain a natural sparkle, and colours are true to the director's vision. This is truly one of those models that show you don't have to spend a fortune to have an almost reference-quality image. If you can opt for professional calibration – it's definitely worth it for the B5.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

LG B5 really surprised us positively in terms of handling lower quality content. Thanks to the enhancement and smoothing features, HD or even SD materials come to life. Importantly – when this option is turned on at the "low" or "medium" level, we don’t get the impression that the image is artificially softened or overly smoothed. Details remain in place, film grain doesn’t disappear, and the edges of objects don’t look washed out 😉. It’s a really useful tool – especially if you’re watching free-to-air TV, archival materials, or content from YouTube in lower resolutions. The picture is clear, consistent, and simply pleasant to the eye.

Upgrading as such works very well – even low-quality content is reproduced with surprising fidelity. Unfortunately, it’s not without a minor hiccup. Although the menu has an option to turn off overscan, the television still has issues correctly displaying very low-resolution images. It’s a minor detail, but when watching older materials – it can be annoying.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

LG B5 is a TV with a 120 Hz OLED panel. It may not sound as impressive as the marketing terms "144 Hz" or "165 Hz" commonly found in gaming monitors, but honestly? The smoothness is still excellent. The picture is sharp, fluid, and simply enjoyable to watch – even when there’s a lot happening on screen. The organic panel does its job – the pixel response time is almost instantaneous, which means there’s no risk of ghosting or blurring that can ruin dynamic shots. Sports, fast-paced games – everything looks clear and distinct.

We also have the classic LG motion smoother, TruMotion. It allows you to smooth out movies shot at 24 frames – in other words, most of what you watch on Netflix or from Blu-ray discs. If you set lower values on the “De-Judder” slider, you’ll get a picture closer to the cinematic experience – with a slight judder, but without artificiality. Higher settings? Soap opera effect guaranteed. Fortunately, LG gives you the choice, and you can tune everything to your liking.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

There are already a few TVs on the market with the "for gamers" label that don't really understand what that means. The LG B5 is not one of them. Everything here is spot on – there are four HDMI 2.1 ports, 120 Hz, there’s VRR and ALLM, and there’s also a Game Bar that's actually useful, not just looking good in the brochure. You plug in a console – it works. You set it to 4K at 120 Hz – it works. You have an Xbox and want to play in Dolby Vision – it works too. And it's not just "theoretically supports," it actually turns on, looks good, and you don't have to fiddle with settings for half an hour. Plus, there’s the HGiG picture mode, which LG has implemented correctly – meaning HDR in games doesn't turn the screen into a strobe light, but shows exactly what it should. There are no surprises, no strange limitations, no "buts." And you know what? That's how it should be. Cheers to the LG B5!

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.