IFFALCON U85X vs Hisense U7S Pro

iFFALCON U85 handles HDR in a rather dual manner – on one hand, it can surprise with a solid peak brightness of around 650 nits, which places it significantly above average in this price segment. This is particularly evident in bright, full-screen scenes. Examples from movies like Life of Pi or the final test sequences from The Meg prove that the television can maintain the power and essence of the HDR effect when the entire panel needs to “ignite,” providing truly satisfying experiences. However, problems arise in high-contrast scenes, where smaller, bright details appear on the screen; the dimming algorithms prioritise black depth so much that they can crush the brightness of small bright points down to just 100 nits, drastically lowering the image dynamics and depriving us of the real “bite” we expect from HDR standards. However, the question of colours remains a sweetener, as thanks to the use of the PFS phosphor filter (marketed as QLED by the manufacturer), they look very good, achieving nearly 94% coverage of the DCI-P3 colour gamut, which allows for a rich and vivid image in most content.

Let's start with the fact that the U7S Pro is an impressively bright television – in calibrated mode, our measurement equipment indicated a staggering 2200 nits of peak brightness! This is an absolutely remarkable result, considering this model is positioned rather as a mid-range option.

However, as we know, peak brightness on test patterns is one thing, and actual movie scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. Admittedly, in the most demanding moments, the television can still exceed the 1000-nit barrier – which is still an excellent result, perfectly aligned with the mastering standards of most HDR films – but the real challenge comes from aggressively tuned local dimming algorithms. Because of these, small bright details, such as stars or the moon in the night sky, become noticeably dimmed. The television tries to maintain deep blacks at all costs, which is of course understandable, but unfortunately, this comes at the expense of the dynamics and brilliance of the HDR effect itself.

It's worth praising the colour reproduction. The new U7S Pro is a QLED type construction that provides a very wide coverage of the colour palette. Unlike last year's model (U7Q Pro), this year's variant is a "true" QLED, not a solution based on a PFS filter. As a result, color saturation has significantly increased, and the coverage of the most demanding BT.2020 space has exceeded the 81% barrier.

We tested the factory colours in the iFFALCON U85X model in “Film” mode, which is definitely the most accurate among all available settings, although it is still far from perfect. The main issue that catches the eye in both SDR and HDR content is the improper white balance – an excess of blue and red contributes to a slight purple tint in the image, detracting from the naturalness of the film scenes. An even greater challenge is how the television manages its brightness. Analysing the gamma chart for SDR signal, we noticed significant instability: instead of adhering to the standard value of 2.4, the device oscillates around 2.2, then suddenly makes an unnatural jump to around 3.0. In practice, this leads to confusing effects – large, bright surfaces on the screen appear too dark, while smaller elements are unnecessarily brightened. A similar characteristic can be found in the EOTF curve, which makes the image unpredictable and loses its cinematic authenticity.

We've tested the U7S Pro model – as we always do – in the best factory-tuned picture mode, which is Filmmaker Mode. We can assess the displayed colours in two ways. The most disappointing was the profile intended for watching SDR content, that is, traditional television, YouTube, and other less demanding materials. The picture was clearly too yellow, which was a direct consequence of a poorly set white balance. As our graphs show, there is a huge deficiency of the blue component here, which drastically affected the overall colour temperature. This is clearly evident on the ColorChecker charts and the colour palette graphs, where most samples leaned towards yellow. Fortunately, the factory HDR mode performed much better – there the colour errors hovered around a Delta E value of 3, which is already a really solid result.

After professional calibration of the movie mode, we must admit that the effect is more than satisfactory – the iFFALCON U85X undergoes a true transformation here. Colour errors in SDR content have dropped to a level below 2, making them practically undetectable to the human eye. We managed to set the white balance almost perfectly, and brightness management (gamma) has become almost exemplary. As a result, with standard quality materials, the television simply looks perfect and it's hard to fault it.

In the case of HDR signal, the situation has also improved significantly, although here the nature of the device is a bit more noticeable. Colour errors have been reduced to around 3, which is an outstanding result in this price range. It's worth taking a look at the EOTF chart (available on the right side of the screen in filters: 4K HDR, gamma / EOTF) to see what is not immediately apparent regarding brightness management by the U85. Though the reference line looks decent, in actual film scenes the television still interprets the signal “in its own way” due to very aggressive local dimming zone algorithms. Does that disqualify this model for watching HDR content? Absolutely not. It’s simply a typical issue with nearly every Mini-LED that has to balance high brightness with the attempt to maintain deep blacks. One just needs to be aware of these technical limitations, which are unavoidable in this segment.

We do know, however, that the company Hisense is capable of much more – as previous generations have proven – which is why we simply couldn’t leave the factory flaws of the U7S Pro model unaddressed in everyday content. As always in such cases, we had the television undergo professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and compensating for deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally clean, and skin tones gained the proper, healthy hue. Importantly, the calibration not only tamed the capricious SDR mode but also maximised the potential of the panel, reducing average colour reproduction errors to values nearly imperceptible to the human eye. The only thing we need to criticise after the whole process is the very nature of the Mini-LED backlighting and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlighting doesn’t always work perfectly with the creator’s intent – depending on the scene being watched, the curve can noticeably run either above or below the reference, occasionally disrupting the ideal dynamic of HDR images.

When it comes to scaling images to 4K resolution, the iFFALCON U85X performs solidly. The device effectively boosts low-quality signals, making even older materials look clean and clear on the 4K panel. At extremely low resolutions, such as 480p, you can notice slightly jagged edges (especially on thin lines), but let’s be honest – this is a scenario you'll only encounter while watching very old recordings, so in everyday use, it’s not a real issue.

On the other hand, the digital processing aimed at smoothing tonal transitions performs significantly worse. Although the menu features a function called “Gradual Smoothing”, its effectiveness is at least debatable. In practice, it does not effectively eliminate banding (colour stepping) and, worse yet, can cause more harm than good. This filter can be too aggressive where it shouldn’t be, artificially smoothing out details that shouldn’t be touched, such as the natural texture of the face or the fine details of skin texture. Instead of improving quality, this function can give the image an unnatural, “plastic” look, so it’s best to use it with caution or, preferably: leave it turned off.

The digital processing of lower quality signals is at a very high level here, all thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. The upscaling also performs well, which is the TV's ability to enhance lower resolution signals to 4K. We did not notice any unnatural, sharp contours on the screen, and our test image featuring a model simply looked appealing.

Unlike budget constructions that can resemble a slideshow in dynamic sports scenes, the iFFALCON U85X is a heavyweight player equipped with a panel featuring a native refresh rate of 144Hz. It's worth remembering that in the realm of movies, series, or sports, we'll predominantly operate at 120Hz due to the specifics of image enhancement systems. Such a fast panel is excellent news for gamers and sports fans, as it opens the door to advanced motion settings that simply aren't available in cheaper 60Hz models.

Everything is managed from the menu “Motion Clarity”, where instead of using ready-made, often overly aggressive modes, we strongly recommend a custom configuration based on two sliders. The most important of these, Flicker Reduction, is responsible for fluidity in films – here, it's best to aim for a value around 4, which helps maintain the natural, cinematic character of motion without falling into the artificial “soap opera effect.” Meanwhile, the first slider, Motion Blur Reduction, is key to success in sports broadcasts. In this case, it's worth going all out and setting it to maximum, ensuring that the image remains sharp during fast-paced action on the field, while annoying ghosting is eliminated.

Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz in 4K, and in gaming mode, it can even reach 330 Hz at Full HD resolution. However, it is important to remember that these highest numbers do not have much significance in everyday usage, as most content supports a maximum of 120 Hz (e.g., when playing on a console). Nevertheless, the TV handles motion quite well and performs really well for an LCD construction.

It's hard to fault the fluidity. In the menu, we find a motion smoother called "Motion Enhancement," which has two sliders: motion blur reduction and judder reduction. They allow for manual configuration of the smoother, which works well in both movies and sports, effectively enhancing the raw TV signal.

iFFALCON U85X is an outstanding piece of gear for gamers that has pretty much everything you could ask for from a modern screen for console or PC. It features two full-fledged HDMI 2.1 ports with a full bandwidth of 48 Gbps, which opens the door to key technologies such as VRR and ALLM, ensuring smooth gameplay without screen tearing and with minimal lag. The TV effortlessly handles high refresh rates at various resolutions, and a real curiosity is the mode that allows for up to 240Hz when dropping down to Full HD quality. Everything is managed by the Game Bar (which is a faithful copy from TCL), allowing for instant switching of picture modes, personalization of the interface appearance, or even adding a virtual crosshair in the middle of the screen.

If you're planning to connect a console or PC to the U7S Pro, you'll be more than pleased – this TV is great gear for gamers. Hisense hasn't held back, featuring 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. So you don't have to juggle cables, as each port will handle the full suite of features. We have an automatic game mode (ALLM) and VRR, which operates over a wide range from 48 Hz to a whopping 330 Hz. Of course, that 330 Hz is currently just a gimmick for owners of powerful PCs, as consoles will cap at 120 Hz, but it's good to have that headroom for the future. The Game Bar also works really well when gaming. It's a handy menu bar for gamers, where you can quickly change the picture mode, turn on a crosshair in the middle of the screen, and even switch the display aspect ratio to ultra-wide, which PC simulation fans will appreciate. The only downside worth noting is the incorrect implementation of the HGiG format in games. The issue is that the TV ignores instructions from the console regarding the image generated in HDR10 and constantly butts in, trying to "enhance" the image in its own way. This makes proper HDR configuration in the console menu (where brightness is set on the logo/checkerboard) a bit more challenging.