LG 55 B4 vs Hisense E7Q PRO / E79Q PRO

The brightness results in HDR materials LG B4 are very good. It is true that none of them exceed 1000 nits, although the luminance stability is excellent and looks practically the same in every scenario. The only moment where the tested television performs worse is the last scene, although this should not come as a surprise. Large frames filled with a lot of white have always been, and will likely continue to be, somewhat of a weakness for OLED televisions. However, the combination of perfect contrast, black levels, and brightness in the LG B4 allows for a full spectrum of the HDR effect. Additionally, the incredibly high coverage of the DCI-P3 colour gamut, which reached 99%, deserves recognition. As a result, colours look incredibly vibrant and stunning.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

The best factory mode prepared by the manufacturer is "Filmmaker," and we used it throughout the entire testing procedure. We must admit that the unit we received straight out of the box had quite decent colour reproduction. The biggest issue in both SDR and HDR content turned out to be white balance. In the former, there was a strong dominance of red, resulting in a noticeable yellow tint in the displayed image, particularly evident on skin tones and whites. In high-quality materials, this colour was also pronounced, but due to a lack of blue, there were also signs of green visible. Besides these shortcomings, we also encountered issues with greyscale and the colours themselves.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

LG B4 has been providing very advanced calibration tools in its TVs for years. We can even say that as the only manufacturer on the market, it allows for such deep intervention in image adjustment. Thanks to these, we were able to calibrate the device so well. The evidence of this is the extremely low deltaE errors, which can be said to stand at a reference level. Both SDR and HDR materials now look exactly as the film director intended. It is no coincidence that TVs of this brand are most often used as preview screens for various graphic or post-production studios.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

In this paragraph, we will take another look at the tonal transition smoothing feature, but we will also check how the TV handles lower quality material. As we have managed to check, the setting responsible for smooth gradation works quite effectively, although it has its weaker moments. While the feature works well with SDR content, it becomes less useful with HDR content. Even at the lowest of options, it blurs essential details, so we advise against using it.

The image scaling on LG B4 is rated fairly moderately positively. Although there is no edge splitting, the image itself is naturally "soft". We can change this by adjusting the sharpness slider.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

The maximum refresh rate we can set on the LG B4 is 120 Hz. This is the absolute minimum for those who require high image smoothness. The manufacturer has implemented a multi-level motion smoother called "TruMotion". It has been divided into two separate sliders that adjust the sharpness of moving images (De-Blur) and stuttering (De-Judder). Both sliders can be set in the range from 0 to 10, with each level affecting the degree of smoothness, so everyone can find their sweet spot.

The LG OLED B4 panel features an average response time of 0.1 ms (which directly results from our measurements), allowing for an incredibly clear image, unattainable for LCD TVs, which have response times of even several milliseconds. This can be clearly seen in images from the "UFO Test", showing no trace of blur trailing behind the object.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The LG B4 television is equipped with four full-fledged HDMI 2.1 ports with a full bandwidth of 48Gbps. All functions corresponding to this standard activated without any issues, and throughout the entire testing procedure, they caused no problems. The combination of such extensive functionality and low input lags leads us to say that the tested television is truly designed for gaming. This is not surprising, considering that the manufacturer has always placed great emphasis on this. Therefore, we can enjoy both a properly implemented HGIG mode and gameplay in Dolby Vision with low latency. Such a tandem will surely attract the attention of all passionate gamers for whom quality is the most important.

A standard feature in televisions from the Korean manufacturer is also the implementation of GameBar, allowing for quick adjustments of settings "on the fly," without the need to exit the game. It also enables image adjustments for individuals with visual impairments, which is an extremely nice touch. Another important piece of information is that when the VRR technology is turned on, we will not experience a drop in contrast. This is, of course, due to the construction of the panel and the lack of conventional backlighting. However, it is normal for shades of grey to flicker slightly, although this is a characteristic feature of this function regardless of the manufacturer and the television.

In summary: The LG B4, like all OLEDs from the manufacturer equipped with 120Hz panels and HDMI 2.1 ports, creates a harmonious whole with the console. In practice, it is a complete television, and if we expect the highest possible efficiency in gaming, the B4 will be the ideal choice.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.