Hisense UR9S vs Samsung R95H Micro RGB

Hisense UR9S is without doubt a show of force from the Chinese manufacturer when it comes to luminance. On a synthetic test pattern the panel hit as much as 2600 nits, which is an impressive result. But it’s important to clearly separate laboratory results from filmic realities. In real-world content the UR9S behaves much more restrained. Peak brightness in balanced scenes hovers around 1500 nits. In demanding, dark shots, where algorithms must both preserve deep blacks and precisely light small details, brightness can fall drastically, even to around 400 nits. The discrepancy between the chart and reality is therefore huge. This is a direct consequence of conservative local dimming behaviour. When a bright object occupies a large part of the frame, the system can easily maintain a high brightness level. However, in night scenes the priority becomes protecting blacks and fighting halo artefacts (unsightly glows around bright edges). To avoid contrast degradation the TV drastically limits light output. Even so, the UR9S can still produce a very powerful, engaging HDR effect that impresses in bright, spectacular sequences.

Colour gamut coverage

On test patterns the Hisense UR9S performs excellently in terms of colour. DCI-P3 coverage is almost 100%, and the wide BT.2020 as much as 93%. Those are figures even the best QD-OLED TVs don't reach. But again, synthetic measurements are one thing, films and series are another. In real-world scenes the figures dropped to 93% for DCI-P3 and 81% for BT.2020. That’s still a great result, but the advantage of RGB Mini LED is no longer as dramatic as manufacturers promise in marketing materials. One could even say their capability is now close to that of quantum-dot-equipped TVs, the so-called QLEDs. So why is that? To a large extent, colour reproduction here depends on the way the backlight zones operate. When a strongly saturated colour appears next to white or another, more complex element, a single zone must handle both parts of the image at once. Under such conditions the backlight can't maintain extreme saturation of a given colour on the screen, because the emitted light takes on a character closer to white. In the UR9S this has been refined quite well, but still not enough for the TV to maintain such high colour saturation in every situation.

In terms of brightness the Samsung R95H shows it’s still a top-tier TV, although the results aren’t always as spectacular as you might expect from a flagship Micro RGB model. In synthetic tests the TV can exceed 2400 nits, so it certainly has plenty of power. Crucially, it can maintain high brightness even when bright elements occupy a larger part of the screen. In real movie scenes the situation is a bit more complex. The R95H typically reaches around 1000 to 1400 nits, which still delivers a very good, punchy HDR effect. Bright sun, specular highlights and lights can look really impressive, and the TV has enough power for HDR to stand out clearly from ordinary SDR.

The problem mainly appears in very dark scenes with single, small light sources. Here the local dimming algorithm prioritises deep blacks and reducing halo over the maximum brightness of such elements. As a result, small lights can be noticeably dimmed. Overall, HDR performs well, but not without limitations. The R95H has huge brightness headroom, especially in larger, brighter parts of the image, but in difficult, dark scenes its capabilities are mainly limited by the way local dimming works.

Colours

Colours were meant to be the biggest revolution from the RGB backlight and indeed the R95H shows considerable potential here. The assessment isn’t as simple as synthetic measurements might suggest. On test patterns the TV performs brilliantly – BT.2020 coverage reaches nearly 94% and DCI-P3 98%, so particularly strongly saturated reds and greens can look really impressive. The picture changes a little when, instead of test patterns, we start measuring real movie scenes. Then BT.2020 coverage drops to about 87% and DCI-P3 to 93%. It seems that with more complex imagery the RGB zones are not always able to maintain the same high colour saturation as on simple patterns. They are still saturated, but the advantage of the new backlight isn’t as large as the manufacturer’s figures might suggest.

We tested the Hisense UR9S in Filmmaker Mode, which out of the box provides the best image reproduction. In HDR content the TV performed quite well in that regard. The white balance didn't show major errors, and the brightness response, while following Hisense's typical curve, was kept at a reasonable level. The picture therefore wasn't overly brightened or noticeably colour-distorted. The same mode fared much worse with SDR content, the kind we watch most often, like broadcast TV or YouTube. The white balance was strongly shifted toward red and blue, giving the image a slightly pink tint. This also affected the gamma curve. Instead of approaching the reference value of 2.4, it was closer to 2.0, which made the image look too bright, especially in midtones and darker areas. Filmmaker Mode therefore remains the best out-of-the-box choice, but it's not without flaws.

To assess factory colour reproduction we chose Filmmaker mode, the setting that should, in theory, be closest to how the creators prepared the image. Unfortunately the R95H does not fully exploit its panel’s capabilities. The biggest issue in SDR is the gamma. The image is noticeably brightened across almost the entire range, which robs it of some depth and makes it look flatter than it should. The white balance is not ideal either — as brightness increases there is a bias toward red and a lack of blue, making the image too warm. You can see this especially on bright elements and skin tones, which can look more reddish than they should. It’s similar in HDR. The EOTF curve sits above the reference value for a large part of the range, so the R95H again brightens the image compared with how it should appear. Combined with an inaccurate white balance, this means colours here are not as precise as we would expect from a TV of this class. The factory Filmmaker setting is therefore not the R95H’s strongest suit. At first glance the picture may look impressive because it is bright and strongly saturated, but in terms of fidelity to the source material there is still plenty of room for improvement.

After calibration, the biggest improvement was in SDR, although we also refined the HDR picture. Hisense offers plenty of calibration controls in the menu, so we were able to precisely correct the white balance and other picture errors. The most important change was removing the pink cast that had been clearly visible in SDR material. After calibration the image looks much more natural, especially in everyday content like TV and YouTube. Colour reproduction errors on the ColorChecker chart are very small after calibration. The vast majority of colours fall below values of 2–3, which is at a level very hard for the human eye to detect. The only thing we couldn't completely eliminate is the way Hisense TVs map tones in HDR. It affects how brightness is distributed in films and can subtly 'beautify' the image, rather than strictly following the creators' intent. For less experienced viewers this can create a stronger 'wow' effect, but it won't always fully match how the material should look.

The R95H responds very well to calibration. In SDR we were able to set the white balance and gamma almost perfectly, and colour errors dropped to a very low level. The difference compared with the factory settings is therefore substantial, and after calibration the picture looks noticeably more natural. In HDR we can also make significant improvements, especially in terms of white balance and overall colour accuracy. The situation is a bit different when it comes to managing brightness and colour saturation. At a certain point we hit limits caused by the way the RGB backlight and local dimming operate. Individual zones have to control both the brightness and the colour of the light at the same time, so in more demanding scenes you can’t always achieve exactly the same saturation and brightness that the TV shows on simple test patterns. Calibration simply can’t entirely overcome that. Even so, after calibration the R95H delivers accurate image reproduction, and most of the errors we saw with the factory settings can be effectively eliminated.

Digital image processing has been one of Hisense's strengths for the past two years, and the UR9S is no different. The manufacturer uses the Hi-View AI Engine RGB processor, which in practice is based on the well-known MediaTek Pentonic 800 platform, previously used in models such as the U8Q. The TV handles upscaling lower-resolution material to 4K very well, and copes with low-bitrate content, where various compression artefacts can easily appear. Thanks to a function called "Smooth and gradient image", the picture stays detailed without looking overly sharpened or artificially smoothed. When watching regular broadcast TV or older, lower-quality material, the UR9S can get a surprising amount out of it. In terms of digital image processing, this is one of the most finely tuned LCD TVs we've had the chance to test.

The Samsung R95H uses the new Micro RGB AI Processor, but in practice we didn’t notice a big leap compared with the NQ4 AI Gen2 or Gen3 chips found in the manufacturer’s other TVs. Upscaling itself still performs very well. The image is properly smoothed while retaining plenty of sharpness and not looking overly soft. That’s definitely one of Samsung’s strong points. It’s a pity that with very low-resolution material you still can’t completely disable overscan.

The processor also handles banding well and can effectively smooth unwanted posterisation. The noise reduction feature works really effectively, but you need to use it with restraint. At higher settings it can start to interfere quite heavily with the picture and even remove natural film grain. So it’s best to use it only when the source is genuinely heavily compressed.

The Hisense UR9S is one of the first TVs on the market with a 4K panel and a 170 Hz refresh rate. In the larger sizes, 75 and 85 inches, that goes up to 180 Hz. Such a high refresh rate will mainly benefit owners of very powerful computers. Films and TV series are still most often watched at 24 fps, and sports broadcasts at 50 fps, so in everyday use the panel's response time and the behaviour of the motion smoothing are more important. In that respect the UR9S performs very well. Panel motion blur is low, as our UFO test also confirmed. Moving objects do not leave a pronounced smear, so the picture remains clear even in fast scenes.

Samsung R95H has a 165Hz panel, so its motion handling is genuinely excellent. At 120Hz, for example when gaming on a console or watching sport, motion blur is minimal, and when you connect a PC you can use the full 165Hz and further improve motion clarity. Bear in mind it's still a VA panel, so it doesn't respond as instantly as OLED. Sometimes you might notice slight ghosting behind a moving object, but from a normal viewing distance it shouldn't be bothersome. For movies and TV shows you can also use the adjustable motion smoothing. You can keep the more cinematic 24 fps look or gradually smooth motion if you prefer a more fluid image. Samsung gives plenty of freedom here, so it's easy to find a setting that suits your preferences.

The Hisense UR9S is very well set up for gaming. All three HDMI ports are HDMI 2.1 and offer the full 48 Gb/s bandwidth. The TV supports 4K at 170 Hz, and on larger screen sizes even 180 Hz. You also get VRR, ALLM, NVIDIA G-Sync and AMD FreeSync, so it's hard to fault the basics. PC gamers can additionally enable DLG mode. After switching the resolution to Full HD the refresh rate can rise up to 330 Hz. That's more of an option for a narrow group of users, but it shows how much headroom the panel has. Hisense also added a Game Bar, where you can quickly change the main settings, check the refresh rate, or enable a crosshair and minimap zoom.

The biggest drawback remains the lack of a properly working HGiG implementation. The TV still uses its own tone mapping, which makes setting up HDR on consoles a bit awkward. In our case values around 1500–2000 nits worked best, but it's worth checking which setting keeps all the detail in the brightest parts of the image.

In terms of gaming the Samsung R95H is almost a complete TV. When you connect a PS5 or Xbox Series X you can use 4K at 120 Hz, VRR and ALLM, and the TV also works correctly with HGiG. The only major omission is Dolby Vision Gaming, which Samsung, like on its other sets, simply doesn't support. There's also the Game Bar, already known from other Samsung models, which lets you quickly check the frame rate, VRR status or HDR format and change key settings without leaving the game. You can also brighten darker parts of the picture or change the screen aspect ratio.

Samsung also offers Game Motion Plus, a motion-smoothing feature designed specifically for gaming. It makes most sense in titles running at 30 fps, where it can noticeably improve smoothness and make camera movement feel much nicer. You should just remember this comes at the cost of higher input lag (about 60 ms), so it's not the best choice for online or fast-paced games. It's also worth mentioning the Gaming Hub, which lets you run some games directly from the cloud without connecting a console. In terms of gaming features it's hard to find any major omissions on the R95H.